Seriously in Business: Brand + Design, Marketing and Business

You've put time and effort into your branding. So why does it still feel a little... off? I walk through the 5 most common design mistakes I spotted after reviewing 50 brands that business owners had built themselves inside Canva (some of these will surprise you!) They're the kind of mistakes that are easy to miss when you're the one who made the design, and they're the kind of mistakes that tell potential clients you're not quite ready for them, even when you absolutely are. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: The mindset shift that changes how you approach design entirely Why low contrast text is one of the most common readability traps The body text alignment mistake that makes your designs harder to process than they need to be Why too many fonts isn't just an aesthetic issue How to check whether your design actually works on mobile before you hit publish Watch on YouTube: https://youtu.be/YngSbaj_o5o Read on the Blog: https://whitedeer.com.au/ep283/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I've been in Ellie Swift's mastermind for years. And I'll be the first to say: I didn't see it coming as a business model for myself. But Ellie was the one who, at the right moment, said "Jacqui, have you thought about running a mastermind?" And that conversation changed the trajectory of my business. My Co+Creation Design Club now brings in just as much, if not more, income than my online course, which I've been running for significantly longer. So in this guest interview, we're going deep on the mastermind model. Free Guide to Sell Out and Retain Mastermind Clients in 2026: https://ellieswift.com/free-guide-the-6-strategies-that-sell-out-and-retain-mastermind-clients-in-2026/ In this episode, we cover: What a mastermind actually is The 5 C's framework Ellie uses to build a mastermind offer How to know if you're ready to build a mastermind (even with a small audience) Why your clients might get better results in group format than 1:1 What it takes to scale a mastermind The retention conversation nobody talks about enough Timestamps Intro 0:00 A Day in the Life: Balancing Business & Motherhood 02:42 My Experience Inside Ellie's Mastermind 07:08 What Is a Mastermind? 09:53 Overcoming the Fear of Group Coaching 14:44 Are You Ready to Start a Mastermind? 18:49 The 5 C's of Creating a Premium Mastermind 21:11 The Math behind the Mastermind Model 27:35 How to Scale: Building a Sales System That Works 31:38 Retention: The Key to Sustainable Growth 38:37 Your Next Step If You're Considering a Mastermind 43:03 Wrapping up 47:20 ABOUT GUEST: Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom®. As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 300+ episodes available to binge. Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they’ve built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy. Ellie’s mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want. She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts. CONNECT WITH GUEST: Youtube: https://www.youtube.com/@elliehswift Podcast: The Scalable Freedom Show - https://thescalablefreedomshow.buzzsprout.com Instagram: @elliehswift Free Download: https://ellieswift.com/free-guide-the-6-strategies-that-sell-out-and-retain-mastermind-clients-in-2026/ Watch on YouTube: https://youtu.be/Ys8kNWtgzro Read on the Blog: https://whitedeer.com.au/ep282/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you've ever stared at a blank Canva file wondering how other business owners post consistently... this podcast is for you. I get into one of the most underrated tools for business owners who want to show up on social media without losing their minds: templates. Not boring, cookie-cutter templates. Actually strategic ones, built around the kind of content you post, the assets you have, and the audience you're trying to reach. I also tackle the moment you start to get sick of your own brand, and why that's actually the signal that it's working. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Have your branded templates created by us in our studio: https://whitedeer.com.au/studio What’s covered: What most people get wrong about templates The 4 things to consider before you build a template so you don't waste time on designs you'll never use Why you need to ignore the voice in your head telling you to change everything up The mix that works: curated designed posts vs. authentic, selfie-style content, and why you need both Your 2 options on how to get branded templates for your business Timestamps: Intro 0:00 The elephant in the room 1:40 Consider your posts 5:52 How often are you posting? 10:19 What is in your posts 11:14 PSA 14:55 Watch on YouTube: https://youtu.be/ak-ji4qugeI Read on the Blog: https://whitedeer.com.au/ep281/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you've worked with White Deer in any capacity, you've worked with Vanessa. You just might not have known it. This week's podcast is a proper introduction to Vanessa, my senior designer and co-coach inside both DIY Design My Biz and The Co+Creation Design Club. She is honestly the person holding a huge part of this business together. I've mentioned her a hundred times without ever sitting down and telling her story properly, so that's what we're fixing today. We talk about how a one-line text message turned into a 3 year working relationship, what it's actually like inside the studio day to day, and what changes while I'm on maternity leave. Book a branding/design package with the studio 👉 https://whitedeer.com.au/studio Sign up for the Co+Creation Design Club 👉 https://www.whitedeer.com.au/club Take a peek into the DIY Design my Biz course 👉 https://www.diydesignmybiz.com What’s covered: How Vanessa ended up working with my studio Why hiring a friend is risky... and why it worked anyway Vanessa's design background and how she landed on graphic design as a career The client project that changed how Vanessa trusts her own instincts What's changing in the studio while I’m on maternity leave Watch on YouTube: https://youtu.be/oxUdyc_mzHg Read on the Blog: https://whitedeer.com.au/ep280/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Are you using ChatGPT to create graphics for your business? I get it, it feels like the dream. You tip in your details, out pops a flyer, and you get to move on with your day. But in this podcast, I'm sharing something that might make you rethink that workflow... because what AI is spitting out for you might actually be quietly pushing your clients away. I've been doing some anecdotal research on this: running Reels, reading comments, talking to people... and what came back genuinely surprised me. Everyday people, not just designers, can spot an AI graphic. And when they can? They're less likely to trust the business, engage with the content, or even show up to the event being promoted. That's a big deal. This isn't about going anti-AI. I use AI too (mostly for writing, because that's not my strongest suit). But I do want to share why using it for your graphics specifically comes with some real costs, and what I'd actually love for you to do instead. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Reel on AI: https://www.instagram.com/reel/DZtwYV8IuCG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==&igsi=MzRlODBiNWFlZA== P.S. This video was recorded before the Instagram update that flags content as “AI” even if only Canva’s AI features like background remover was used. What’s covered: Why people can spot AI graphics more than you'd think, and what they do after The "same same" problem: why AI content is blending into the scroll What ChatGPT gets wrong about good graphic design The 3-step Bot-to-Brand Method for graphic design How to use AI for brainstorming designs Timestamps: Intro 0:00 The hidden cost of AI graphics 3:36 The research I did for this podcast 3:52 How people are reacting to AI graphics 5:00 Telltale signs of an AI flyer 7:34 Bot 2 Brand Method 9:08 Wrapping up 18:00 Watch on YouTube: https://youtu.be/keXApew9yeQ Read on the Blog: https://whitedeer.com.au/ep279/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you've ever grown your email list and thought... why isn't anyone buying? I sat down with Sophie Griffiths, ads strategist and creator of the Superfans approach, for one of those conversations that makes you rethink everything you're doing to grow your business online. Sophie works with coaches and service providers who want to scale using ads and group programs, and she has a very specific (and very refreshing) take on what it actually means to build an audience that converts. In this episode, we cover: What a superfan actually is Why most of us are accidentally building an audience of lurkers instead of buyers Three things Sophie does to consistently turn cold leads into people who put her on their vision board Timestamps Intro 0:00 Interview 1:31 Wrapping up 44:42 ABOUT GUEST: Sophie Griffiths is a scaling strategist and Meta™ Ads expert. She's known for helping impatiently ambitious women scale their businesses by growing an audience of superfans, creating stackable recurring revenue, and building the team and systems that mean they stop being the bottleneck to their own growth. Her background spans the corporate world, including managing a team of 350+ at British Airways, and eight years working with small businesses, and it's that combination that shapes her approach: empowering clients to take bold action while feeling genuinely safe and supported in how they do it. CONNECT WITH GUEST: Insta www.instagram.com/sophiegriffithsco Website www.sophiegriffiths.co Watch on YouTube: https://youtu.be/ddJKlzAWHH4 Read on the Blog: https://whitedeer.com.au/ep278/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You've built a DIY brand that looks professional, so what next? In this final part of Building a Brand Without a Big Budget series, I wrap up with two things that are often skipped entirely. It’s a 5-minute quality check you can run on any graphic you create, and an honest conversation about the one thing that actually determines whether your brand works - your own confidence. Watch Part One: https://www.youtube.com/watch?v=1EPi38Iluns Watch Part Two: https://youtu.be/Ll3VNXzqX1s?si=33USX18rnN4tiBnq Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: The 5-minute polish pass that make a massive difference to your Canva graphics Why font size contrast is non-negotiable How to use alignment as a trust signal Why you need to stop tweaking fonts and colours What makes a well-executed DIY brand indistinguishable from a professional one Timestamps: Intro 0:00 Polish pass 1:25 Confidence Piece 6:10 Too much tweaking 7:30 PSA 8:45 Wrapping up 10:55 Watch on YouTube: https://youtu.be/fam8gSxyYoU Read on the Blog: https://whitedeer.com.au/ep277/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You don't have to spend thousands on a brand to look like you did. But there are some things that can quietly signal "DIY" to your audience without you even realising it. In Part 2 of the Building a Brand Without a Big Budget series, I share the visual cues that build instant credibility, the three places most budget brands fall down, and a practical self-audit you can do right now on whatever graphics you've already created. The last question in the audit? It might be the most important one. Watch Part One: https://www.youtube.com/watch?v=1EPi38Iluns Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: The real reason a consistent brand builds trust faster than a big budget one Why white space is one of the best design hacks you're probably not using The three brand mistakes business owners make when DIYing their graphics The 4-question brand audit Why your own photography (even on your phone) signals more trust than AI imagery Timestamps: Intro 0:00 How to look established 3:25 Where businesses can fail for branding 6:35 PSA 11:48 Watch on YouTube: https://youtu.be/Ll3VNXzqX1s Read on the Blog: https://whitedeer.com.au/ep276/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

For anyone who's been putting off their branding because they've told themselves they need more money first, I get why you'd think that. But it's genuinely one of the more expensive beliefs you can hold in business. This podcast kicks off a three part series on building a brand on a budget, and today I'm tackling the myth head on. Because a strong brand isn't actually about how much you spend, it's about knowing what to prioritise and what can wait a while. I'm walking through the four things your brand genuinely needs (spoiler, your logo is only one of them), the two things you can happily skip for now, and the hidden cost of not sorting your branding out at all. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Free trial of CANVA PRO! https://partner.canva.com/prodeer What’s covered: The belief that a professional brand requires a professional price tag isn't true Four things every brand needs: a logo, a colour palette, your fonts, and an overall visual style What you can skip for now Why an inconsistent brand doesn't save you money Design being the thing standing between someone scrolling past you OR stopping to actually read what you have to say Timestamps: Intro 0:00 Preview of topics 1:19 Things to consider 2:00 Things to create 4:15 Things that can wait 7:50 Canva breakdown 12:45 PSA 14:00 Watch on YouTube: https://youtu.be/1EPi38Iluns Read on the Blog: https://whitedeer.com.au/ep275/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I'm sitting in my trackies with a bump that's getting pretty big, and I wanted to give you the unpolished version of how I’m preparing for maternity leave. Because every mat leave I've taken has looked completely different, and this one's got more moving parts than the last two combined. A team on retainer. A course. A coaching program. A design studio. And a funnel I switched from live to evergreen a month ago that, if I'm honest with you, hasn't made a sale yet. I'm walking you through what's actually happening behind the scenes. How I'm paying my team while I take two months off. Why I've pre-recorded content through to October. What I'm handing over to my team. And the bit nobody really talks about, which is what happens when the passive income you built your whole business around... isn't being very passive right now. If you want to look at the exact funnel I’ve built, watch my Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: Why two months off doesn't mean what people think it means when you're already not working full days The difference between a live webinar and an evergreen funnel, and why one converts so much better than the other What it actually costs to keep a small content team retained while sales slow down How I'm training my team to run client calls without me My honest advice if you're a business owner heading into your own leave for the first time Timestamps: Intro 0:00 Content plan and ads 3:28 Budgeting and team 11:59 Hand over 18:00 Saying no (and yes) 20:35 Baby plans 22:20 Advice 25:40 Wrapping up 28:45 Watch on YouTube: https://youtu.be/5IPUBL16aX8 Read on the Blog: https://whitedeer.com.au/ep274/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you haven't caught the first two podcasts of this series yet (workflow and brand foundations), go back and listen to those first... they're honestly going to move the needle more than today's episode will. Today we get into the nitty gritty of time-saving shortcuts in Canva. The exact clicks, the exact keys, the exact little habits that shave minutes off every single Canva session.I'm not expecting you to implement everything in this episode at once. Pick one or two, use them until they're second nature, then come back for more. That's how this stuff actually sticks. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass What’s covered: The three Canva keyboard shortcuts I use constantly (grouping, duplicating, undo/redo) What Canva Components actually are and how they save you from rebuilding the same thing over and over My 5 Minute Canva Session Reset to check before you close out of any design Why naming your files properly is the most underrated time saver in your whole Canva workflow Timestamps: Intro 0:00 Shortcuts 2:11 Components 6:15 Session Reset 8:18 Wrapping up 11:50 Watch on YouTube: https://youtu.be/dApz-t78BDU Read on the Blog: https://whitedeer.com.au/ep273/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you listened to part one of this series, you already know the foundations. Today's a bit more fun, I promise. I'm walking you through the exact system I use to cut my Canva workflow in half, and it's the same system that blows my students' minds every single time I share it. It's called the Page Stack System, and the short version is this: stop pressing "new" every time you need a design. Stack your effort instead, building every new post from the last one you made, so you're never starting from a blank screen again. Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Discover my AI/Claude + Canva workflow 👉 https://www.instagram.com/reel/DYRJ4CVInsF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== What’s covered: Why pressing "new" in Canva is quietly costing you hours The Page Stack System, and how I run an entire quarter from one Canva file How to copy pages between designs in seconds (even on Canva free) The AI step I add on top once my templates are built, and why I still do the editing myself Why this only works once you've got the system sorted first Timestamps: Intro 0:00 Mistake you're making 1:20 Page stack system 2:20 Design duplication 4:08 Copying pages 6:30 Using Claude 8:25 Wrapping up 9:59 Watch on YouTube: https://youtu.be/H6Jc_W-6jso Read on the Blog: https://whitedeer.com.au/ep272/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Free trial of CANVA PRO! https://partner.canva.com/prodeer If your Canva session regularly turns into a 45-minute spiral that ends in frustration... this week’s podcast is for you. In part one of this brand new three-part series, I'm breaking down why so many business owners are losing hours inside Canva, and what to do instead. Spoiler: it's not a creativity problem. It's a systems problem. And the fix is simpler than you think. I'm introducing you to my Set and Forget Brand System, which is built around three layers that work together to take the mental load out of designing. Once these are in place, you stop remaking the same decisions over and over, and you start actually getting things done. What’s covered: The two types of Canva struggles most business owners fall into (and why both are costing you) Why starting from a blank canvas every time is the root of the problem Layer 1: Your Brand Kit: what it is, why it matters, and how to set it up Layer 2: Your Element Library: what brand elements are and how to build yours over time Layer 3: Your Template Library: the smartest thing you can do if you're posting more than once a week Timestamps: Intro 0:00 Setting up 2:41 Tip 1 7:07 Tip 2 11:05 Tip 3 13:48 Wrapping up 16:33 Watch on YouTube: https://youtu.be/9arYaBpOOoY Read on the Blog: https://whitedeer.com.au/ep271/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Want to join Emily and I inside DIY Design My Biz? Join today: https://whitedeer.com.au/diy-dmb (DM me “secret squirrel” on Instagram (@whitedeergd) for $200 off 🤫) What does it look like when a student actually follows a design process? Today I chat with Emily Richardson, founder of Holistic Dermal Clinic, who joined DIY Design My Biz with zero brand and a very clear idea of how she wanted things to feel. She's since built a brand so polished that her suppliers and clients regularly ask who her professional designer is... and she gets to say, "actually, that was me." Emily is a skin therapist and university student who runs her clinic half-days so she can give every client her full attention. She's creative, detail-oriented, and unapologetically a control freak when it comes to her brand, which is exactly why she wanted to learn the skills herself rather than hand it all over to someone else. This conversation is a really honest look at what it's like to build a brand from scratch when you're also running a business, studying, and trying to make everything feel cohesive. In this episode, we cover: Why Emily built her brand before she had clients (and why that decision paid off) How the online modules gave her the knowledge... and how the calls gave her the edge The moment she realised Canva had become a time-saver Emily's take on when to DIY vs. when to outsource, and how to think about investment when you're starting out Three skin care non-negotiables you actually haven't heard a million times Timestamps Intro 0:00 Interview 1:49 Wrapping up 35:51 ABOUT GUEST: Emily Richardson is a Dermal Therapist and owner of skin clinic, Holistic Dermal Clinic located in Townsville QLD. She helps women love their skin with non-invasive, gentle methods that embrace both modern advancements as well as holistic wisdom. This involves treating the skin through getting to understand the person as a "whole" to truly create custom, personalised treatments for the individual. Outside of all things skin related, Emily’s a wife, a dog mum and a former professional dancer. Plus she juggles all things business alongside uni, because life long learning is crucial to stay ahead of the curve! CONNECT WITH GUEST: Holistic Dermal Clinic: Insta: https://www.instagram.com/holisticdermalclinic Website: https://www.holisticdermalclinic.com.au Emily’s Insta: https://www.instagram.com/thedermalskintherapist Watch on YouTube: https://youtu.be/Uq8TLVFVC08 Read on the Blog: https://whitedeer.com.au/ep270/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Is your brand looking good but not converting? There's a reason for that. You've done the work. You've built a brand, you're making graphics, you're showing up consistently...and people are liking and saving your posts. But they're not getting in touch. They're not purchasing. And it's making you wonder what's missing. In this podcast, I get into the difference between graphics that look good and graphics that actually sell, and why those two things are not the same. The prettiest graphics aren't always the ones that convert. The clearest ones are - you'll learn exactly what that means in practice. What’s covered: Why clarity beats pretty every single time Four psychological tools you can use to stop someone mid-scroll Why your graphic is just one part of your sales sequence Four questions to audit every graphic before you post it Timestamps: Intro 0:00 The elephant in the room 0:56 Tool 1 2:45 Tool 2 3:45 Tool 3 4:14 Tool 4 4:39 Remember this 5:33 Questions to ask 7:43 PSA 9:44 Watch on YouTube: https://youtu.be/8m7YwJMXP_4 Read on the Blog: https://whitedeer.com.au/ep269/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass If you've ever spent an hour fiddling in Canva and walked away wondering whether it actually... worked, this video is for you. The problem with DIY design usually isn't the tools or even the skill level. It's that nobody taught you to think like a designer. And that one shift changes everything about how your graphics perform. I break down the difference between decorating and designing, why pretty graphics aren't always strategic ones, and the three questions to ask yourself before you start any graphic from here on out. Once this clicks, design becomes a genuine competitive advantage for your business rather than just a time sink. What’s covered: Why DIY graphics sometimes deserve their bad reputation, and when they absolutely don't The difference between decorating and designing (and why it matters!) Why your graphics need a job to do The three questions to ask yourself before you start any new graphic Why knowing how to DIY well actually gives you a speed advantage over businesses that outsource to designers Timestamps: Intro 0:00 Where DIYers get stuck 3:08 Things to ask yourself #1 7:00 Things to ask yourself #2 7:47 Things to ask yourself #3 9:00 PSA 11:58 Watch on YouTube: https://youtu.be/mcsS6X0rCDo Read on the Blog: https://whitedeer.com.au/ep268/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass You've got a great offer, know your stuff and you’re working hard. So why aren't the right clients finding you, following you, buying from you? A lot of the time the answer isn't your pricing, your confidence, or even your copy. It's your visual brand. And specifically, it might be quietly signalling to your dream client that you're not the one for them, before they've even read a word of what you've written. If that sounds confronting, it's actually really good news. Because it means there's something concrete you can fix. I walk through the key reasons your visual branding might be getting in the way of your growth and what you can actually do about it today, even if you're not a designer. What’s covered: Why humans decide if something is "for them" based almost entirely on what they see first What a full visual brand actually is How inconsistency in your graphics is silently telling your audience you're not a professional Why your clients aren't just buying your offer How design principles like hierarchy, contrast, and white space actually build credibility Timestamps: Intro 0:00 Tip 1 3:52 Tip 2 6:06 Tip 3 9:12 Wrapping up 12:14 Watch on YouTube: https://youtu.be/aClsaQEOtWI Read on the Blog: https://whitedeer.com.au/ep267/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Business can be lonely. Like, genuinely, surprisingly lonely. You're in your office, making things happen, and unless you've got the right people around you, it can feel like nobody quite... gets it. In this podcast, I’m joined by my biz bestie and marketing business coach Hazal Ozturk for a really honest, unscripted chat about the rooms and relationships that have shaped both of our businesses. We talk about what emotionally safe friendships in business actually look like, how being around people doing more than you raises what you think is possible, and why group programs surprise almost everyone who joins them (including what surprised us most). Plus, we chat about the things we disagree most about on our business retreats. Key takeaways: What makes a business friendship genuinely safe How surrounding yourself with people ahead of you shifts what you think is possible The difference between inspiration and jealousy, and what to do if you feel the latter Why "healthy comparison" is a real thing and how to use it without losing yourself What genuinely surprised both of us about being inside group programs Timestamps: Intro 0:00 Question 1 3:40 Question 2 6:04 Question 3 9:12 Question 4 11:46 Question 5 18:43 Question 6 22:58 Question 7 26:08 ABOUT HAZAL: Hazal is a marketing genius turned powerhouse coach for brilliant women who feel like they're blending in when they were born to stand out. With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be. Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run. She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do. CONNECT WITH GUEST: https://www.instagram.com/hey.hazal/ Watch on YouTube: https://youtu.be/tysBJYKV72k Read on the Blog: https://whitedeer.com.au/ep266/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should. Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now. This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere. I cover: Why repurposing amplifies your brand (for better or worse) The 6 visual brand building blocks every business needs, starting with your logo suite How to know if your colour palette, font system, and templates are actually working The 4 tests to audit your brand honestly What to do next depending on where your gaps are Timestamps: Intro 0:00 Logo Suit 3:21 Colours 5:57 Font Systems 7:50 Photos 10:54 Templated 12:07 Style guide 14:14 PSA 20:30 Watch on YouTube: https://youtu.be/6Xky4Qqw0hs Read on the Blog: https://whitedeer.com.au/ep265/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ready to get design support for your business and your team? The Co+Creation Design Club is open now: https://whitedeer.com.au/designclub If you've ever looked at your team's graphics and thought "it's not quite right... but I can't explain why", I sat down with Sarah Greener, business coach for ambitious women who want thriving businesses and full, well-rounded lives, to chat about what changed to help her team stop guessing designs. Sarah is not a designer. She'd be the first to tell you that. But her business doubled the year after her rebrand, and clients are now signing at $12,000 USD simply from seeing her brand and resonating. Before they've downloaded a freebie. Before they've booked a call. Just from first impression alone. We pull back the curtain on exactly what her content operation looks like, how she went from "just put something out" to having a professional creative director in her corner, and what changed when her team started getting real design support through the Co+Creation Design Club. We cover: Why "good enough" branding quietly caps your growth, and what Sarah did about it The difference between delegating and abdicating design What Sarah's content approval process looked like before and after joining the club How the club plugged directly into her existing team structure without adding extra load Why consistent, professional visuals carried her business through a difficult personal season What she'd tell any business owner sitting on the fence about this kind of investment Timestamps Intro 0:00 Sarah’s Rebrand 3:15 Sarah’s Content Creation Process 5:15 The Missing Piece in Sarah’s Business 7:15 Difference between Delegating and Abdicating 7:47 What being a Good Boss Looks Like 13:15 The Co+Creation Design Club Onboarding Process 16:00 Importance of Strategic Design 25:00 Value of a Consistent Brand 29:13 Attracting Ideal Clients 32:15 Importance of Consistency 34:15 Value of Design Support 40:37 What Sarah would tell someone about the Club 45:50 More about Sarah 48:30 Wrap Up 52:07 ABOUT SARAH: Sarah Greener is a business consultant, founder of The Moxie Movement, and the author of The Off Switch. She has spent 20 years building, buying, and selling businesses across multiple industries — including a boat charter company, a restaurant, retail, ecommerce and an Airbnb — while raising a family and relocating internationally. Her work is built on one plainly stated premise: the business advice most women are following was designed for someone without a second full-time job called parenting. Through The Moxie Movement, Sarah helps established business owners rebuild the structure of their business and their life so that both run properly, at the same time, without one costing the other. She works with women building businesses strong enough to run without them, profitable enough to pay them properly, and designed to outlast them. CONNECT WITH SARAH: https://www.instagram.com/sarahgreenercoach https://the-moxie-movement.captivate.fm https://themoxiemovement.com Watch on YouTube: https://youtu.be/69Cz9iVmZQk Read on the Blog: https://whitedeer.com.au/ep264/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio