HUNGRY.

Bold Bean Co didn’t just make beans cool. They built a brand people actually care about. Tobey and Amelia join Dan to unpack how Bold Bean turned one of the least glamorous supermarket categories into a cult food brand, and why obsessing over culture, community and product beats blindly following the conventional FMCG playbook. From rejecting boring advertising and building genuine brand obsession, to supermarket listings, sustainability, hiring, growth and watching major competitors move into glass jars, this is a masterclass in making an everyday product feel anything but ordinary. ON THE MENU [00:00:00] Why Bold Bean Rejects the FMCG Playbook [00:06:35] How Do You Make Beans Desirable? [00:08:18] Beans Became Bold Bean’s Competitive Advantage [00:23:25] Building Bold Bean’s Brand From Obsession [00:42:18] Why Bold Bean Is Allergic to Advertising [00:50:42] Tesco’s Christmas Ads vs Performance Marketing [00:58:38] Can You Manufacture Brand Obsession? [01:01:40] Why “Be Bold” Became a Company Value [01:10:10] Why Sustainability Doesn’t Sell More Beans [01:21:03] Bold Bean’s Obsessive Customers Are the Moat [01:25:28] Marketing Is Downstream of Consumer Culture [01:42:54] What Happened When Heinz Copied Bold Bean? [01:51:35] The Hard Reality of Building Bold Bean [01:55:36] What Founders Never Tell You on LinkedIn ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out

Max Halley built one of London’s most cult-loved sandwich shops by ignoring almost every piece of conventional restaurant wisdom. In this brilliantly unfiltered conversation, Max joins Dan Pope to unpack how Max’s Sandwich Shop went from an empty Finsbury Park restaurant doing a handful of covers to a genuine London institution — without chasing hype, Michelin stars or customer suggestions. They get into why restaurant hype can be dangerous, the surprising philosophy behind achievable goals, why Max thinks sourdough is terrible for sandwiches, what Rick Rubin can teach hospitality about creativity, and the tiny behavioural tweaks that can completely change a business. Plus: New Orleans inspiration, pork pie mayonnaise, the science of the perfect sandwich, why vegetarian dishes shouldn’t be labelled with a “V”, and Max’s wonderfully simple rules for deciding what belongs between two slices of bread. {{ =============== ON THE MENU: =============== 00:00 INtro 01:28 Building an Empty Sandwich Shop 08:58 Why Customer Advice Can Kill Your Business 17:34 Is Restaurant Hype Actually Dangerous? 20:10 Why Achievable Goals Make You Happier 29:45 Why Max Never Wanted Michelin Stars 39:50 The Secret Philosophy Behind Max’s Sandwiches 49:00 Why Sourdough Is Terrible for Sandwiches 59:30 What Actually Makes the Perfect Bread? 01:09:35 The New Orleans Sandwich Epiphany 01:18:10 What Rick Rubin Gets Right About Creativity 01:24:40 Why The Audience Comes Last 01:31:30 Max’s Two Rules for New Ingredients 01:34:25 The Michelin-Star Pork Pie Mayonnaise 01:40:20 Tiny Changes That Transform Restaurants 01:47:10 Why Max Hides the Vegetarian Option 01:54:50 What Taco Bell Gets Wrong 02:04:00 The Science of Crunch 02:13:30 Why Anything Can Become a Sandwich ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/) Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out

Most restaurants treat drinks as an afterthought. Santiago Lastra doesn’t. In this clip, the Michelin-starred chef behind KOL explains how learning about wine, mezcal, cocktails, bitterness, aroma, and balance fundamentally changed the way he cooks food — and why some alcohol feels clean while other drinks leave you angry, anxious, or wrecked the next day. From mezcal’s natural production to why heating food kills aroma, this is a masterclass in flavour thinking, not recipes. Full episode here! 👉🏻 https://youtu.be/f-pMQy1n0So =============== 🍸 ON THE MENU =============== 😡 Why vodka makes you feel bad (and mezcal doesn’t) 🍋 How bartenders think about flavour differently to chefs 👃 Aroma vs taste — and why most chefs get it wrong 🔥 Why heating food destroys flavour 🧪 What cocktails taught Santiago about sauces and condiments 🌍 How low-intervention wine changed KOL’s philosophy

How do you build a food and drink brand somebody actually wants to buy? In this Hungry Podcast “Megatron” episode, Dan Pope brings together four masterclasses on all things EXIT with Adam Balon, David Milner, Barney Mauleverer and Giles Brook. They unpack what really makes a business attractive to buyers: genuine product superiority, strong margins, the right team, international potential and a clear path to future growth. From Innocent’s near-death experience and Fuel10K’s exit journey to walking away from 2,000 Walmart stores, they reveal the decisions, mistakes and negotiations that can make or break an exit. Plus: how to reverse-engineer your ideal buyer, create competitive tension, survive due diligence, understand valuation — and why your exit will probably take twice as long as you think. Essential listening for any founder who wants to build, scale and eventually sell a brand. ============================================== ON THE MENU: Worked for 2m 14s [00:00:00] Intro [00:02:10] The Exit Timeline Founders Get Wrong [00:06:45] Reverse Engineer Your Buyer Before You Sell [00:10:40] Why Multinationals Pay More for Brands [00:13:23] Adam Balon: Different AND Better Wins [00:19:54] David Milner’s Four Exit-Ready Building Blocks [00:26:42] Why Your First Team Won’t Scale [00:29:37] The Gross Margin Rule Founders Ignore [00:35:16] Innocent’s 2008 Near-Death Experience [00:43:34] The Three-Thing Focus Rule [00:50:00] Why One Brand Beats a House of Brands [00:55:44] The Retail Listing That Can Sink You [01:01:41] Fuel10K’s Exit Nearly Collapsed [01:08:30] What Due Diligence Actually Uncovers [01:13:34] How to Create Buyer Competition [01:18:59] Start Selling 18 Months Before Exit [01:22:05] The Negotiation Rule That Saves Your Margin [01:29:25] See Your Business Through Buyer Eyes [01:34:45] Why Innocent Struggled in France [01:42:40] Why Brands Get Stuck at £5M [01:49:15] Fuel10K Walked Away From 2,000 Walmart Stores [01:54:19] From Breadline to Nasdaq [01:58:21] How Buyers Actually Value Your Business [02:02:28] The Darkest Day After Vita Coco ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

For this archive replay, we’re going back to one of my favourite conversations with Will and Jack, founders of Fallow — breaking down how they think about food, marketing, teams, energy, pricing, social media and the relentless work behind building restaurants people actually want to visit. The world has changed. The way you build a restaurant has changed too. This conversation shows you how. Yes, they’re incredible chefs — serving 10/10 banging food. But they’re also GENIUS marketeers who ripped up the restaurant rule book, zigged when everyone else zagged, and built Fallow, FOWL and ROE into three of the most exciting restaurants in the UK. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out

Mahesh Raikar wants to build the “Indian McDonald’s.” The founder of SKVP joins Dan Pope to unpack how he’s turning Indian street food into a scalable quick-service restaurant brand — without stripping away the authenticity that made the food special in the first place. Mahesh breaks down the systems behind SKVP’s 23 sites, why a seemingly huge menu can still deliver food in around seven minutes, and how the business thinks about everything from store-level EBITDA and bottlenecks to central kitchens, location strategy and its hero product: the vada pav. They also explore SKVP’s ambition to reach 44 UK sites by March 2028 and eventually take the brand global, why Mahesh believes Indian food still has a huge untapped QSR opportunity, and the lessons he’s learned from McDonald’s, Burger King, Nando’s and other global restaurant brands.Plus: Mahesh’s journey from starting as a porter at Compass, the reality of managing stress as an entrepreneur, Bollywood and Indian culture as brand-building tools, and why SKVP is investing relentlessly in making its core product “the best in the world.” ON THE MENU: 00:00:00 Intro 00:05:00 The Indian Burger That Could Go Global 00:11:00 Why Indian Food Needs a Western Lens 00:15:05 SKVP’s Plan for 44 UK Sites 00:18:25 How SKVP Serves Food in Seven Minutes 00:23:25 The Systems Making Indian Food Scalable 00:29:10 The Bottlenecks That Hold Businesses Back 00:34:10 Building Today for 100 Restaurants Tomorrow 00:43:00 The Numbers Restaurant Founders Must Understand 00:51:00 From Porter to Building SKVP 00:54:00 Why Authenticity Is SKVP’s Advantage 01:00:50 Every Great Brand Needs a Hero Product 01:07:10 Could Franchising Take SKVP Global? 01:10:10 What Will Actually Limit SKVP’s Growth? 01:18:40 The Hardship That Shaped Mahesh Raikar 01:24:50 Why Founders Need Macro Patience 01:30:20 Entrepreneurship Is Really Stress Management 01:40:00 Building the Best Vada Pav in the World 01:47:55 How Bollywood Builds Indian Soft Power 01:53:45 Can Delivery Help Build the Indian McDonald’s? ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Riordan Maynard’s story is almost impossible to believe. He left school at 16, learned the art of selling at Foxtons and co-founded Touchbase, a mobile-phone business that grew to around 200 million. Then ego, reckless expansion, the financial crisis and a refusal to accept failure brought everything crashing down. What followed was six years inside the American prison system, separation from his wife and five children, brutal violence and a complete mental collapse within his first six weeks. In this extraordinarily raw conversation with Dan Pope, Riordan explains how believing he was “Midas” turned ambition into self-destruction, why hopelessness crushes the human spirit and how he rebuilt his mind by focusing only on what he could control. He also shares hard-earned lessons on sales, differentiation, value, resilience and closing deals. Brutally honest, darkly funny and unexpectedly practical, this is a conversation about extraordinary success, catastrophic failure and rebuilding yourself after losing almost everything. Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ON THE MENU: 00:00:00 Intro 00:05:15 How a Wapping Flat Became a £200M Business 00:11:25 The IRS Arrives With Guns 00:17:15 How Fear of Failure Sent Him to Prison 00:21:10 The Best Business Advice He Ignored 00:24:50 His Last In-N-Out Before Prison 00:28:30 California’s “Best” Prison Was Still Hell 00:34:05 What Prison Reveals About Human Hierarchy 00:37:20 The Gang Leader Who Allegedly Killed Six 00:41:05 How He Negotiated With Prison Gangs 00:45:10 A Normal Day Inside Federal Prison 00:48:15 Two Years Locked Down During Covid 00:52:20 Why Mackerel Became Prison Currency 00:55:20 Murder, Sex and the “Boom Boom Room” 01:01:08 How Prison Destroyed His Mental Health 01:06:44 The Question That Stops a Doom Loop 01:10:10 Two Questions That Interrupt Anxiety 01:15:10 How to Build a Compelling Future 01:19:10 Grant Cardone Versus Achievable Goals 01:22:25 Why Purpose Requires Obsession 01:26:10 The Beliefs That Made Him Feel Like Scum 01:29:20 Learning to Love What You Hate 01:33:20 Why Willpower Always Fails Eventually 01:37:25 How to Destroy Limiting Beliefs 01:42:10 The Brain Training Most People Skip 01:45:35 Affirmations That Actually Reprogram Your Mind 01:50:25 The Switch Exercise That Rewrites Beliefs 01:56:40 The Sales Masterclass Begins 02:02:15 Stop Selling Benefits. Sell Outcomes 02:07:20 How to Close a Million-Pound Deal 02:10:40 The Craziest Deal He Ever Won 02:14:05 Why “No” Means You Started Wrong 02:19:05 The Prison Books That Changed Everything ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Matthew Jones lost everything. His business was gone. His family had fallen apart. Alcohol had taken control, and he found himself rebuilding his life from scratch. Today, Bread Ahead is one of the world's most celebrated bakeries, with locations across the globe, thousands of students through its bakery school, and queues stretching around Borough Market. In this episode of Hungry, Dan Pope sits down with Matthew to unpack the journey from addiction and rock bottom to building an international bakery brand. They talk about recovery, risk, leadership, obsession, opening in New York, scaling without losing quality, and why success is never as simple as it looks from the outside. This is a conversation about second chances, resilience, and what it really takes to build something extraordinary. Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Advertising legend Dave Trott joins Dan Pope to explain why most marketing goes unnoticed, why brand should be your second thought, and why simple, blunt ideas beat clever jargon. From Toshiba and Audi to Volkswagen, Nike and Steve Jobs, Trott breaks down the campaigns, principles and creative decisions that made brands impossible to ignore. He explains why the best advertising is useful information, brilliantly executed; why every idea should be simple enough to repeat in the pub; and why distinctive work starts by asking what the advertising is actually supposed to do. A sharp, funny masterclass in form following function, positioning, working-class creativity and the power of giving people one unforgettable thing to remember. Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ON THE MENU: Why Most Advertising Goes Completely Unnoticed Brand Should Be Your Second Thought Toshiba’s Leap From 2% to 30% How Audi Became Unmistakably German Would You Repeat It in the Pub? Why Working-Class Wit Wins Attention Position Yourself, Reposition the Competition Steve Jobs and the White Headphone Trick Simplify, Exaggerate, and Make It Memorable Why Great Creativity Starts With Rebellion Useful Information, Brilliantly Executed Why Jargon Kills Great Advertising Form Follows Function, Not Fashion How to Find the One Thing That Matters The Best Ideas Often Feel Wrong at First ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

This week on Hungry: Emily Roux reflects on building Caractère with her husband Diego Ferrari, earning its Michelin star, and learning that excellence depends on patience, consistency and a tightly connected team. She shares lessons from working in Paris, Monaco, Japan and alongside leading chefs, revealing how curiosity, adaptability and deep immersion shaped her cooking. The conversation explores the Roux family legacy, her childhood inside Le Gavroche, the assumptions that come with a famous surname and her determination to establish herself independently. Emily also discusses the realities behind restaurant ownership — rent negotiations, staffing, motherhood, difficult conversations and the financial pressure of surviving Covid. From London’s restaurant boom and Japan’s devotion to ingredients to the importance of sauces, crockery and customer experience, Emily explains how Caractère blends classical foundations with a lighter, more contemporary identity — and why good things, including Michelin stars, take time. Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously. click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ON THE MENU: 00:00:00 Intro 00:01:05 Why Michelin Success Took Seven Years 00:08:01 How Two-Star Chefs Think 00:16:34 Inside a No-Shortcuts Kitchen 00:21:00 Why Caractère Rewrote the Tasting Menu 00:32:07 The Brutal Reality of Restaurant Rent 00:38:02 Japan, France and Britain Compared 00:46:54 What Le Gavroche Taught Emily Roux 00:53:06 Can Caractère Earn Two Michelin Stars? 01:03:08 The Woman Behind the Roux Dynasty 01:08:22 Motherhood Versus Restaurant Guilt 01:11:40 Growing Up Inside Le Gavroche 01:15:56 Why Hard Conversations Build Better Leaders 01:20:43 Escaping the Roux Nepotism Label 01:27:41 How Covid Nearly Ended Everything 01:34:07 Why Good Decisions Need Time 01:36:05 Michel Roux’s Best Advice 01:38:14 Turning Criticism Into Better Leadership ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

How do you build a brand that feels less like a product and more like a movement? Minor Figures co-founder Will Rixon sits down with Dan Pope in Nashville to talk cold brew, oat milk wars, barista culture, music, psychedelia, America vs the UK, and why brand should solve real commercial problems — not just look good on a mood board. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ON THE MENU: [00:00:00] Asking The Question Behind The Question [00:06:10] Minor Figures Started With Cold Brew [00:14:11] What Baristas Really Care About [00:22:24] The Barista Lip Balm Breakthrough [00:27:05] Minor Figures FM Was Genius [00:31:12] Fighting The Oat Milk Wars [00:36:38] Brand As Memory And Inception [00:42:17] Turning Acid Into A Feature [00:50:04] Why CPG Brands Feel Hollow [00:56:41] Out Of Home Gets Weird [01:03:04] Measuring Creative Vibrations [01:11:11] Brand As A Moat [01:19:30] Why British Brands Fail In America [01:26:16] Sales Built Minor Figures [01:36:42] America’s Business Culture Shock [01:44:09] UK Advertising Feels Too Cute [01:49:27] Why Stu Is A Visionary [01:52:09] Leaving Minor Figures On Good Terms [01:58:59] Jazz Lessons For Brand Building [02:04:18] Every Touchpoint Builds The Brand ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)