The Artist Business Plan

When she was in undergrad, Camilla Tassi majored in music and computer science. But when graduation came around, she was torn between two paths: either she accept a full time corporate job offer, or she could step into the unknown to search for a bridge linking both her passions. “I had a really influential mentor… she was the reason that I decided that ‘oh wait I’m not done with the arts.’ She was one of the few people that encouraged both of my sides.” In this episode, Camilla introduces us to the world of projection design. She shares her perspective on embracing technical difficulties and championing collaboration in the arts. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @art_by_sharone IG: @camtassi Email questions and comments to abp@thesuperfair.com.

If tax season stresses you out, trust me, you've got to listen to this interview with working painter and accountant Hannah Cole. Yes, you read that correctly – Hannah is both an artist AND an accountant, AND she's the author of the book Taxes for Humans, a guide for creative professionals looking to take control of their finances. "Art changes the world... I want artists to have more power and honestly that means having more money." Download Hannah's free deductible guide to get started on reclaiming money from your taxes. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @sunlighttax Email questions and comments to abp@thesuperfair.com.

"I ask artists... are you really business minded? And if they say no, then I tell them you have to find someone who is." In this episode, we revisit our 2021 conversation with dentist-turned-visual artist Brent Estabrook. He introduces us to the heroes he's met over the course of his career, from the college counselor that encouraged him to stay involved in the arts even while pursuing the prerequisites for dental school, to the unexpected business partner he met along the way who ignited his art sales. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @brentestabrook Email questions and comments to abp@thesuperfair.com.

Before she became a photographer, Ambe J Williams was devoted to acting. She was juggling on-stage work with odd jobs in the New York City catering industry when she realized she needed a change. "If I lay down one more knife, I may flip this table. And that's when I was like, I need to get a camera." In this episode of our series 'Failing Up', Ambe speaks with Superfair curator Sharone Halevy about floating away from earlier ideas of success and finding creative bliss in a new hobby. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Sharone Halevy: @art_by_sharone Ambe J Williams: @ambejwilliams Email questions and comments to abp@thesuperfair.com.

In this episode, we revisit our 2023 conversation with visual artist and arts manager Kelly Olshan. She shares her tips on how to take advantage of the resources provided by the New York Foundation for the Arts, and gives advice on how to successfully fundraise and apply for grants. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @kellyolshanfineart Email questions and comments to abp@thesuperfair.com.

When Superfair curator Sharone Halevy was in high school, success meant fame, money, and Broadway. Looking back, she thinks she may have been blinded by ambition. "I was not a good friend as a kid. I think I was not a good listener. I had friends, obviously, and one of them is still my friend to this day... and I've learned a lot from that friendship over time." In this episode of our series 'Failing Up', Sharone sits down with her high school best friend, actor Jason Gotay, to trace the trajectory of their ideas about success and failure. Jason Gotay is an actor and teaching artist born and raised in Brooklyn, New York. His credits are wide ranging, but to name just a few – he made his Broadway debut in the original company of Bring It On: The Musical and starred in HBO’s reboot of Gossip Girl. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Sharone Halevy: @art_by_sharone Jason Gotay: @jasongotay Email questions and comments to abp@thesuperfair.com.

"We love stories and we love books and we love movies and we love theatre because we're watching people fail. We're watching people try to succeed, and when they do, it's something to celebrate." Introducing Failing Up, a series of conversations with painter and Superfair curator Sharone Halevy about embracing obstacles and reframing success. In this episode, Sharone tells her story about unexpectedly devoting her professional life to painting . "You have to look at failure as part of the roadmap. It is the thing that is going to help you figure out the next step." For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Sharone Halevy: @art_by_sharone Email questions and comments to abp@thesuperfair.com.

"It's never too late to change your life. There is no statute of limitations on your dreams." In this episode, we revisit our 2021 conversation with muralist & visual artist Sandeep Johal . For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Sandeep Johal: @sandeepjohalart Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

For much of his working life, Kevin Champeny has operated in the shadows. He was a tradesman, sculpting products ranging from over-the-counter tablets to Obama's cereal bowl. Now, Kevin works full time as a mosaic artist. In this episode of the Artist Business Plan, we revisit our 2021 conversation with Kevin. He tells us the story of his career and encourages listeners to ask for help with running their art business. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Kevin Champeny: @kevinchampeny Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

Emily Bourassa was in her late thirties when she began identifying as an artist. But she was critical of her abilities. To become more comfortable and confident with her newfound identity, Emily enrolled in an online drawing class. In this episode, Superfair co-founder James Miille speaks with Emily about the benefits of online education for artists at all levels. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Emily Bourassa: @emilybourassastudio Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

Listen to hear Superfair's Alex Mitow, James Miille, and Sharone Halevy talk about: -recent favorite art experiences -ways for artist entrepreneurs to feel more confident discussing their work -having your parents comment on your photographs of naked men

Happy 10th birthday to the Superfair! In this episode, co-founders Alex Mitow and James Miille reveal the origin story of the Superfair. In conversation with lead curator Sharone Halevy, the trio share lessons they've learned over the past decade of challenging the status quo in the art industry. This episode is rich with advice and encouragement for artist entrepreneurs looking to maximize and multiply the force they're investing into their careers. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. Follow us on Instagram: @thesuperfair , @theartistbusinessplan Alex Mitow: @alexmitow4real James Miille: @jamesmiille Sharone Halevy: @art_by_sharone Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

Social media is essential to operating an art business. But how do you post with a voice that's authentic and also strategic? On this episode of the Artist Business Plan podcast, tips for building a brand from Hannah Johnson. Hannah aka "Hannalah" is a poet and content marketing strategist for right-brained entrepreneurs and small businesses. She believes that the world needs more creative people sharing their insight with the world and every small business should have support to do more of what they love. You can follow Hannah on IG at @__hannalah For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. IG: @thesuperfair , @theartistbusinessplan Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

Stop waiting to be discovered and discover your own potential. In this episode, we revisit our 2021 conversation with Alicia Puig. She shares straightforward, actionable advice for artists to activate their art careers. Alicia Puig is the curator & co-founder of PxP Contemporary , director at Create! Magazine , and co-author of The Complete Smartist Guide and The Creative Business Handbook . You can follow her on Instagram @puigypics. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. IG: @thesuperfair , @theartistbusinessplan Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

"Exposure is critical for the creative career, and I would say connection is critical for the creative spirit. They're both important in different ways." - Lauren Spangler, artist & creativity coach In this episode of the Artist Business Plan, guidance from creativity coach Lauren Spangler on getting unstuck. She shares tips for sharing your artwork and forging relationships with your audience, regardless of how many Instagram followers you have. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. IG: @thesuperfair , @theartistbusinessplan IG: @laurenspangler Check out Lauren's book The Real Life Artist: How to Pursue Your Passion Without Quitting Your Day Job. Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

In this episode, co-host James Miille speaks with the CEO behind his software secret. For years, James has used a digital tool to organize the interactions he's made in his career as an artist, helping him transform different kinds of relationships into sales. CRMs – if you're not familiar with the acronym, you will be by the end of this episode. Guest: Andy Fowler, CEO and co-founder of Nutshell For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com. IG: @thesuperfair , @theartistbusinessplan IG: @nutshellcrm Email questions and comments to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah

In this episode of The Artist Business Plan we revisit our 2021 conversation with artist advisor, Carolyn Edlund. She shares her tips for forging strategic alliances, attracting customers instead of chasing them, and she gives us a checklist for transforming artist websites into booming marketplaces. (Her secret – high quality photographs, price transparency, and FAQs.) Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace. https://www.artsyshark.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @artsy_shark If you want to submit a listener question you can email it to abp@thesuperfair.com. Hosted and Executive Produced by James Miille and Alexander Mitow Senior Producer: Parth Shah Music in this episode by Blue Dot Sessions.

In this episode of the Artist Business Plan we sit down with Stephanie Sachs to talk about foundations for artists' success. Learn about focusing your earnings and fueling budding relationships when you tune into this lovely episode. Guest: After graduating from art school, Stephanie Sachs hopped on a plane seeking adventure and found a home on Maui. She has made her livelihood solely from her creative endeavors since she was twenty-five and consistently sells over 100K annually. Now she has created “Artists Make Money”- How to Sell Your Art Without Selling Out, a self-paced online course teaching artists about revenue streams, managing their business, sales, and marketing. Stephanie Sachs has a BFA from Washington University in St. Louis and has shown in Chelsea, New York, Miami, and Palm Springs. Sachs currently shows at the Four Seasons in Wailea Maui. In 2022, she was selected for the West Coast edition of New American Paintings. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @artists_make_money & @sachsmaui If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest! Hosted and Executive Produced by James Miille and Alexander Mitow Executive Producer/Producer : Joshua Guicherit Written by: Joshua Guicherit, Alexander Mitow, and James Miille Audio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Josh Kasper to talk about maximizing artist studio visits. Learn about his interviewing process and having meaningful conversations with collectors when you tune into this lovely episode. Guest: Josh is an art advocate and Connecticut native who worked in asset management at Goldman Sachs before escaping corporate America to pursue his passion with the arts. During 2020, he spent about ten months posting different pictures of artworks on Instagram taken at the galleries in Chelsea, New York and many art fairs around the country including Art Basel and Art Miami. After a visit to Gallery23 in New York and a conversation with a local artist, the seeds of his initiative, Art Basel and Beyond , were planted. In his interviews with artists, studio visits, and gallery and fair tours, Josh dives into the stories behind his dynamic guests from up-and-coming artists to seasoned professionals. Art Basel and Beyond aimed to both recreate the acclaimed art fair and enable people to build relationships with artists by understanding their mission and technique. Since recording, Art Basel and Beyond has rebranded to Studio Kasa . Learn more at www.studiokasa.art . For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @_studiokasa_ If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest! Hosted and Executive Produced by James Miille and Alexander Mitow Executive Producer/Producer : Joshua Guicherit Written by: Joshua Guicherit, Alexander Mitow, and James Miille Audio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Marina Granger to talk about adapting in an ever-changing market. Learn about staying on trend and pivoting your art career when you tune into this lovely episode. Guest: Marina Granger has nearly 15 years of experience working in the New York City art world. She holds a master’s degree in Art History and a special place in her heart for artists. She has curated independently and contributed to various publications. She is also the founder of The Artist Advisory, with the purpose to demystify the art market and offer support, guidance, and honest answers to enable artists to take their careers to the next level. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com IG: @thesuperfair , @theartistbusinessplan IG: @the_artist_advisory If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest! Hosted and Executive Produced by James Miille and Alexander Mitow Executive Producer/Producer : Joshua Guicherit Written by: Joshua Guicherit, Alexander Mitow, and James Miille Audio Edited by: Christian Parry