Published by Sun Yi
Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Listen on Apple Podcasts1 hr 8 min
Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/ Warning: this episode might give you an identity crisis 😅 Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands. It was a super interesting conversation. Enjoy! Chapters: 00:00 - Trailer 01:40 - The Jaguar rebrand: good or bad identity marketing? 06:20 - What is identity marketing and how Harley Davidson does it 11:57 - Inclusivity vs exclusivity in branding 14:52 - Controversies in political marketing 20:34 - Does identity marketing create a divided world? 25:50 - Challenges of public perception 37:27 - Flip flopping based on audience reaction 40:27 - What role does convictions play in branding? 43:17 - How changing beliefs affect identity marketing 46:57 - Why strong convictions are so powerful 51:07 - Some example of brands who do identity marketing well 01:03:39 - Building a personal brand with identity marketing Follow Veronica: Homepage: https://www.veronicaromney.com/ The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/ Instagram: https://www.instagram.com/vromney/ LinkedIn: https://www.linkedin.com/in/vromney/ YouTube: https://www.youtube.com/@vromney X: https://x.com/vromney Facebook: https://www.facebook.com/veronicaiglesiasromney/ Threads: https://www.threads.net/@vromney Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi YouTube: https://www.youtube.com/@SunYiCo Threads: https://threads.net/@sun.yi X: https://x.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"
1 hr 25 min
Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/ Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation. We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy! Chapters: 01:04 How to get famous guests on your podcast 04:03 Practical tips on approaching guests 01:07 How to get better at interviewing 10:06 What drove Scott to become an entrepreneur 13:59 The reality of financial security 20:06 Why every entrepreneur should learn sales 25:52 Motivation behind high performers 30:51 Defining success and lifestyle choices 35:11 Where ambition comes from other than money 41:16 Why Scott started a podcast 46:56 Tips on growing your podcast 58:50 The problem with most course sellers 01:02:41 YouTube/podcast vs. social media 01:04:36 Monetization in podcasting 01:06:50 How long does it take to monetize a podcast 01:11:34 The long-game mindset for success 01:14:12 Childhood influences on money mindset 01:18:17 Process of testing content Follow Scott: Homepage: https://www.scottdclary.com/ Success Story Podcast: https://www.successstorypodcast.com/ YouTube: https://www.youtube.com/c/scottdclary Instagram: https://www.instagram.com/scottdclary/ LinkedIn: https://www.linkedin.com/in/scottdclary/ X: https://x.com/scottdclary Facebook: https://www.facebook.com/scottdclarypage Tiktok: https://www.tiktok.com/@scottdclarypage Threads: https://www.threads.net/@scottdclary Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi YouTube: https://www.youtube.com/c/SunYiCo/ TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"
57 min
Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/ Download "The Guide To Going Viral" for FREE! Go to: https://hookpoint.com/aaf In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy! I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently. Chapters: 00:00 - The Art of Crafting Hooks 02:56 - Understanding the Generalist Principle 05:52 - Navigating Client Pushback 08:29 - The Importance of Storytelling Formats 11:30 - Researching Content Effectively 14:48 - Quality vs. Quantity in Content Creation 17:29 - Mindset and Success in Social Media 20:48 - Finding Your Unique Format 22:54 - Overcoming Perceived Boring Content 29:51 - The Power of Reaction Formats 31:42 - Understanding Virality and Audience Engagement 33:53 - The Myth of One-Time Virality 35:11 - Maximizing Podcast Clips for Virality 38:03 - Creating High Stakes in Content 44:13 - Evolution of Social Media Strategies 48:38 - Platform-Specific Content Strategies 52:23 - Debunking Common Myths in Content Creation Follow Brendan: Homepage: https://brendanjkane.com/ Hook Point: https://hookpoint.com/ Free Book Download: https://hookpoint.com/aaf Instagram: https://www.instagram.com/brendankane LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/ YouTube: https://www.youtube.com/c/brendankane X: https://x.com/BrendanKane2 Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi YouTube: https://www.youtube.com/c/SunYiCo TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"...
1 hr 0 min
Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/ Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy! Chapters: 00:00 Breaking the 100K Barrier 02:17 Understanding Somatic Capacity 05:00 The Journey of Personal Transformation 07:38 Mindset vs. Somatic Work 10:22 High-Stress Situations in Workshops 12:51 The Power of Vulnerability 15:47 Uncovering Hidden Blocks 18:19 Cultural Influences on Identity 21:17 The Role of Authenticity in Coaching 23:55 The Importance of Self-Expression 26:24 Living Abundantly Beyond Money 31:04 Understanding Abundance and Happiness 34:37 The Journey to Financial Freedom 38:02 The Essence of Parenting and Family 40:55 The Impact of Children on Personal Growth 45:17 Navigating Relationships and Transparency 54:16 The Integration of Masculinity and Emotion Follow Preston: YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgw Homepage: https://prestonsmiles.com/ Instagram: https://www.instagram.com/prestonsmiles/ Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878 Facebook: https://www.facebook.com/PrestonSmilesSpeaks/ Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDE Follow me: YouTube: https://www.youtube.com/@SunYiCo Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: https://facebook.com/sun.yi.nightowls Threads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts <a...
1 hr 24 min
Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/ Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career. Chapters: 00:00 Getting Your First Client 02:40 Diverse Paths to Freelancing 05:33 Crafting Your Message 08:32 Niche Experimentation 11:40 The Importance of Relationships 14:24 Building Trust with Clients 17:14 Leveraging Existing Relationships 20:15 The Role of Introversion in Freelancing 22:59 Finding Your Place in the Industry 30:19 Client Engagement and Communication 32:07 Navigating Partnerships and Leadership 33:46 Balancing Creativity and Business 35:43 Decision-Making in Business 37:24 Profit vs. Portfolio Projects 39:06 Investing in Relationships 41:25 The Importance of Face-to-Face Interaction 44:15 Building Trust Through Relationships 45:11 The Power of Personal Branding 53:20 Transitioning to Education and Course Creation 59:19 Overcoming Fear and Embracing Implementation 01:04:39 The Role of Ambition in Creative Success 01:09:53 Transitioning from Freelancer to Business Owner 01:15:06 The Impact of COVID on Personal Branding and Content Creation Follow Michael : @morejanda Instagram: https://www.instagram.com/morejanda/ LinkedIn: https://www.linkedin.com/in/morejanda/ TikTok: https://www.tiktok.com/@mostjanda X: https://x.com/morejanda Homepage: https://michaeljanda.com/ Follow me: @SunYiCo Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: https://facebook.com/sun.yi.nightowls Threads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts <a...
1 hr 15 min
Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/ James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy! Chapters: 00:00 The Evolving Role of Creatives in Branding 02:53 Understanding the Importance of Personality in Creative Teams 05:49 Navigating the Freelance Landscape: Common Pitfalls 08:46 The Balance of Creative Freedom and Financial Stability 12:09 The Impact of Personal Projects on Professional Growth 15:01 The Dichotomy of Passion Projects vs. Paid Work 18:01 The Role of Ego in Creative Decision-Making 20:52 The Spectrum of Creative Personalities 23:55 The Importance of Collaboration in Design 26:51 The Value of Introversion in Creative Fields 30:12 Effective Communication Between Designers and Clients 33:00 Learning from Designers: A Collaborative Approach 35:51 The Niche of Brand Strategy in Design 38:19 The Evolution of Design Roles 45:28 Navigating the Freelance Landscape 50:05 The Shift in Creative Agency Models 53:43 The Future of Design and Technology 01:01:50 The Importance of Storytelling in Design 01:10:06 Building a Creative Community Follow James : https://www.instagram.com/jamessommerville/ https://www.jamessommerville.co/ Check out Known Unknown: https://www.instagram.com/knownunknownco/ https://knownunknown.com/ Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts <a href="https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267" rel="noopener noreferrer"...
2 hr 30 min
Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/ In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session. Chapters 00:00 Understanding Brand Strategy for Personal Brands 05:57 Aligning Brand Values with Company Actions 11:57 Navigating Personal Branding and Self-Discovery 17:57 The Challenge of Balancing Creativity and Organization 24:05 The Journey of Self-Acceptance and Authenticity 29:58 The Power of Vulnerability in Personal Branding 35:58 The Impact of Personal Stories on Branding 48:56 The Intersection of Personal and Professional Life 56:31 Overcoming Shame and Embracing Imperfection 01:05:39 The Balance of Self-Promotion and Authenticity 01:15:15 The Importance of Showing Up as Your True Self 01:24:10 Vulnerability as a Strength in Personal Branding 01:30:08 Facing Fears and Embracing Authentic Connections 01:35:15 Understanding Personal Branding Beyond Marketing 01:42:10 Navigating Personal Branding and Community Engagement 01:49:09 Understanding Neurodiversity in Communities 01:54:53 Coaching vs. Consulting: A Deep Dive 02:01:12 The Importance of Business Acumen in Creative Fields 02:06:12 The Role of Education in Creative Professions 02:12:34 Building Community and Belonging through Brands 02:20:36 Future Aspirations in Brand Strategy Follow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/ Linkedin https://www.linkedin.com/in/theannelihansson/ Website https://www.annelihansson.com/ Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267 🟢 Leave a...
1 hr 25 min
Watch Trailer Episode 123: https://www.instagram.com/p/DCZR76kR4eE/ Watch Full Episode 123 on YouTube: https://www.youtube.com/watch?v=uB2kiw0GtSU&t=3385s In this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/ Chapters 00:00 The Journey of Writing a Book 17:53 Navigating the Publishing Process 36:04 Marketing and Selling the Book 42:54 The Art of Engaging Interviews 45:08 Shrimp Club: A Mastermind Experience 49:29 Navigating Creative Burnout 52:15 The Balance of Selling and Authenticity 56:20 The Myth of Passive Income 01:01:10 The Evolution of Writing in the Digital Age 01:08:51 The Maturing Landscape of Online Business 01:12:40 Future Writing Aspirations and Inspirations 01:18:31 The Role of Authenticity in Storytelling Follow Laura: @TheLauraBelgray https://www.instagram.com/laurabelgray/ https://www.facebook.com/talkingshrimp https://twitter.com/lbelgray/ Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267 🟢 Leave a rating on Spotify <a href="https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593" rel="noopener noreferrer"...
1 hr 29 min
Watch Trailer Episode 122: https://www.instagram.com/p/DCFCW3MRVVy/ Watch Full Episode 122 on Youtube: https://www.youtube.com/watch?v=pRY9FrKWkbE&t=2s Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them. This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English. In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction. 00:00 Reconnecting and Reflecting on Past Experiences 02:47 Navigating the Challenges of Repetitive Content 05:57 Creating Fresh and Engaging Membership Experiences 09:02 Onboarding New Members Effectively 12:01 The Interconnection of Language Learning and Personal Development 14:58 Building Community and Engagement in Memberships 17:55 Understanding Member Behavior and Engagement 21:00 Encouraging Participation and Overcoming Fear 24:03 Creating a Supportive Environment for Growth 26:59 Balancing Content and Engagement Strategies 29:59 Leveraging Technology for Community Building 32:56 Fostering Connections and Accountability 36:03 Innovative Approaches to Member Engagement 47:36 The Importance of Vulnerability in Sharing Stories 50:08 Creating Comfortable Sharing Environments 52:41 Trust and Confidence in Sharing 56:26 Measuring Success in Community Engagement 58:12 Understanding Different Member Needs 01:00:10 The Value of Member Feedback 01:02:10 Navigating Content Creation Challenges 01:04:12 Shifts in Content Consumption 01:06:47 The Balance Between Quantity and Quality 01:10:50 Visualizing Future Goals 01:12:43 Relearning Important Lessons 01:16:21 Finding Balance in Expectations 01:18:51 The Journey of Entrepreneurship 01:20:45 The Importance of Positive Reinforcement 01:22:38 Understanding Different Feedback Needs 01:26:45 Creating Urgency in Membership Enrollment Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn <a href="https://linkedin.com/in/sunyi-nightowls/"...
1 hr 5 min
Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpk Watch Full Episode 121 on YouTube: https://www.youtube.com/watch?v=QD5zKpqI9Yg&t=1741s Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them. So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling. The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage." Chapters 00:00 Journey into Chinese Medicine 08:57 The Art of Tongue Diagnosis 18:05 Empathy in Healing 30:03 Integrating Mental Health and Chinese Medicine 39:50 Innovating Traditional Practices 50:11 The Role of Food in Medicine 59:59 Building a Personal Brand in Health Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow Jiaming: Instagram: https://www.instagram.com/kunhealth/ Website: https://www.kun.health/about Linkedin: https://www.linkedin.com/company/kunhealth/ Linkedin: https://www.linkedin.com/in/jiaming-ju *** 💜 Leave a review on Apple Podcasts <a...
1 hr 55 min
Watch Trailer Episode 120: Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them. So excited to share in this Episode 120 of AAF podcast: James Altucher On Going Viral By Accident. Don't miss this inspiring conversation about entrepreneurship and storytelling. James Altucher is an American hedge-fund manager, author, podcaster, and entrepreneur known for founding or co-founding over 20 companies. He is also recognized as an investor and venture capitalist, with expertise in emerging technologies like cryptocurrency and artificial intelligence. Chapters 00:00 The Evolution of Personal Branding 02:54 Authenticity vs. Agenda in Content Creation 06:11 The Challenge of Niching Down 08:50 Controversial Opinions and Their Impact 11:55 Navigating Success and Failure 15:01 The Role of Ideas in Entrepreneurship 17:51 Understanding Failure and Resilience 01:02:46 The Journey of Humility and Learning 01:11:31 The Role of AI in Creativity and Design 01:18:40 Navigating the Future of AI and Human Interaction 01:36:38 Predictions for the Future: Technology, Politics, and Society Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow James: @JamesAltucherShow Website https://www.jamesaltucher.com/ Podcast Website https://jamesaltuchershow.com/ Channel <a href="https://www.google.com/url?q=https://www.youtube.com/@TheJamesAltucherShow&sa=D&source=calendar&ust=1728363714457847&usg=AOvVaw3qLaFcY60ETq9FXaEXvU4d"...
1 hr 17 min
Watch Trailer Episode 119: https://www.youtube.com/watch?v=KQ_pjOG-dtQ Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them. So excited to share in this Episode 119 of AAF podcast: Making Money As A Content Creator w/ Abigail Peugh. Don't miss this inspiring conversation about entrepreneurship and storytelling. Abigail Peugh is an introverted, sweat pants wearing, always slightly tired looking mama, who built a 7 figure online business around her life, not the other way around. In the past 2 years, she has served over 12,000 students with her digital products and recently launched her own podcast. Abigail empowers and teaches you how to not only create your own digital products, but she then teaches you how to show up as YOU in your marketing to generate consistent daily sales through story-telling and conversion content on Social Media. Chapters 00:00 Introduction to UGC creators 02:36 Getting started as a UGC creator 05:00 Affiliate programs and TikTok Shop 07:03 Transitioning from UGC to brand deals 09:55 The role of affiliates and brand deals 13:45 Revenue from brand affiliates and ambassadors 18:15 Moving away from UGC content 20:23 Creating content for personal brand 24:18 Common mistakes in content creation 28:26 Growing on TikTok vs Instagram 32:05 Creating Emotion-Evoking Content 34:46 Balancing Growth and Sales Content 36:48 Batching Content and Leveraging the Menstrual Cycle 39:14 The Challenges of Delegating Tasks 41:48 The Power of Repurposing Content 56:49 Using Trending Audio 59:50 Focusing on One Platform 01:03:46 Starting from Scratch 01:06:34 Knowing What to Post 01:10:58 Dealing with Negative Comments 01:15:53 Attracting the Right Audience Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika <a href="https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi" rel="noopener noreferrer"...
1 hr 40 min
Watch Trailer Episode 118: https://www.youtube.com/watch?v=EffZXwfBnwE Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them. So excited to share in this Episode 118 of AAF podcast: Kate Northrup On Difference Between Rich & Abundant. Don't miss this inspiring conversation about entrepreneurship and storytelling. As an entrepreneur, bestselling author, and mother, Kate Northrup supports ambitious people to light up the world without burning themselves out. Kate teaches how to heal your relationship with money, time, and work. She’s the author of the bestsellers Money: A Love Story and Do Less, the creator of the Do Less Planner, and the host of the top ranking podcast, Plenty. Her work has been featured by The NY Times, Oprah Daily, The Today Show, Glamour, Harvard Business Review, and more. She lives with her husband/business partner and their two daughters in Miami. Chapters 00:00 Can Anyone Become Rich or a Millionaire? 02:12 The Illusion of Money and Status 06:27 Rewiring Trauma and Limiting Beliefs 10:25 Cultivating a Feeling of Abundance 23:53 Authentic Storytelling vs. Clickbait 31:59 Building Trust and Leading Towards Growth 37:19 The Power of Authenticity and Telling the Truth 39:18 Being a Conduit for Creativity and Service 44:04 The Responsibility of Marketers to be Trauma-Informed 49:29 Overcoming Imposter Syndrome and Fear of Visibility 55:32 Completing the Emotional Stress Cycle and Metabolizing Stress 01:08:16 Managing Nervous System Health 01:10:46 The Role of Movement, Breath, Creativity, Social Connection, and Tears 01:12:28 Practical Techniques for Stress Management 01:17:42 Challenging Mainstream Productivity Hacks 01:20:33 Body-based Energy Management Strategies for Plenty of Time Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika <a href="https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi" rel="noopener noreferrer"...
53 min
Trailer Episode 117: https://www.youtube.com/watch?v=bjJBq5N0qR8 Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them. So excited to share in this Episode 117 of AAF podcast: Advice From A 9-Figure Agency Owner Neil Patel. Don't miss this inspiring conversation about entrepreneurship and storytelling. Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Chapters 00:00 Copying Marketing Strategies 03:32 Developing Client Strategies 05:27 Content Creation for Clients 08:41 Neil's Involvement in Content Creation 10:43 The Importance of Personal Experience in Content 12:06 Expensive Problems vs Popular Problems 15:41 The Temptation of Mass Content 17:48 The Desire for Fame and Popularity 20:44 Investing in Personal Brand vs Agency 22:46 Building an Agency without Personal Brand 25:03 The Profitability of Boring and Ugly Industries 27:45 Solving Expensive Problems 28:31 The Power of 'Boring' Marketing 30:25 The Importance of Data Analytics in Marketing 31:25 Understanding the Lifetime Value of Customers 32:35 Delegation and Surrounding Yourself with Experts 35:37 Managing a Growing Team and Fostering Employee Retention 47:05 Strategic Allocation of Time and Resources in Marketing 52:12 The Limitations of AI in Content Creation Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow Niel: Youtube: <a...
1 hr 20 min
Watch Trailer: https://youtu.be/EnShcYxwGPI Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person. So excited to share in this Episode 116 of AAF podcast: Purpose of Storytelling with Joanne Molinaro aka The Korean Vegan. Don't miss this inspiring conversation about entrepreneurship and storytelling. With over 5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others. Chapters 00:00 The Purpose of Storytelling 02:32 The Importance of Feeling Seen 05:57 Balancing Ego and Objectivity 10:09 Transitioning to Video Content 14:23 The Appeal of Non-Food Content 16:32 Finding a Balance in Content Creation 19:23 The Joy of Writing 22:14 Balancing Ego and Objectivity in Opinion Formation 25:05 The Role of Ego in Opinion Formation 27:18 Learning from Failure and Feedback 29:06 Navigating Ego in the Legal Profession 32:57 The Challenge of Polarizing Content 37:09 Striving for a Balance in Content Creation 45:16 Integrity in the Legal Profession 52:06 The Power of Personal Stories 57:37 The Evolving Definition of Being American 01:09:29 Progressive vs. Conservative 01:16:25 Reflection and Reassessing One's Path Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow Joanne: YouTube: @TheKoreanVegan Instagram: <a href="https://instagram.com/thekoreanvegan" rel="noopener noreferrer"...
1 hr 3 min
Watch Trailer Episode 115: https://www.youtube.com/watch?v=iIX8zYEN19Q Watch Full Episode 115: https://www.youtube.com/watch?v=q-9ovZ3zjkY Chapters 00:00 Balancing Work and Content Creation 02:10 Setting Boundaries and Prioritizing Personal Time 09:09 Improving Content Quality and Engagement 18:32 Starting from Scratch: Building an Instagram Following 24:38 Managing Expectations and Patience 34:05 The Power of Hooks 38:02 Building Genuine Relationships for Collaborations 41:08 Creating Share-Worthy Content 47:02 Growing Instagram vs. Growing a Business 50:11 The Role of Therapy in Personal Growth 55:18 Dealing with Negative and Hate Comments 01:01:52 Instaclub Hub: Brock Johnson's Instagram Membership Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person. So excited to share in Episode 115 of the AAF podcast: Realities Of Being A Content Creator w/ Brock Johnson. Don't miss this inspiring conversation about entrepreneurship and storytelling. Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker. Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow Brock: @BuildYourTribePodcast Instagram https://instagram.com/brock11johnson Facebook https://facebook.com/brock11johnson/ TikTok <a...
2 hr 28 min
Watch Trailer Episode 114: https://www.youtube.com/watch?v=-Wkemclbo5g Watch Full Episode 114: Full Episode: https://www.youtube.com/watch?v=-IES7I4c--8 Chapters 00:00 Creating a Safe and Supportive Environment 05:23 Connecting with the Body and Processing Trauma 17:39 Breathwork: A Journey of Self-Discovery and Transformation 53:22 The Power of Accepting and Embracing All Aspects of Ourselves 01:08:09 The Impact of Childhood Criticism and the Need for Validation 01:23:28 The Role of Breathwork in Healing and Self-Discovery 01:38:26 The Emotional Journey of Breathwork 01:43:26 Accessing Deeper Parts of Yourself Through Breathwork 01:51:19 Self-Acceptance: The Key to a Fulfilling Life 02:03:45 Love and Connection: Transformative Forces 02:30:40 Conclusion Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person. So excited to share in Episode 114 of the AAF podcast: w/ Samson Odusanya. Don't miss this inspiring conversation about entrepreneurship and storytelling. Samson Odusanya is a husband, father, and Integrative Transformational Facilitator who empowers people to transform emotional pain into profound wisdom and personal power through tailored introspective processes. His unique approach creates ideal conditions for deep self-discovery across a diverse range of individuals from all walks of life helping them uncover their authentic selves and fostering transformative shifts that inspire lasting growth. Through his guidance, individuals experience profound personal shifts that lead to a deeper understanding and a more meaningful connection with themselves and their path. Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow: Samson Odusanya Instagram <a href="https://www.instagram.com/samsons_strength/" rel="noopener noreferrer"...
56 min
Watch Trailer Episode 113: https://www.youtube.com/watch?v=1LBWrEIjUOM Watch Full Episode 113: https://youtu.be/z7vLWxkIcFY Chapters 00:00 Introduction: Creating Content for Someone Else 01:21 Getting to Know the Client and Developing a Strategy 03:13 Repurposing Content and Adding Authenticity 07:23 Measuring Success and Setting Expectations 10:12 Minimum Engagement and Starting an Agency 24:50 Pricing for Social Media Management with Strategy 28:10 Building Momentum and Capitalizing on Viral Posts 32:29 The Power of Reposting and Repurposing Content 39:36 The Importance of a Strong Personal Brand and Consistency 51:49 Building an Email List for Effective Monetization Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person. So excited to share in Episode 113 of the AAF podcast: Insider Tips From A Social Media Agency Owner w/ Milou Pietersz. Don't miss this inspiring conversation about entrepreneurship and storytelling. The content creator and founder of a multi-six-figure social media agency, Milou Pietersz, went from being ghosted by every agency she applied to, now having built a team of her own. Her agency, Simply Multimedia, provides and executes innovative marketing strategies while she "coaches the competition," sharing best social media practices with her 60,000 Instagram followers. Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi Follow: Milou Pietersz Instagram https://www.Instagram.com/miloupietersz LinkedIn https://www.linkedin.com/in/miloupietersz/ YouTube <a href="https://www.youtube.com/@UCSs1vWPc1-EBVBkuSbMSCvA" rel="noopener noreferrer"...
1 hr 16 min
Watch Episode 112 Trailer: https://youtu.be/J6xNQ5EYnE4 Watch Full Episode: https://youtu.be/EMWURhLw39s Chapters 00:00 Introduction and Can Anyone Get 10,000 Followers in Three Months? 02:03 Realistic Expectations and the Time Required for Growth 04:14 The Importance of Experimentation and Proper Testing 08:11 Finding the Right Content Strategy and Formats 12:36 The Balance Between Authenticity and Adaptability 16:14 The Challenges of Copying Others and Being Stubborn in Authenticity 19:47 The Importance of Consistency and Mindfulness 23:04 The Five Stages of Content Creation and Finding Your Focus 27:10 Common Mistakes in Social Media Growth 32:37 The Psychological Factors in Content Creation and Growth 39:01 The Never-Ending Journey of Personal Branding and Growth 40:31 Mastering Mindset and Storytelling 41:13 Driving Traffic and Engagement with Automation 42:10 The Balance Between Supply and Demand 47:26 The Impact of Links on Algorithm Reach 49:33 The Value of Collaboration and Community 52:04 Choosing the Right Design Software 56:54 The Role of AI in Content Creation 01:05:22 Time Management and Adaptation 01:09:44 Continuous Learning and Fostering an Artistic Eye Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person. So excited to share in Episode 112 of the AAF podcast: How To Get Your First 10k Followers w/ Hrabren Bankov. Don't miss this inspiring conversation about entrepreneurship and storytelling. Hrabren Bankov has worked with brands such as UNICEF, FEMA, and Cambridge Clothing and has helped personal brand owners grow more than 7M followers organically. Along the way, he put his money where his mouth was and has been able to scale his personal brand to more than 600K followers across Instagram, LinkedIn and YouTube. Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika <a href="https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi" rel="noopener noreferrer"...
1 hr 32 min
Watch Episode 111 Trailer: https://youtu.be/5G6kcLNvgrs Watch Full Episode: https://youtu.be/Bt1diHUFb1k Chapters 00:00 Understanding People Pleasing vs. Generosity 04:09 The Influence of Negative Self-Opinions on People Pleasing 08:02 Overcoming Triggers and Reprogramming Autopilot Responses 35:18 Feeling Helpless in Communication 37:48 Black and White Thinking 45:02 The Road to Confidence 49:21 The Importance of Self-Commitment 53:31 Helping Individuals Feel Motivated 56:13 Falling in Love with an Idealized Self 59:45 Challenging False Beliefs 01:02:04 Addressing Insecurities and Fears 01:04:00 Overcoming Challenges and Developing a Growth Mindset 01:06:29 The Power of Relaxation and Self-Awareness 01:08:52 Beliefs and Self-Perception in Personal Growth 01:11:36 Cultivating Safe Spaces and Providing Support 01:19:31 Making Memories and Visualization for Goal Achievement 01:25:40 The Potential for Change in Personality Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person. So excited to share in Episode 110 of the AAF podcast: Show Fight, Flight, And Freeze Responses Affect Your Business w/ Eugene Choi. Don't miss this inspiring conversation about entrepreneurship and storytelling. Dr. Eugene K. Choi teaches executive leaders how to achieve and sustain peak performance in high-stress, high-stakes and high-change environments. He created a unique, science-backed process that teaches leaders how to activate their executive brain to dramatically improve results and increase clarity and focus in challenging and unpredictable situations. He has a background in clinical pharmacy, neuroscience and business coaching and has helped thousands of entrepreneurs and executives optimize their mindset, reduce toxic stress, and lead with more impact. Dr. Eugene's work has been featured on Entrepreneur, Success Magazine, Lifehack and many others generating over 11 million views on his articles. His experience and expertise in both strategy and psychology have proven critical in helping clients produce tangible results in both business and in life. Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads <a href="mailto:https://threads.net/@sun.yi" rel="noopener noreferrer"...
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