The Marketing Millennials

Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch. He and Daniel talk about the difference between automation and intelligence, why Duarte can smell AI copy from 10 miles away, and why he says everything AI touches becomes a commodity...except this 1 thing it still can't do. If you're a Marketer who wants to use AI without turning your work into slop, this episode is for YOU. Hit follow and leave a rating if this one got your brain going. It helps more Marketers find the show. Follow Duarte: LinkedIn: https://www.linkedin.com/in/duartegarrido/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register for the 2027 HR compliance briefing by Friday," and testing it is driving a 19% increase in click through rates. Bullet points matter even more: bulleted content gets pulled into AI summaries 77% of the time in Gmail, 84% in Apple Mail, and 92% in Microsoft Copilot. Daniel argues Marketing headlines need to evolve too, since vague hooks like "this is crazy" lose their punch once AI strips away the context. He and Jay also unpack a MediaPost survey showing over 70% of people are comfortable with AI scanning their inbox for deals and recommendations, though Daniel notes businesses are far warier about AI reading emails with internal strategy. The bigger idea: email Marketing is being rebuilt around what AI can actually read, and the prettiest template loses if it's not structured to get pulled into a summary. If you want the exact formulas and formatting Marketers are using to win in AI summaries right now, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people’s minds, and the small details that make a huge difference. You’ll also hear the story behind ConvertKit’s Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events. If you’ve ever wondered how to build moments people can feel (not just attend) this episode is your blueprint. Follow Haley: LinkedIn: https://www.linkedin.com/in/haley-janicek/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you land on a name when you're staring down fifty thousand options, and none of them feel right? Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of market research tools built for Marketers with zero research background. Katie joined the company on the communications side, worked her way up to Chief of Staff, and took over the newly combined Marketing and Communications function about a year ago. And, Katie breaks down the six-step framework her team used to name Launchpad, why they started with a brief instead of a brainstorm, and how deciding who the product was NOT for (professional researchers who could build it themselves in SurveyMonkey) sharpened the name, the positioning, and the entire go-to-market. She also walks through how the internal debate between "SurveyMonkey Launch" and "SurveyMonkey Methods" got settled, not by whoever had the loudest opinion in the room, but by 4,500 survey responses. Plus, Katie tells the story of SurveyMonkey's 2021 rebrand attempt, when the company tried to shake its "silly" name to look more enterprise ready, and why the new CEO reversed that decision in 2023 and leaned back into the brand equity everyone already knew. Her take: with buyers asking ChatGPT and Claude about you before they ever search your name, brand and storytelling matter more now, not less. If you're a Marketer who's tired of guessing whether your next name, headline, or campaign will land, this is the episode for YOU. Follow Katie: LinkedIn: https://www.linkedin.com/in/katie-miserany/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all. Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single month, so this isn't a niche problem. Jay's rule: the first 150 characters of your email need to carry your most important, most specific information (webinar details, offer terms, whatever the ask is) because that's the window AI summaries pull from. Images and JPEGs don't count, and alt text doesn't count as live text either, no matter what you've been told. He predicts that within six months, half of all preheaders will be AI generated instead of whatever Marketers actually wrote. Daniel adds that the preheader isn't dead, it's just unreliable now. His fix: write your opening body copy so it echoes what you'd want the preheader to say, so if AI does pull from it, the message still lands the way you intended. He also flags that this isn't just an email problem. The same summarization behavior is starting to show up in text messages, and Marketers need to start thinking about how their SMS gets condensed too. The bigger idea: the prettiest, most designed email templates are losing right now. If AI can't read the words inside your design, it doesn't matter how good it looks. Email Marketing is quietly reverting to a text-first format, closer to how it worked 10 to 15 years ago. If you want your emails to survive the next wave of inbox AI, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

Mark Jung, Founder at Known and LinkedIn growth expert, joins the podcast to break down how to win on LinkedIn in 2026, from the new positive-signal-only feed, the LLM-trained algorithm, to the bio changes nobody is talking about. Listen to find out how your bio now matters more than your follower count, and how a brand-new creator with 50 followers can get the reach of someone with 50,000. Plus, get the link, hook, and posting moves Mark and Daniel use, and what cohort seeding is (and why it's choosing who sees your content). If your LinkedIn reach has dropped, your content performance feels inconsistent, or you're just tired of guessing what works, this episode is for you. Follow the show and drop a rating if this one leveled up your LinkedIn. It helps more people find us. [This episode originally aired in January 2026] Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money? Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Construction.They get into why "the logo slap" is dying and what's replacing it, how brands move at the speed of culture (see Levi's cutout logo and the Heinz tape at the World Cup), and the real way to measure ROI when only 28% of fans can name a jersey patch. Plus Marquise's rule for every deal he touches: all money ain't good money.If you're a Marketer who wants to make sponsorships actually pay off, this episode is for YOU. Hit follow and leave us a rating if you're into it, it helps more Marketers find the show. Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" trick that filters for only the posts hitting your engagement threshold. Then they go deeper: filtering by retweets, comments, date ranges, and media type to see exactly which hooks are landing. Plus: a lost loafer mystery, a linen shirt betrayal, and Jay's full descent into his "embarrassing loser phase."If you're a Marketer who wants a repeatable way to find what content actually works, this episode is for YOU.Enjoying Bathroom Break? Follow the show and drop a review, Daniel reads every one and it makes his whole day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch.Plus the "plumbing" that keeps a lean team shipping, and the "trophy room" trick Adam uses to prove ROI when there's no clean dollar figure.If you're a Marketer who wants to turn content into entertainment that drives real pipeline, this episode is for YOU.Enjoying the pod? Follow The Marketing Millennials and leave us a rating, it helps more Marketers find the show.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Adam:LinkedIn: https://www.linkedin.com/in/adam-mcqueen/Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Is SEO dead? Ross Simmonds, CEO & Founder of Foundation Marketing, says that's the wrong fight. In today's episode, Ross breaks down AI search, AEO, and how to get your brand cited by ChatGPT, Claude, and Perplexity. He also asks the real question: what happens AFTER you publish.Also: why Reddit is STILL the most underrated channel in Marketing, how to measure your AI visibility (from share of voice, to referral traffic, and the "how did you hear about us" trick), and the 1 silo problem invisibly killing most marketing teams.If you're a Marketer who wants to get found in AI search without drowning in content slop, this episode is for YOU.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Ross:LinkedIn: https://www.linkedin.com/in/rosssimmonds/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a work address tanks conversions and retargeting). Plus, a Bob the Builder origin story, 1 demoralizing dorm dresser, and why a kid's toy needs 10 tools you probably don't own.If you're a Marketer who wants to stop following rules that hurt your list, this episode is for YOU. Enjoying Bathroom Break? Follow the show and leave us a review, Daniel reads every single one and it genuinely makes his day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet.Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content with AI before it ever hits his inbox, and how every Marketer can shift gears from manual "doer" to strategic orchestrator.If you're a Marketer who wants to future proof your team for an AI and agent first world, this episode is for YOU.Hit follow and leave us a rating if you're loving the pod. It helps more Marketers find us.Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.If you're a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.Hit follow and leave a rating if this one gave you something to steal. It helps more Marketers find the show.Follow Marvin: https://www.linkedin.com/in/therealmarvin/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and images they generate, so your AI content can get spotted the second it goes live. Also: why this might actually be good news if you can make original work, why Claude just became a 1st-draft tool instead of a shortcut, and the Canva and screenshot moves Jay swears are still sailing past the detectors. (Plus beignet-related powdered sugar chaos and a cautionary tale about boarding a flight without your travel buddy.)If you're a Marketer who wants to keep using AI without getting dinged for it, this episode is for YOU.Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not That Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwell became one of the league's biggest growth unlocks.Plus what changes when you go from a 150-year legacy brand like MLB to a self-described challenger brand only 3 years into its current era, and the Marketing hill Andrew will die on.If you're a Marketer who wants to build something people actually recognize, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewleray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.She and Daniel also get into how pipeline math turns a tense sales negotiation into a calm one. (Want 10x coverage? Here's what it costs you in reps you can't hire.)Finally, she makes the case that briefs don't matter anymore, why she handed her CEO direct access to the data and stopped writing reports (including the AI stack behind it all).If you're a Marketer who wants to tie every dollar you spend back to revenue, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandajoycole/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have most of what you need to get started now. Jay and Daniel break down the exact content to have ready before October hits, why calendars are the format that gets consumed the most in Q4, how to remix content you already have instead of starting from scratch, and why adding 2027 recency signals to your resources page gets you pulled into AI answers before your competitors. If you're a Marketer who wants to prime their pipeline before 2027, this episode is for YOU. Hit play, then follow the show and leave a comment. It helps more than you'd think. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Email isn’t dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you’re an email marketer who wants to move beyond templates and start driving real engagement and conversions, this is the episode for YOU. Follow Naomi: LinkedIn: ⁠https://www.linkedin.com/in/naomiwest1000/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Every school is on social media. Almost none of them have built anything like what MIT has. Daniel sits down with Jenny Fowler, Director of Social Media Strategy at MIT and author of a book on organic social media, to break down the playbook behind growing the university's following to more than 7 million people across platforms, entirely organic, in a category most brands would consider one of the hardest to win. Jenny walks through her six M framework (mission, message, medium, management, metrics, monitoring) and why "medium," picking the one platform you can actually dominate, is the piece most brands skip first. She also explains why she refuses to chase algorithm changes, staying the course on strategy even when the numbers dip, because reacting to every shift means the algorithm never actually learns your audience. Plus, Jenny breaks down her "dream team" structure for a social department (a director, a manager, and specialist creators instead of platform experts), why social needs to sit at director or VP level to survive internal pressure, and how she stress tests every post for how it could get misread or trolled before it ever goes live. If you're a Marketer who wants a real playbook for building community instead of just a following, this is the episode for you. Follow Jenny:LinkedIn: https://www.linkedin.com/in/jennylifowler/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience.Yep, we're talking about FACEBOOK.Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (and why Meta's new Forums app signals where the platform is headed), how brands like Dad Gang use groups for launches and product testing, and why Facebook gives them the lowest cost per registration and the highest show-up rate for B2B events.If you're a Marketer who wants underpriced attention and a channel your competitors are skipping, this episode is for YOU. Hit play, then follow the show and drop a rating. It helps more than you'd think. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/