Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437
Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).If you're a Marketer who wants to understand how AI agents actually fit into your team, this episode is for YOU.Do me a favor: follow The Marketing Millennials and leave a rating. Takes ten seconds and helps more Marketers find the show. Follow Eric: LinkedIn: https://linkedin.com/in/ericzenz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
How To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436
How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.Plus the brand's first OnlyFans page, placements from Love Island to Esther Perel, and why building future demand beats chasing the sale in front of you. If you're a Marketer who wants to take a bolder brand swing, this episode is for YOU.Do yourself a favor and hit follow so you never miss an episode, and drop us a rating while you're at it. It genuinely helps.Follow Allison: LinkedIn: https://www.linkedin.com/in/allison-cullman-03829731/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Train Your AI for Smarter Content, Warmer Leads | Bathroom Break #118
Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date. Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past three seconds. Jay reveals the LinkedIn data trick that exports every connection, DM, and comment, then ranks who to reach out to first. Plus why your tools need an API connection or you'll fall behind. If you're a Marketer who wants to squeeze more content and more leads out of data you already own, this episode is for YOU. Enjoying Bathroom Break? Follow the show and drop us a rating, it genuinely helps more Marketers find us. Now go follow The Marketing Millennials. Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/ Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/
How to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl | Ep. 435
What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymbl hired 100 people in 100 days, out of 17,000 applications...with one single human recruiter.If you're a Marketer who wants to understand how AI agents and humans actually work together, this episode is for YOU.Enjoying the pod? Give us a follow and drop a rating, it helps more Marketers find the show.Follow Brandon: LinkedIn: https://www.linkedin.com/in/metcalf/Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 434
Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet. Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the entire acquisition strategy, and how you educate a market into a habit that didn't exist before you built it. Lindsey shares how Stretch Zone keeps hundreds of franchise owners rowing in the same direction with playbooks so simple she calls them "Fisher Price easy," one page campaign briefs, and a real estate team that heat maps every territory before a franchise agreement is ever signed. Plus, Lindsey explains why AI front desk agents are quietly failing her franchisees (one generated an ad with a leg bent completely backwards), and why her Marketing hill to die on is simple: AI's not gonna run your business for you. If you want to understand how to scale a brand across hundreds of locations without losing what makes it work, this is the episode for you. Follow Lindsey: LinkedIn: linkedin.com/in/lindsey-mcfadden-mba Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
Subject Line Tips That Are Working | Bathroom Break #117
Your subject lines might be too clean, too correct, and too polished to actually get opened. Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in the subject line ("For Marketers who...") and says it crushes every time he uses it. Jay counters with what he calls "un-AI" subject lines: intentionally long subject lines (100+ characters) that fill the whole line and get cut off on purpose, ellipses at the start of a subject line instead of the end (a 15% lift in open rates), and skipping capitalization entirely. His logic: if AI would never suggest it, it probably stands out. They also get into serialized numbering (numbering your newsletter editions so people notice when they miss one and go back to read it) and "vault content," repackaging your best existing content as a locked offer people have to unlock. The bigger idea: the goal isn't to write a "correct" subject line, it's to write one that doesn't look like everyone else's. If it looks like AI could've written it, it probably won't get opened. If you want subject line tactics that actually move open rates instead of just following best practices, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed. So how do you dial up your human-ness…and build trust in the process? Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1 metric he says matters most even though you can't actually measure it. Plus, how boring Marketing is secretly the riskiest. If you're a Marketer who wants to cut through the AI noise and keep people at the center, this episode is for YOU. --- Follow Phil: https://uk.linkedin.com/in/phil-treagus-evans & check out his book, Human First Marketing --- Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. 🎧 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver. Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it. If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU! Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com --- Follow Paul on LinkedIn: https://www.linkedin.com/in/paul-reiss-7060381b7/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/ Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Are You Measuring These Email Metrics? | Bathroom Break #116
Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking. Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately, since the people who click a button at the bottom of an email are reading more of it and often move faster to pipeline than people who click the first thing at the top. He also talks about using AI to track reply rates and pull specific language out of replies to build first party data, and points out that replies quietly boost your email deliverability too. Jay adds a list of intent signals most teams ignore completely: an emoji reaction during a webinar, any interaction with a chatbot no matter what someone types, and more than 10 seconds spent on a pricing page. He says shoppers who click a bottom CTA show a noticeably higher lifetime value, and that these small, easy to miss actions should put someone on a VIP list because they predict who actually buys faster than a standard open or click ever will. The bigger idea here is a shift from counting activity to counting intent. Opens and clicks only tell you someone showed up. Replies, chatbot use, and CTA position tell you who is actually paying attention and close to buying. If you're a Marketer who is done guessing which leads are real, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
What Type of Content Works on Linkedin, with Alex Rynne, Senior Content Marketing Manager at LinkedIn
Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness. Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team swears by, and the LinkedIn move that quietly turned her side videos into top converters. If you're a Marketer who wants to actually grow on LinkedIn instead of shouting into the void, this episode is for YOU. Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
How Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431
Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. What breaks through in a feed full of AI content, and how do you scale it without turning into slop yourself? Kelly and Daniel get into why buyers' shortlists are shrinking even as their options explode, the one thing AI still can't fake (hint: it starts with a T), and the "lazy Marketer" trap that's quietly wrecking teams. If you're a Marketer trying to win mind share and build real trust in the age of AI, this episode is for YOU. Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Follow Kelly: LinkedIn: https://www.linkedin.com/in/kellyhcheng/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
A Marketing Metric You Need To Track | Bathroom Break #115
If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture. Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo looks off, and it stops you from killing channels that are quietly lifting conversions everywhere else. Jay admits he runs everything in silos, channel by channel, and uses that to shift budget toward whatever's performing. Daniel pushes back: you need both. The blended number is your north star. The silos are your diagnostic tool. When blended CAC starts creeping up, that's when you go channel by channel to figure out what's wrong. The bigger idea: attribution will always make some channels look better than they are. Blended CAC cuts through that and shows you the real cost of growing your business. If you want a smarter way to manage your Marketing budget, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend. To find out more, visit:www.workweek.com
The Formula for Standing Out in the Age of Infinite Content, with Debbie Millman & Christina Bottis | Ep. 430
When AI can spit out infinite content for free, is yelling into the void actually a losing game? In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do. Debbie Millman is a designer, author, and educator who founded the world's first ever Master's program in Branding at SVA. She's also hosted the podcast Design Matters for 21 years and is a Harvard Fellow. Christina Bottis is a CMO with 20+ years in B2B Marketing who has built brand at pretty much every size and stage of company. In this episode, taped live, they get into what "breaking through" actually means, because it’s not volume. It's A+ content, real consistency, and a strategy that makes you behave differently from your competitors (not just a fancier plan). Debbie also talks about brand as "manufactured meaning" and why our reptilian brains are wired to hate every rebrand on sight. Plus the big 1: when everyone can generate everything, what's the new scarce resource? The panel makes the case for taste, ingenuity, and originality, and why the Marketer who keeps building real fundamentals (instead of outsourcing them all to AI) becomes the most valuable person in the room. Also in this episode is a script for how to defend the value of brand - from showing short AND long-term wins, to moving fast without skipping your ICP foundations, and why your audience wants to hear from the real people behind the brand, not the brand itself. If you're a Marketer who wants to learn how to build a brand that cuts through in the AI era, this is the episode for YOU. Follow Debbie: https://www.linkedin.com/in/deborahmillman/ Follow Christina: https://www.linkedin.com/in/christinabottis/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Why Marketing Needs To Own Market Research With Molly Strawn-Carreño, Director of Brand Growth at AYTM | Ep. 429
What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do? Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit. They dig into the “Say-Do Gap,” aka the canyon between what people tell you (like in a survey) vs what they actually purchase (like, organic strawberries for the kids, very much NOT-organic broccoli for the husband). Molly shares how to word your questions so people give you the truth instead of an aspirational highlight reel. Plus she calls out exactly where AI earns its keep in research (chewing through mountains of historic data, narrowing 50 options down to 3) and where AI face-plants (predicting the next weird trend, because no model saw tinned fish charcuterie boards coming). And she lays out the Marketing hill she'll die on: Marketing and sales have to work together, and good Marketers own the entire customer lifecycle, not just the second a lead converts. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Molly: LinkedIn: https://www.linkedin.com/in/molly-strawn Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
The AI Prompts That Actually Move the Needle | Bathroom Break #114
Most Marketers are using AI to generate. The ones winning right now are using it to interrogate. Jay breaks down a two-minute tactic he's been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product or service. Then cross-reference the outputs to find what shows up on every platform. Those overlapping questions are your go-to-market. Your blog titles, your podcast topics, your offer angles, your webinar hooks — all of it, handed to you by the market itself. Daniel adds his own layer: before you let AI anywhere near your copy, write it yourself first. Then feed it in and ask AI to critique it through the lens of the greatest copywriters and strategists who ever lived. What would the legends say about your hook? Your offer? Your opening line? That's how you use AI as a refinement partner instead of a crutch — and the difference in output is night and day. The bigger idea: AI isn't the shortcut most Marketers think it is. Used right, it's the smartest pressure test in the room. If you want AI prompts that actually change what you ship, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
The Online Marketing Secrets You Need to Know with Amy Porterfield | Ep. 428
Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT. The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need. Also, having a large following doesn’t always equate to large sales. There’s a lot of noise on the internet, and it’s getting even noisier. How can you turn those followers into paying customers? And, podcasting is the backbone of Amy’s business. When you create a podcast, you have the opportunity to integrate it with your other platforms. It’s a huge asset to building your brand. If you’re a marketer who wants to scale BIG this year, this is the episode for you. Follow Amy: LinkedIn: https://www.linkedin.com/in/amyporterfield/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
The Key to Building Buzz in Marketing with Milo Frank, Senior Director of Marketing at H Wood Group | Ep. 427
What does it take to market a restaurant that tells its guests there's nothing to see here? Milo Frank, Senior Director of Marketing at H Wood Group, has spent over a decade building one of the most recognizable hospitality brands in the country, home to Delilah, The Nice Guy, and a whole lot of surprises no one saw coming. And Milo breaks down how H Wood approaches launching in a new market, from scouting 15 to 20 venues in 48 hours to identifying the right local crowd before a single door opens. Plus, why the brand's no photos policy and unannounced performances aren't just vibes, they're a deliberate Marketing strategy built around FOMO, word of mouth, and making people feel like they're in on something nobody else knows about. If you're a Marketer who wants to learn how to build buzz, own a market, and turn hospitality into a growth engine, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Milo: LinkedIn: https://www.linkedin.com/in/milofrank/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
SPECIAL SERIES: How to Avoid AI Slop in Brand Creative with Michael Horton, Co-Founder of Slate & Adam Creeger, CTO at Slate
Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem? Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actually care about quality. And they break down the 80/20 framework for AI content creation, why AI should handle the tedious 80% so you can spend more time perfecting the last 20% that actually makes content stand out. Plus, why brand guardrails in AI aren't about limiting creativity, they're more like a GPS that lets you take the scenic route and still find your way back. If you're a Marketer who wants to use AI to create better content without sacrificing your brand voice, this is the episode for you. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelhorton1/ Follow Adam: LinkedIn: https://www.linkedin.com/in/adamcreeger/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Your Email Marketing Metrics Are Lying | Bathroom Break #113
If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway. They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
How AI is Changing SEO with Mike Witham, Head of Search at 97th Floor | Ep. 426
Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding. Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities. What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you’re optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones? Plus, we’re in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too? If you’re looking to level up your SEO knowledge and anticipate what’s going on with AI, AEO/GEO, this is the episode for YOU. Follow Mike: LinkedIn: https://www.linkedin.com/in/michael-o-witham/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
