SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
In this episode of On Stage, Andrew Yaffe, CEO of Dude Perfect, joins Bret McCormick, Staff Reporter at Sports Business Journal , for a conversation about how one of the world's most recognizable creator brands is redefining sports fandom for a new generation. Recorded in June 2026 at SBJ's Brand Innovation Summit in Chicago , the discussion explores Dude Perfect's remarkable evolution—from five friends making trick-shot videos at Texas A&M to a global entertainment business with nearly 100 million followers, live tours, merchandise, premium brand partnerships, and a long-term vision that stretches far beyond social media. Yaffe shares how the company is thinking about its next chapter, including: Building a Lasting Brand: Why Dude Perfect hired its first CEO and how the company is evolving from a creator collective into a multi-platform sports and entertainment business. Authenticity at Scale: How the founders have stayed true to their original mission of simply making content that's fun—even after 17 years of explosive growth. Beyond Digital: The strategy behind expanding into live experiences, consumer products, media, and physical destinations that deepen fan engagement. The Creator Economy: What traditional sports organizations can learn from digital-first brands about building community and reaching younger audiences. Culture as Strategy : Why creativity, trust, and long-term thinking are the foundation of sustainable growth. It's an insightful look at how one of sports entertainment's most innovative brands is turning internet success into an enduring business. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Jess Smith, President of the Golden State Valkyries, joins Jenn Azara, Director of Tech & Women's Sports Content at Sports Business Journal , for a conversation about launching one of the most successful expansion franchises in professional sports. Recorded at SBJ's Tech Week in New York City in May 2026 , the discussion explores how the Valkyries have blended technology, innovation, and fan-first thinking to build momentum from day one. Fresh off a historic inaugural season that included record attendance, a playoff appearance, and one of the highest franchise valuations in women's sports, Smith shares the philosophy behind building a modern organization from the ground up. Key themes include: Launching with Purpose: How the Valkyries approached expansion differently to establish a strong identity from day one. Technology as a Competitive Advantage: Using data, AI, and digital tools to enhance business operations and the fan experience. Designing Around the Fan: Why every decision begins with understanding what today's sports fans value most. The Growth of Women's Sports: What the Valkyries' early success says about the future of the WNBA and the broader marketplace. Building for the Long Term: Lessons in culture, innovation, and leadership while creating a franchise designed to thrive for decades. It's an inspiring look at how one of sports' newest teams became one of its most talked-about success stories. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Bela Bajaria, Chief Content Officer at Netflix , joins Elle Duncan, Lead Host of Sports and Live Events at Netflix and studio host for USA Sports , for a wide-ranging conversation on the future of entertainment, storytelling, and live sports. Recorded in April 2026 at the CAA World Congress of Sports presented by Sports Business Journal, the discussion explores how Netflix continues to evolve from a streaming pioneer into one of the most influential players in sports and live entertainment. Throughout the conversation, Bajaria shares insights on: The Power of Great Storytelling: Why compelling characters and authentic stories remain at the center of every successful piece of content. Netflix & Live Sports: How the company is approaching live events and sports programming while staying true to its broader content strategy. Building Global Franchises: What it takes to create content that resonates across cultures and audiences around the world. Creative Partnerships: How Netflix works with leagues, athletes, creators, and producers to develop distinctive programming. Leading at Scale: Bajaria's philosophy for managing one of the world's largest content organizations during a period of rapid industry transformation. From documentaries and scripted series to live sporting events, it's a fascinating look at how one of the world's most influential media companies is thinking about the future of content. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Eric Shanks, CEO and Executive Producer of FOX Sports , joins Colin Cowherd, host of The Herd , for a candid conversation on leadership, media strategy, and the enduring power of live sports. Recorded on April 15, 2026, at the CAA World Congress of Sports in Los Angeles , the discussion comes at a remarkable moment for Shanks and FOX Sports. As highlighted in a recent Sports Business Journal profile, Shanks has overseen some of the most significant moments in modern sports media—from Super Bowls and World Cups to major rights acquisitions and the continued evolution of FOX's sports portfolio. Throughout the conversation, Shanks reflects on: Leading Through Big Moments: Lessons learned from managing some of the largest broadcasts and events in sports. The Value of Live Sports: Why premium live content remains one of the most powerful assets in media. Media's Next Chapter: How audience behavior, streaming, and technology are reshaping the business. Building Winning Teams: His leadership philosophy and approach to developing talent and culture inside FOX Sports. The Future of Sports Storytelling: How broadcasters can continue to engage fans in an increasingly fragmented media environment. It’s an engaging discussion with one of the most influential executives in sports media, offering perspective on leadership, innovation, and the future of the industry. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage , Nick Khan , President of WWE and Board Member of TKO Group Holdings , joins Abraham Madkour , Publisher & Executive Editor of Sports Business Journal , for a candid conversation on the evolution of sports entertainment and the business strategy driving WWE’s next chapter. Recorded on April 15, 2026 , at SBJ’s CAA World Congress of Sports in Los Angeles, the discussion explores how WWE continues to grow as a global media property while adapting to changing consumer habits, platform dynamics, and fan expectations. Throughout the conversation, Khan shares insights on: The TKO Era: How WWE fits into the broader vision of TKO and the opportunities created by scale and consolidation. Media Rights & Distribution: The changing economics of live content and why premium sports entertainment remains uniquely valuable. Global Expansion: WWE’s international strategy and the continued growth of live events and fan engagement worldwide. Storytelling & Talent: Why character development and audience connection remain central to WWE’s success. Leadership & Negotiation: Lessons from Khan’s path through sports media, talent representation, and executive leadership. It’s an insightful look at the intersection of media, entertainment, and live sports from one of the most influential dealmakers in the industry. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Sir Mohamed Mansour, Chairman of San Diego FC, Man Capital LLP, and the Mansour Group , joins Coy Wire , sports anchor and correspondent for CNN, for a fireside chat on leadership, investment, and the global growth of soccer. Recorded on March 26, 2026, at SBJ Business of Soccer in Atlanta , the conversation explores how one of the world’s most accomplished business leaders is helping shape the future of the sport in the United States and beyond. Sir Mohamed reflects on his journey building a global business empire while expanding his footprint in sports ownership through San Diego FC and international investments. Key themes include: Global Perspective on Soccer: Why the sport’s long-term trajectory in the United States remains so compelling. Leadership & Entrepreneurship: Lessons from building and managing businesses across multiple industries and continents. Ownership with Vision: How San Diego FC is approaching identity, culture, and growth as a new MLS franchise. Investment & Opportunity: The increasing intersection of global capital and the sports industry. Community & Legacy: Why sports ownership is about more than business performance alone. It’s a thoughtful conversation about ambition, stewardship, and the expanding global influence of soccer. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Arthur M. Blank, Chairman of AMB Sports and Entertainment , joins Abe Madkour, Publisher and Executive Editor of Sports Business Journal , for a wide-ranging conversation on leadership, ownership, and the continued growth of soccer in the United States. Recorded on March 26, 2026, at SBJ’s Business of Soccer conference in Atlanta , the discussion offers a window into Blank’s philosophy as an owner across multiple properties, including the Atlanta Falcons and Atlanta United , and how he approaches building organizations rooted in culture, community, and long-term vision. Key themes include: Ownership with Purpose: Blank’s approach to leadership, culture, and empowering people across his organizations. The Rise of Soccer in the U.S.: How Atlanta United became a model for fan engagement and what it signals about the sport’s future. Fan-First Philosophy: Why experience, accessibility, and trust are central to sustained success. Community Impact: The role sports organizations play beyond the field in driving civic pride and connection. Leadership Lessons: Insights from a career spanning entrepreneurship, retail, and professional sports ownership. It’s a thoughtful, values-driven conversation with one of the most respected figures in sports business—offering lessons that extend far beyond the game. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Steve O’Donnell, President of NASCAR, joins Ryan McGee, Senior Writer at ESPN, for a forward-looking fireside chat on how one of America’s most iconic sports properties is evolving for a new era. Recorded on February 23, 2026, at SBJ’s National Sports Forum in St. Louis, the conversation captures NASCAR at a pivotal moment—redefining its identity, sharpening its focus, and positioning itself for long-term growth. O’Donnell shares how the organization is “turning the page” and leaning into a refreshed strategy built around innovation, fan engagement, and cultural relevance. Key themes include: Reframing NASCAR’s Identity: How the league is evolving its brand while staying true to its core. Fan Experience & Engagement: New approaches to connecting with both loyal fans and a younger, more diverse audience. Media & Distribution: Navigating shifting consumption habits and maximizing reach across platforms. Innovation on the Track: The role of competition, format, and technology in keeping the sport compelling. Leadership Through Change: What it takes to guide a legacy property through transformation. It’s an insightful look at how NASCAR is balancing tradition with reinvention—and what that means for the future of motorsports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Clark Hunt, Chairman and CEO of the Kansas City Chiefs and Chairman of FC Dallas , joins Coy Wire, sports anchor and correspondent at CNN , for a fireside chat on ownership, legacy, and the continued globalization of football. Recorded on Wednesday, March 25, at SBJ’s The Business of Soccer event in Atlanta , the conversation offers a unique perspective from one of the most influential ownership figures spanning both the NFL and global soccer. As the son of Lamar Hunt, a founding figure in the NFL and a pioneer of American soccer, Clark Hunt reflects on carrying forward a legacy while building for the future—across leagues, markets, and generations of fans. Key themes include: Ownership Across Sports: How Hunt balances leadership between the NFL and MLS, and what each league can learn from the other The Global Opportunity: Why soccer continues to expand in the U.S., and how international dynamics are shaping the sport’s future Sustaining Success: Lessons from building a championship organization with the Kansas City Chiefs Legacy and Responsibility: What it means to steward iconic franchises while evolving with the modern sports landscape The Future of Football: Where the NFL and global soccer are headed—and how ownership will play a role in that trajectory It’s a thoughtful look at leadership from an owner operating at the intersection of tradition and transformation. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Joe Buck, play-by-play announcer at ESPN , joins Eric Stisser, Vice President of Corporate Sponsorship for the St. Louis Blues , for a candid fireside chat about broadcasting, preparation, and longevity in one of the most visible roles in sports media. Recorded on Tuesday, February 24, at SBJ’s National Sports Forum in St. Louis , the conversation gives listeners a closer look at Buck’s career, his approach to the craft, and what he’s learned from calling some of the biggest moments in sports. Key themes include: The Art of Play-by-Play: How Buck prepares, adapts, and finds the right tone for major moments. A Career in Broadcasting: Reflections on longevity, pressure, and evolving with the changing media landscape. Storytelling on the Mic: Why context, pacing, and trust matter as much as the call itself. Sports, Media, and Audience Expectations: How the job has changed as fans consume games and commentary differently than ever before. Lessons from the Biggest Stages: Insights from a broadcaster who has spent decades at the center of major sports events. It’s an engaging and personal conversation with one of the most recognizable voices in sports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Howie Nuchow, Managing Director at Creative Artists Agency and Co-Head of CAA Sports , joins Abraham Madkour, Publisher & Executive Editor of Sports Business Journal , for a conversation about the expanding role of capital, advisory, and global strategy in sports. Recorded on February 23, 2026, at SBJ’s National Sports Forum , the discussion highlights how firms like CAA are operating far beyond traditional representation by helping shape ownership structures, league investments, and strategic partnerships across the industry. During the conversation, Nuchow explores: The Rise of Sports Private Equity: Why institutional capital is flowing into sports and what it means for teams, leagues, and investors. CAA’s Expanding Role: How the agency advises ownership groups, investors, and global sports properties. The Evolution of Representation: How modern agencies operate at the intersection of talent, media, capital, and strategy. Global Opportunities: Where sports investment is growing and how international markets factor into the next wave of deals. Lessons in Leadership: What it takes to navigate a rapidly evolving sports business landscape. It’s a sharp, strategic look at how the financial architecture of sports is changing and the executives helping shape that transformation. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Karen Brodkin, President of WME Basketball, joins Rachel Axon, Staff Writer at Sports Business Journal , for a dynamic conversation on leadership, representation, and influence across the sports ecosystem. Recorded on September 25, 2025, at SBJ’s Game Changers event in New York City , this discussion traces Brodkin’s remarkable career—from senior leadership roles at Fox Sports and the NFL, to serving as Executive Vice President at Endeavor, to her current position overseeing WME Basketball. Throughout the conversation, Brodkin reflects on: A Career Across Power Centers: Lessons from the NFL, Fox Sports, and Endeavor—and how those experiences shape her leadership today. Boardroom to Broadcast: How rights negotiations, distribution strategy, and talent representation intersect in modern sports. The Business of Basketball: The growth of women’s and men’s basketball and how agencies play a role in shaping the sport’s next chapter. Leadership & Advocacy: Her work across nonprofit and foundation boards, including youth sports and community initiatives. Navigating Change: How to lead through disruption while maintaining clarity of vision and purpose. It’s a compelling look at how one executive has influenced sports from multiple vantage points—league, media, agency, and governance. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage , Matt Hong , President of USA Sports at Versant , joins Abe Madkour , Publisher & Executive Editor of Sports Business Journal , for an insightful conversation on how the sports media landscape is being rebuilt in real time. Recorded on November 18, 2025 , at SBJ’s Media Innovators in New York City, the discussion captures Hong at the center of a fast-evolving ecosystem. Versant operates at the intersection of content, technology, and distribution—helping shape how sports are produced, packaged, and consumed across platforms. Key themes include: Media Disruption: How changing consumer behavior, platforms, and technology are redefining sports media models. Versant’s Role: What Versant does, how it partners across the industry, and where Hong sees the greatest opportunity ahead. Leadership & Strategy: Hong’s approach to navigating uncertainty, building teams, and making long-term bets in a volatile market. Innovation at Scale: How data, distribution, and product thinking are reshaping how fans engage with sports content. What’s Next: A look at where sports media is headed—and what leaders should be paying attention to now. It’s a forward-looking, practical discussion for anyone navigating disruption across sports, media, and technology. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
00:00 - Intro 01:16 - Assessment of job 3 years in 04:17 - Post-House reality for NCAA 04:59 - NCAA would have been bankrupt 05:20 - Prop bets 07:58 - Commercial appeal of NCAA 10:29 - Growth sports around the country 11:06 - SCORE Act update 12:30 - Private equity caution 14:38 - Issues that keep Charlie Baker up at night 17:00 - Reaction to fans complaining about CFP 19:27 - Is college sports too professionalized? 22:40 - USOPC and NCAA relationship 23:57 - Sports Broadcasting Act changes 24:59 - Hope for changes 1 year from now 27:01 - Does Charlie Baker like the job? 28:48 Closing remarks Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, Tom Ricketts , Chairman of the Chicago Cubs, joins Joe Leccese , Chairman Emeritus of Proskauer , for a wide-ranging conversation about stewardship, leadership, and the evolving business of baseball. Recorded on November 19, 2025, at SBJ Dealmakers Conference , the discussion explores how Ricketts balances the weight of tradition that comes with owning one of the most iconic franchises in sports while positioning the Cubs for long-term success in a rapidly changing industry. Key themes include: Owning a Legacy Franchise: What it means to lead a century-old team with a deeply rooted fan base and global profile. Long-Term Vision: How the Cubs think about competitive windows, financial discipline, and sustainable success. Business of Baseball: Ricketts’ perspective on league economics, media evolution, and the forces reshaping MLB. Leadership & Governance: Lessons from navigating change, aligning stakeholders, and making decisions with generational impact. Wrigley Field & the Fan Experience: How the Cubs continue to evolve their ballpark and surrounding ecosystem while honoring tradition. It’s an insightful conversation with one of sports’ most dynamic owners — offering perspective on how legacy organizations adapt, endure, and evolve. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage , we take you inside a panel conversation unpacking the launch of one of the most ambitious new properties in sports: TGL . Recorded on Tuesday, April 22, 2025 , at the SBJ World Congress of Sports in Nashville , this discussion brings together leaders from across sports, media, technology, and investment to break down the vision, execution, and early lessons from TGL’s inaugural season. Moderated by Sports Business Journal staff writer Chris Smith , the panel features: Mike McCarley , Founder & CEO of TMRW Sports and TGL Rosalyn Durant , Executive Vice President, Programming & Acquisitions at ESPN Don Cornwell , Co-Founder & CEO of Dynasty Equity and TMRW Sports investor Alexis Ohanian , Founder of Seven Seven Six and founding control owner of Los Angeles Golf Club Together, they explore: The TGL Vision: Why this new format was created — and how it aims to modernize golf for today’s fan. Media & Distribution Strategy: How ESPN approached programming, storytelling, and audience development for a new league. Capital & Ownership: The role of strategic investors in building credibility, momentum, and long-term value. Season One Learnings: What worked, what surprised the group, and what they’d approach differently going forward. What’s Next: How TGL fits into the broader evolution of sports entertainment and next-generation fan engagement. It’s a candid, behind-the-scenes look at how a new league comes to life — from idea to execution — told by the people who built it. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage , Minnesota Vikings Owner and President Mark Wilf joins Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, for a wide-ranging conversation that took place on October 1, 2025, at Leaders Week London. Wilf reflects on his journey as an NFL owner and the leadership principles that have shaped the Vikings’ long-term vision—both on and off the field. As the NFL accelerates its international strategy, the conversation offers a timely look at how ownership, culture, and global ambition intersect at the highest levels of sport. Key themes from the conversation include: Leadership & Ownership Philosophy: The values that guide Wilf’s approach to team ownership, governance, and decision-making over the long term. Building a Global NFL Brand: How the Vikings are expanding their international footprint, including upcoming games in Dublin and London, and what global growth means for the league’s future. Legacy & Long-Term Vision: Balancing competitive success with organizational stability, culture, and sustained impact. Community & Civic Responsibility: The role teams play beyond wins and losses, from local community engagement to international connection. Cross-Sport Perspective: Insights from a conversation between leaders operating at the intersection of global sport, business, and culture. This episode offers a rare window into how one NFL ownership group thinks about scale, stewardship, and the future of the game—at home and abroad. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage , we bring you a joint conversation with Dee and Jimmy Haslam of Haslam Sports , one of the most influential ownership groups in American sports. Recorded on October 2, 2025, at Leaders Week London , this discussion offers an inside look at how the Haslams approach ownership, leadership, and long-term community impact across their portfolio: the Cleveland Browns, Columbus Crew, and Milwaukee Bucks . In a thoughtful and candid conversation with BBC Sport presenter Sarah Mulkerrins, the Haslams explore: A Unified Sports Vision: How ownership across the NFL, MLS, and NBA fits into a broader mission driven by community, culture, and competitive success. Leadership Philosophy: Their approach to hiring great people, supporting strong leaders, and maintaining organizational alignment during both highs and lows. Community Responsibility: Why civic pride and long-term social investment are fundamental to their sports ventures. Infrastructure & Legacy: How stadium development, fan experience, and city partnerships shape the future of their franchises. Owning in a New Era: What modern ownership requires, from patience to adaptability to purpose-driven strategy. This is an insightful and grounded look at how two leaders think about sports not simply as businesses, but as platforms for generational impact. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage , Richard Masters , Chief Executive of the Premier League , joins Karthi Gnagnasegaram , Presenter and Host, for an in-depth conversation on the evolving strategy behind the world’s most-watched sports league. Recorded on October 2, 2025 , at Leaders Week London , this discussion explores how Masters and his team are steering the league through a period of transformation—balancing commercial success with the long-term integrity of the game. Key discussion points include: Global Growth: How the Premier League continues to strengthen its international influence and deepen fan engagement around the world. Financial Sustainability & Competitive Balance: Insights into new regulatory approaches, investment models, and how the league maintains parity while attracting global talent. Media Rights & Innovation: How evolving technology and viewing habits are reshaping the league’s broadcast and digital strategy. Governance & Independence: Masters’ view on maintaining stability and credibility amid increasing scrutiny and proposed regulatory changes. The Future of Football: His reflections on the league’s broader responsibility to the sport, from grassroots development to global representation. This conversation offers a rare look behind the business of football—from one of the game’s most influential executives—providing valuable lessons for anyone navigating growth, regulation, and innovation in global sport. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of On Stage, NFL Commissioner Roger Goodell joins Neil Reynolds , presenter of the NFL on Sky Sports, for an in-depth conversation about the league’s global ambitions and evolving strategy. Recorded on October 2, 2025, at Leaders Week London—hosted by SBJ’s sister company Leaders in Sport at Allianz Stadium —Goodell shares his perspective on expanding the NFL’s international footprint, fostering fan engagement, and the evolving business of football. Key discussion points include: Global Growth Strategy: How the NFL is deepening its roots in Europe through international games, partnerships, and local fandom. Media & Technology: The league’s evolving broadcast and digital strategy to reach the next generation of fans worldwide. Player Health & Safety: Continued efforts to innovate equipment, protocols, and education to protect players at every level. Leadership & Legacy: Goodell’s reflections on leading through change and building an enduring, global brand for the future. It’s a candid, forward-looking conversation with one of the most influential executives in world sport—offering lessons in leadership, growth, and global vision. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
