The Business of Psychology

Finding an agent and letting someone read my book Welcome to The Business of Psychology. This is a short series to let you behind the curtain on my journey to publishing my first book, You Are Doing Enough. I'm not doing this as a polished, look how easy this was, success type story. I'm doing it because I know so many of you listening are therapists and psychologists who have your own book idea sitting somewhere, and I really want you to hear what the process has actually been like, and my tips for getting that book out of your head and onto the page. This is part three of our miniseries about writing and publishing my first book, You Are Doing Enough, which is open for pre-orders at the moment. I have felt really self-indulgent doing this series, because it's kind of like interviewing myself when I quite like interviewing other people about their books and their achievements. I really hope that it's been useful for you to hear some of the internal processes that go on leading up to publication, and I just wanted to reiterate that I'm really sharing this because there was such a big part of me before I actually wrote the book that didn't believe that somebody like me could write a book that would be traditionally published. I didn't think I had it in me to write something this long and this complete. And I also wasn't sure I had it in me to be as vulnerable as writing a book made me feel. I'm going to talk a bit more about that today, because if you've been following along with this journey, we're at the point where I decided that the book might be interesting enough to be traditionally published, and that meant that I had to go about seeking representation for the book. Full show notes for this episode are available at The Business of Psychology Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp Pre Order You Are Doing Enough and get access to Get Your Book Published with Louise Buckley Click here to pre-order You Are Doing Enough Pre-ordering now gets you a ticket to Get Your Book Published with Louise Buckley (literary agent) live on 6th November at 11:30 (replay available); just fill in this form after purchasing: https://psychologybusinessschool.mykajabi.com/offers/rGsNE9iF Why you should get a literary agent if you want your book published by a traditional publisher If you want a book to be published by a traditional publisher in the UK, like Penguin, Little Brown, Routledge etc, it is highly recommended to reach out to literary agents and gain representation from an agent to broker your relationship with that publisher. We will be holding a webinar with my literary agent, Louise Buckley from Hannah Shepherd Literary Agency, where she will tell you much more about how this relationship works. But what I do know is that an agent collaborates with you to make sure that the book is in the best shape possible before they do what's called going out on submission; submitting it to editors at the publishers, to try and get a publishing deal for you. The reason it's a good idea to have an agent rather than doing it yourself, is that agents are skilled at understanding the market, knowing what's selling, and what publishers are excited about. They can help you put together a pitch for your book that is likely to be really enticing to the publisher, knowing what they know about the market. It'd be very difficult for you to get that expertise yourself. I know some people have done it, but I think that would be a real challenge. You're much more likely to get a better deal (or get a deal at all) through an agent than you would be going directly to a publisher. Most publishers don't accept submissions that don't come from agents anyway. Some agents, and Louise is one of them, will also work with you developmentally on the manuscript for your book. They'll make it a better book with you before you go out on submission to give you that best chance, which was something that was really important to me, and that's one of the reasons I chose Louise. If you want that kind of support, finding an agent who offers that is really helpful. The other reason is financial. Louise and agents like her know the industry really well, and they're skilled negotiators. They will negotiate the contract for you with the publisher and make sure that you get the best advance that you can get, but also the best rates for things like royalties. Louise is going to talk more about that in our webinar, but those are the reasons that you should look for an agent and why I was thinking I should start looking for an agent when I got to the end of writing the first draft of the manuscript for You Are Doing Enough. Finding an agent It was early November, and I was putting the finishing touches to what I called my first draft of You Are Doing Enough. I had rewritten every chapter many times in the process of writing it. I'd finished a manuscript that I was reasonably happy with, which I was calling a first draft, but in reality was probably more like draft four or five. I was starting to think, "Ok, I understand that I need an agent." So I got out a book called 'The Writers' and Artists' Yearbook', and I started going through it to see what agents potentially represent the kind of nonfiction that I was writing, which is more narrative nonfiction rather than a textbook, because it's important to find an agent who is excited about the kind of book that you're writing and is looking for books like yours already. Because agents receive so many submissions, it really frightened me. Louise said they can receive 1000 a week. Good agents like Louise will read all their submissions, but they have to apply quite a quick filter to whether it looks like a good fit for them. I knew that if you were sending in letters to agents who weren't looking for the kind of book that you were writing, that you would never hear back from them, because they don't have the ability to get back to 1000 people a week. So I knew it was important to find the right person for the book, and I was also terrified about sharing the work with somebody that might not understand the story or wouldn't understand why it was important. If you've ever poured your heart and soul into something that you've worked on for a long time, which I know most of you will have, you know how vulnerable it feels submitting it for feedback. I'd never written a book before, there's going to be loads of feedback, some of it will probably be really difficult for me to hear. I want to be hearing it from somebody that I know has the same values as me, so I can put my trust in that person to help me shape this into the kind of book that I want it to be in the world. I was looking in the Writers' and Artists' Yearbook, because that's what I'd been told was the right thing to do to find an agent. I was also doing a bit of Googling, and to be honest, I just felt lost. I didn't understand a lot of the terminology that was being used, I couldn't work out what genre I was really writing in. Was it nonfiction, narrative nonfiction? I didn't really get it, and I couldn't work out whether I would connect with any of these agents, so I was starting to get into that overwhelmed place that I know is familiar to many of us when we're jumping into something that feels uncertain and unknown. I'd planned to procrastinate until January, because I felt like it was a decision I wasn't going to be able to make that side of Christmas, and I didn't want to push myself to do it. Then I logged on to my Substack, where I'd started writing a bit about SEND parenting, almost as an experiment, to see whether I really was okay with putting this stuff out there. I was just having a scroll through the feed on there, and I saw a post from a literary agent called Louise Buckley, who was demystifying publishing. Louise does Q&As on there, and she’d written a really helpful article about what an agent needs to see from you. And I was like, "Oh, that's brilliant" because I have felt completely mystified by the world of publishing. So I gave her a follow. And then I clicked through to her website on the Hannah Shephard site and noticed that in her section where she describes what books she's looking to represent, it was like she was literally describing my book. I think it was something like, she was looking for nonfiction from psychologists and had a particular interest in neurodiversity, something like that. And I felt like the universe might be giving me a sign. So I decided to send in my manuscript to Louise, and very helpfully, because Louise is quite passionate about helping people who might not naturally understand how publishing works, she has loads of really helpful resources on her website that explain what you need to submit and exactly how to do it; templates, the letter you need to send (a query letter), your proposal for a nonfiction book, and your sample chapters. What exactly you need to send, what needs to be in it, and how to make it good. I followed all of her...

How did I write a book with no time? Welcome to The Business of Psychology. This is a short series to let you behind the curtain on my journey to publishing my first book, You Are Doing Enough. I'm not doing this as a polished, look how easy this was, success type story. I'm doing it because I know so many of you listening are therapists and psychologists who have your own book idea sitting somewhere, and I really want you to hear what the process has actually been like, and my tips for getting that book out of your head and onto the page. In this episode I talk about how I actually got the book written. If you listened to the first episode, then you'll know that my book, You Are Doing Enough, came to me at a moment of crisis for my family, and that a lot of what motivated me to write it were also obstacles to actually having the time to write it. So the questions that I get asked a lot, especially from coaching clients that want to write books, are around the practicalities like, yes, you're really motivated, but how on earth do you actually find the time to write a book? So I'll share what worked for me. It may not necessarily work for you in your circumstances, and in different seasons of life, different strategies will be more effective, but I'll share what worked for me and a couple of other ways of approaching it that I've heard from other authors that I know have been helpful. Full show notes for this episode are available at The Business of Psychology Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp Pre Order You Are Doing Enough and get access to Get Your Book Published with Louise Buckley Click here to pre-order You Are Doing Enough Pre-ordering now gets you a ticket to Get Your Book Published with Louise Buckley (literary agent) live on 6th November at 11:30 (replay available); just fill in this form after purchasing: https://psychologybusinessschool.mykajabi.com/offers/rGsNE9iF How I actually got the book written I found writing at the same time in the early morning every day really helpful, but I never ever wrote for more than an hour. For the entire time I was writing the book, I think maybe I did two sessions that were more than one hour long, and those were when I was lucky enough to have a bit of extra childcare at the weekends, and because writing's really cathartic for me, I used them for that. But most of the time, it was very time limited, one hour between 6:00 and 7:00 every morning. That works really well for my brain because I wake up with the most focus I'm ever going to have through the day, and it was the only time I could take that wouldn't have felt like I was snatching it from somebody else, it was just my time. But I know that isn't going to be the correct timing for other people. Don't sacrifice sleep for anything. Sleep is so important for wellbeing. I really hate the idea of people getting up super early to be productive. I naturally was waking up at that time, and I was lucky that at that time, my husband was at home in the mornings, so it was safe for me to go to the garden office and write for an hour, which felt like a real luxury to not have to do the very early morning stuff with the children. I'm not in that position anymore, so if I was writing a book now, it wouldn't be six o'clock in the morning. That wouldn't work. I would have to look for other times that worked. But I think the important thing is to have a consistent time that works for you. So I'm doing edits for this book and another project at the moment, and my editing time is between 8:00 and 9:00 PM, which, as you can imagine, slides a bit sometimes when I don't manage to get all three kids in bed at the time I would like them to be, but I know I'm only going to do one hour, and it's at a time where nobody else is going to be asking anything of me. So I would recommend having that kind of structure if you've got a brain like mine that it works for really well. Carry a physical notebook Another thing which I think is really helpful, is to always carry a physical notebook with you, because we had times during this writing period where I didn't get to go to my laptop at 6:00 in the morning. We had hospital visits, we had Christmas, we had all the stuff that happens with a full and busy life. On those days where I wasn't going to make it to a computer to type, I still wrote in my notebook, so I was still doing the action of being a psychologist writing a book, even if I wasn't at the computer to do it, or it couldn't happen at the time that I would like it to. I guess that's a little bit of rigidity combined with flexibility, but that's what I found really helpful. The other thing that I found useful about having a notebook on me is that those moments when an idea strikes or a metaphor hits you that would work really well to illustrate a point, or if you see something in the real world that you're like, "I've gotta work that into the book because that's so meaningful," which I do all the time when I go to support groups for other SEND parents, or when I go to talks and things, all the time I'm seeing stuff that inspires me. So that's a habit I've stuck to, even though I'm not yet writing another nonfiction book, I still carry around that notebook for inspiration, so I found that really helpful. Say ‘no’ to things The other thing I did was say no to things. As I shared in the last episode, this was really hard. I had to close my clinic, which I made that decision quickly but painfully, but I also found that a lot of opportunity came my way in that time because of all the work that I've put into the business over the years and being quite visible in my community, I was getting asked to do lots of stuff that would've paid well, but also would've been really exciting for me, and I had to say no to most of it. Most of that was not because of the book, it was mostly because of my family life. But I think if your diary is really crowded and you're not holding your boundaries well, then the space for creativity just isn't there. It's not necessarily about, do you have one hour a day to write a book? It's also about, do you have any thinking space? Because most of when the book gets written is not when you're physically typing into the page, it's actually when you're just thinking about stuff, while you're living the rest of your life. And I think there have definitely been times in my life where I've been so busy that actually there hasn't been any thinking space, when I've been doing 10 other things at once, and that wouldn't have worked very well. So that's something to be mindful of as well. Using AI for research Another thing I wanted to mention was AI. So I didn't use any AI in the writing of the book at all, and I'd really advise you against it. Firstly, because I don't want to read a book that's been written by AI. When I read a book, I connect with the author. Part of what I love about writing and reading is that we get to connect with people that we might never meet in real life. It is so sad to me that AI might be getting in the way of that. So I wasn't tempted to use AI to help me with writing, but I did find AI really helpful in research. I used perplexity.ai to help me to find the most recent texts that have been written about particular topics which I wanted to be up to speed on. I would never just take the AI summary as read, but Perplexity's amazing at giving you the references to follow so that you can then click through and find the actual text that you were thinking of. For example, I was thinking of a point about why we are prone to labeling people and why I don't think it's realistic that we would ever get rid of diagnostic labels, even though many of us have a lot of concerns about what they might do in terms of identity for people, and I was saying the reason I don't think that's realistic is because of the way the brain works, and I wanted to reference Danny Kahneman's ‘Thinking, Fast and Slow’. But for the life of me, I couldn't remember what section of the book that was in, and it is a tome, it's a very, very big book. And Perplexity was able to tell me exactly what chapter I was referring to when I put my point in, and that was really helpful. And there are other kinds of key seminal psychology studies that I mention, but I was like, "Ah, I don't remember who did this study." So I could put it into Perplexity, and it would find the actual paper, which I thought was amazing. And other things like, I can ask it what are the most recent papers that have been produced on, say, the impact of masking on mental health of autistic people. And it will come up with a list of the most recent studies in that area. So I think I couldn't have gotten through all the research that I did for the book without it helping me to do that. I think that's a really great use of AI. Of course, you always have to check everything. Perplexity will give you a pretty accurate reference, but the DOI will probably be wrong, so every...

When my clinic dies and the idea for a book was born Welcome to The Business of Psychology. This is a short series to let you behind the curtain on my journey to publishing my first book, You Are Doing Enough. I'm not doing this as a polished, look how easy this was, success type story. I'm doing it because I know so many of you listening are therapists and psychologists who have your own book idea sitting somewhere, and I really want you to hear what the process has actually been like, and my tips for getting that book out of your head and onto the page. I talk about what got me motivated and into the zone for writing the book, because I have wanted to write a book for a very long time, and have started many books that I never finished. I've written 30,000 words and thrown them away time and time again, but this felt different from the very beginning. I want to talk about why I think this was different from ideas that haven't gone anywhere before, then in the next episode, I'll talk about what I did to enable myself to write the book, and then I'll talk about the steps I took to get an agent because this book will be traditionally published. Later in the year, we'll do a few more episodes about the nuts and bolts of publishing and selling a book, and hopefully that will coincide with the book's release date. It’s due to be published in May 2027, and is already open for pre-orders. Full show notes for this episode are available at The Business of Psychology Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp Pre Order You Are Doing Enough and get access to Get Your Book Published with Louise Buckley Click here to pre-order You Are Doing Enough Pre-ordering now gets you a ticket to Get Your Book Published with Louise Buckley (literary agent) live on 6th November at 11:30 (replay available); just fill in this form after purchasing: https://psychologybusinessschool.mykajabi.com/offers/rGsNE9iF The moment I knew this had to be a book I have written the beginnings of many books before. I write a lot. I write for my Substack, I write for other organizations' blogs. I write materials for Psychology Business School. I write materials for my clients. I really love writing. It's always been a passion of mine. But the idea of writing a book always intimidated me, partly because I don't know that I have the kind of brain that finds it easy to structure something as long as a book. I have lots of ideas, I’m quite good at the actual putting of words on the page in a way that is engaging for people. But I've never been sure that I could hold somebody's attention for an entire book, because that seems like a real art of pacing, and knowing where to put the major learning points. I think that's why I'd started lots of books and then been like, "I don't know how to bring this home as a complete book that somebody would actually want to read from start to finish." Then I’d lose my enthusiasm because I couldn't imagine it being successful. As you're probably thinking to yourselves, that is a form of imposter syndrome, and it's exactly the same as the imposter syndrome that I coach people through all the time when they're starting their businesses. Because actually writing a book is a skill, and if you put your mind to it, you can learn a new skill, and I just hadn't been allowing myself the time or the opportunity to invest in learning that skill, probably because deep in my heart I was worried I didn't have it in me to do it. Those were all the reasons I hadn't written a book before, but this one felt different, and I think that's because it came in a moment of my life which felt a bit like a crisis. As some of you may be aware, I quite suddenly lost the childcare that I'd been relying on to run my clinical practice, and it was really difficult. It's a moment I talk about in the book because as other parents of autistic, otherwise neurodivergent, or children with learning disabilities will know, finding childcare for a child whose needs are unusual is really difficult. For a couple of years, I'd thought it was impossible for us, and that meant that my working time had to be very limited. That meant my clinical time was extremely limited, because for good reasons we need to have very protected and secure childcare for clinical hours, slightly less so for coaching and writing work. I'd always managed a few clinical hours a week, but I really wanted to scale that up. We'd moved back to Kent, where I've got much more of a support network, and I was really excited about having an in-person practice again. I had a lovely premises in town, and I really put my back into filling up the books. We had found some childcare to support that, and she was brilliant. My son, who was the person who most needed that individualized support from her, formed a really close relationship with her. She was great. But unfortunately, for valid and important reasons, she needed to leave us. She gave in her notice at about six months and left us after nine. As you can imagine, having put all of that work into building up my practice, to then need to wind it down again so quickly when I knew there wasn't going to be somebody else around the corner was devastating. But what was really interesting to me was there was no part of me that wanted to start looking for a replacement. I knew as soon as she gave me her resignation that I would not replace her. I knew that I was ready to embrace a new chapter in our lives, and that would involve a different way of working. Rather than just trying to plug gaps in childcare to make my old model work again, which is what I'd been doing for the past five years or so, I was ready to recognize that what my children need from me is different, and that actually I want to be the one that is around for the unpredictable pickup times, the reduced timetables, the meetings, and that I could not bear to bring in a conveyor belt of people who my kids would attach to and would then leave them. I knew that I wasn't going to put them through that. I tend to make big decisions quite instinctively, and I knew immediately that my clinic was going to close and this time there was not going to be a plan to reopen the doors. But that didn't make it any easier. I was certain, but I was really sad, and the grief hit me quite hard because it felt like a final acknowledgement that the career that I'd imagined for myself, which was already looking pretty different to the one that I'd been sitting in training at Salomon's imagining, but this was the moment where I accepted that I probably wasn't going to return to that path, and that seeing lots of clients wasn't going to be in my future, at least for a long while. So that was really difficult. Something I know about myself is that I tend not to sit for very long with the way that I feel about things, and that's something I often work on with my clinical clients. A lot of the clients that I was supporting at the time were also parents of neurodivergent children and children with learning disabilities, many of whom had come to me because they'd also been through traumatic experiences. I noticed that something that I work with regularly with my clients was this idea of allowing the grief to be there, and that we all had different ways that we needed to sit with that. My clients tend to be a bit like me and very often dive into action. I noticed that because I wasn't doing what I've always done when we've had a big shock or a big change in the family, which is immediately think of a resilience plan, I wasn't doing that. I was like, "It's not going to work, my plan is not to replace this part of my income straight away. My plan is to allow this to go for the time being." So I felt like I needed an outlet to help me process what that meant for my identity, so I started writing. When I started, I wasn't writing a book. I thought it might be a Substack series or something I didn't publish. I was really writing to consolidate my thoughts about what we'd been through, what my children have been through, what myself and my husband have been through as parents, what I've been through as a professional. I was trying to make sense of it; it was my attempt to make sense, made ink. We've got lots of question marks over the labels that we use for neurodivergence, the diagnostic process, I had so many questions about all of that. What it meant for my children, what it meant for me, what it meant for the future. All of that uncertainty pinging around in my head, combined with not knowing how we're going to make this family life work, how I'm going to make my professional life work. I just thought, this is too much for one mind, I need to put this on paper in order to process it. So I started doing that. It was taking the form of shorter form articles because that's what I'm used to writing, but they weren't really designed to be read by anybody or go anywhere. I started doing that, and I set it up as a practice for myself that I was going...

Fear in the Therapy Room with Michael Guilding Welcome to the Business of Psychology podcast. My guest today is Michael Guilding, a retired psychotherapist with 30 years of clinical experience, including over a decade working within NHS psychological therapies as head of counseling. Michael spent the past 10 years studying the human fear system, building on attachment theory and polyvagal theory to understand complex trauma and depression. He teaches workshops for the Complex Trauma Institute and has just released his book, Fear in the Therapy Room. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Michael: https://michaelguilding.com/ Book: Fear in the Therapy Room: https://michaelguilding.com/book/ Amazon: https://amzn.eu/d/00rg0AWB Waterstones: https://www.waterstones.com/book/fear-in-the-therapy-room/michael-guilding/9781781612903 Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Michael tells us about who his book, Fear in the Therapy Room, is written for 01:37 Michael talks about the fear system draining Energy 5:45 We discuss burnout and our awareness 9:44 I ask Michael about fear alert, fear arousal, and fear collapse 13:33 Michael explains about the link between fear collapse and depression 20:59 We look at the role of cognition 28:28 Michael talks about rethinking therapeutic touch 32:20 Michael looks at resistance to change 37:08 I ask about supporting clients through chronic stress 43:15 We discuss how to support therapists 50:35 Michael tells us where we can buy his book 52:19 Start Up Your Psychology Practice If you're fitting private practice clients around an employed role that doesn't give you the flexibility that you need, this is for you. Start Up Your Psychology Practice helps you build a practice that can replace your income with fees that work, a clear specialism and marketing that fits your daily life so you can finally let go of the juggle. Right now it includes a two-hour one-to-one intensive with me to plan it all out together. Follow the link to find out more and book a call with me to see if Start Up might be right for you: https://psychologybusinessschool.com/lp/start-up-private-practice-bundle/

Safeguarding for psychologists in independent practice with Dr Rebekah Eglinton Welcome to the Business of Psychology podcast. Today, we're tackling a topic that strikes a chord of pure anxiety for almost every independent practitioner; safeguarding. In institutional settings like the NHS, we're used to having an embedded safeguarding lead, clear-cut multidisciplinary pathways, and a collective safety net. But when you step out into independent practice, that ultimate accountability falls squarely on our shoulders, often leaving us feeling isolated and really anxious when risk comes into the therapy room. So to help us move from a place of paralyzing fear and towards a place where we can feel more kind of realistic, grounded, and confident, I am joined today by the brilliant Dr Rebekah Eglinton. Bekah is a consultant clinical psychologist and the clinical director of Eglinton Consultancy. She has a really deep background in high-stakes safeguarding governance, having previously served as the chief psychologist and head of support, safeguarding, and police referrals at the Independent Inquiry into Child Sexual Abuse, where she oversaw thousands of sensitive national-scale referrals. She's also a registrant council member and non-executive director at the Health and Care Professions Council and an associate non-executive director and wellbeing guardian at Devon Partnership NHS Trust. So I have got a brilliant person today to help you deal with your anxiety around safeguarding, and we're going to be talking with Bekah about the things we really need to watch out for in independent practice and also about some training she's developed to help us all feel much more confident as we step into the therapy room, possibly for the first time with clients that might have some risk in their background. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Rebekah: Eglinton Consultancy: Safeguarding Training for Psychologists & Therapists: https://www.eglintonconsultancy.com/eventtickets/p/traumainformedtrainingtickets-2cdzs-2adsl www.eglintonconsultancy.com Instagram: @dr.rebekaheglinton Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Rebekah tells us what she sees as the most common safeguarding blind spots or oversights in independent practice 03:25 Rebekah talk about GDPR 10:30 I ask Rebekah about what ‘defensible documentation’ might actually look like for an independent clinician 19:55 We discuss templates and AI as ways to help with compliance and note taking 24:16 Rebakah tells us what motivated her to develop a training for psychologists in independent practice 33:08 I ask Rebekah how she’s marketed the training 40:23 Rebakah tells us where we can find out more about the training 44:15 Start Up Your Psychology Practice If you're fitting private practice clients around an employed role that doesn't give you the flexibility that you need, this is for you. Start Up Your Psychology Practice helps you build a practice that can replace your income with fees that work, a clear specialism and marketing that fits your daily life so you can finally let go of the juggle. Right now it includes a two-hour one-to-one intensive with me to plan it all out together. Follow the link to find out more and book a call with me to see if Start Up might be right for you: https://psychologybusinessschool.com/lp/start-up-private-practice-bundle/

AI is changing therapy with Dr Aisha Tariq Welcome to the Business of Psychology podcast. Almost every psychologist and therapist I speak to right now has some version of the same feeling about AI. A mix of curiosity, a strange sense of guilt, and a worry that they're either being left behind or they're about to do something unethical without realizing it. There is a lot of noise, a lot of hype, and very little practical talk about what actually helps in a real practice, and where the genuine risks of AI might be. My guest today has been doing AI since 2022, long before most of this conversation started. Dr Aisha Tariq is a clinical psychologist and the clinical director of Illuminated Thinking, a Glasgow practice of 25 clinicians. She's built AI into how that practice runs and how her team work clinically, so she can be really specific about what saves real time across her team, and also where the pitfalls are. She's also built her own AI clinical documentation tool, Cogent, and she's the co-founder of the AI in Psychology Summit, which is happening on the 5th of October in 2026. Full show notes and a transcript of this episode are available at The Business of Psychology Links: AI in Psychology Summit - 5th October Esther and Aisha are offering listeners 20% off the summit tickets! Follow this link for the discount: https://aipsychology.co.uk/?ref=DRROSIE&discount=PODCAST20 Episode 162: Using AI in therapy and other legal questions with Clare Veal from Aubergine Legal Links for Aisha: Cogent Clinic Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Aisha tells us about her independent practice and she ended up with a practice of 25 clinicians 02:23 I ask Aisha what it was that made her take an interest in AI 04:22 We discuss the feeling of shame associated with using AI 10:29 Aisha talks about rolling out AI to her team 13:42 Aisha tells us what steps to take if we'd like to explore having these tools in our practices19:50 Aisha talks about the development of Cogent 24:13 I ask Aisha what common mistakes she sees psychologists and therapists making with AI 32:35 We discuss the AI in Psychology Summit 33:54 Start Up Your Psychology Practice If you're fitting private practice clients around an employed role that doesn't give you the flexibility that you need, this is for you. Start Up Your Psychology Practice helps you build a practice that can replace your income with fees that work, a clear specialism and marketing that fits your daily life so you can finally let go of the juggle. Right now it includes a two-hour one-to-one intensive with me to plan it all out together. Follow the link to find out more and book a call with me to see if Start Up might be right for you: https://psychologybusinessschool.com/lp/start-up-private-practice-bundle/

Fear of Judgement - Colleagues, Clients and the Internet Welcome to the Business of Psychology Podcast, and welcome back to our miniseries on the beliefs that can make it really difficult for us to get started in independent practice or to grow our practice if we already have one. In this series, I'm reflecting on the beliefs that I hear most commonly from my coaching clients and the ones that have been pinging around in my head for years as well, and thinking about where they come from, but also what we can do to try and move through when we want to act against some of these beliefs and how uncomfortable that that can make us. Full show notes for this episode available at The Business of Psychology Links: Episode 182: Neurodivergence: Having the big conversations and living your values with Dr Naomi Fisher Episode 68: How to launch an online course as a psychologist with Dr Marianne Trent Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The Magnetic Profile In my new mini course, The Magnetic Profile, I walk you through one specific business task. Over five short lessons, we use my Values, Voice, Impact framework to help you choose who your profile is for, say what they most need to hear, and plug it all into a simple template that you can use on directory sites, your website, and as a business asset that I'm going to show you how to repurpose in 100 different ways to help the right clients to find you. Most importantly, you'll come out of the course with a finished profile and proof that you can do this business thing in a way that feels ethical and manageable. You can find all the details here: https://psychologybusinessschool.mykajabi.com/the-magnetic-profile Fear of Judgement The thing that I want to talk about today is the fear of judgment. This sounds different in different people's heads, but I hear a lot of, "Oh, I'm really scared about what my ex-colleagues are going to think," or "Will people think I've sold out? Will people accuse me of being a charlatan, or not good enough, or not experienced enough to offer this thing?" And that really drives a lot of people's reluctance to be visible, especially online. And as you'll know if you've listened to previous series’ of The Business of Psychology, I've recorded episodes recently with people like Naomi Fisher and Marianne Trent, where we've talked about this because it's a very big deal in our community; this is not in people's heads. I think psychology and psychotherapy can both be quite judgmental professional communities, and the way that we're interacting online at the moment is often not very compassionate and very judgmental. So this fear doesn't come from nowhere. Even the stuff we talked about in the first episode of this miniseries about the belief that ‘I'm not good at business’, and how often that can come from this massive pit of shame that people feel about needing money and needing to be paid for their work, and choosing that narrative as a way of keeping themselves safe from being seen as somebody that is money motivated, all of that actually comes from this feeling of being judged by our peers. I'm not going to get into too much the reality of that and the reason that happens, because I know we've talked about that a lot in other episodes. But what I want to bring to your attention is the impact that might be having on the way that you're running your business, because sometimes it's so ingrained within us that it can fly under the radar, and we don't really realize how much our behavior is impacted by this concern about what our peers might be thinking of us. Ultra-Genericism The first thing that I see is ultra-genericism. This might be directory site profiles, website copy, social media content; incredibly generic, vanilla, safe content that doesn't really say anything at all. It's so bland it's pointless, and I always say to my clients, if your voice is not in it, if it isn't something which you're desperate to share with the world, don't share it at all. Because the world is so saturated and full of boring, generic mental health content, there is no point spending your valuable time creating more boring, vanilla mental health content. It's just not going to stand out enough to have any benefit to you or reach any potential clients. But I totally get it. I get why that feels safe, because you can't criticize something that's super generic. That's the first way that I see this showing up, and people really don't realize they're doing that most of the time. It's just what feels natural for them to share. Sharing Photos Or Personal Details. People might avoid sharing any photos or any personal details. I did this. I started my practice and tried to hide behind a brand. I shared a logo, I had a quite good name for the practice, and I hid myself behind all of that because I didn't want anybody to see me at all. It didn't work, spoiler alert! You might find yourself, if this is a big problem for you, over-editing, trying to sound like someone that you're not in everything that you write, everything that you say if you're in a visible setting. If you go to networking, for example, and find yourself talking in a really unnatural way, it may be that this fear of judgment is governing your behavior. Real Risk vs Imagined Risk Something I often talk about with my coaching clients, and this is often most useful in our group coaching sessions, is to assess the real risk versus the imagined risk, because there is real risk, and so we do need to deal with that. We can't just pretend that nobody's ever going to judge you. They probably will, but we need to think about the reality of that and whether that reality matters, and the reality of not doing the things that you're avoiding because of your fear of judgment, and whether that matters. So balancing that up, the consideration of what it's costing you to keep yourself small and invisible and generic, and weighing that against the potential that some colleagues may make judgmental statements. Who Are You Writing For? The other thing I always encourage people to think about when this is a big problem is who they're writing for, and to be really clear on the benefits for the client of everything they're putting out there. This is something that I teach through all of my coaching, that the client's need comes first. So we're not putting out a social media post unless we're really clear on what the benefit is to the potential client. We think about how what I'm saying here is going to leave them feeling? What is it going to give them? If we don't have a strong reason that it's going to be beneficial to the client, whether they come on and pay for our services, or whether they're just passively absorbing this content, we want to always be leaving those people with a benefit. So if we know that, if we're really clear on, "Okay, I'm worried that my colleague might read this and judge me, but I'm also really confident that somebody in this client group reading this is going to get a real benefit from it," very often we can move through the discomfort of what our colleague thinks because we know what we're trying to do for the client, and we're really confident and happy that that is aligned with our values. So it's a good example of how we can use our values like a North Star to guide us through the swamp of a fear of judgment, which never feels nice really. Locus Of Control The other thing I always encourage people to think about is the concept of locus of control, and specifically that you cannot control what your colleagues think or why they're going to think that about you. It's classic, isn't it? People have their own psychological reasons for judging other people. We can't control any of those. And so you can be really careful about what you say, you can be really careful about what you put out there, but the reality is, if you do anything, there are going to be people that don't like you and that judge you for it, especially if you're successful and you get in front of lots of people, then it's absolutely inevitable that you're going to face judgment and that you're going to annoy some people. What you have to be clear on is what makes that worth it for you. There are some battles that I choose not to fight. There are some things that I see happening, and I don't put my head above the parapet and I don't fight for every cause that I believe in because I'm a human being and there's a threshold for what conflict I can take, but there are certain things that I will speak up about and I am willing to be visible talking about even when not everybody will agree with me, and that's a lesson I really had to learn writing my book about being a parent to autistic and ADHD children and putting...

Procrastination, Overwhelm and the Illusion of "I’ll Start When…" Welcome to The Business of Psychology podcast and our special miniseries on the beliefs that keep people stuck in either a private practice that doesn't really work for them or that stop them getting started in private practice at all. These are mini episodes where I'm sharing the things that I've learned from coaching hundreds of other psychologists and therapists and also going through my own mental struggles with the rollercoaster that is business. Today I want to talk about procrastination and overwhelm, and specifically how frequently I hear people saying that they're just not the kind of person that can overcome their procrastination or overwhelm. Full show notes for this episode available at The Business of Psychology Links: Episode 179: Why every therapist needs to use social media to improve their SEO Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The Magnetic Profile In my new mini course, The Magnetic Profile, I walk you through one specific business task. Over five short lessons, we use my Values, Voice, Impact framework to help you choose who your profile is for, say what they most need to hear, and plug it all into a simple template that you can use on directory sites, your website, and as a business asset that I'm going to show you how to repurpose in 100 different ways to help the right clients to find you. Most importantly, you'll come out of the course with a finished profile and proof that you can do this business thing in a way that feels ethical and manageable. You can find all the details here: https://psychologybusinessschool.mykajabi.com/the-magnetic-profile Procrastination And Overwhelm I think most psychologists and therapists acknowledge that all human beings use procrastination as a technique sometimes, and that it is part of a normal human experience to get overwhelmed sometimes. But I think a lot of people do have this story about themselves that they are a procrastinator, or they are someone who becomes overwhelmed easily, and as a result, the world of successful business is not available to them. And this really troubles me, and I have to say that something I think is unhelpful about the way that some people's late diagnosis of neurodivergence is framed, is that some people will receive that diagnostic label and then think that writes them off from being able to ever achieve success in business. Or they'll heavily criticize themselves because their assessment has illuminated perhaps things that they're not so brilliant at and they will feel like they're going to have to push a boulder up a hill to be successful in business. When actually, if we think psychologically about what procrastination and overwhelm actually are, then there are so many ways that we can use the strengths that lie behind those tendencies to supercharge our businesses. Some of the most successful clients that I have worked with would identify themselves as procrastinators and people who struggle with overwhelm, because those come from places of deep care and passion for the people that they want to support with their businesses. I think it's really important that, while it's helpful to identify in yourself if you do have tendencies towards procrastination or becoming overwhelmed, we shouldn't allow that kind of story to become a way that we define ourselves that then blocks us from looking for the ways we can play to our strengths to implement good business advice that we might be given. I want to share today, how we can move through the blocking belief that we might have about ourselves, often by accepting a bit of support where we might need it. Something I hear all the time from clients that come to me for coaching is that they've signed up for coaching because they're really annoyed with themselves. They've usually done loads of work, but they feel like they've got about 20 tabs open on their browser and nothing is actually getting completed. They can never tick anything off their list because it's never good enough. Some people will talk about this as procrastination. Other people will talk about the emotional experience. They'll talk about feeling completely overwhelmed. So they open all the tabs, but then they never feel like they engage properly with anything that they start because they become overwhelmed, and they just run away from it. If we think about where this comes from psychologically, you would not feel that way if you didn't care about your potential clients, if you didn't really want this business to be successful. So although this is classic avoidance behavior, there's motivation behind it, and where there's motivation, we can work with that. I never feel despondent if I have a client who is a procrastinator, who's becoming overwhelmed, because it actually tells me that they want to do this, that deep down, this is important to them, or this wouldn't be procrastination, it would just be something that they decided they weren't going to pursue. We know the brain likes to procrastinate because it allows us to avoid the potential for shame, rejection, or failure. An excellent short-term strategy. It gives us the illusion of safety because we get to stay safe in our research mode, which a lot of us really enjoy. But the trouble is procrastination and perfectionism go hand in hand. It is so likely that the reason that you feel like you need to avoid these tasks is that the bar you've set for yourself is super high, that you want this to be the best, the most perfect independent practice that your community has ever seen. That can make every task feel too big to start. It's also true that if you set the bar for yourself that you need to have a complete understanding of something, it can become overwhelming really quickly. This often happens when people talk to me about overwhelm rather than procrastination. Often it's because they're expecting themselves to become a lawyer, because it tends to be that people get really stuck in the overwhelm around the legal aspects of setting up their practice. This can be because they look at the legal templates and think that they need to be able to understand why every comma is in the place that it is. We do provide training with our legal documents because I want you to understand the principles behind them, but the fact is, unless you're going to train in commercial law like Clare Veal from Aubergine Legal, our lovely lawyer, has done, then you're not going to understand every minute detail of your contracts and policies. We can understand the broad brush principles, but we're not lawyers and we don't need to become lawyers. We have our own expertise and that's why we pay Clare Veal to draft those templates for us, because you don't need to become a lawyer. And if you think that you do because you believe everything needs to be perfect and you need to be in full control of every minute detail of your practice, then of course that's going to be overwhelming. A Need To Do Everything At Once The other thing that I think contributes to overwhelm and procrastination is a sense that people need to do everything at once, like getting their practice up and running and fully competent tomorrow. That's not possible. I am a big believer that we can make a lot of progress, my core coaching program is called Start Up in 90 Days, because you absolutely can, over 90 days, get a practice up and running and clients coming in. That is possible. One week is not possible, not to do it to the standard that you're going to want. I think often people have a really unrealistic expectation of themselves, that they're going to be able to learn everything they need to learn and implement it all in a very short period of time. And of course, that is massively overwhelming. Overconsuming Advice The other thing I see is people over-consuming advice. Sometimes people do this with this podcast or with my coaching programs. I'll see in the backend of my coaching website that they've watched every single one of my lessons, and that's a red flag, because if you watch them all in the first week that you're in the coaching platform, that tells me you're taking on board a lot of information, but you're not taking the action. When I coach people, I give very short, 10 or 15 minutes of information, and then I give something practical for you to do to move it forward in your business. The reason I do that is that we are really prone to overwhelming ourselves by thinking about the whole picture. And actually, we tend to get much more success if I give people a template of the business plan that they're going to have fully created by the end of the program, because I do want people to know what we're going to cover and how everything fits together, but then I encourage you to go step by step. Because if you think about the whole big thing, of course that's overwhelming. But if you just take the next step, the next thing we need to do,...

“I’m Not Good at Business” - The Stories That Keep You Small In this miniseries I'm going to talk about some of the beliefs that I see most commonly in psychologists and therapists that keep people small, safe, and not really getting the most benefit out of being in independent practice. I'm going to share how if we can become aware of them, there are practical steps we can take that most of the time will get us through the discomfort that comes along with these beliefs. If that can give you a little bit more confidence to step forward in your business, I will be extremely happy. Today we're going to talk about the 'I'm not good at business' story. This is the one I told myself so relentlessly at the beginning of my practice, and I hear in around 50% of calls that I have with coaching clients. We're going to talk about the belief, where it comes up, how it sabotages your attempts to start or grow in independent practice, and look at some ways we can build new evidence to counteract the belief and move through the discomfort that it causes. Full show notes for this episode available at The Business of Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The Magnetic Profile In my new mini course, The Magnetic Profile, I walk you through one specific business task. Over five short lessons, we use my Values, Voice, Impact framework to help you choose who your profile is for, say what they most need to hear, and plug it all into a simple template that you can use on directory sites, your website, and as a business asset that I'm going to show you how to repurpose in 100 different ways to help the right clients to find you. Most importantly, you'll come out of the course with a finished profile and proof that you can do this business thing in a way that feels ethical and manageable. You can find all the details here: https://psychologybusinessschool.mykajabi.com/the-magnetic-profile The 'I'm not good at business' Belief At the beginning of my practice, I didn't think that I had the kind of personality that would make a good business owner. I'd been told throughout my life that I was quite soft, that I was quite gentle, that people would walk all over me. Elements of that were true. In my personal life, I don't particularly like to be the boss. I don't like telling people what to do. It's certainly true that in a negotiation, I will not do what they do on The Apprentice and be proud of having a laser-focused obsession with profit, and I'm not single-minded. We consume a lot of media about what good business looks like, and it's this very shark-ish, profit-focused, screw you, I'm going to take what I want attitude. I'd grown up watching The Apprentice and Dragon's Den and absorbing those narratives that don't fit my personality at all. So I think I'd bought the idea that if you weren't like that, you weren't good at business. Obviously that is not true at all, because when you get out into the business community and meet people who are really successful, you discover quickly that the people that make it to the top are warm, they are empathic, they're really good at working out what people need from them and finding creative ways to meet that need. There are some exceptions, but in the industries that we're interested in, in mental health or education, or industries adjacent to wellbeing, if you lack that empathy and you lack any compassion, it's very difficult for you to come up with the kind of ideas that are going to take off. I also learned that building relationships and being a trustworthy person to be in a business relationship with is a real accelerant to business growth. That's something, that if you're completely single-minded and out for the profit margin, and have no passion for helping people or your local business community, is incredibly hard to fake. Establishing meaningful relationships where people will give you a leg up, I think would be impossible if you had that kind of personality type. What I discovered quite quickly in my business journey was that leaning into the skills that I have as a psychologist, the fact that I am much more interested in helping people solve their problems than I am making a profit, the fact that I genuinely care about the people that I meet at business networking, and I really get quite invested and excited in their business problems and want to try and help, those were superpowers that made me stand out, that helped me build the relationship network, which accelerated my business to being quite successful reasonably quickly. What I do in coaching is try and encourage other people to really recognise the strengths that you have in your personality, that can be rocket fuel for your business, and to deal with what might be the limitations. I know that because I'm not naturally 100% focused on the profit margin, I won't make a deal with somebody on the spot because I know if I do, it's very likely that I'll undercharge or do something that compromises the health of my business, because I'm excited to work with them, and I'm not very good at doing the mental maths on the spot. I know that about myself, so I changed my sales process so that I'm sending the proposal after the call. I am never talking about the exact solution that I'm going to offer on a call. You'll notice if you ever do a coaching discovery call with me, that most of the time I'll talk about what you think about whether StartUp might be right for you. I might give you my opinion about whether one of my coaching programs is likely to be a good fit, but I won't make the offer and send you through all the details until after our call, because I don't always make brilliant decisions for my business in the heat of the moment. Rather than criticizing myself and saying, "I'm not good at business, so I shouldn't do it," I take an approach where I allow myself to play to my strengths, and then I mitigate the bits that I'm not so good at by getting in support or just switching up my processes so that I have more time for the bits that I know I'm going to struggle with. That's the kind of thing that you can do if this ‘I'm not good at business’ story isn't dominating your psychology. While it's front and center, you don't see any of that. In those early days where I thought I was just bad at business, it felt very existential. It was like, either I make this really successful really quickly, or I've got no business being in business, and I should get out and get back into an employed role, which wasn't even possible for me. I think it's really important to try and move past this belief, otherwise you can make a decision which is based on very black and white thinking, defining yourself either as good or bad at business, when in reality there are so many ways that all different personalities can be good at business if we understand ourselves well and we're willing to structure our work around that. The Culture It's really interesting to consider where this ‘I'm not good at business’ belief that is so pervasive in our community actually comes from, because most people going into independent practice actually don't have any business experience. We by definition don't have evidence for this belief, and yet it is so common. I think the answer is that it's something that's really baked into the culture, in the NHS, but also in our training pathways. There's so many deep reasons that might be baked into our culture, and I think one that needs talking about is the relationship between psychology, psychotherapy, and privilege. I think we have a strange cultural problem with the concept of earning money and a deeply ingrained belief that people that want money are less pure, less compassionate, less caring than people who don't even think about money. I could give you direct quotes of people saying that to me in training, so I don't think it's that much of a stretch. As with almost everything, I think that is uncomfortably linked with the class system that we have here in the UK, and that potentially psychology and psychotherapy came from this kind of upper class tradition where it wasn't polite to talk about money or think about money, but that's because you didn't have to talk or think about money. It's our job to challenge that and to think about whether we really believe in this way of thinking, or whether we want to start thinking a bit differently. If this is the culture that you've been trained in, then the ‘I'm not good at business’ story is actually an affirmative one. It's one that began as positive; people telling themselves, "I'm doing this low-paid work because I'm a good person, because I really care about people, and that means that I must be rejecting all things that are about money and acquisition of money, and business falls under that category.” I think it's a classic example of stories that were once positive for us becoming toxic and holding us back as we develop through our lives and they start to become more problematic. If you are plagued by this, then getting together in your peer supervision group and chatting about it and thinking through where did this story come from for

Neurodivergence: Having the big conversations and living your values with Dr Naomi Fisher Welcome to the Business of Psychology podcast. Today we're joined by a guest I recommend often. When I'm talking to clients and other parents, I very frequently find myself recommending her books and accessible webinars on supporting children who are struggling through alternative education and reducing demand. And when I'm talking to other psychologists and therapists, I use her as an excellent example of somebody who's able to combine two specialisms and pull off a psychology based portfolio career beautifully. Dr Naomi Fisher is a clinical psychologist specialising in autism and trauma. She's an EMDR consultant and trainer, and a prolific author who's cultivated her expertise through research, public sector work, and in her independent practice. Today we're exploring how her experiences doing her PhD in autism and NHS practice has shaped the impactful work that she does today. And we're also going to dive into the politics of neurodiversity and why Naomi is concerned that current social pressures are making it really hard for clinicians to have those nuanced conversations about diagnosis and education, and why she's launched her new podcast, Let's Talk Neurosense alongside Dr Danielle Drinkwater. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Naomi: Website: naomifisher.co.uk Podcast: Let's Talk Neurosense: The Psychology of Neurodiversity Sunstack: Think Again: Making Childhood Fit For Children Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Naomi tells us about her unusual route into clinical psychology, doing her PhD first 01:57 I ask Naomi about the central question of her PhD 06:38 Naomi talks about what drew her into clinical work 08:45 We discuss the breadth of experience our clinical training gave us 12:07 Naomi describes what she typically does in her practice at the moment 15:54 Naomi talks about her drive get good information out there and the backlash she’s received 20:21 I ask Naomi how she deals with being recognised 26:48 Naomi tells us about her podcast, Let’s Talk Neurosense 37:33 Naomi tells us where we can find her 51:48 Start Up Your Psychology Practice Are you tired of just talking about starting your practice but never quite committing? If you’re ready to stop dancing with burnout and finally go 'all in', my 90-day program, 'Start Up Your Psychology Practice,' was made for you. This is a group coaching experience designed to help you ethically replace your full-time salary in part-time hours. We handle everything: from legal compliance and GDPR to attracting your first consistent stream of self-funding clients. No more piecing it together alone. And here is the best part: sign up before the end of May to get £200 off your investment. Let’s build a practice that gives you the freedom you deserve. Apply today: https://psychologybusinessschool.com/lp/start-up-private-practice-bundle/

Consultancy and systemic change in private practice with Dr Laura Bennet Welcome to the Business of Psychology podcast. Today I'm joined by Dr Laura Bennett, a clinical psychologist with over 20 years of experience supporting children, young people, and their families through some of life's most complex challenges. Since qualifying in 2009, Laura has worked across a range of NHS services, before founding Oasis Psychology in Dorset in 2022. Her practice is a really good example of a specialist service, as Laura specialises in supporting children who are in care, those who have been adopted, and families on the edge of care, focusing deeply on developmental trauma and attachment, and most importantly, supporting the system around the child. Today we are looking at Laura's work beyond the therapy room. Many psychologists and therapists worry that moving into private practice means narrowing their scope to just one-to-one clinical hours. Laura is proving the opposite. She's currently spearheading the Parenting with Trauma Project in collaboration with Dorset Action for Children and Bournemouth University. It's clear from Laura's journey that she's never really stopped at the therapy room and has been working with systems and research and data. So I know that you're going to find her story really interesting, and hopefully inspirational if you are somebody who wants to do a little bit more, or different from therapy in your work. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Laura: LinkedIn: Dr Laura Bennet Oasis Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Laura tells us about her transition into private practice after 13 years in the NHS 01:57 Laura talks about what she provides through her private practice, Oasis Psychology 5:21 Laura discusses how she transitioned into a service that’s less focused on one-to-one work, and more about indirect support. 7:04 I ask Laura about her work with Action for Children 21:42 Laura gives us her advice for psychologists and therapists who have an idea for a different type of project, but feel a bit stuck 36:37 Laura tells us the best place to connect with her 47:34 Start Up Your Psychology Practice Are you tired of just talking about starting your practice but never quite committing? If you’re ready to stop dancing with burnout and finally go 'all in', my 90-day program, 'Start Up Your Psychology Practice,' was made for you. This is a group coaching experience designed to help you ethically replace your full-time salary in part-time hours. We handle everything: from legal compliance and GDPR to attracting your first consistent stream of self-funding clients. No more piecing it together alone. And here is the best part: sign up before the end of May to get £200 off your investment. Let’s build a practice that gives you the freedom you deserve. Apply today: https://psychologybusinessschool.com/lp/start-up-private-practice-bundle/

Smartphone activism as a psychologist in private practice with Dr Erin Carroll Welcome to the Business of Psychology podcast. One of the biggest fears I hear from psychologists and therapists leaving the NHS for independent practice is that they'll lose their connection to the bigger picture, to public health, and that they'll spend all their time working in a silo, working one-to-one, and lose their impact on wider society. But today's guest is proof that being in private practice can actually be the perfect springboard for grassroots activism and community leadership. I'm joined by Dr Erin Carroll, a clinical psychologist who has taken her expertise in emotional development out of the consulting room and into the heart of her community. Erin's been a driving force in the Smartphone Free Childhood movement in our combined hometown of Tunbridge Wells, and she's helped to achieve something really remarkable; getting all of the local secondary head teachers to sign a joint letter supporting brick only phone policies for younger students, something that Erin really believes in. So today we're talking about how we as psychologists can use our training to lead cultural change, and why finding a cause that really lights a fire in your belly is the best antidote to that isolation that we can often feel in private practice. Full show notes and a transcript of this episode are available at The Business of Psychology Links: Erin: www.erincarrollpsychologist.co.uk Smartphone Free Childhood Health Professionals for Safer Screens The Amazing Generation by Jonathan Haidt & Catherine Price, illustrated by Cynthia Yuan Cheng Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Erin tells us about her professional life up to the point that she became involved in Smartphone Free Childhood, and what led you down that path 01:45 Erin talks about the role of screens and emotional regulation 11:56 We discuss online harms and safeguarding concerns 18:49 We look at the addictive aspect of smartphones 27:05 Erin talks about the Smartphone Free Childhood parent Pact, and schools taking action 32:44 I ask Erin about her plans going forward, in her activist role 48:56 Erin tells us how to get in touch with her and connect with the Smartphone Free Childhood community 54:14 Start Up Your Psychology Practice Are you tired of just talking about starting your practice but never quite committing? If you’re ready to stop dancing with burnout and finally go 'all in', my 90-day program, 'Start Up Your Psychology Practice,' was made for you. This is a group coaching experience designed to help you ethically replace your full-time salary in part-time hours. We handle everything: from legal compliance and GDPR to attracting your first consistent stream of self-funding clients. No more piecing it together alone. And here is the best part: sign up before the end of May to get £200 off your investment. Let’s build a practice that gives you the freedom you deserve. Apply today: https://psychologybusinessschool.com/lp/start-up-private-practice-bundle/

Why every therapist needs to use social media to improve their SEO Welcome to the Business of Psychology podcast. Today I am changing my tune! I have decided to go back on some of the advice that I have given over the years about social media and the importance of it to the average private practice. I hope that this will be a really helpful episode for you if you are somebody who is feeling the social media fatigue, doesn't feel naturally like it's a good home for you, and it doesn't form a cornerstone of your marketing strategy, and you've listened to my previous podcast episode and come to the conclusion that this is not the way that you need to be winning clients. I hope this will be a useful episode for you because it still isn't, it still doesn't need to be something that takes up a lot of time in your week, and it shouldn't do if your ideal client personas are not people who are going to search for a therapist on social media, and therapy is the main thing that you are selling in your practice. If that’s the case, then I absolutely stand by my previous advice that social media is not something that should take up lots of your time, week in and week out. But I am going to caveat it slightly, and that's because I have been on some training recently about how social media is an important part of optimizing our websites and our digital presence so that we will continue to be found by people on search engines and through AI recommendations. These things are becoming really important, and it just wouldn't be right of me to not bring this to your attention if it's not something that you've been thinking about yet. Full show notes for this episode are available at The Business of Psychology Links: The Directory Profile Template Business of Psychology Episode 111: How to create a great directory site profile Summer School Lesson 5: Directory sites Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp Start Up Your Psychology Practice Are you tired of just talking about starting your practice but never quite committing? If you’re ready to stop dancing with burnout and finally go 'all in', my 90-day program, 'Start Up Your Psychology Practice,' was made for you. This is a group coaching experience designed to help you ethically replace your full-time salary in part-time hours. We handle everything: from legal compliance and GDPR to attracting your first consistent stream of self-funding clients. No more piecing it together alone. And here is the best part: sign up before the end of May to get £200 off your investment. Let’s build a practice that gives you the freedom you deserve. Apply today: Start Up Your Psychology Practice Why every therapist needs to use social media to improve their SEO There have been big changes already, and there are more coming, to the way that search engines like Google and Yahoo and all of them really, recommend websites to people searching. They are now using AI in the way that they search our websites to try and work out who we are and to generate AI advice for people who type in questions to their search bars. You'll have seen this if you are using your smartphone to look for help. You will get a load of normal looking search results, but you'll also get an AI generated answer to your question at the top, which will cite various expert sources to give you an answer to your question. I'm sure you'll have noticed like I have, that most people are not going beyond that AI answer because it is generally quite helpful and now, certainly on mine through Google, it's telling me where it's getting its advice from, and I find it much easier to trust than I used to. I think that's the direction of travel and eventually I think we're going to end up in a world where people just ask a question verbally to their AI, whether it’s Gemini, Chat GPT, Claude, whatever they're using, and they'll just take the answer that it gives rather than bothering to look through a page of search results. So we really need to understand how we make sure that we are the expert source that these AI models are using, because if we're not, then we're going to find that traffic to our websites from search starts to decline, if it hasn't already. The good news, because I know that probably sounds a bit scary, is I actually think it's a good thing for us because now AI is so much cleverer than the previous technology that the search engines were using, it's able to piece together our digital presence from wherever we are to understand who we are and the services we offer in a much deeper and better way. We just need to do a few things to make that really easy for the AI to do, and social media is an important piece of that puzzle, because social media can give you a digital footprint which gives AI a really clear indication of who you are, who you help, and what you stand for, so that it understands better, in combination with your website, who to recommend you to when they're searching for help. So I'll talk you through a little bit about how that works and a few really simple things you can do to start helping the AI bots to understand who you are a little bit better so that you're future proofing your search engine optimization. EEAT: Experience, Expertise, Authoritativeness and Trustworthiness The first thing we need to understand is that search engines already look for EEAT when they're deciding who to serve up as a recommendation to somebody who's searching. That acronym stands for Experience, Expertise, Authoritativeness and Trustworthiness. These are the four things that an AI is assessing on your digital footprint before it decides whether to serve you up or to serve someone else up as an answer to a question that somebody's asking. AI search tools like Perplexity, Chat GPT, Gemini, Claude, are crawling the web to find answers to questions. And if your social media or your website has a clear niche specific keyword like 'birth trauma psychologist in Plymouth', and you've got high levels of experience, expertise, authoritativeness and trustworthiness, then the AI is more likely to recommend you than somebody generic when a user asks for a therapist for birth trauma in Plymouth, for example. The five things we can do to improve our digital discoverability to AI and demonstrate that we have the EEAT it's looking for: The first thing is to have one bio that you use everywhere that contains a primary keyword that you want to be discoverable for. If you think of your bio as a bit like a sticky label that you might put on the front of an old fashioned filing cabinet; it needs to really clearly tell AI what it is that you have inside your cabinet, and it's really important to get that key word right. That key word might be 'birth trauma psychologist in Plymouth' (it doesn't need to be a single word, it can be a phrase), it could be 'neurodiversity specialist', it could be 'CBT therapist specialising in OCD', but it just needs to be really clear and contain the key words that you would like people searching for to get your name associated with. The second thing you need to do is make sure that the bio you've created is everywhere that you are mentioned. You'll have to create a few versions of it, but they should be as similar to each other as possible. You can have a long version of it for the about page on your website - use that same copy exactly for LinkedIn and Psychology Today. Then you'll need to create a much shorter version of it for social media, but it should have the same keywords in it and be as similar as humanly possible, so that bio that follows you around gives you a really clear digital footprint that the AI can understand. Within that bio you want to show off your experience, expertise, authoritativeness and trustworthiness. And if you are following my framework for crafting a good Psychology Today profile (I'll link to the freebie that I have that's going to support you to do that in the show notes of this episode, as well as the podcast episode on the Business of Psychology) you will be demonstrating the experience, expertise, authoritativeness and trustworthiness that AI is looking for. So make sure that your bio covers those areas and use my framework, because I think that will help you to do that. The next thing that you need to make sure that you're discoverable in this new world is captions that are easy to understand on your social media posts for those bots that are...

The four financial numbers you need to understand in your practice to do your best work I want to talk about the 4 financial pillars that you need to be familiar with in your practice, because as this tax year comes to an end and the new one begins, you might be looking at your numbers and thinking how did that happen? Maybe you got a tax bill that's bigger than you were expecting. Maybe you are getting to the end of the year and realising that you didn't make as much money as you wanted to, or maybe it's more positive than that and you've got a bigger tax bill than you were expecting because you made more money than you wanted to. Full show notes for this episode are available at The Business of Psychology Links: Sally Farrant: www.businessgrowthbynumbers.com Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp Set Up Your Practice For Success Is a financially rewarding private practice actually possible? My recent survey of former coaching clients found they were taking home between £3k and £8k a month while seeing only 5 to 20 clients a week. That is a full-time wage in far less than full-time NHS hours. I want to show you the roadmap to get there. Join my free masterclass, 'Set Up Your Practice For Success,' on Wednesday, 22nd April . We’ll tackle common mistakes and show you how to avoid the 'admin mountain' so you can focus on the work you love. Secure your spot at the link below. If the time doesn’t work for you, sign up anyway to receive the recording. Set Up Your Practice For Success Masterclass - Wednesday 22nd April - Book your place here. Shownotes Revenue Revenue is the simplest metric in your business. It’s gross income, the money that is coming in with nothing deducted. On its own it’s a vanity metric. I see lots of people sharing their revenue without being honest about the other numbers, and it troubles me, because the revenue in your business can be very high, but the other numbers in the business will change as a reaction to that revenue. It's the other numbers that give us much more crucial information about the health of the business and the lifestyle that it's actually going to give you, and the good that you're able to do for your clients. Revenue is important to know because it gives an estimate of growth and impact. If you are making a lot of revenue, it's likely you’re helping a lot of people and you can track the trajectory of that. Tracking your revenue should include tracking the specific sources of that revenue. Go into a bit of detail, looking at how many therapy sessions, online courses, and supervision sessions you are selling, and breaking it down into individual services that you offer so that you can see how much money you are making for those activities each month. This is helpful because it allows you to predict what might happen in the future if you put effort into increasing revenue in one of those areas. It’s important to know exactly where that income is coming from. If you're very busy, you might not realise that you are doing more supervision than you were last year, and that a bigger proportion of your income is now coming from that. Even if that overall revenue figure hasn't changed much, the place it's coming from might have changed, and for tax reasons it can be significant to understand that. It's up to you how many categories for different types of revenue you want to create. Go with what's useful for you to have a good understanding of your revenue. For associate practices, you might want to break it down by associate so that you know how much money each associate is making you each month. If you have a really large associate practice, that might be cumbersome and you might break it down into your therapy income and associate therapy income. What I would say is that if a service has specific expenses attached to it, then have that as its own line so that when you do your expenses, you can do some spreadsheet wizardry and make those things dependent on each other. For example, if you've got an associate practice and you know that for every £140 an associate makes you, you are going to pay out £90 to them, you can create a formula in your spreadsheet that calculates an expense line to take £90 for every £140 that is listed in the income for an associate. It’s definitely worth separating out your services, at least in that much detail. Revenue tracking and getting granular with it can help you to see which aspects of your business are really healthy and which ones might be declining or struggling. Expenses You need to consider this alongside revenue. You need to know how much money you are spending every month in order to keep your business running in the way that it needs to support your lifestyle, and you have to be honest with yourself about it. People always ask me for an estimate of how much the expenses should be for an independent practice, and I can't give one because it depends on your values, the services you are providing, what that client group needs in terms of support, and what you need in terms of support. This is why I would never share my revenue figures with you because if you saw them, you'd get a false impression, because in order to keep my business going with all the stuff that I have going on in my personal life, I have to pay for a lot of support. You can't look at somebody's revenue figure and have any idea about what their overall take home pay is going to be, because you aren't going to have a realistic impression of their expenses. Don't be impressed by those online gurus who share their revenue figures with you. I think that's irresponsible unless they're also willing to share the expenses and profit. When looking at your expenses, I recommend getting your banking app out and dumping this into a spreadsheet. If you are in Startup or Evolve and Thrive or the network, you'll have access to our Cashflow Forecast spreadsheet. You go through your banking app and literally note down all the expenses over 3 months, accurately transposing them into the spreadsheet. Then go back through the year and see if there are any big expenditures which don't go out every month that you make on an annual basis and pop those in. This is really boring, and if you have a bookkeeper, it may be that they can do this for you, but it's worth doing because once you've got that, you can categorize your expenses and have a look at what expenses are investments in either the quality of your service or in the growth of your service. I invest in stuff like practice management software because that creates a better quality service for me and for my clients, and I invest in advertising spend, and that's because I expect that will enable the business to grow. Those are both investments in quality and growth, so they go in the investment side. You may find that there are some expenses which don't easily fit into a quality or growth category. When we have those expenses we need to consider whether they are adding another kind of value or are they draining the business? Often I'll find that I've got software packages that double up. I could be using one tool to do lots of things, and actually I'm using lots of tools and paying lots of subscriptions. I would highlight that and think about reducing those. It's a really useful exercise because not only are you getting to know this number, which is really important for planning your business going forward, but you're also getting an idea of what you could cut. Things that fall into the investment category are clinical supervision, business coaching, high quality legal templates, practice management software, CPD, training that you're going to be able to use to support your clients better. You're looking for anything that sits on the periphery that you don't use often or you don't use very well, and thinking about whether it might be time to cut that. Once you've done both those exercises and you've put them into your cashflow forecast spreadsheets or a spreadsheet to track your income and expenses, then you see what the gap is between the two. Tax Tax is something which can be confusing. I was told a lot when I started in business that it wasn't confusing, but I think it is confusing, especially considering it's not something that we are taught in school. So, I'll give you a really brief overview of the taxes you need to keep an eye on. You should consult an accountant to get proper advice on your tax situation. If you are in Startup or Evolve and Thrive or the network, we have a class with Mahmood Reza

How to be a psychologist in the media (amongst other things) with Dr Carolyne Keenan Welcome to the Business of Psychology podcast. I'm really pleased to be bringing you an interview with Dr Carolyne Keenan. You might have heard Carolyne's name if you listen to BBC Radio 1. She makes a big impact with her media work. But the reason I'm really interested to talk to Carolyne is that she shows how it's possible to build a portfolio of different activities, all of which use your skills in different and exciting ways, and to find professional fulfillment through that autonomy that we can have in independent practice. I know how many psychologists and therapists tell me that they feel a bit stuck. Like they're stuck in the therapy room and they don't know how, in their independent work, to step outside of that. I think Carolyne and her journey in independent practice is a really great example of how when we have the courage to step outside, we can make a really big impact. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Carolyne: Instagram: @drcarolynekeenan LinkedIn: @drcarolynekeenan Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp The highlights Carolyne tells us about how her career in psychology began 01:30 I ask Carolyne how she went from a quite unpleasant experience to finding a passion that let her do a doctorate 10:55 Carolyne talks about how she started stepping out into private psychology 13:14 We discuss the difference of opinions around charging for services and cancellation policies 16:14 Carolyne talk to us about what her private practice looks like today 26:06 We look at the pros and cons of media work 29:15 I ask Carolyne about how she plans her social media content 36:34 Carolyne tells us where to find her online 42:55 Set Up Your Practice For Success You have incredible clinical expertise, but is the 'shame' of the business side holding you back? Staying stuck in a role that’s edging you toward burnout or running a side-hustle that eats your weekends isn't the only way. I’m hosting a free masterclass on Wednesday, 22nd April called 'Set Up Your Practice For Success.' I’ll be sharing my proven 3-part framework: Values, Voice, and Impact. You’ll learn how to design a practice aligned with your life, create systems for an exceptional client experience, and implement a marketing strategy that doesn’t feel 'sleazy.' Join me live for a chance to win a 1:1 strategy session! Register for free at the link below - and yes, there’s a replay for all registrants. Set Up Your Practice For Success Masterclass - Wednesday 22nd April - Book your place here.

Practice Reboot: The new series of Business of Psychology! Hello and welcome to the Business of Psychology. I am Dr Rosie Gilderthorp, a clinical psychologist and business coach, and we are back for another series where we're going to be diving into all the different ways that private practice can look for psychologists and therapists in 2026. I've got some fascinating interviews from psychologists that are using their skills in different ways, and therapists that are reaching people in all kinds of unique and innovative formats. We are going to be talking about engaging with the media, grassroots activism in our local communities, working with charities, and we're going to be talking about tackling the big questions of neurodiversity movement and neurodivergence in 2026. I have got some really interesting conversations ahead for you, and I really can't wait to get started with the series. This is going to be a brilliant series for you, if you are somebody that has been contemplating stepping into private practice, or if you're somebody who's been in practice for a while and is feeling like things are a little bit stale. It is a brilliant series to help you reconsider your business model and think about the exciting ways that we can bring our knowledge to help more people. So, I'm really chuffed to be bringing you this series and some of the amazing guests that I've got. But there was one thing I wanted to let you know about before the series officially kicks off next week, and that is a free masterclass that I'm running on April the 22nd. It's my Setup for Success Masterclass , where I talk you through my three part framework; values, voice, and impact, for creating a practice that allows you to replace your income ethically in fewer hours. And to create a practice that allows you to live your values. So, I just wanted to flag that up to you. The link is below, and I really hope that some of you will be able to join me there live. But if you can't come live, you can catch up on the recording. So, next week we're kicking off with two episodes. Firstly, there is a fascinating episode with Caroline Keenan on her journey as a media psychologist, amongst all kinds of other things. And there's also a slightly boring episode, but I think you're going to find it helpful, from me about tax and other financial numbers that are particularly important to understand at this time of the year when you might be closing off your tax year, maybe getting some bills that you did or didn't expect. That episode is going to be really valuable for helping you lay the foundation for the exciting work that you're going to do. I will see you next week for the next series of the Business of Psychology. Set Up Your Practice For Success You have incredible clinical expertise, but is the 'shame' of the business side holding you back? Staying stuck in a role that’s edging you toward burnout or running a side-hustle that eats your weekends isn't the only way. I’m hosting a free masterclass on Wednesday, 22nd April called 'Set Up Your Practice For Success.' I’ll be sharing my proven 3-part framework: Values, Voice, and Impact. You’ll learn how to design a practice aligned with your life, create systems for an exceptional client experience, and implement a marketing strategy that doesn’t feel 'sleazy.' Join me live for a chance to win a 1:1 strategy session! Register for free at the link below - and yes, there’s a replay for all registrants. Set Up Your Practice For Success Masterclass - Book your place . Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @drrosiegilderthorp

What happened when I stopped seeing clients for therapy? How to evolve a business in adversity Welcome to the Business of Psychology podcast. Today is a bit of a different episode for me because I wanted to be honest with you about some decisions that I've made recently that are really personal, but that resonate a lot with decisions that I help some of my coaching clients to make, because it's rare that we go into private practice without some complicating factors happening in our lives. Full show notes for this episode are available at The Business of Psychology Episode Links: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services Episode 103: Why you should specialise – old gold that is still important Episode 128: Who are you helping? Three ways to specialise your psychology or therapy practice Episode 152: Thinking differently about your practice: A tool to put the client first Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a really good fit for my Evolve and Thrive Mastermind. Our next cohort is starting in January 2026, and it's a small group, six-month coaching experience. The early bird rate finishes mid-December, so if any of that sounds good to you, make sure you check out the details over at psychologybusinessschool.com and book your free call with me now to secure the best price. Shownotes What happened when I stopped seeing clients for therapy? How to evolve a business in adversity I've spoken a bit here, and a lot more on my substack, about how I originally went into independent practice really because my children have additional needs. I wasn't aware of that at the time; all I knew was that nursery didn't work and that we didn't have other childcare options available to us. But looking back, nursery didn't work for the same reasons that school is very challenging now. And that was the beginning of me having to learn to evolve and adapt and be a clinical psychologist in a different way, and that's been very much the purpose of my business and what I love to help other people do too. So it felt only right that I should share with you about some of the recent evolutions that have had to be made in my business, my thinking behind it and the kind of strategy that I use every time I have to make a big change in my business. Because it has happened so often that I have developed a bit of a framework for thinking about it and helping my clients through it when it happens to them too. So, I thought it might be useful to share what's happened, but also my framework for thinking through and strategizing my way through those difficult moments that often lead to a change or an evolution in the business. Firstly, I want to acknowledge that there's a lot that I love about independent practice, and I am so grateful that I have this profession that enabled me to set up independently when the NHS wasn't going to work anymore. But it's a paradox because I also felt extremely sad about leaving the NHS. It was 2018, I was very young, I didn't feel anywhere near experienced enough to go into independent practice at that time. So, to an extent, my first journey into independent practice involved a big evolution of identity in and of itself, and I guess that's a context for many of us. Many of us feel a big wrench when we leave the NHS or when we even start to think about potentially leaving our public sector roles. So, I guess independent practice starts from that place for me, and for me it's always held this kind of paradox of opportunity and excitement alongside sadness and loss. I know that that's the case for very many of us in independent practice, and I suppose what I hope is that what I'm going to share today helps me and you, if you find yourself in this kind of situation, to use an actionable framework to find the opportunities and the excitement, even when maybe you wouldn't have chosen the situation that you find yourself in. What's been going on in my business I'll let you behind the curtain a little bit in what's been going on over the past few years in my business, the harder bits perhaps. As I mentioned, I have children with additional needs and sometimes it's difficult to get those needs met by anybody other than me. I think if you've navigated the SEND system in the UK, then you'll know exactly what I mean by that. A few years ago, my children really couldn't cope with school, so suddenly I found myself needing to go back into the role of being the primary carer all of the time, and there was no space for my independent practice. It was very sudden, I hadn't anticipated that my children would struggle to that extent, that they couldn't be in the school environment. I'd never in my life met anybody that had a child that didn't go to school. I knew it happened for teenagers, I did not know that it could happen for five- and six-year-olds, but it really did. And in fact, it was a problem that lasted for more than a year as we tried to find flexibility and find ways of making school accessible and suitable for them. I should say that compared to a lot of families, we were very lucky. We’re in a lovely school with an amazing SENCO and a really compassionate and strong head teacher who have been flexible in ways that I do not think are normal in mainstream primary schools. They've bent over backwards to support us and that is not the story that I hear from a great many families that I work with. So, just to check my privilege on that one, I know how lucky we've been. But it still took a really long time to help the children recover and to find the adaptations that we could make to make some sort of school more accessible to them. We did get there, but it took all of me to do it. And so in a real hurry, and I'm not proud of how I handled it, because I don't think that I handled it in an optimal way whatsoever, I had to close down my clinical practice. It wasn't the first time it had happened, it happened to many of us in COVID as well, but it felt much more rushed, much more traumatic than that, because I went from expecting that I would be seeing my clients for years to come. I was really excited about the premises that I had, really excited about establishing a service in my local area, and all of that just ended really abruptly when I had this realisation that I'd had to cancel more clients than I'd seen in a week. And I can't overstate how painful it is to know that you're not being the psychologist or therapist that your clients need. As soon as I had that realisation, I knew the only ethical thing to do was complete closure and to hand people over in the best way that I could to other professionals in the area. But it was brutally painful and I still feel waves of trauma thinking about it and talking about it, so that's all I'm going to say about that. It was forced, it was hurried, it was crisis driven, it was not what anyone would hope for. So the practice stayed closed for probably at least 18 months, if not two years, while I just focused on recovering my children. I kept Psychology Business School going, because although there were parts of me that thought let's just retreat from professional life entirely, financially I didn't really have that option, or it would've been extremely difficult for us if I had chosen to do that. But I think more for me, I needed to feel that connection to my profession and to my colleagues and hopefully as anyone who's done coaching with me will know, I really enjoy immersing myself in somebody else's practice and somebody else's struggles, and solving the problems that come up in other people's businesses was the kind of relief from the rest of my life that I needed, and it also meant that I didn't lose contact with the mission that we have as mental health professionals and my professional values. So it was important for me to keep that going during that really difficult period, even though it was also extremely difficult, and I would find myself snatching hours of work at...

What's going wrong with social media? Welcome to the Business of Psychology podcast. I have been wanting to make a podcast for a while about the reasons that I've stepped back a little bit in my use of social media and the changes that I've made and that I've encouraged my clients in my coaching programs to make in the way that we view it and the way that we use it. Because I'm aware that for a lot of us at the moment, social media feels like a very heavy place. There's a lot of pressure, there's a lot of negativity, and if we're not mindful about how we are using it, it can take a really big emotional toll. I feel like because we talk on this podcast about the advantages of using social media to market, to reach your people who need you in your practice, it's also important to talk about how to manage our wellbeing as we do that, and also how to make sure we're putting content out there that feels aligned with our values and that feels professionally fulfilling, because in some ways I feel the platforms drag us away from those values. Full show notes for this episode are available at The Business of Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a really good fit for my Evolve and Thrive Mastermind. Our next cohort is starting in January 2026, and it's a small group, six-month coaching experience. The early bird rate finishes mid-December, so if any of that sounds good to you, make sure you check out the details over at psychologybusinessschool.com and book your free call with me now to secure the best price. Shownotes Is there a helpful way for psychologists and therapists to use social media in 2026? The thing that I'm going to talk about the most in this episode is being mindful of the priorities of social media companies and developing an awareness that they're not neutral tools. They have business models that are designed to sell attention by amplifying the things which people can't resist, which are usually negativity and anger. That can be really detrimental to our own wellbeing, and if we're not careful, it can be detrimental to our client groups too. I’m also going to talk about the positivity and the nuance in that; it is not all bad, there's a lot of good that we can still do with social media, but only if we are mindful of its inherent design flaws and the pitfalls that I see a lot of us falling into. What we’re seeing on social media Let's start by talking about what a lot of us are seeing on social media. When I go to networking events and I meet up with my coaching clients, a lot of us are witnessing stuff on social media that's really upsetting. And I don't mean the stuff from unregulated people giving bad advice and misinformation. That's been going on as long as there has been social media and it's bad, but I'm not seeing more of it than I saw five years ago. I'm seeing about the same number of unqualified people telling me things that they have no business to tell me. But what I am seeing more of, maybe just because I'm spending more time looking than I was previously, but I feel like it is an upwards trend, are discussions or debates on social media, particularly LinkedIn and Facebook, between professionals who are properly qualified that turn into like skirmishes. Often these are on topics which are highly emotive for many of us. The ones which get served up to me all the time, because my children have additional needs, are usually around topics like neurodiversity, neuro affirmative practice, and causes and cures for autism, in particular. Those are all topics which I do know a fair amount about. Since my children started to struggle and I went through the diagnostic process, I think I've probably read more on those topics than I have on anything else in my entire life. I keep really up to date with the evidence base, and I have read most of the seminal texts that I've been able to get my hands on in those areas. And the thing that I have taken away from all of that reading and research is that it is really nuanced and complicated and nobody is really right. There's a lot that I like and that I think has a good grounding in evidence in neuro affirmative practice. Certainly, the positive impact on identity formation and the value of neuro affirmative therapy and coaching for people, I see that and I like it, and I recognise it, and I think it can't be ignored, and it shouldn't be ignored. But it's also true that a lot of the people putting out their views about neuro affirmation and the principles of neurodiversity, are spreading misinformation about the way that the brain works and about how solid the evidence base is for brain-based differences between particularly autistic and ADHD brains and neurotypical brains. And I don't like that. I don't like the kind of division that's created between neurotypicals and neurodivergence, because I don't think that is evidence-based, and I don't think that will help people in the end. But having said that, it's also not true to say that the evidence shows no brain-based differences. I've seen some really invalidating stuff on there where people who, like me, are a little bit sceptical about building identity around one particular label, have then taken it to the point where they're saying that people shouldn't be using these labels at all, that we are massively over diagnosed and that these labels are not helpful. And that's not true either. I mean, my children would not be okay without their labels. People need them to get what they need in a society that we have built around labelling people. And so the idea that people are wrong for finding those useful, or that clinicians are wrong for using labels in the system that we operate in is also bizarre. I suppose the reason that I've gone on this sidebar slightly is that this is a difficult and nuanced point. Nobody is really wrong, nobody is really right, and yet what I see on social media is really vitriolic, a lot of sound bites to grab attention, and no space given for this kind of both/and position, which is a painful one to hold. It isn't much fun being a parent of children that need a lot of additional support to be sitting here, bum on the fence, a spiky fence, being like, okay, I see the good, I see the bad, on balance we’re going to go with the labels because they're going to do more good than harm, but I can't fully commit myself to the idea of building a whole identity around any label. It feels uncomfortable. It feels like I don't have a home. But the reality is, when I talk to people in person, and I meet a lot of people that I've seen online in person, most people are falling where I am. Most people are really nuanced about it, a bit torn apart by it. They've read the same evidence that I have, and come to the same conclusion that actually we're in this really tricky grey space, but nobody is representing that online, even if it's what they think really. I think that's because the platforms encourage us to speak in a way that we wouldn't speak professionally if we were in a room together. Complex topics get reduced to these short, extreme, and often un-evidenced claims, like no brain-based differences, or CBT is harmful to people with autism. Those are the kind of statements which work really well on social media because they get an argument going and they get rewarded, and so we post more of them. But I actually think they're really doing a lot of harm, not just between professionals. I often really cringe when I see it happening on social media. I might start to feel a bit disillusioned with clinical psychology as a profession, or I might feel a bit shamed or upset if somebody's having a go at something that I've said. It can be difficult for us as professionals, but imagine what it is like if you’re a family going through the most difficult thing you've ever experienced, and then you go onto LinkedIn and you see a load of people who are supposed to be the people giving you advice and guidance, fighting each other. I can't stand it. I can't stand to think about what that experience must be like for people in their most vulnerable moments. And it's not just happening around neurodiversity, that's just the one I know more about. But I also see it happening a lot around gender identity, for example. I think sometimes when we're posting, we need to be mindful of the vulnerable people who might see it. Maybe they're not the person the post is intended for, maybe it's intended for a professional audience, but it's got your name, it's got your professional title. You are representing a clinical psychologist, or a CBT therapist, or a counsellor to the people that read it. So, if you are getting into a skirmish and having cross words with other professionals on there, that is really confusing to the...

Is it time for you to evolve and thrive? Welcome to the Business of Psychology podcast. This episode is all about that stuck on the fence feeling that I think is so familiar to so many of us. That feeling when you know that something needs to change, but you are not sure whether now is the right time to make that change. Full show notes for this episode are available at The Business of Psychology Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Have you been listening to this and feeling like the time has come for you to make a change in your practice? Maybe you are ready to grow with passive or semi passive income. Maybe you are ready to gain more time freedom, have that flexibility you always dreamed of, or expand your impact. If any of that sounds like you, you might be a really good fit for my Evolve and Thrive Mastermind. Our next cohort is starting in January 2026, and it's a small group, six-month coaching experience. The early bird rate finishes mid-December, so if any of that sounds good to you, make sure you check out the details over at psychologybusinessschool.com and book your free call with me now to secure the best price. Shownotes Is it time for you to evolve and thrive? Hello and welcome to the Business of Psychology podcast. This episode is all about that stuck on the fence feeling that I think is so familiar to so many of us. That feeling when you know that something needs to change, but you are not sure whether now is the right time to make that change. I just want to acknowledge that often this happens when my clients are really successful; when they've built exactly what they set out to build, but now something about it just isn't feeling fulfilling or they're struggling with the day-to-day running of their practice, feeling burned out, maybe feeling like they're doing fine, but sort of spinning their wheels in time, and that's how it was for me. On the surface, I had built a really successful private practice. From the outside looking in, people would've seen fully booked, always busy attracting people to my specialism, tick, tick, tick, it all looks great. But in reality, I was really struggling to keep going with that pace of clients because it wasn't giving me the flexibility that I needed in my life, but also it wasn't really allowing me to use my skills as a psychologist in the diverse and interesting ways that I had been able to in my public sector roles. So for a number of reasons, I arrived at this point of feeling like I needed to make a change, but I sat on that fence for quite a while, and it can be quite an uncomfortable place. I've noticed that as I've been doing the calls for our next Evolve and Thrive cohort, which is really exciting, that a lot of people are sitting on that fence. And because the economy is in a challenging place, and I don't think that we're in a really optimistic frame of mind as a generation at the moment, often we might be sitting in that place for a bit longer, really agonising over when's the right time to jump off and do something a bit differently. So I wanted to record an episode to help you think that through. And it's not going to be, “you should always go for it, now is definitely the right time to make a change in your practice”, because actually one of the things that's really important to me as a business coach is that you are respectful of the season of life that you are in, and that you make decisions based on wherever possible, data, good information about the return on the investment that you're going to get. And I don't just mean investment in terms of money, I mean investment in terms of time, your creativity and your emotional wellbeing as well. So, I hope this episode is going to help you. If you are thinking that now might be a good time for you to step into something new, maybe create a new project, something outside the therapy room, or maybe expand and bring on associates, my aim with this episode is to help you think through whether now is the right moment to jump in with both feet and really go for it, or if actually you might be in a season that means that those things are all here for you, they're all going to happen, but they need to happen a little bit later. So I hope you're going to find this useful. I also hope that this episode will demonstrate to you that that evolution is possible, even if it's not the thing for you right now, I think there's a bit of pessimism out there sometimes that maybe we will miss the boat, that they are one to many offers, online courses, that kind of thing are only really available to people that built their audiences back when it was easier, like in 2016 for example, but actually that's not true. I am supporting day in, day out, I'm supporting psychologists and therapists who are doing it right now in this tricky climate and making it work. So I also hope that this episode is going to give you a little bit of that hopeful optimism that I have the privilege of sitting alongside in my coaching practice regularly. Signs that you might be ready to evolve your practice There are some signs that you might be ready to evolve your practice that are worth paying attention to. I got these from my existing participants in Evolve and Thrive. The first sign is that you start craving one to many. You start craving more scale and more variety in your work. Maybe you are fully booked or well established, but you really miss using the other parts of your brain that one-to-one therapy doesn't always utilise. And this is how Dr Grace Lee-Brindle, who is currently in Evolve and Thrive described it to me. She noted that after leaving the NHS, she missed other parts of her work. She was well established with one-to-one clients, she's got a brilliant specialism, but she felt like she was ready to branch out and use other skills. So I think that's really important. Dr Kelly Young also shared something on this theme. She said that she wanted to move from a one-to-one, to a one-to-many model to increase the revenue in her practice, but also to make more impact for more people while working fewer hours. So, I guess the takeaway from that is if you resonate with those things, if you feel itchy to use your skills in a different way and you're wanting to make more impact with more people, then that could be a sign that you are ready for that recurring income strategy, and to develop a business model that takes you outside the therapy room. Another theme that came up as a sign that you might be ready to make that change in your practice was a feeling that Dr Melita Ash, another one of our evolve and thrivers, put really well, I thought it was a really nice analogy. She said she felt like she was running fast, but standing still. I guess this is about the issue of sustainability, it's that feeling like I have, that you are working incredibly hard, but the business isn't really growing in a way that gives you any more time, flexibility or financial security. So it can feel a bit like you are running on a treadmill. Melita described it as like running fast, not getting anywhere, constantly working hard and feeling really stuck. And she felt like she needed to come on a program that would give her a structure towards getting unstuck because it can be such a difficult place to be when you are running that fast, that you're exhausted and sometimes unable to think outside of that fast pace of work that you're doing every day. That's something that Dr Victoria Wallace talked about too. She really prioritised sustainability and looking to avoid those boom and bust cycles we can often get into when we are relying on just one-to-one therapy and that referral rollercoaster in private practice. I guess what this tells us is that if taking regular time off or flexibility for family is really important to you, and the business model you have at the moment isn't delivering that, then you really need a plan. Putting more effort into the model you already have is not going to take you somewhere different or more sustainable than where you are right now. So if where you are right now doesn't feel sustainable, if you feel like you're heading for burnout, you have to make a change. Sometimes what I hear from people is that they're sort of waiting to feel better before they make a change. But actually, if we formulate for ourselves in the exact same way that we would for a client, that's like waiting to stop feeling depressed before you go out for a walk. Sometimes we have to put the cart before the horse and get out, make the change that's going to allow us to feel better. So I think that's a really important point. If you're already on the road to burnout, hop off now. Do something different now before you get fully in the pit of it. So sign number three that the current Evolve and Thrivers talked about was feeling like you kind of get stuck in contemplation mode. So maybe you have ideas, but procrastination, peer fear, or imposter syndrome stop you actually executing them. A lot of people talk about this as like shiny object syndrome, like the magpies or butterflies flitting from one

Carving out an unknown specialism: Sports and Exercise Psychology with Paula Watson Welcome to the Business of Psychology podcast. I'm really pleased to be welcoming my guest today, Dr Paula Watson, who is an applied sports and exercise psychologist specialising in health behavior change relating to eating, exercise, and weight. Paula spent 18 years in academia including working at Liverpool John Moores University as a reader in exercise and health psychology, before dedicating herself fully to her private practice, Made Up To Move. The concept of an exercise psychologist in private practice is one that might feel quite new, and I know that exercise psychologists qualifying now often feel unsure about how to introduce a less known about psychological service to the market. Paula's story is one that's all about forging a new path, embracing the unknown, and defining her own value when the public didn't even know that she existed. We're going to explore today how she built her practice when the public wasn't even aware of what exercise psychology was, and there's so much that we can all learn about really solid business and marketing skills from Paula's journey. Full show notes and a transcript of this episode are available at The Business of Psychology Links: Episode 41: How to set your fees in your psychology private practice with “pricing queen” Sally Farrant Links for Paula: Website: madeuptomove.co.uk YouTube: www.youtube.com/@DrPaulaWatson LinkedIn: www.linkedin.com/in/paula-watson-weight-loss-therapy Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Paula tells us what drew her to sports and exercise psychology 01:34 Paula talks about her academic career 06:59 We discuss imposter syndrome 14:30 Paula tells us about her decision to move from academia to the applied space 20:10 I ask Paula about choosing private practice versus a job 24:35 Paula tells us what a week in her practice looks like 36:14 I ask Paula about her YouTube channel 45:20 Paula speaks about the learning curves and mindset shifts required when setting up in private practice 51:06 Paula tells us how we can connect with her 56:38 Evolve Your Practice: The map to more income, impact and flexibility Are you craving more flexibility in your practice? Maybe you've built something amazing and you're proud of your business, but it's also bringing you to the brink of burnout. Maybe you want to use your skills differently and create recurring revenue outside the therapy room. Whether your priority is financial stability or flexibility, or both, adding recurring revenue streams into your business is essential. If you want time, freedom, more income, and to make a bigger impact for your client group, join me for a free masterclass on Monday, the 17th of November at 11:00 AM and I'll show you how I use my values, voice and impact framework to create income, impact, and flexibility in my own business, and for the hundreds of psychologists and therapists I've supported over the last five years. I'd love to see you there. You can sign up here: https://psychologybusinessschool.mykajabi.com/offers/fnr6d7si/checkout