Expert Edge Podcast

I didn't write a book for 17 years. Not because I couldn't. Not because I didn't know how. Because I didn't have accountability and didn't actually value creating them. I only valued reading them. Then I decided to change that. I published "One Presentation Away" in November 2025. And what happened next changed how I think about building authority in my business. The ROI loop is long-18 months from start to finish. You're not making money in three weeks like you do with a presentation launch. But here's what I discovered: people who've never met me read the book and decide to join my programs. They buy courses. They invest in coaching. The book becomes the crown that says "I know what I'm talking about." In a saturated market where everyone claims to be an expert, that crown matters more than you think. This episode breaks down the entire process-why I waited so long, what finally made me do it, how to structure a book that actually works, and the practical tactics that got me from idea to published author. Real Insights: You don't need ability to write a book-you need accountability and a shift in how you value creating. Once I signed with a publisher (external accountability), everything changed. The book structure is where most writers fail. You don't write linearly. You organize ideas into a hierarchy: parts (meta-context), chapters (mini-context), concepts (actual ideas). Then you fill those buckets with stories and examples. Stories embed concepts deep into people's minds. That's why reading slow is better than skimming. Why 3-minute book summaries are useless. The stories are what people remember. You can publish without writing the traditional way. Talk instead of type. Use Whisperflow (AI-powered transcription). Set a 60-90 minute timer and just go. That's how writers actually get books done. A book is a long-game authority move. You won't make money on day one. But a year later, people you've never met are buying your programs because of it. That's compounding authority. Books matter more in a saturated market-not less. Authority, credibility, and believability are what separate you from everyone else claiming to be an expert. What You'll Learn: Why you've been avoiding writing a book (and how to overcome it) How to structure your ideas so they actually make sense The real timeline and ROI of publishing a book Practical tactics for actually getting it written (and not quitting halfway) Grab Colin's book: https://onepresentationawaybook.com/ Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode344 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You know what's crazy? Most coaches are grabbing $1 bills while $100 bills are falling from the sky. They're doing tasks that don't require their genius. Administrative work. Follow-ups. Systems management. Things that keep them busy but don't actually move the needle. And the biggest lie they tell themselves? "It's faster if I do it myself." This week, Amber McCue came on the podcast to break down exactly how to clone yourself-multiply your output without multiplying your hours. She literally wrote a book on it. Then rewrote it during a two-week internet outage in Ethiopia. Then rewrote it again when AI changed the game entirely. What she's figured out about systems, delegation, and training AI to work like an actual team member will completely change how you think about building a business that doesn't depend on you grinding 24/7. What You'll Learn: How to run a time audit and identify your $100 bill activities The framework for capturing and systematizing your business processes How to train AI (or hire people) to actually understand your business The mindset shift from "I do everything" to "I own everything" >>> GRAB THE BOOK: howtocloneyourself.com Amber's book has checklists, templates, and frameworks you can actually use. This isn't theory. This is what she's tested building multiple businesses while raising kids and still having energy to light up a room. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode343 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You know how everyone talks about launching being a one-time thing? Yeah, that's why they're stuck. The truth is there are three different types of launches working together that create real momentum. One puts you on the map. One pays the bills consistently. And one? That's the secret money maker nobody talks about. Colin's been running his coaching business for almost 18 years, and he's tested these strategies at every level-from side hustle to multi-million dollar operation. In this episode, he breaks down exactly how to layer all three together so you're not just making money once a year, you're building a consistent revenue machine. Real Insights: The Big Launch can generate 300K-500K in 4-5 days (one client did $3.2M in 4 days), but it requires "going pro"-serious planning, energy, and commitment, not a side project. Most coaches only do one launch per year, which isn't enough to hit their revenue goals. You need multiple revenue streams working together. The monthly workshop keeps money coming in consistently by being in front of cold-to-warm audiences, yet most coaches skip this step entirely. Conversion events are the secret money maker-Colin made $40-42K on his first one with zero ad spend and 50% conversion from a warm audience. You can run conversion events monthly because you're not burning through your list. You're only inviting the specific warm segment that needs that solution. The power isn't in one strategy-it's in stacking all three. Big launches set you on the map, monthly workshops pay the bills, conversion events are pure profit. What You'll Learn: The 4 stages of executing a big launch and why most people underestimate what it takes How to run a monthly workshop that generates consistent revenue with minimal overhead The conversion event framework that converts 40-50% of warm audiences (zero ads) How to layer all three strategies into one year for exponential growth Register for The Conversion Events Workshop™ https://training.colinboyd.co/conversion-events Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode342 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You've got hundreds. Maybe thousands of people on your email list. They opted into your lead magnet. They bought your $47 course. They got great results. Then... nothing. They just sit there. I call it a clogged pipe. In this episode of The Expert Edge, I break down one of the most profitable strategies you can implement in your business: conversion events. This one idea has made me over a million dollars, and it requires zero ad spend. Here's the problem: your sales process is like an actual pipe. It gets really chunky at the front. People come in, they opt in, they buy the small thing. But only 1-3% actually upgrade to your premium offer. Meanwhile, you're over here spending money on ads trying to get new people when you've already got a warehouse full of warm people who already like you, already trust you, already bought from you. A conversion event fixes this. Completely. What you'll learn: → The clogged pipe problem - Why your warm audience isn't upgrading → What a conversion event actually is - High-value event for warm audience only → The three elements you need - Audience (you have this), event (easy to build), offer (logical next step) → Why zero ad spend is possible - You're working with people who already know you → The real numbers - 10K-30K in sales from conversion events with zero ads → The premium offer structure that feels logical → Why this works better than traditional webinars Real insights from the episode: My first conversion event story (and the results) Why I moved people from $47 courses to 15K-20K offers in one event The difference between a sales event and a conversion event How to identify if you have a clogged pipe Why 1-3% conversion from lead magnet to premium is normal (and fixable) The visual metaphor of the pipe getting chunky at one point Why you need at least 200 people in your database to make this work The power of a narrow audience vs broad audience How to bake conversion events into every offer you have The promotional period (usually 2 weeks) Why you don't pitch to people who don't show up live Real examples: students doing 10K-30K in sales with zero ads The exact components of the workshop you'll run Register for The Conversion Events Workshop™ https://training.colinboyd.co/conversion-events Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode341 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

I watched a guy recently running a $20 million coaching business. He had a hundred employees. Legal issues popped up. Customer problems. Compliance headaches. And just like that, the business went from $20 million down to $2 million. He had to lay off 95 people in a few week. I watched that story unfold and thought, "Yeah, no thank you." In this episode of The Expert Edge, I'm breaking down something nobody talks about in the coaching industry: why bigger isn't always better, and why I've chosen to build a $2-3 million business instead of chasing $20 million or more. Everyone's always talking about scaling. Hit seven figures. Hit eight figures. Build an empire. But at a certain point, you're not building a business anymore. You're building a job with 100 employees and compliance issues in multiple states. Here's what I've learned after 17 years in this industry: there are two types of people. The entrepreneurs who want to build massive enterprises. And the artists who want to build profitable businesses that give them freedom to do work they love. I'm the artist. What you'll learn: → Why I don't want to build a $20 million coaching business (and the real cost of scaling that big) → The sweet spot for profit, freedom, and sanity (hint: it's $2-3 million) → Artist vs entrepreneur mentality - Which one are you? → Why simplicity beats complexity every single time → The real numbers nobody talks about (60% profit margins at smaller scale) → How to honor your limitations instead of pushing through everything → Why being connected to your craft matters more than empire building → The book that changed how I think about vocation → Why Instagram's "$7.4M in one week" posts are misleading → How to build a lifestyle business that actually feels like freedom → The difference between building a business vs building a job Real insights from the episode: The $20M guy who went down to $2M in weeks (and why) Why I stopped traveling to speak when my kids were young My journey from $800K with one staff member (60% profit) to my current model What the "fun zone" actually looks like Les McEwan's Seven Levels of Business Growth framework Why infrastructure requirements change everything The advantage of digital delivery vs physical products How I stay deeply connected to my craft as a coach What it means to be an artist first, entrepreneur second How I think about team size (3-4 people max) The maturity that comes with honoring your limitations Parker Palmer's "Let Your Life Speak" - listening to your own vocation ------------ If you want to build a small, profitable, simple coaching business that gives you freedom, credibility, and profit, you're in the right place. At the time posting this episode, we have ONLY 2 spots left! Premium Private Client Experience. A cohort with limited spots. We're almost sold out on the founders version. This is how you attract, capture, and enroll premium private clients without building a one-on-one coaching business. Today might be the last day to enroll. >>> ENROLL NOW: colinboyd.co/ppc ------------ Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode340 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

My first coaching session almost made me quit. I was sitting in my laundry room on a landline doing a practice session as part of my coaching certification. Forty-five minutes in, the woman just goes off on me. "Colin, you are pissing me off." I walked out and told my wife, "I don't know if this is for me." Now, over 17 years later, I've done over 4,500 hours of paid coaching at $3,800/hour. I keynoted at the American Institute of Hypnotherapy and Neurolinguistic Programming. And this week, I've got 55+ people flying in from around the world to spend three days with me. In this episode of The Expert Edge, I break down the exact three skills that transformed my coaching from "I'm pissing people off" to commanding premium rates and creating real breakthroughs with high-level clients. This isn't about being nice. It's about being transformational. What you'll learn: → Master powerful questions - Why asking the right questions creates breakthroughs (not giving advice first) → Use reframes to shift perspective - Stories, metaphors, and the feel-felt-found structure that changes how clients see their situation → Blend all three together - Questions + reframes + advice = transformational results → The difference between okay coaching and premium coaching → How to hold space for new possibility in your clients → Why awareness creates breakthroughs (not information) → Real questions that work with high-level clients → The metaphor approach (airplane in liftoff example) → How to give advice without being prescriptive Real insights from the episode: My first coaching disaster in the laundry room (and what it taught me) Why that experience was actually the best thing that happened to my coaching The mentor who saved my coaching career with one question How I went from free coaching to $125/hour to $3,800/hour Why questions create awareness and awareness creates breakthroughs "For what purpose are you choosing to be angry?" - The question that reframes everything "When did you create that belief?" - Getting people to take responsibility for their own beliefs "Who taught you that?" - Tracing beliefs back to the source The airplane metaphor - Why liftoff is supposed to be hard The feel-felt-found structure - How to pace, lead, and reframe in one move Why the best coaching is a blend of asking, showing, and telling How versatility and behavioral flexibility separates transformational coaches from transactional ones Premium Private Client Masterclass: I'm hosting a live masterclass on building premium private clients-everything from positioning and messaging to structuring your offers and attracting the right clients. Discover how to add $10-20K/month in new revenue by working with just 3-6 premium clients per year. Go to colinboyd.co/premium to register. It's completely free and I'll be answering questions live. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode339 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

I just coached someone to $3.2 million in a launch. Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face. In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight that most coaches miss because they haven't repositioned how they think about pricing. Over 17 years, I've built multiple revenue streams: courses (14,000 people through Conversion Story Formula), group coaching, masterminds, and advisory boards. But premium private clients sit at the tip of the spear. I've made $300K-$600K per year from premium clients while only working with 15 total clients per year. Right now, two clients just signed this week for $62,000-that's for about 10 coaching sessions. Here's the shift: the price of your coaching isn't determined by your current audience. It's determined by who buys it. What you'll learn: → Price is determined by the person, not your current audience - Why context changes everything → Solve urgent, important problems - The "broken tooth" problem that demands premium pricing → Be a stallion whisperer - Why you don't have to have done it to coach someone through it → Why one-on-one coaching at premium rates isn't the same as a one-on-one coaching business → How to attract the right premium clients without changing what you teach → The structure of premium private client offers ($3K-$10K/month models) → Why scarcity in premium clients actually increases the value of everything else you offer Real insights from the episode: Why I charge $3,800/hour now when I used to charge $125/hour The manny example: same job, $40-55K for a regular family vs $150-200K for a high-net-worth family How executive families will pay premium rates for parenting coaching when the stakes involve billion-dollar deals Why Olympic coaches didn't all win gold medals themselves The difference between building a one-on-one coaching business vs adding premium private clients How 15 clients per year can generate $300K-$600K in revenue Why 3-4 month engagements work better than long-term coaching relationships The Kajabi feature that brought 14,000 people through Conversion Story Formula How premium pricing affects perception and scarcity of all your other offerings Premium Private Client Masterclass: I'm hosting a live masterclass on building premium private clients-everything from positioning and messaging to structuring your offers and attracting the right clients. Discover how to add $10-20K/month in new revenue by working with just 3-6 premium clients per year. Go to colinboyd.co/premium to register. It's completely free and I'll be answering questions live. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode338 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Right now, there is somewhat of an existential crisis going on. People are questioning: What value do I bring to the world? How can I, if I'm not smarter than AI, really add value? Where is my business and career direction going? I also think there is a strong movement towards people wanting authentic connection and an incredible opportunity right now for you to stand out in the marketplace as you. In this podcast, we unpack how to capitalize on the human advantage that is right now. With three big ideas, we explore: The use of sprinkling in some sweat so that you can connect with your current clients. Connecting with your audience more authentically so that they feel connected to you and want to buy from you. Why creating real-time interaction with your audience is one of the most profitable strategies right now I also announced that we are hosting another implementation workshop for premium private clients. This experience sold out last time, and Colin Boyd will be hosting it personally. To put down your name to get on the waitlist, to be the first to find out, click the link below: Get on the VIP waitlist here: https://learn.colinboyd.co/high-ticket-interest Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode337 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing. But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage. In this episode of The Expert Edge, I sit down with Laura Higgins, who went from struggling with pricing and positioning to building a multi-seven-figure creative business. More importantly, she did it without losing the freedom, fun, or creativity that makes the work worth doing. Here's what most creatives don't realize: being good at your craft isn't enough. A photographer can take stunning photos. A designer can create beautiful work. An agency owner can deliver incredible results. But when it comes to pricing, selling, marketing, and building systems? Most creatives freeze. We talk about how Laura got the "niche slap" early on, shifted her entire positioning, and built a tiered system that serves creatives at every stage-from beginners to six-figure earners making $150K/month. What you'll learn: → Get the niche slap - Why serving everyone means helping no one (and how narrowing down changes everything) → Solve for what they don't want - Why negative positioning attracts better clients than positive promises → Build a tiered approach - How to serve different avatars at different revenue stages with different offers → Promise identity, not income - Why shifting from "make $30K/month" to "become this version of yourself" keeps clients longer → The creative business problem - Why photographers, designers, and agencies stay booked but broke → How to position yourself as the expert in the creative space → The benchmark that works (and why it matters for your pricing) Real insights from the episode: Laura's journey from starting a creative business at 23 with no idea how to sell The moment Colin told her "you're serving too many people" (the niche slap) How she started with a $9 product (Fully Booked) to filter for the right people Why her original promise of "$5K to $30K/month" had people leaving when they hit $30K How shifting to a $10K/month benchmark changed her entire business The difference between marketing to income vs identity Why some clients want $30K/month with 20 hours of work, others want $150K/month with a small team How creatives lose their creativity when they scale (and how to prevent it) The role of messaging when different people have different goals Why "what they don't want" matters more than "what they do want" Connect with Laura on Instagram @laurahiggins (it's aura, not laura, because she's Australian). DM her, tell her you listened to The Expert Edge. She's crushing it in the creative space and if you're a photographer, designer, web designer, or agency owner looking to scale without losing your mind, check out her work. She also has a podcast called My Business Playbook if you want more from her every week. Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California Register here: https://training.colinboyd.co/ssa-live-event Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode336 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

I've run close to a thousand workshop days over 17 years. And if there's one thing I know: it doesn't take thousands of people to change your business. Ten people in a room? Game changing. In this episode of The Expert Edge, I break down the five execution ideas that separate successful in-person workshops from expensive flops. This is Part 2 of the in-person workshop formula—the strategy was Part 1, this is how to actually run them. Get these five ideas right and people walk out with finished products, deeper connections, and they'll be begging to buy your next offer. Get them wrong and you'll have an expensive gathering with no results. What you'll learn: → Go from warm to cold in your marketing - Why starting with your warmest audience gets butts in seats → Focus on finishing - Why people want to leave with a finished product, not notes → Set up expectations with pre-framing - How 20-30 minutes of framing changes the entire engagement level → Fill out boxes to break down complexity - How to turn complex concepts into simple fillable templates people actually complete → Design the room for discussion - Why roundtables convert better than U-shapes or classroom setups → The psychology of immersion - Why two days in a room changes more than months of online content → How to structure activities that actually stick - Breaking the complex into simple, fillable boxes → Why AI-generated content overwhelms people (and how to fix it) → The role of logistics in transformation - How room setup determines engagement level Real insights from the episode: Why I don't try to fill rooms with cold traffic (warm is where the magic happens) The Bonjoro approach to personal outreach (and why it works) How to design activities with five fillable boxes (story mapping example) The pre-framing that makes everyone feel like friends immediately Why finish-focused workshops convert better than content-dump workshops The mini U-shaped roundtable setup that beats all other configurations How to handle people facing backward in roundtables (without awkwardness) Why one big influencer was SMSing old clients to fill their event The immersion principle from Anthony Robbins (and why it works) How to set expectations so people show up ready to engage The difference between knowledge and knowing (and why it matters) Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California Register here: https://training.colinboyd.co/ssa-live-event Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode335 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Online events tend to convert weak. Connection feels distant. People disappear after the training. Then you run an in-person workshop. Same content. Same you. And something magic happens. In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026. One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call. Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer. What you'll learn: → The 5 big reasons in-person events work (and why online can't compete) → Results - Information becomes implementation when people are in the room → Ascension - The magnetic pull of being physically present with the leader → Proof - Real footage of you on stage becomes your best marketing asset in an AI world → Community - Peer bonds that can't be created online → Stickiness - How in-person events keep clients longer and more committed → The three types of workshops - Implementation events, signature live events, intimate intensives Real insights from the episode: Why I spent $50K at a free event (the power of in-person) The client transformation story: $15K to $90K through community and connection How in-person creates proof through real footage (critical in the AI age) Why online community can't replace physical proximity The three event types explained (and which one to run first) Why cutoff dates and early-bird bonuses drive registration The follow-up sequence that keeps momentum after the event Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California Register here: https://training.colinboyd.co/ssa-live-event Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode334 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is-there's a simple shift you can make that will change everything. In this episode, I walk you through the next level of conversation mastery: How to instantly read the room and adjust your approach to create rapport quickly. The power of asking the right questions to guide conversations toward genuine connection. Why being intentional with your words (and silence) can dramatically improve your impact. Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes-less awkward. If you want to stop feeling like a deer in headlights when talking to strangers, this episode is for you. Let's take your conversation skills from awkward to amazing! I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event You'll walk away with: ✔ Confident mindset - Master and practice simple mindset strategies to feel confident every time you speak ✔ Live presentation building - You'll craft your done-in-the-room presentation so that your content connects and converts every time. ✔ Story creation & delivery - Refine, deliver, and receive feedback on your signature story. ✔ Stage craft mastery - up-level your stage delivery and presence. ✔ Get more stages - Create a strategy to get yourself on more stages than ever before. ✔ Personal feedback - Get real feedback so that you feel clear and excited about your delivery. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode333 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

So many struggle with something that has the power to change everything-conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don't know what to say next. We've all been there. But here's the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will. In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact: - How your body language shapes the way people perceive you before you even say a word. - A subtle shift that creates deeper, more natural connections. - The key to guiding conversations effortlessly, so they feel engaged instead of forced. If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let's make conversations feel natural - and even enjoyable. —--------------------- I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event You'll walk away with: ✔ Confident mindset - Master and practice simple mindset strategies to feel confident every time you speak ✔ Live presentation building - You'll craft your done-in-the-room presentation so that your content connects and converts every time. ✔ Story creation & delivery - Refine, deliver, and receive feedback on your signature story. ✔ Stage craft mastery - up-level your stage delivery and presence. ✔ Get more stages - Create a strategy to get yourself on more stages than ever before. ✔ Personal feedback - Get real feedback so that you feel clear and excited about your delivery. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode332 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You may be thinking your course is the problem. Or your offer. Or your pricing. Or your funnel. But can I be real with you? None of those are the problem. In this episode of The Expert Edge, I break down what people are actually buying when they purchase your program. Spoiler: it's not your course content. They're buying something invisible. Something you can't see on the sales page or in your emails. Something that either exists or it doesn't. They're buying certainty. Not information. Not the methodology. Certainty that if they join, they're actually going to get the result you're promising. Most coaches miss this completely. They build beautiful courses, launch with great copy, run solid ads. Then they wonder why nobody's buying when everything looks right. Because certainty isn't about the offer. It's about three specific things your audience needs to feel before they click enroll. Get these three elements aligned and watch what happens: programs fill up, conversions increase, people stop questioning whether to buy and start asking when they can start. What you'll learn: → What people are actually buying (it's not what you think) → Personal Certainty - Why your transformation story matters more than your credentials → Process Certainty - How to show the exact path people will take to get results → Proof Certainty - Why testimonials and case studies convert better than claims → How to tell your conversion story in a way that builds all three levels of certainty → The framework for crafting an offer that sells itself → Why missing one of these elements kills your conversions Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode331 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most people think the fear of public speaking means you're not cut out for it. But that couldn't be further from the truth. In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signal. Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak. You'll learn: Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence. How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage. The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it. If you've ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back. Grab my book One Presentation Away, onepresentationawaybook.com today while it's discounted (like 50% off on amazon). The reviews and feedback have been amazing. You'll discover how to become and irresistible speaker to convert more clients! Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode330 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

We're halfway through 2026. And if you're anything like most coaches, you're either crushing it or wondering where the year went. AI threw a wrench into everyone's business. New tools drop every week. Everyone's convinced they're behind. But here's the truth nobody wants to hear: that's all white noise. In this episode of The Expert Edge, I break down the two fundamental shifts that actually separate the winners from everyone else. These aren't about the latest AI hack or marketing angle or conversion optimization. They're about understanding what your clients actually want and whether you can rebound when you fail. What you'll learn: → Stop selling information, start selling transformation - Why information is becoming worthless and what replaces it → Transformation comes from three currencies - Commitment (money, time, energy), community (people at the next level), and coaching (real human feedback) → Your internal work is your external advantage - Why becoming the version your prospects want to be matters more than any hook or angle → Emotional rebound is a learnable skill - The three Ps framework for getting back up after you've been knocked down → Doing the uncomfortable thing is the only real competitive advantage - Why every successful person shares this one trait Real insights from the episode: Why I lost $1,500 on a presentation, then made $22,000 on the next one The woman with a massive following whose most attractive quality isn't her followers—it's her internal work Why information age is over and transformation age has begun How Verena went from $200K to over $1M in a year (and it wasn't about tactics) The three Ps: it's not personal, not permanent, not pervasive (the framework that resets you) Why cheaper programs create lower commitment (and how raising price actually increases transformation) The difference between lying on the floor after a setback vs getting back up How to build offers that include commitment, community, and coaching Why the uncomfortable thing eventually becomes comfortable (then you level up again) —----------------------------------- If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode329 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives. But if you're honest, something feels disconnected. You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and out of alignment. In this episode of The Expert Edge, I sit down with Erin Skye Kelly, who went from $2.1M in debt in her twenties to building a seven-figure business helping thousands of women-especially six-figure earners-break the cycle and build genuine wealth. Here's the insight that changed everything for her (and can for you): making money and building wealth are two completely different games. And the gap between them isn't another strategy or funnel. It's about the promises you make to yourself and whether you actually keep them. What you'll learn: → Integrity with yourself is the foundation - Why keeping promises to yourself matters more than any business tactic → Debt isn't the problem-it's a symptom - The mindset patterns that created the debt (and how to shift them) → Six-figure earners become millionaires differently - Timeline, psychology, and strategy are completely different depending on your starting point → Community is the secret to scaling - Why hiring a community manager is crucial after you hit $1M → The role of overfunctioning in wealth sabotage - How you break promises to yourself in business the same way you do in life Real insights from the episode: Erin's journey from $2.1M in debt to seven figures (and what changed) Why she rebranded from just "Get Out of Debt" to serving six-figure earners becoming millionaires The difference between a person with negative net worth and a six-figure earner with debt How long it takes to become a millionaire depending on your starting point (3-5 years vs 8 years) Why working with Tony Robbins shaped her approach to coaching and events The importance of staying connected to your mission and your clients How to scale to $5-10M without losing the connection to what matters The role of a community manager in keeping the pulse of your business Why integrity with yourself shows up in every area of your life and business Connect with Erin at https://www.erinskyekelly.com/ You can find her book "Get the Hell Out of Debt," her podcast by the same name, and programs for both people getting out of debt and six-figure earners building real wealth. DM her on Instagram and mention you found her through The Expert Edge. She's active in her community and loves connecting —----------------------------------- If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode328 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Your bank account just sent you a distress signal. Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling. In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for the universe to align. Here's the brutal truth: the gap between "I have a great program" and "I made $5K this week" isn't about better marketing or a prettier sales page. It's about shifting into sales mode. And it doesn't take 90 days. It works this week. I've used these strategies to generate cash quickly throughout my 17+ years building my business. They're not long-term scaling tactics. They're short-term power moves that remind you that you're a salesperson first and a perfectionist second. What you'll learn: → Get into sales mode - Why "rearranging business cards" isn't selling (and how to actually shift into sales energy) → Pick the low-hanging fruit - Your Stripe dashboard is a goldmine of past clients ready to buy again (and why internal is faster than external) → Take off the reins - Why scrappy, messy, real beats polished and perfect when you need cash fast → The distinctions between "thinking" you're selling and actually being in sales mode → Why your to-do list is probably full of distractions that aren't making you money → How to reconnect with past clients without feeling pushy or salesy → The power of the messy Zoom session, the DM convo, the test-it-now offer → Why perfectionism is the enemy of cash flow → How to ride your business "bareback" - real, messy, and ready to serve Real insights from the episode: The difference between activity and sales (most coaches do lots of one, none of the other) Why your past clients are your fastest path to revenue The psychology of asking for the sale vs hoping for the sale How to shift from "building" mode to "selling" mode in 24 hours Why the scrappy approach often converts better than the polished funnel The client who's been waiting for you to make another offer (and you don't even know it) How to use your existing relationships to generate immediate cash Why waiting for your "perfect funnel" is costing you thousands The real reason most experts aren't making money (it's not the offer) If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode327 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Same presentation. Same offer. Same you. $91,000 in sales. Two weeks later with a different audience? $4,000. In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve. This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package. Same work. Different avatar. 100X different price. Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have. What you'll learn: → Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar → Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices) → Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster → Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses → Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things Real insights from the episode: The $91K vs $4K story - same presentation, same offer, different audience, wildly different results Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices) The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?" Why you shouldn't focus only on the lowest common denominator (beginners) The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue Why premium clients are easier to work with - they're resourceful, know what they want, and take action How to identify what problems your upleveled avatar actually has Building specific products for different avatar levels (not everyone joins high-level programs) If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode326 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You're 15 minutes from the end of your presentation. And you're only halfway through your content. That sick feeling your audience has? That's not inspiration. That's overwhelm. In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presenting to sell: over-teaching. You think you're giving value. Your audience thinks they just ate too much at an all-you-can-eat buffet and can't move. Here's the brutal truth: teaching more doesn't make people buy from you. It actually loses the sale. Most speakers don't realize the gap between what feels simple to them (because they're the expert) and what feels overwhelming to their audience (because they're experiencing it for the first time at your speed). This is the Expert's Dilemma. And it's costing you conversions. I walk through four core concepts that will transform how you structure your presentations: What you'll learn: → The Expert's Dilemma - Why what feels simple to you overwhelms your audience instantly → Stay above the Lose the Sale Line - The difference between concepts/stories (above) and tactics/how-tos (below) that kill conversions → Infusion selling beats content dumps - Why mixing speaking and selling together converts better than teaching for 45 minutes then selling for 5 → Balance the Brain - Mix left brain (logic, frameworks, stats) with right brain (stories, metaphors, emotions) for maximum impact → Why step-by-step tactics make people think they can do it alone (and leave your offer) Real insights from the episode: The all-you-can-eat buffet metaphor that explains exactly how your audience feels when you overteach How previous speakers going over time forced me to cut a 50-minute presentation by 20 minutes (and why this happens) Why being helpful + trying to prove credibility = recipe for over-teaching The imaginary "red line" that separates what sells from what loses the sale How confusion actually builds more credibility than complexity Why balance in your presentation design matters more than comprehensiveness The difference between a well-structured meal and the all-you-can-eat buffet experience How infusion selling lets your audience consume content without realizing you're selling Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode325 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/