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Published by Kinsey Roberts and Lindsay Lucas
Welcome to The Venue Podcast, the essential twice-weekly audio experience airing every Monday and Wednesday, meticulously tailored for current and aspiring wedding venue owners. Hosted by Lindsay Lucas and Kinsey Roberts, seasoned experts in the wedding industry, this podcast serves as your personal workshop, guiding you through the multifaceted world of venue ownership. With Lindsay and Kinsey at the helm, each episode unfolds as an educational journey, delving into critical topics that resonate with venue owners, from mastering operations and innovating in marketing to refining tour strategies and enhancing client experiences. At the heart of The Venue Podcast is the commitment to transforming you from just an operator to the CEO of your venue. Lindsay and Kinsey's warm, friendly, and approachable demeanor ensures that each discussion is insightful and easily digestible. They steer clear of jargon, preferring to deliver content in a straightforward and relatable way. Whether you're taking the first steps in establishing your venue or looking to elevate your existing wedding venue business, this podcast is your go-to resource for practical advice, industry insights, and real-world strategies. Tune in to The Venue Podcast and embark on a journey to redefine and excel in owning and operating a successful wedding venue. Connect with The Venue Podcast: Instagram: @thevenuepodcast Email: thevenuepodcast@gmail.com Powered By The MediaWed Network
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Vista View Events existed for five years before Kinsey owned all of it. For those five years she had a business partner — a true fifty-fifty, and a family member on top of it. In this episode, Kinsey tells listeners what a two-person equity partnership actually is, what it felt like to live inside one, and why the structure you choose on day one follows you for years. She breaks down why an even ownership split creates a built-in deadlock risk, why "we're family" so often replaces a real agreement (and why that's a reason to formalize, not skip it), and the self-drafted, never-reviewed operating agreement that became a liability the moment the partnership started ending. Kinsey closes with an honest, balanced look back: she'd partner again, buy out again, and buy a business again — the partnership era built the venue she now owns outright. But the even split and the unreviewed paperwork are the two decisions she'd never repeat. If you want to see Kinsey's Profitable Partnerships pdf you can do that HERE. Enjoyed this episode? Leave us a rating and review on Apple Podcasts or Spotify — it's the single biggest lever for new listeners finding the show. Connect with Kinsey and Lindsay Website Kinsey's Instagram Lindsay's Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here
Most venue owners have a recommended vendor list. Almost none of them have an exclusive vendor partnership — and the difference is worth real money and a dramatically better client experience. In this episode, Kinsey pulls back the curtain on the partnership she's had for years with her wedding coordinator at Vista View Events, breaking down what separates a casual referral from a formalized business arrangement. She covers the moment that pushed her to formalize the relationship, what a real partnership actually protects and provides that a rotating referral list never will, and the core pieces every partnership agreement needs — payment structure, documented expectations in both directions, and term and exit terms that protect booked couples no matter what happens between the businesses. Kinsey also gets honest about the limits: she started with three vendor partner companies and scaled back to one, a call about her own bandwidth, not a failure of the model. She closes with a simple self-audit to help you identify when/if you're ready for an exclusive vendor partnership at your venue. If you'd like to see Kinsey's Profitable Partnerships pdf you can do that HERE . Enjoyed this episode? Leave us a rating and review on Apple Podcasts or Spotify — it's the single biggest lever for new listeners finding the show. Connect with Kinsey and Lindsay Website Kinsey's Instagram Lindsay's Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here
If the last episode was about the value end of the barbell economy, this one is about the other side of it. Luxury clientele aren't disappearing in 2026 — they're spending more intentionally, and private estate venues are exactly where that spending is landing. In this episode, we dig into why affluent couples are choosing smaller guest lists on purpose, why "destination feel without the destination hassle" is becoming the new standard for luxury weddings, and how one venue owner built a private estate specifically to capture this exact client. What You'll Learn Why luxury couples are choosing smaller guest lists deliberately — not to save money, but to spend more per guest The "destination feel without the destination hassle" shift driving demand for private estate venues How bundling coordination, alcohol, and onsite accommodations lets estate venues stretch a couple's budget without cutting the vision A real case study: a client who purchased a private rural estate, built it exclusively for weekend buyouts, and booked out an entire first year before construction was even finished Behind-the-scenes look at how venue pricing tiers work, and what it means when a brand-new venue blows through three pricing tiers before opening Connect with Kinsey and Lindsay: Website Kinsey's instagram Lindsay's instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here
Consistency has been the name of the game for most podcasts — but not this one, at least not right now. In this episode, Kinsey and Lindsay get honest about why they're stepping away from a rigid release schedule and embracing a little unpredictability instead. They walk through the real reasons behind the shift, why it doesn't mean a drop in quality or commitment to the show, and what listeners can actually expect (and not expect) going forward. This one's less about wedding venue trends and more about the two people behind them — why the business demands of running a venue consulting/brokerage don't always leave room for a tidy weekly format, and why they'd rather show up with something worth listening to than show up just to hit a deadline. Enjoyed this episode? Leave us a rating and review on Apple Podcasts or Spotify — it's the single biggest lever for new listeners finding the show. Connect with Kinsey and Lindsay Website Kinsey's Instagram Lindsay's Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here
Guest lists might be shrinking — but that doesn't mean the wedding industry is slowing down. In this episode, we break down the data behind the micro wedding growth in certain markets, why economic pressure is reshaping how couples plan, and how one venue owner read the market early enough to build exactly what couples are asking for right now. What You'll Learn: Why micro weddings (fewer than 50 guests) grew 23% year-over-year heading into 2026 What's driving the search surge for micro wedding inspiration How tariffs and economic uncertainty are directly reshaping couples' wedding budgets Where couples are cutting back first — and what that means for vendors A real case study: how one venue owner used market data to make an intentional, non-obvious build decision Connect with Kinsey and Lindsay: Website Kinsey's instagram Lindsay's instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here
If you've ever thought about buying or selling a wedding venue, you've probably realized one thing quickly—this is not your average real estate transaction. In this episode, Lindsay is breaking down what a business broker for wedding venues actually does, who she serves, and why this role has become increasingly important in today's market. Because here's the truth: selling a venue isn't just about the land or the buildings. It's about the business. The systems. The brand. The revenue. And positioning it all in a way that attracts the right buyer at the right price. Inside this episode, Lindsay walks you through: The difference between a commercial real estate agent and a business broker What goes into preparing a wedding venue for sale A buyers process Common mistakes venue owners make when trying to sell Why intellectual property matters in an acquisition Whether you're years away from selling or actively looking to acquire a venue, this episode will give you clarity on what's actually happening behind the scenes—and how to move forward strategically. If you're serious about buying or selling a wedding venue, this is your starting point. Next Steps: If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com
This episode is a little different—and a big one. After years of working alongside wedding venue owners to launch, scale, and systemize profitable businesses, Lindsay is officially expanding her role. She is now operating as a business broker for wedding venues. This evolution didn't happen overnight. It came from years of working closely with owners who built incredible businesses and then came back asking the same question: "Can you help me sell?" At the same time, she had aspiring owners asking where they can find profitable, established venues to purchase—without starting from scratch. This episode connects those two worlds. Inside this episode Lindsay is sharing: What led her to step into the business broker space The gap she saw in the wedding venue market Who this service is for (buyers, sellers, and those planning ahead) What this means for her clients moving forward How this creates more opportunity on both sides of the transaction This isn't just a new offer—it's a natural extension of the work she's already been doing behind the scenes. If you've ever thought about selling your venue, acquiring one, or simply want to understand your options long-term, this episode will give you clarity on what's now available to you. Next Steps: If you're interested in buying or selling a wedding venue, or want to start planning for it, fill out the appropriate form below. BUYERS click here SELLERS click here Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com
Partnerships can accelerate your business… or completely unravel it. In this episode, Kinsey breaks down her experience with three very different types of partnerships — what worked, what didn't, and what she would absolutely do differently today. If you've ever considered bringing on a business partner (or are currently in a partnership that feels unclear), this episode is your due diligence checklist. We cover: The three types of partnerships Kinsey has experienced Red flags she missed (and now looks for immediately) Why clarity beats chemistry The prep work most entrepreneurs skip Hard lessons about money, expectations, and communication The difference between "equal effort" and "clearly defined roles" Why exit strategy conversations should happen on day one Kinsey also shares details about her new digital download, Profitable Partnerships, a practical PDF guide that goes deeper into structure, expectations, financial alignment, and protective conversations every business owner should have before signing anything. If you're thinking about entering a partnership — or restructuring one — this is required listening. Grab the Profitable Partnerships PDF here: [Insert Link] Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com
If you're posting pretty photos and hoping couples inquire… this episode is your wake-up call. Today we're breaking down why Instagram carousels are one of the most underutilized (and highest-converting) tools wedding venue owners can use to build authority, educate couples, and pre-qualify leads before they ever book a tour. We're diving into the psychology behind why people swipe, how to structure a high-converting carousel, and exactly how to build one inside Canva — even if you don't consider yourself "creative." Inside this episode, we cover: • Why people swipe carousels (hint: it's curiosity, not obligation) • Educational carousel formats every venue owner should be using • How to pre-qualify couples by showcasing your style and pricing early • The slide-by-slide breakdown method: Hook → Context → Details → CTA • Optimal carousel length (and why more than 15 slides is a mistake) • How Canva templates eliminate design overwhelm This episode is tactical. You'll leave knowing exactly what to post, how to structure it, and how to use carousels to position yourself as the expert in your market — not just another venue with pretty photos. Because carousels don't just get engagement. They build trust. They educate. They filter. And they convert. ✨ Want this done for you? Inside The Venue Marketing Machine , we provide: – Monthly carousel concepts – Slide-by-slide breakdowns – Canva templates – Plug-and-play captions You're not guessing. You're executing a proven format we've tested across dozens of venues. Listen now and start posting smarter. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com
Why you fail at content consistency (it's not what you think) You're not inconsistent. You're isolated. Every January, venue owners start strong — posting 4–5 times a week, full of momentum and fresh ideas. By mid-month, it slows down. By February? Silence. It's not laziness. It's not lack of discipline. It's not because you "just aren't good at social media." In this episode, Kinsey breaks down the real reason venue owners struggle with content consistency — and why willpower isn't the solution. In This Episode, We Cover: Why isolation is the hidden enemy of venue marketing The psychology behind accountability (and why it dramatically increases follow-through) The decision-fatigue trap that drains your creative energy Why weekly accountability beats monthly content goals The difference between self-directed checklists and live accountability The 3-part system required for real consistency The Truth: Consistency is not a personality trait. It's a system. If you don't have: Clear goals (what to post) Scheduled time (when to post) Accountability (someone who sees you doing it) You will fall off. And it has nothing to do with your work ethic. If your venue's content has felt like a ghost town lately, this episode will change how you approach marketing — permanently. 🎯 Want built-in accountability for your venue marketing? Learn more about Co-Marketing Hours inside The Venue Marketing Machine. Other resources mentioned in the episode: Atomic Habits The Compound Effect The Slight Edge Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com
Wedding planning is exciting… but it can also feel overwhelming for couples. In this episode, we break down how to create a client portal that becomes the calm in the chaos — a centralized hub that answers questions before they're asked, reduces inbox overwhelm, and elevates your couples' experience from day one. Kinsey walks through exactly what she stocks inside her client portal, how she introduces it to couples so they actually use it, and how this one system saves hours of back-and-forth while increasing professionalism and trust. We cover: What to include in your wedding venue client portal How to organize information so couples don't feel overwhelmed When and how to introduce the portal after booking The psychology behind positioning the portal as a luxury experience How to reduce repetitive emails and save time Ways to use your portal to elevate communication and set boundaries Why a strong portal builds trust and authority If you want to create a smoother client experience while protecting your time as a venue owner, this episode is for you. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com
Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast , Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: 🤖 What AI search results are and how they're generated 📉 Why relying on your website alone may hurt your visibility 📈 Easy ways to boost your venue's relevance in AI-driven searches 🧠 Content strategies that work with both algorithms and couples ⚠️ What venue owners should do now to future-proof their online presence If you're wondering how your venue can stay ahead of the curve and keep showing up when couples are planning online, this episode is your roadmap. Resources Mentioned in this Episode: Marketing against the grain podcast Rick Mulready Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com
Episode Summary: Your Google Business Profile might be one of the most overlooked tools in your venue's marketing strategy—but it shouldn't be. In this episode of The Venue Podcast , Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book. What we cover: ✅ The importance of your Google Business Profile in local search 📸 What photos to post (and how often!) 📝 Must-fill fields that help you show up in search ⭐️ How to collect and leverage reviews 📍Common mistakes venue owners make (and how to fix them) If you're relying solely on social media or your website to get found, you're missing a huge opportunity. This episode will help you make your venue stand out where it matters most. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com
The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month. Here's the List: Creative & Design Tools Canva Pro - $20/month All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes) Client Management System Dubsado - $20/month Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and client-specific resources Inquiry form creation and website embedding AI-Powered Productivity Suite Three AI Tools - $56.66/month total ChatGPT Pro ($20/month): Primary AI assistant Claude ($20/month): Alternative AI perspective Perplexity ($16.66/month, paid annually): Research and fact-checking Business Communications OpenPhone - $64/month Professional business phone line on personal device Business hours automation Custom voicemail messages Text messaging capabilities Multiple number and user management Alternative mentioned: Grasshopper as backup option Financial Management QuickBooks - $35/month Essential bookkeeping software Tax preparation streamlining Monthly reconciliation capabilities Key advice: Start early, even with minimal revenue Website & Online Presence Squarespace - $22.33/month (annual billing) Website hosting and management E-commerce capabilities for future products Built-in email system (though not used) Integration with other tools Email Marketing & Client Communication FloDesk - $64/month Beautiful, customized client emails Automated check-in sequences Annual "wedding year" celebration emails New client follow-up automation Integration with lead capture system Automation & Integration Zapier - $29/month Connects Dubsado inquiry forms to FloDesk sequences Automated workflow triggers Eliminates manual data entry Set-and-forget functionality Professional Email & Productivity Google Workspace - $25.50/month Professional email addresses (@vistaviewevents.com) Gmail interface with business features User management capabilities Multiple inbox organization Scheduling & Appointments Acuity Scheduling - FREE Automated booking system Tour and consultation scheduling Final walkthrough coordination Phone call appointments Cost-saving tip: Included with Squarespace subscription Key Takeaway: Budget-Friendly Total investment under $400/month for a established venue Strategic tool selection based on actual usage Annual payment discounts when available Tool Selection Philosophy: "The tool that works is the one you actually use" 1. Regular business audits to eliminate unused subscriptions 2. Focus on integration and automation over individual features Growth Considerations: Tech stack has evolved over 9 years of business Started with much lower monthly investment Each tool serves multiple purposes to maximize value
In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: "Should I put my pricing on my website?" We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover: Why there's no one-size-fits-all answer How your pricing strategy impacts your lead quality Ways to display pricing (without scaring people off) The hidden power of transparency in today's market Tune in for a fresh perspective and a few practical tips that will save you time, headaches, and maybe even a few awkward inquiry emails. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com
Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways 🎯 Market research isn't optional 💰 The MVP approach saves money 📊 Know your real numbers 🏢 Location is more than rent ⚙️ Systems prevent disasters 📱 Marketing starts before opening 🧠 Mindset matters Links + Resources mentioned in the episode: Funding 101 Profit planner Operations Overhaul Free resources Freebie: Pre-Launch your venue Kinsey and Lindsay both offer custom market analysis for 1:1 clients. Email Kinsey at kinsey@shecreatesbusiness.com or email Lindsay at hello@thelindsaylucas.com
Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don't give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don't have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax liabilities over several years. You'll learn: Why "no" from a bank isn't the end — it's feedback for your plan How breaking your project into 2–3 realistic phases can get you to the finish line faster The long-term financial and operational upsides of a phased approach How to regroup, rethink, and relaunch your venue dream without losing momentum Whether you're in the early dreaming stage or facing obstacles mid-build, this episode will help you realign with your vision and move forward — wisely. Connect with Kinsey & Lindsay: Website Instagram
"Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: 📱 Strategy #1: Leverage Social Media Consistently Learn the exact content formula that moves couples through their buyer's journey - 40% awareness content, 40% consideration content, and 20% decision content. Plus, discover how to use automation tools like ManyChat to be the fastest responder in your couples' DMs. 🤖 Strategy #2: Optimize for AI Search & SEO Visibility Traditional SEO is evolving rapidly. Find out how to position your venue for AI search tools like ChatGPT, Claude, Perplexity, and Google's Gemini. We'll share specific tactics for creating AI-friendly content that gets your venue found. 🤝 Strategy #3: Network & Collaborate Strategically Move beyond random networking events. Learn how to deepen relationships with your vendor partners, host meaningful gatherings at your venue, and become the go-to connector in your market. Whether you're an aspiring venue owner or a seasoned pro looking for fresh ideas, this episode delivers actionable strategies you can implement today. Resources mentioned: ManyChat (for social media automation) Claude by Anthropic ChatGPT Perplexity Google's Gemini AI Got questions or want to share your success? Find us on Instagram @yourvenueexperts or email us at shecreatesbusinesspodcast.com P.S. Would you attend a venue owners conference in Colorado? Let us know - we might just be planning something special! 👀
In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC: Liability protection (because wedding drama ≠ lodging issues) Different insurance needs = different coverage Cleaner financials = better business decisions Exit strategy flexibility (sell one, keep the other!) This listener question came at the perfect time - so many of you are adding accommodations or considering it. Don't make the mistake of lumping everything together! Connect with Kinsey and Lindsay Website Instagram
In this episode, Kinsey Roberts and Lindsay Lucas break down the key steps for wedding venue owners considering selling their business. With an increase in inquiries about buying and selling venues, they share practical advice based on real experience. Key Takeaways: Get your financials organized first - Buyers want to see actual profit, not just potential. Have your gross and net revenue clearly documented and ready for scrutiny. Prepare for thorough due diligence - Serious buyers will conduct what feels like a "financial cavity search." Be organized with all paperwork, documentation, and proof of income. Decide your selling strategy early - Determine if you're selling just the business, just the real estate, or both together. This affects your entire approach and gives you flexibility later. Get a professional business valuation - Hire a third-party evaluator with venue or hospitality experience, or start with DIY options like bizequity.com to reduce attorney hours. Ensure legal compliance - Review all licenses, permits, zoning requirements, and existing contracts with vendors and employees before listing. Manage your expectations - Buyers purchase based on current profit, not future potential. If they're buying for potential, expect a lower price since they'll be doing the work to realize that potential. Consider your personal brand - If you've built the venue around founder content and personal branding, start shifting to venue-focused content well before selling, as buyers see no equity in your personal brand. Prepare emotionally - Selling is an emotional journey for both parties. Don't take buyer questions personally - they're seeking facts, not criticizing your management. Use NDAs properly - Any serious buyer should be willing to sign a non-disclosure agreement. If they won't, they're not serious.
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