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Published by Eme Bassey
Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands. Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant. Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.
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-In a world full of noise, connection is the real currency.And storytelling—done right—is how you earn it.What if the real secret to better leadership, stronger teams, and more impact… was simply being more human?In this episode, Leilani Garrett shares her journey from corporate sales into storytelling, empathy, and leadership—and why these “soft skills” are actually your strongest strategic advantage.We explore how storytelling affects the brain, why empathy fuels innovation and revenue, and practical ways you can build deeper human connection in your work and life.🎁 Free Resource: Radical Empathy PlaybookIf you want to go deeper, grab Leilani’s free guide here:👉 https://leilani-garrett.myflodesk.com... The playbook is designed to help you build deeper human connection in leadership, culture, and everyday life, with practical prompts and storytelling strategies you can apply immediately.🔑 What You’ll Learn The neuroscience behind storytelling and brain synchronization Why empathy isn’t just nice—it’s profitable How curiosity unlocks deeper connection and influence Practical habits to become a more human, effective leader How stories strengthen teams, culture, and organizational growth⏱️ Chapters 00:00 Introduction to Storytelling and Empathy 03:16 Leilani’s Origin Story 08:03 The Power of Storytelling 10:01 Curiosity and Connection 13:53 Understanding Radical Empathy 15:21 The Two-Way Nature of Storytelling 18:12 The Art of Listening 19:26 Connecting Through Stories 21:06 Cultural Heritage and Identity 22:33 Empathy as a Smart Skill 24:34 The People Factor in Organizations 25:35 Practical Habits for Connection 27:55 Building Cohesive Teams🔗 Resources & LinksLeilani Garrett: https://leilani-garrett.com Leilani on Innstagram: / lahhnee Leilani's book: https://www.amazon.com/After-Burn-Lei...
In this episode of the Storytellers and Changemakers podcast, Eme Bassey speaks with Tara Talabi, founder of The Widows Walk, a charity dedicated to supporting widows through their grief journey. Tara shares her personal story of loss and how it inspired her to create a community for widows who often feel isolated after the death of their partners. The conversation delves into the importance of hope, the role of community support, and the impact of faith in overcoming adversity. Tara emphasizes the need for understanding and compassion from those around widows, as well as her aspirations to expand her charity and reach more individuals in need. Takeaways - The Widows Walk was created to support widows. - Hope is essential for healing after loss. - Community support plays a crucial role in recovery. - Grief is a unique journey for each individual. - Faith can provide strength during difficult times. - Widows often feel isolated after the initial support fades. - Restoration and rebuilding are key tenets of healing. - Tara's personal experience drives her mission to help others. - Listening to widows' needs is vital for effective support. - Future plans include expanding the charity's reach and impact. Chapters 00:00 The Birth of The Widow's Walk 02:45 The Power of Hope 05:07 Tara's Personal Journey of Loss 09:56 Support Systems in Grief 12:23 The Importance of Community 14:44 Starting The Widow's Walk 17:24 Acts of Kindness and Their Impact 19:48 The Long Road to Healing 20:06 Navigating Grief and Vulnerability 22:05 The Importance of Faith in Healing 24:59 Building Community Support for Widows 27:23 Finding Strength in Scripture 32:32 Words of Encouragement for Widows and Supporters 35:16 The Future of Widows Walk #widows #grief #hope #podcast #interview #communitysupport #charity #resilienceinaction #faith #mentalhealth #widowhood #personalstories #storytelllingfornonprofits
Eme discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. In this rambling unfiltered episode , Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice. Takeaways Belief in God has been a guiding force in my life. Storytelling became an obsession after taking a course. Knowledge is different from understanding; interaction is key. Teaching storytelling is about teaching humanity. The Vivid Story Method simplifies storytelling for marketing. Without understanding, storytelling becomes just a tactic. Personal stories create deeper connections with audiences. The book serves as a foundation for storytelling success. Engagement with the material is essential for growth. Storytelling transforms marketing into a meaningful connection. Chapters 00:00 Faith and Inspiration Behind the Book 01:14 The Journey to Storytelling 04:45 Understanding Storytelling in Marketing 08:04 The Vivid Story Method Explained 12:37 Bringing the Vivid Story Method to Life 16:03 Podcast Outro - Olabassey.wav Find "The Vivid Story Method" on AMAZON storytelling, email marketing, Vivid Story Method, personal stories, knowledge, understanding, pattern recognition, marketing strategies, connection, faith, fundraising, nonprofit storytelling
Summary In this episode of the Storytellers and Changemakers podcast, host Eme Bassey interviews Toyin Ogunbanjo, founder of Listening Ears charity. They discuss the origins of the charity, the personal calling that led Toyin to start it at the age of 50, and the various challenges and successes she has encountered along the way. The conversation highlights the importance of community support, the impact of isolation on health, and the various initiatives Listening Ears has implemented to help the elderly. Toyin shares inspiring stories of miracles and funding successes, as well as the importance of connection and wellness in combating loneliness. The episode concludes with Toyin's call for support for her charity and her passion for helping others. Chapters 00:00 Introduction to Listening Ears Charity 02:40 The Calling Behind the Charity 05:08 The Journey of Establishing Listening Ears 07:38 The Impact of Listening Ears 10:19 Feel Good Fridays and Community Engagement 12:36 The Importance of Connection and Support 14:57 Addressing Loneliness and Isolation 17:44 Celebrating Milestones and Achievements 20:27 The Importance of Connection 22:31 Miracles and Funding Stories 32:40 Impact of Listening Ears on Service Users 39:58 Challenges and Fulfillment in Charity Work 41:28 The Pursuit of Excellence in Reporting 45:15 Navigating Burnout in Charity Work 48:57 Managing Expectations and Attitude 51:00 Finding Motivation to Keep Going 53:34 Supporting Community Initiatives Takeaways Listening Ears was founded in 2006, coinciding with Toyin's 50th birthday. Toyin felt a calling to comfort the hurting despite her own struggles. The charity started with minimal funding and grew through community support. Feel Good Fridays aim to reduce isolation among the elderly. Isolation has severe health impacts, killing more than smoking. Toyin shares miraculous funding stories that helped sustain the charity. Connection and community are vital for mental health and wellness. Toyin emphasizes the importance of clear vision in overcoming challenges. Burnout is a common issue in charity work, but passion drives perseverance. Support for Listening Ears can come through donations and community engagement. Keywords Listening Ears Charity, Toyin Ogunbanjo, charity, community support, isolation, Loneliness, mental health, wellness, fundraising, elderly care, Feel Good Project, Storytime
Kemi Oyin-Adeniji shares her inspiring journey as the co-founder of House of Wells, a ministry dedicated to helping children in South Africa. Kemi discusses her early life, her family's faith, and the divine call that led her and her husband to leave their successful careers in the UK to pursue a life of service. Through dreams and visions, they received guidance on their mission, which focuses on restoring hope and potential in children. Kemi reflects on the challenges they faced, the importance of faith, and the transformative power of following God's calling. In this enlightening conversation, Eme Bassey and Kemi Oyin-Adeniji explore the profound themes of faith, obedience, and the transformative impact of the House of Wells. Kemi shares her journey of establishing enrichment centers that provide holistic support to children in need, emphasizing the importance of feeding their souls, spirits, and bodies. The discussion highlights the challenges and rewards of fundraising through prayer and faith, showcasing testimonies of God's faithfulness in providing for their mission. The conversation culminates in a powerful reminder that obedience to God's calling can lead to life-changing impacts for others, reinforcing the idea that every act of kindness and service is a step towards transformation. Chapters 00:00 Introduction to Kemi Oyin-Adeniji 03:01 The Birth of House of Wells 03:20 Kemi's Early Life and Career Journey 07:55 God's Calling and the Journey into Ministry 12:41 The Impact of Ministry Work 16:37 Navigating Uncertainty and Doubt 23:49 The Vision for South Africa and Children 27:12 The Decision to Move to South Africa 27:31 Navigating Divine Callings and Personal Struggles 32:27 Understanding God's Purpose in Our Lives 38:11 The Weight of Decision-Making and Family Impact 42:34 Faith in Action: Trusting God Amidst Uncertainty 48:38 The Journey of Obedience and God's Provision 54:03 The Journey of Validation and Obedience 56:10 Reflections on Life's Changes and Outlook 58:43 Establishing the Enrichment Centers 01:00:05 Growth and Impact of House of Wales 01:02:06 Transforming Lives Through Education and Faith 01:08:59 Funding and Sustaining the Mission 01:15:10 Stories of Hope and Faith 01:19:24 Faith and Provision 01:21:39 Testimonies of God's Faithfulness 01:24:15 The Logistics of Giving 01:26:34 Miraculous Provision in Times of Need 01:28:27 The Cost of Obedience 01:30:46 The Impact of Obedience on Others 01:33:52 Transformative Power of Faith 01:36:31 The Rewards of Faithfulness 01:39:18 The Journey of Faith and Service 01:43:18 Outro Takeaways Kemi Oyin-Adeniji is the co-founder of House of Wells. The journey to starting House of Wells was guided by divine dreams. Kemi's husband left his law career to pursue ministry. The couple faced challenges in their decision to move to South Africa. Kemi initially struggled with the idea of leaving her successful job. Their ministry focuses on restoring hope in children. Kemi's dream revealed her calling to serve children in need. Faith played a crucial role in their journey. The couple's story emphasizes the importance of obedience to God's call. Kemi believes that God uses those who are purpose-focused. Obedience to God is for our own good. Faith is essential in navigating life's challenges. House of Wells started with just seven children. The enrichment centers provide holistic support. Education is a key focus for empowering youth. Fundraising is often done through prayer and faith. God has never disappointed in providing for needs. Transformative work often comes at a cost. Every act of service can change lives. The journey of faith leads to personal growth. Please Support the Exciting work of House of Wells, Africa https://www.houseofwells.org/donations/ PayPal.me/houseofwellsafrica
Summary Eme Bassey discusses lead magnets, particularly focusing on email mini courses as an effective strategy for building email lists and engaging with potential customers. She emphasizes the importance of providing value upfront, building trust, and creating lasting relationships with subscribers. The discussion covers various benefits of email mini courses, including their ability to attract ideal clients, educate about the business approach, and serve as a long-term marketing tool. Chapters 00:00 Introduction to Lead Magnets 03:41 Understanding Email Lists and Service Providers 06:22 The Swiss Army Knife of Lead Magnets 09:18 Creating Value with Email Mini Courses 12:41 Building Trust and Authority 15:28 Qualifying Your Audience 18:27 Selling Without Being Pushy 21:20 Long-Term Benefits of Email Mini Courses 24:16 Conclusion and Next Steps Takeaways Lead magnets are essential for building an email list. Email lists are more effective than social media for business. An email mini course is a versatile lead magnet. Providing value upfront builds trust with potential clients. Email mini courses can educate subscribers about your approach. They help filter out non-ideal clients from your list. Creating a mini course allows for ongoing engagement with subscribers. Once created, a mini course can be used indefinitely. Email courses can nurture leads and convert them into customers. Building a relationship through email courses is key to long-term success. Keywords: Keywords lead magnets, email marketing, email list, mini courses, audience building, online business, trust building, marketing strategies, content marketing, customer engagement Website: www.emailwriterslab.com Book a strategy call: https://tidycal.com/emailwriterslab/20min-strategy
In this conversation, Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. Bassey discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice. Takeaways Belief in God has been a guiding force in my life. Storytelling became an obsession after taking a course. Knowledge is different from understanding; interaction is key. Teaching storytelling is about teaching humanity. The Vivid Story Method simplifies storytelling for marketing. Without understanding, storytelling becomes just a tactic. Personal stories create deeper connections with audiences. The book serves as a foundation for storytelling success. Engagement with the material is essential for growth. Storytelling transforms marketing into a meaningful connection. Chapters 00:00 Faith and Inspiration Behind the Book 01:14 The Journey to Storytelling 04:45 Understanding Storytelling in Marketing 08:04 The Vivid Story Method Explained 12:37 Bringing the Vivid Story Method to Life 16:03 Podcast Outro - Olabassey.wav
Eme Bassey shares the profound journey of writing her book, The Vivid Story Method, which took four years to complete. She reflects on the persistence of the idea and how it chose her, emphasizing that some creations are not just about the creator but about serving a greater purpose. The conversation explores the importance of patience in the creative process and the responsibility of bringing valuable ideas into the world.
Eme discusses the three fundamental shifts she is making to rebuild her business: taking full responsibility for her choices, simplifying her niche and messaging, and focusing on actions rather than outcomes. She also shares the tools she is using to support her new direction, emphasizing the importance of starting over with a smarter approach.
This month Neil celebrates 25 years since he made his first online sale! We talk about his journey and get insight on the opportunities and challenges of being an ambitious online entrepreneur today. Neil Stafford is The Founder and Creator of The Training Vault and The New Smarter Way for online business. Neil made his first sale online back in May 1998, launched his first online membership site in 2003 and started helping and training other ambitious Entrepreneurs in December 2000. As well as his own online sales, he's helped thousands of entrepreneurs around the world sell millions of Dollars of their products, programs and services. Resources Mentioned Freelancer to CEO Virtual Summit Neil Stafford's Website
Devin Brinkley, MBA, is the founder of Creative Gravity Social Media Agency. She graduated from the University of Maryland Global Campus with a Bachelor’s degree in Communications and a Master’s in Business Administration. Devin has over 13 years of experience in Corporate Healthcare including data and analytics, operations, marketing and training. She has specialized in social media marketing for over 6 years and helps businesses in various industries including healthcare, dining, retail, podcasting and more. Creative Gravity Social Media Agency helps entrepreneurs, organizations, and businesses navigate through the social platform world to increase brand awareness and multiply profits. Resources Mentioned Freelancer to CEO Virtual Summit Devin's Social Media Agency
Maryann Udel, CEO of Sheltering Tree Maryann Udel is a best-selling author, speaker and certified Life and Business Coach, experienced in managing corporate and individual loss. She guides businesses and individuals through major transitions. Within companies, she has served as an independent, confidential resource for all individual contributors (entry-level employee to CEO) when faced with loss. She offers lunch & learn sessions, webinars, retreat sessions, and workshops on various topics related to change, loss and grief. Whether it’s assisting a business through a restructure, leading her Reclaim Your Life Mastermind group program, or working with individuals dealing with the death of a loved one, an illness, a divorce, a break-up, or job loss – she helps them make peace with the past and live fully in the present so that they can embrace the promise of their future. Mentioned in the podcast: Freelancer to CEO Virtual Summit Maryann's website
Guest Bio: Melissa McFarlane is an internationally-recognized coach with over 30 years of experience in entrepreneurship, and business, personal and professional coaching. At Creative Successful Entrepreneurs, Melissa helps creative visionaries and mavericks start and grow successful businesses they love. Melissa's model of business coaching has helped thousands and is proven to lift struggling business owners beyond survival to earn 6-7 figures, while working fewer hours in radically more enjoyable ways. Working in private and elite small group environments, Melissa helps her clients to create new personal and professional visions, define timelines and action plans, learn skills, assemble support, maintain accountability and ultimately make good on the promise of their talent. Melissa sees what you can be, do and have, and has a clear model for achieving it. Episode Description: Meet Melissa, hear her backstory and learn her approach to coaching that has helped thousands of creative entrepreneurs rethink their business and finally succeed in earning 6 and 7 figures from their gifts and talents - even the most obscure niches.
Becca Mai is a business strategist for Wedding Pros and she will be sharing how she helps her clients streamline and systemise their businesses. This is one of those podcast episodes where I just had to take notes. I learned so much from Becca Mai. In this episode, we get to know Becca and get a taster of what to expect at the Freelancer to CEO Summit as well as delving into the importance of her topic. She speaks about how she got started, living and working with an invisible illness (MS) and why we need systems in our businesses. We explore how to think about and approach the process as well as how to get started. At Freelancer to CEO Summit, Becca Mai will be speaking about the first 3 things to do to systemise and streamline your business. You don’t want to miss it. Https://freelancertoceo.heysummit.com
Discover a better way to build your network with Sara Alepin. Sara is the founder and CEO of District Bliss, an organisation that organises networking events and collaborations between women from all over the world. Sara is a master connector.
Nicola Cairncross discusses strategies and techniques to help individuals make their money mindset a reality. She explains the importance of having a positive mindset when it comes to personal finances and how this can translate into actual wealth.
From Rock-Bottom to Entrepreneurial Rock-Star - Meet Toks Aruoture Meet Toks Aruoture: The story starts when Toks and her young family lost everything. With a Business that had been wiped out by the 2008 global recession AND while pregnant with her son, Toks finds herself literally homeless, having to move in with her friend and starting from zero...
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Observed September 10, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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