The Negotiation

In Part 2 of his conversation with The Negotiation, Zak Dychtwald, founder and CEO of BridgeWorks Global, shifts from diagnosing the hidden tax on global business to addressing what it means for companies operating in or competing against China. Zak regularly briefs executives from Qualcomm, Microsoft, Google, and Walmart when they come through the region, and he shares the framework he uses with them: what to borrow from China's competitive environment, what to leverage, and what to prepare to defend against. He then turns to Chinese companies going global, and why their challenges differ from those of Western multinationals operating in China. The people problem facing Chinese companies as they expand is distinct and underappreciated — and it intersects directly with the global collaboration framework Zak laid out in Part 1. Zak closes with one of his most provocative arguments: today is likely the least competitive Chinese companies will ever be globally, and Western businesses operating in the region should take that seriously as they build their own strategy. He also shares what global companies most consistently get wrong after years of running the Global Collaboration Index — and what actually fixing it looks like. Discussion Points · The borrow, leverage, and defend framework for Western executives operating in or competing against China · Why Chinese companies going global face a distinct people problem — and how it differs from the challenges Western companies face in China · Why today is likely the least competitive Chinese companies will ever be globally, and what Western businesses should do with that insight · The single thing global companies most consistently get wrong, and what actually fixing it looks like

Zak Dychtwald is the founder and CEO of BridgeWorks Global, a cross-geography collaboration lab based in Shanghai. He is the author of Young China: How the Restless Generation Will Change Their Country and the World, has lived in China for over a decade, and speaks Mandarin. His clients include Google, Qualcomm, Microsoft, Medtronic, Walmart, and Ant International. His work has appeared four times in Harvard Business Review, most recently in a piece on how highly effective global teams collaborate across cultures — now running as a feature in HBR Magazine. In Part 1, Zak makes the case that global teams don't break down on culture — they break down on operating design. He lays out a framework of seven elements that determine how well global teams work, split into friction amplifiers (time zones, language, country culture), which leaders can manage but never really change, and trust-and-alignment multipliers (HQ-region power dynamics, company culture, market knowledge, process), which they can redesign. Most leaders pour their energy into the first three and ignore the last four, where all the leverage actually sits. He introduces bridge people — the senior leaders and frontline operators whose real job is holding the seams of a global company together by translating context between headquarters and the market, absorbing the time-zone load, and moving decisions across language and hierarchy — and the global collaboration tax, what those people absorb on the company's behalf. He explains what happens when a crisis hits a team that has never designed for one, and where leaders should start when they recognise the problem in their own organisation. Discussion Points · Why global team collaboration breaks down at the level of systems, not culture — and what the data from the Global Collaboration Index actually shows · The seven elements of cross-border collaboration: friction amplifiers (time zones, language, country culture) vs trust-and-alignment multipliers (HQ-region power dynamics, company culture, market knowledge, process) · Bridge people: who they are, what they carry, and why most companies fail to acknowledge or reward them · The global collaboration tax: what it costs a business in speed, opportunity, and attrition when bridge people absorb the friction the system creates · What happens when a crisis hits a global team that hasn't defined decision rights in advance — and where leaders should start when they recognise the problem in their own company

Jim Fields is an American entrepreneur who has spent over 15 years living and building businesses in China. He speaks fluent Mandarin, began his career at Adobe in Silicon Valley, and moved to China, where he worked at Nokia and Reckitt Benckiser before founding Relay Video in 2016 - a Beijing-based creative marketing agency that helped Chinese tech companies including Xiaomi, Tencent, and Lenovo tell their stories to global audiences. He later founded Relay Club, an influencer management platform for Chinese brands going outbound. He now serves as Chief Growth Officer at Nuon Medical and is involved with Oren Medical, a Shenzhen-based manufacturer within the Kaiyan Medical Group. In this episode, Jim talks about his journey from Silicon Valley to China, what he learned building Relay Video, and the most common mistakes Chinese tech companies make when trying to go global. He explains why he pivoted from marketing into medtech, and breaks down both companies he works with today: Nuon Medical, which embeds clinical technologies like red light therapy, microcurrent, and PEMF directly into cosmetics applicators for brands including Clarins and Vagheggi, and Oren Medical, which manufactures red light therapy and medical wellness devices with over 300 patents across six FDA-cleared facilities. Jim also discusses his TEDx talk arguing that light is a fourth macronutrient alongside oxygen, water, and food - the science behind red and near-infrared light therapy and why he believes it belongs in everyday consumer products. He covers the beauty tech market in China versus the West, how US-China trade tensions and tariffs affect a cross-border business like his, and what he's learned from 15-plus years of building across both markets. Discussion Points · Jim's journey from Silicon Valley to 15+ years building businesses in China · Relay Video's thesis: Chinese brands are the brands of the future but need help telling their stories globally · The most common mistakes Chinese tech companies make when going global, from working with Xiaomi, Tencent, and Lenovo · The pivot from marketing to medtech and how Jim's China background connects to his work in beauty tech · Nuon Medical: embedding clinical technologies (light therapy, microcurrent, PEMF) into cosmetics packaging · Jim's TEDx argument that light is a fourth macronutrient - the science behind red and near-infrared light therapy · Oren Medical: China's medical device manufacturing sophistication, 300+ patents, six FDA-cleared facilities · Beauty tech market maturity in China versus the West and where China is leading · How US-China trade tensions and tariffs affect a cross-border business built on Chinese manufacturing · Lessons from 15-plus years building businesses that span China and the West

Spain beat Argentina 1-0 in extra time to win the 2026 FIFA World Cup at MetLife Stadium in New Jersey. It was a tournament full of drama, upsets, and cultural moments - not least in China, where Xiaohongshu streamed all 104 matches for free and Norwegian striker Erling Haaland generated nearly 1.8 billion views on the platform. China's national team, meanwhile, watched from home. Again. Mark Dreyer has spent nearly two decades trying to explain that paradox. Mark is the founder of China Sports Insider, author of Sporting Superpower: An Insider's View on China's Quest to Be the Best, and one of the most respected English-language journalists covering sport in China. His recent piece in The Economist on the state of Chinese football went viral, laying out why a country with enormous resources, a football-obsessed president, and 1.4 billion people has qualified for the World Cup exactly once - in 2002 - and shows few signs of returning anytime soon. In this episode, Mark gives his verdict on the 2026 World Cup - the football, the format, and the final. As a dual English-Canadian citizen, he also has personal stakes in two teams: England, who reached the semi-finals before losing to Argentina and finished third with a thrilling 6-4 win over France, and Canada, who bowed out in the round of 16. He breaks down the state of Chinese football at every level - the national team, the domestic league, and the youth development pipeline - and explains why the problems run much deeper than money or political will can fix. Mark also digs into how China consumed this World Cup differently: Xiaohongshu's landmark streaming deal, the Haaland phenomenon and what it reveals about how Chinese fans engage with foreign athletes, and whether China will ever host - let alone win - a World Cup of its own. Discussion Points · Overall verdict on the 2026 World Cup: the football, the 48-team format, North America as hosts, and Spain's win over Argentina · England's semi-final run and third-place finish, and Canada's round of 16 exit - Mark's personal take as a dual citizen · North America as a three-country host and whether England or China could host a future World Cup · The state of the Chinese men's national team: why investment and political will haven't translated into results · Youth football in China: structural problems, academic pressure, and what a genuine grassroots culture would require · The Chinese Super League post-boom-and-bust: where the domestic league stands after the salary caps and corruption investigations · Xiaohongshu's landmark streaming deal: all 104 matches free of charge, and what it signals about sports broadcasting in China · The Haaland phenomenon: 1.8 billion Xiaohongshu views, 'Ha Bao,' romance game edits, and what it tells us about Chinese fan culture · Xi Jinping's three football ambitions - host, qualify, win - and which, if any, are achievable · The single most important thing that needs to change for Chinese football to genuinely improve

Most influencers build an audience on one platform and stay there. Crystal Yu operates across two ecosystems that couldn't be more different: Instagram in the West and Xiaohongshu in China. The content strategies, audience expectations, brand partnership dynamics, and even the definition of authenticity diverge significantly between them. Crystal has built a following on both, and in this episode, she pulls back the curtain on what that actually looks like. Crystal walks us through how she became an influencer, what she's learned about creating content for two very different platforms, and how she approaches each one differently. She also breaks down the business side of influencing — fee structures, how brand partnerships come together, and what brands consistently get wrong when approaching creators for collaborations. For brands and marketers trying to understand how influencer marketing works in China versus the West, this episode offers a rare insider perspective. Crystal explains how Chinese brands approach collaborations differently from Western brands, why authenticity means something different on Xiaohongshu than it does on Instagram, and how to build trust with audiences on both sides of the divide. Discussion Points · How Crystal became an influencer and whether it was a deliberate choice or an organic evolution · The key differences between Instagram and Xiaohongshu as platforms: audience expectations, content formats, and culture · How Crystal's content strategy differs across platforms and whether she creates separate content for each · The business side of influencing: fee structures, compensation models, and how deals are structured · How brand partnerships come together: inbound vs outbound, agency involvement, and selection criteria · What brands consistently get wrong when approaching influencer collaborations, and what makes one successful · How Chinese and Western brands approach influencer partnerships differently · Balancing sponsored content with audience trust, especially on Xiaohongshu, where authenticity is paramount · Where influencer marketing is heading over the next few years, particularly in China · Advice for anyone looking to build a cross-platform presence or pursue influencing as a career

Rui Ma, founder of Tech Buzz China and one of the most trusted English-language voices on China's technology sector, is back to break down everything happening in China’s tech landscape, from DeepSeek to humanoid robots. Rui runs in-person tech immersion trips to China for investors and executives, giving her a ground-level view of what's actually being built and deployed - not just what's being announced. In this episode, she shares her biggest takeaways from recent trips, from what surprised her to what confirmed what she already suspected about China's AI and hardware trajectory. She walks us through the humanoid robotics sector - who the leading Chinese companies are, what the realistic near-term use cases look like, and whether Americans will ever be able to buy Chinese-made robots. She unpacks Alibaba's Taobao and Qwen integration, Tencent's quieter but consequential AI strategy, DeepSeek's latest moves, and the OpenClaw explosion. She also gives her read on Nvidia export controls: whether they're working, and how Chinese companies are adapting. Rui also weighs in on the X debate about quality of life in lower-tier Chinese cities, assesses the broader US-China AI competition including the talent landscape, and gives her takes on Zhipu and Minimax as publicly traded AI plays. If you want to understand where China tech is headed and what it means for the rest of the world, this is the episode to listen to. Discussion Points · Takeaways from Rui's recent Tech Buzz China immersion trips to China and information on upcoming trips · Humanoid robotics in China: leading companies, near-term use cases, and whether Americans can buy Chinese-made robots · The X debate on quality of life in lower-tier Chinese cities and what it reveals about Western misperceptions of China · Alibaba's Taobao and Qwen integration: what it signals about AI-powered e-commerce and Alibaba's broader AI strategy · Tencent's AI strategy: what's happening under the hood and where the company is positioning itself · DeepSeek update: latest model releases, competitive position, and what to watch next · The OpenClaw explosion: what it is, why it took off, and what it tells us about Chinese innovation under chip restrictions · Nvidia export controls: current status, whether they're achieving Washington's goals, and how Chinese companies are adapting · US-China AI competition scorecard: how each side stands across models, infrastructure, and talent · Zhipu and Minimax as public AI plays, plus other China tech names Rui is watching closely

For North American sports in China, the appetite is there - millions of fans, growing middle-class purchasing power, a government actively promoting winter sports and athletic culture. However, the path from interest to revenue remains complicated. Leif Rogers has spent his career navigating exactly that path. As Founder and CEO of Red Phoenix Entertainment, he helps North American athletes, leagues, and franchises build real commercial presence in Asia. Leif previously joined The Negotiation alongside his colleague Gino Gordon to lay out the Red Phoenix thesis. He's back for a follow-up episode to share what he's been working on since, including recent deals and campaigns, and to give us his most current read on the sports market in China. A lot has shifted: platform dynamics, broadcast rights, Chinese fan consumption habits, and the role of individual athletes as commercial anchors have all evolved. In this episode, Leif breaks down which North American sports are gaining traction in China and which are struggling, which athletes are resonating with Chinese fans and why, and how Chinese brands are thinking about North American sports sponsorships today. He also covers how fans are consuming sports content across digital platforms, what the biggest overlooked opportunities are for leagues and franchises, and what advice he'd give any sports property serious about building a presence in the region. Discussion Points · Red Phoenix Entertainment overview: what the firm does and how Leif came to build it · Recent deals and campaigns: what Red Phoenix has been working on since the last episode · Current state of the sports market in China: what's changed and what the landscape looks like in 2026 · Sport-by-sport breakdown: which North American sports are gaining traction in China and which are not · Which North American athletes are resonating most with Chinese fans and what makes them stand out · How Chinese brands are approaching North American sports sponsorships today and what they're looking for · How Chinese fans are consuming North American sports content across platforms and streaming services · The biggest challenges North American sports properties face when entering or scaling in China · The most overlooked opportunities in the Asia sports market that most leagues and teams are missing · Leif's outlook for North American sports in Asia and advice for any property serious about the region

The headlines about China's economy often tell two contradictory stories at once: recovery and stagnation, consumer confidence and persistent caution, tech boom and structural drag. Making sense of what's actually happening requires someone who's tracking the data closely, week by week, from the ground up. Robert Wu does exactly that through Baiguan, a consultancy and popular newsletter that covers the Chinese economy, consumer trends, and business developments. In this episode, Robert gives us his unfiltered read on the state of China's economy in 2026. He breaks down two trends his recent newsletter highlighted: what's happening in the real estate market and whether salary recovery is real or overstated. He also assesses consumer sentiment and what it's actually showing up in spending behaviour across categories. Robert then takes us through a series of sector-specific spotlights: the auto market and whether robotaxis are genuinely scaling or still in hype territory; Pop Mart's trajectory and what it signals about Chinese consumer brands going global; DeepSeek's latest model and what it reveals about China's AI competitive position; and the food delivery war between Meituan and its challengers, and what that tells us about the state of China's consumer internet. He closes with the key variables that will shape the rest of the Chinese economy in 2026, and what international businesses should understand about China that isn't making it into the headlines. Discussion Points · What Baiguan is, who Robert writes for, and what led him to cover the Chinese economy · High-level read on the state of China's economy in 2026: recovery, stagnation, or something more complex · Real estate market update: what the data is showing and whether the sector has turned a corner · Salary recovery: how real it is, which segments are seeing it, and what it means for consumer spending · Consumer sentiment assessment: how people are actually feeling and how it's showing up in spending patterns · Auto market dynamics and the robotaxi question: genuine scaling or early-stage hype · Pop Mart: bullish or bearish, and what its trajectory tells us about C-brand globalisation · DeepSeek's new model and what it signals about China's AI competitive position relative to the West · The food delivery war: who's winning, who's losing, and what it reveals about China's consumer internet · Key variables to watch for the rest of 2026 and what international businesses are missing about China

Most global businesses enter Asia with a playbook built elsewhere. The pricing models, growth assumptions, labour structures, and definitions of value that worked in North America or Europe get applied to markets that operate by fundamentally different rules. The result, as Eric Stryson has observed across nearly two decades of on-the-ground leadership work in Asia, is failure - not dramatic failure, but the slow erosion of credibility that comes from never truly understanding where you are. Eric Stryson is Managing Director at The Global Institute For Tomorrow (GIFT), an independent pan-Asian think tank with offices in Hong Kong and Kuala Lumpur. He has designed and facilitated more than 60 experiential leadership programmes across fifteen countries in Asia and the Middle East, working with over 3,000 executives from organisations including HSBC, Petronas, Marriott, MasterCard, and Standard Chartered. His public sector clients include the Hong Kong SAR Government, the Dubai Government, and the Central Bank of Malaysia. In this episode, Eric argues that much of what organisations believe they know about Asia is filtered through AI systems, research, and analysis shaped by Western institutions and historical precedents. Even conventional online research surfaces insights produced predominantly by incumbent Western policy and academic bodies, reinforcing a narrow and often distorted lens. Challenging these assumptions, he contends, requires moving beyond second-hand analysis and grounding decision-making in on-the-ground observation and lived experience. From renegotiating what 'value' means to understanding why Western growth models break down in Asia's diverse political and social contexts, Eric offers a rare perspective on what it actually takes to operate credibly in a post-Western, Asia-led growth environment. Discussion Points · Why Western-filtered research and AI-generated analysis fail businesses trying to understand Asian markets · Concrete examples of Western business models and assumptions breaking down on the ground in Asia · How Asian markets define value differently - and why pricing strategies built elsewhere so often misfire · Why 'scale fast, dominate markets' growth assumptions need renegotiating in Asia's diverse contexts · What nearly 20 years of field project work in Asia reveals that research reports and case studies don't · How consumption patterns and labour structures in Asia require businesses to rethink core operating models · What 'post-Western world' means in practice for businesses operating in China, Southeast Asia, and the Middle East · How to use AI tools responsibly when the training data reflects predominantly Western institutional perspectives · Why Hong Kong businesses face an urgent reinvention moment - and what that looks like in practice · The single most important thing Western businesses should do differently before entering or scaling in Asian markets Guest Bio Eric Stryson is Managing Director at The Global Institute For Tomorrow (GIFT), an independent pan-Asian think tank with offices in Hong Kong and Kuala Lumpur. He has designed and facilitated more than 60 experiential leadership programmes across fifteen countries in Asia and the Middle East, working with over 3,000 executives from C-suite to high-potential talent. His corporate clients include AIA, BASF, CITIC, DBS, FedEx, HSBC, Marriott, MasterCard, Panasonic, Petronas, Prudential, and Standard Chartered. His public sector clients include the Hong Kong SAR Government, the Dubai Government, the Central Bank of Malaysia, and various provincial and county governments in mainland China. Eric's articles have appeared in the South China Morning Post, Financial Times, China Daily, and The Straits Times, and he has been interviewed by CNBC. Links & Resources · GIFT website: www.global-inst.com · Eric Stryson profile: global-inst.com/team/eric-stryson · SCMP: Reinvention must start now if Hong Kong businesses are to survive change · FT Letter: A Bric in a de-dollarised wall or a new architecture? · Digital Transformation Documentary: Eric Stryson on technology causing problems

Lisa Nan, Beauty Editor at Jing Daily, joins The Negotiation to break down what's really happening in China's beauty and luxury markets right now. From the rise of C-beauty brands challenging international players to the unexpected virality of Kris Jenner as China's 'money goddess,' Lisa tracks the trends that are reshaping how brands sell in the world's largest beauty market. In this episode, Lisa covers the hottest brands and sub-categories driving growth, the emergence of male beauty and the silver beauty market (50+ consumers), and the decline of mega-anchors in China's livestreaming ecosystem. She explains which domestic and foreign brands are winning, what's replacing the mega-anchor model, and how moments like the Winter Olympics and viral memes reveal deeper shifts in Chinese consumer behavior. Lisa also discusses the current state of China's overall beauty and luxury markets, functional beauty trends like scalp care and science-backed skincare, and the emerging developments international brands should be monitoring closely. Whether you're a brand considering China entry or navigating the market's rapid evolution, this conversation offers actionable insights from one of the industry's sharpest observers. Discussion Points · Current state of China's beauty market: strengths, weaknesses, and key dynamics shaping 2026 · Overall luxury market health: which brands are cutting stores, which are doubling down, and why · Hottest domestic C-beauty brands (Proya, Florasis, Winona) and foreign brands succeeding in China · Fastest-growing sub-categories: scalp care, fragrance, functional beauty, and science-backed products · Male beauty market expansion: how brands are approaching male consumers differently · Silver beauty market (50+) finally taking off: who's getting it right and what's driving demand · Decline of mega-anchors in livestreaming: what happened and what's replacing the mega-anchor model · Kris Jenner as China's 'money goddess': what viral memes reveal about Gen Z consumer engagement · Winter Olympics impact: Eileen Gu, Su Yiming, and how brands leverage winter sports moments · Emerging trends to watch: what's on the radar that international brands might be missing

In this episode of The Negotiation , host Todd Embley welcomes Dr. Nici Sweaney, founder of AI Her Way and one of the most compelling voices on ethical AI adoption, gender equity in technology, and responsible AI systems. Nici has an extraordinary background. She started in butterfly ecology, spent 17 years as a quantitative scientist in academia, and has worked with the United Nations, World Bank, WWF, Hewlett-Packard, and Salesforce. Named one of Microsoft's Top 10 Trailblazing Entrepreneurs in AI, she's now helping organizations across over 20 industries adopt AI in ways that drive efficiency while maintaining ethical standards. This conversation explores how AI is fundamentally reshaping consumer behavior and brand discovery. Nici breaks down what AI means for marketing strategy, how brands should be thinking about the funnel differently, and where the biggest operational transformations are happening inside consumer businesses. The discussion also tackles critical equity and representation questions. Nici explains why it matters who builds AI systems, how different global models shape what consumers are exposed to, and the practical implications of bias in training data for brands using AI in customer-facing applications. Finally, Nici shares systems-level thinking on AI adoption. She walks through how leadership teams should be approaching this strategically, why governance and ethics need to be built in from the start, and where overwhelmed organizations should begin. This is essential listening for anyone leading AI adoption, building consumer brands, or trying to understand how AI is changing the way people discover, evaluate, and buy products. Discussion Points · Nici's journey from butterfly ecology to quantitative science to founding AI Her Way · What AI Her Way does and who it serves across 20+ industries · How AI is reshaping consumer behavior, brand discovery, and purchasing decisions · Marketing transformation: rethinking the funnel, channels, and content creation in an AI-driven world · Operational impact: where consumer brands are seeing the biggest AI-driven transformations · Why equity and representation in AI matter for consumer-facing applications · How different global models (Western vs Chinese vs others) shape what consumers see · Practical implications of bias in AI training data for brands · Systems-level thinking: how leadership teams should approach AI adoption strategically · Building governance and ethical frameworks from the start, not as an afterthought · Where overwhelmed organizations should start with AI adoption · Closing the AI gender gap and why women need to help shape AI's future · Big shifts coming in AI over the next 2-5 years for consumer behavior and brand marketing · Key takeaway for business leaders and marketers on AI

In this rapid-fire update episode of The Negotiation , our host, Todd Embley, sits down with Jacob Cooke, CEO and Co-Founder of WPIC Marketing + Technologies, for a fast-paced conversation covering the biggest developments in China's e-commerce and AI landscape. Jake unpacks Alibaba's recent earnings—why he's encouraged despite weak earnings—and breaks down the significance of their new AI business unit, Token Hub, and the Wukong platform. The conversation explores the OpenClaw phenomenon sweeping China and what it means for enterprise AI adoption. The episode also dives into WPIC's latest annual data report, revealing strong growth across China's e-commerce market and the dramatic platform shift toward Douyin. Jake shares fascinating insights on the pet category—including the explosive growth of live dog and cat sales on social commerce platforms—and highlights other standout trends in nutraceuticals, fashion, and sports. Jake also provides his read on Canada-China relations following Prime Minister Mark Carney's historic visit, discusses the excitement around Canadian journalists being back on the ground in Beijing, and shares what the diplomatic reset means for Canadian brands like Lululemon, Arc'teryx, and Canada Goose. This is a must-listen for anyone tracking China's consumer market, AI developments, or Canada-China business opportunities. Enjoy! Discussion Points · Alibaba's latest earnings: why Jake is encouraged despite net income down 66% · Token Hub and Wukong: How Alibaba is restructuring to monetize AI through tokens instead of subscriptions · The OpenClaw phenomenon: Why it's exploding in China and how cheap, capable models fuel adoption · WPIC's annual data report: Top-level takeaways on China's e-commerce market (2023-2025) · Pet market deep-dive: 20.4% growth and the rise of live pet sales on Douyin · Nutraceuticals surge: 27.3% growth and Douyin overtaking Tmall for the first time · Canada-China relations: What PM Carney's visit means for business and why CBC journalists being back matters · Canadian brand performance: How Lululemon, Arc'teryx, and Canada Goose are doing on the ground · Increased business confidence: Western leaders' visits to China and rising brand interest · Key message for international brands entering or expanding in China in 2026

In this episode of The Negotiation , host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance marketing, and creator-driven commerce. Colin is a veteran of the digital space with over 25 years of experience, from the early days of commercial search in the late 1990s to today's AI-powered shopping revolution. Under his leadership, Nomix Group has driven over $2.5 billion in verified product sales and built an ecosystem spanning five specialized divisions—Shopnomix, Appnomix, Fanomix, Pronomix, and Creatornomix—each tackling different aspects of how consumers discover, evaluate, and buy products online. Colin recently made waves by predicting that AI will drive a 30 percent surge in digital commerce spending across Western markets by 2027—a bold forecast reflecting fundamental shifts in consumer behavior. This conversation explores what's driving that transformation, how AI answer engines and agentic shopping are changing the game, and what Western brands should learn from China's leadership in social commerce, live-streaming, and creator-led shopping on platforms like Douyin, Xiaohongshu, and Taobao Live. From the "post-advertising" era to the rise of creator economies, Colin offers a comprehensive view of where digital commerce is headed and how brands can prepare for a future where content, community, and AI converge to create "Commerce, Everywhere." Discussion Points · Colin's background in digital commerce from the 1990s to today's AI revolution · What Nomix Group is and how its five divisions work together · The "post-advertising" phase of digital commerce and what's driving it · Colin's prediction: AI will drive 30% growth in digital shopping by 2027 · What AI-powered commerce actually looks like—answer engines, agentic shopping, conversational AI · The explosion of creator-driven commerce and influencer marketing · Lessons Western brands should learn from China's social commerce playbook (Douyin, Xiaohongshu, Taobao Live) · Building "agentic marketplaces" where AI connects content directly to commerce · The infrastructure behind "Commerce, Everywhere." · How performance marketing is evolving in an AI-first, creator-driven world · Democratizing AI commerce tools for small businesses and ensuring fair creator economics · What's next for Nomix Group and digital commerce · Key advice for brands preparing for the AI commerce shift

In this special episode of The Negotiation , WPIC CEO Jacob Cooke steps in as host to interview Bijan Ahmadi, Executive Director & COO at the Canada China Business Council—one of the leading organizations supporting Canadian businesses in China and strengthening bilateral commercial ties. This episode offers a unique perspective: Jacob was in Beijing during Prime Minister Mark Carney's recent visit to China—the first by a Canadian leader in years—giving him firsthand insight into the trip's significance. Together, Jacob and Bijan unpack what the visit means for Canadian business and Canada-China relations, with Bijan's deep expertise in trade policy, market access, and bilateral economic engagement complementing Jacob's on-the-ground observations. This conversation comes at a critical moment: as the U.S. administration raises questions about Canada's engagement with China, this episode cuts through the noise to focus on the facts—what was actually agreed, what it means for jobs and GDP, and why China remains a vital market for Canadian exporters and businesses. Discussion Points · The historical context and significance of Prime Minister Mark Carney's visit to China · Whether the visit achieved a meaningful reset in Canada-China relations · Specific outcomes and agreements from the trip—sector-by-sector wins for the Canadian economy · CCBC's role during the visit and how members have reacted · How Canadian businesses are reassessing their perceptions of China post-visit · Next challenges CCBC will work to solve for Canadian business · Clarifying misconceptions around a potential "deal" with China and U.S. political concerns · The strategic importance of China to Canada's economy—jobs, GDP, and export opportunities

In this episode of The Negotiation , host Todd Embley welcomes Tom Simpson, Managing Director of China Operations and China Chief Representative for the China-Britain Business Council (CBBC)—one of the leading organizations supporting UK businesses in China and strengthening bilateral commercial ties. Tom joins the show to unpack Prime Minister Sir Keir Starmer's recent visit to China—the first by a UK leader in eight years—and what it means for British business and UK-China relations. With deep expertise in bilateral trade and on-the-ground operations in China, Tom provides an insider perspective on the specific outcomes of the trip, CBBC's role during the visit, and what comes next for UK companies navigating the Chinese market. From visa-free travel to tariff reductions, Tom walks through the concrete agreements reached and explores what they mean for different sectors of the UK economy. The conversation also addresses the ongoing challenges and opportunities UK businesses face in China, and where the greatest potential lies for UK-China commercial cooperation in the years ahead. Discussion Points · Historical background to PM Starmer's visit—why the eight-year gap and how the trip came about · Whether the visit achieved a meaningful reset in UK-China relations · Specific agreements and announcements: visa-free travel, tariff reductions, and other key outcomes · CBBC's role during the trip and member reactions · Current challenges and opportunities for UK companies operating in China · Priority areas for UK-China commercial cooperation over the next few years · Key message for UK business leaders is still uncertain about China as a market

In this episode of The Negotiation podcast , host Todd Embley welcomes back Justin Downes, President of Axis Leisure Management and one of the foremost experts on skiing and winter sports development in Asia. With nearly two decades of experience shaping China’s ski and snowboard industry — including playing a role in the infrastructure behind the Beijing 2022 Winter Olympics — Justin brings a rare, on-the-ground perspective. More recently, his work in Japan’s ski market gives him a comparative lens on how Asia’s two most important winter sports economies are evolving. With the Milan 2026 Winter Olympics on the horizon, this conversation dives into participation trends, market growth, and where the biggest opportunities lie for brands, operators, and investors across China and Japan. Discussion Points · Where Justin is joining from and what he’s been focused on since his last appearance · A high-level assessment of the 2025–2026 ski season in China · Comparing the outlook for China and Japan’s ski markets — similarities and divergences · Data and trends around skier and snowboarder participation in China · How the profile of the “typical” Chinese skier has evolved in recent years · Chinese athletes to watch ahead of the Milan 2026 Winter Olympics · Whether Milan 2026 could spark another participation boost across China and Asia · The evolution of indoor skiing in China and its role in market development · Commercial opportunities across resorts, equipment, apparel, training, and experiences · Key takeaways on what the next five years hold for skiing in China and Japan

In this episode of The Negotiation Podcast , host Todd Embley sits down with Nichola Quail , Founder and CEO of Insights Exchange and a leading global market research strategist. Nichola works at the intersection of strategy, research, and execution, helping brands access the right insights to make smarter decisions in complex and fast-changing markets. Nichola shares her career journey and the motivation behind founding Insights Exchange, a platform designed to connect companies with best-in-class research specialists around the world. She explains how her work helps organizations cut through noise, avoid costly missteps, and gain a clearer understanding of consumers across diverse markets. The conversation explores why market research has never been more important, particularly as brands expand internationally and respond to rapidly shifting consumer behaviors. Nichola also discusses common mistakes companies make when interpreting data, and highlights insights from recent global research reports that reveal how consumer attitudes and priorities differ across regions. Discussion Points Nichola’s professional background and the founding story behind Insights Exchange How Insights Exchange supports brands with tailored global research and insights Why market research is critical for navigating uncertainty and entering new markets Common pitfalls brands face when misinterpreting or misusing research data Key findings from recent reports across multiple international markets How strong insights can drive better strategy, product decisions, and market entry success

In this episode of The Negotiation Podcast , host Todd Embley is joined by Jacob Cooke , CEO of WPIC Marketing + Technologies, to unpack the significance of Canadian Prime Minister Mark Carney’s visit to Beijing —the first by a Canadian prime minister in eight years. Jacob provides a timely analysis of what this visit signals for Canada–China relations after nearly a decade of diplomatic and trade tensions. The discussion focuses on why the visit itself matters, particularly as Canada navigates U.S. tariffs, economic pressure at home, and shifting global trade dynamics. The conversation explores what Canadian businesses are hoping to see from the trip, including reduced friction, improved market access, and momentum on longstanding trade issues affecting sectors such as agriculture, seafood, and pet food. Turning to consumer brands, Jacob examines how Canadian companies like Lululemon and Arc’teryx continue to compete in China amid the rise of guochao and strong domestic players such as Bosideng. He explains why success in China is less about nationality and more about performance, quality, and lifestyle positioning. Finally, the episode looks ahead at whether a diplomatic reset is necessary for renewed Canadian investment in China—and how improving political ties can help restore confidence in boardrooms, even without immediate policy breakthroughs. Discussion Points Why Mark Carney’s Beijing visit is symbolically and strategically significant What Canadian corporates are realistically expecting from the trip Potential outcomes that would signal a positive shift in Canada–China relations Trade barriers affecting Canadian agriculture, food, and pet-related exports How Canadian consumer brands compete amid guochao and rising local champions Whether diplomatic tensions have held back Canadian business in China Why geopolitics rarely drive Chinese consumer purchasing decisions How a diplomatic reset could reduce risk and unlock new commercial momentum

In this episode of The Negotiation Podcast , host Todd Embley is joined by Richard Kimber , an Australian and Hong Kong–admitted lawyer who has helped more than 400 companies enter and operate in the Chinese market. Richard brings decades of experience advising international businesses across sectors, including agribusiness, manufacturing, healthcare, technology, sports, and education. His work spans China market entry, international trade, strategic alliances and joint ventures, IP licensing, and compliance—making him a trusted advisor for brands navigating the complexities of doing business in China. The conversation focuses on the realities of manufacturing and sourcing in China today: what has changed, what remains misunderstood, and how brands can protect themselves while still capturing the advantages of China’s manufacturing ecosystem. Discussion Points Richard’s personal journey into China and how his legal career evolved alongside China’s opening and globalization The types of companies and industries he most commonly supports today The most common challenges foreign brands face when manufacturing or sourcing in China—and how

In Part 2 of our conversation with Professor Lizhi Liu, we shift from the origins of China’s e-commerce boom to the competitive dynamics shaping its present—and its future. Lizhi breaks down how major platforms like Taobao/Tmall, JD, and Pinduoduo have shaped institutional innovation through intense competition, and what their strategies reveal about China’s digital governance model. We discuss the globalization of Chinese platforms, the role of mega-shopping festivals like Singles’ Day, and the evolution of social commerce as short-video platforms transform product discovery and purchasing behavior. We also explore how China’s digital ecosystem may evolve over the next decade—and the one key lesson Lizhi hopes global audiences take away from her book. Listeners interested in cross-border commerce, platform governance, or the future of China’s digital market will find this second installment packed with insights. Discussion Points (Part 2): How platform competition among Alibaba, JD, and Pinduoduo shaped China’s e-commerce institutions China’s growing presence in global e-commerce and the rise of cross-border sellers Singles’ Day as a political-economic phenomenon, and whether these mega-festivals still matter The evolution and significance of social commerce in China Predictions for the next stage of China’s e-commerce development The key takeaway Lizhi hopes readers remember from From Click to Boom