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Published by Lauryn Brunclik
You didn't go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you're a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you're not broken. You're just underleveraged. She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger. Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version. This isn't motivational fluff. This is tactical, direct, and built for action. Whether you're a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you'll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane. Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor. With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off. New episodes drop every Sunday morning everywhere you listen to podcasts. If you're done being bored, broke, or burnt out — and you're ready for Rich Doc Energy — hit subscribe and start building. Follow Dr. Lauryn B: Instagram: @drlaurynb YouTube: @dr.laurynb
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What if the marketing agency you hired to grow your chiropractic practice is actually keeping you from understanding one of the most important parts of your business? In Part One of this conversation, Dr. Lauryn sits down with Dr. Travis Stewart to unpack how taking control of his own Facebook and Instagram ads helped transform a struggling new practice. Travis shares how he went from roughly $12K to $70K a month by bringing marketing in-house, developing condition-specific ad funnels, and learning how to create messaging that actually builds trust and converts. They also explore the shift from clinician to CEO, simplifying marketing so it remains sustainable, building a team around a bigger vision, and confronting the burnout and identity challenges that can come when your entrepreneurial ambitions grow beyond patient care. Key Takeaways Owning your marketing creates control. Travis stopped depending on agencies, learned the mechanics of Facebook and Instagram advertising, and built an in-house system that helped take his practice from roughly $12K to $70K per month. Effective chiropractic advertising starts with relevance and trust. Condition-specific messaging, strong hooks, clear positioning, social proof, and a compelling call to action can make an ad feel built specifically for the patient seeing it. Practice growth requires a CEO mindset. Learning to track data, understand demand generation, simplify systems, and make informed business decisions became just as important as being an excellent chiropractor. More revenue does not automatically create more freedom. As the practice grew, Travis moved from being money-poor and time-rich to money-rich and time-poor, forcing him to build a team, delegate, and rethink where his time and attention belonged. About the Guest Dr. Travis Stewart is the owner of Move Chiropractic in Boulder, Colorado, and co-founder of Making Moves, the coaching company behind Chiro Ads Academy. After opening his practice during the 2020 lockdown, Travis helped grow it from roughly $12K to $70K per month in just a few months by bringing his marketing in-house and developing his own Facebook and Instagram advertising system. Since then, Travis and his team have helped more than 450 chiropractic practices implement their own ads, managing over $5 million in ad spend and generating more than $30 million in care plan revenue for clients. He also hosts *The Arena*, where he shares strategies for chiropractic practice growth, marketing, leadership, and entrepreneurship. Resources : Rich Doc Playbook : Secure your spot today! Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
Is your marketing actually growing your business—or are you just posting on social media and hoping something happens? What if the problem isn’t your content, your follower count, or the algorithm, but the fact that you’ve never built a true marketing ecosystem around your business? Dr. Lauryn sits down with Whitney Abraham, founder of Your CMO & Co., to break down what strategic marketing looks like beyond Instagram. They explore the role of a fractional CMO, turning an audience into revenue, knowing when to delegate marketing, and why successful entrepreneurs often wait too long to address burnout and resentment. Whitney also shares why certainty is one of the strongest predictors of entrepreneurial success—and her simple formula for building confidence through self-talk, action, and repetition. Key Takeaways Social media is only one piece of a successful marketing strategy. Sustainable business growth requires an integrated marketing ecosystem that connects content, email, launches, partnerships, messaging, and sales around a clear objective. A fractional CMO can bring executive-level marketing strategy without the expense of hiring a full-time C-suite executive. The goal is not simply to create more content, but to orchestrate the entire marketing operation around revenue and growth. A large audience does not automatically equal a profitable business. Before monetizing followers, business owners need to understand why people followed them, whether that audience aligns with what they want to sell, and how to strategically convert attention into opportunity. Certainty and self-trust are critical to entrepreneurial success. Whitney’s confidence formula—positive self-talk + action + repetition—helps entrepreneurs build proof that they can solve problems, make decisions, and continue moving forward. About the Guest Whitney Abraham is the founder of Your CMO & Co., a marketing agency built for business owners who want to leverage the internet to strategically scale their companies. A serial entrepreneur, Whitney has built multiple seven-figure online businesses and an eight-figure business from the ground up. She has spent nearly a decade in digital marketing and has coached thousands of women on building, launching, and scaling businesses of their own. After years of watching entrepreneurs struggle to execute the strategies they were learning, Whitney created Your CMO & Co. to provide the complete marketing ecosystem of a fractional CMO combined with hands-on implementation and operational support. Book a Call with Whitney Follow Whitney on Instagram Resources : Rich Doc Playbook : Secure your spot today! Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
What if your clinic is profitable, your schedule is full—and you’re still financially handcuffed to patient care? In this episode, Dr. Lauryn sits down with Dr. Daniel Herzberg to unpack why high income alone doesn’t create freedom, and why doctors need a strategy that extends beyond simply earning more, saving more, or waiting until the practice hits the next revenue milestone. Together, they explore the shift from active income to capital that works for you, why doctors often delay investing, how lifestyle creep and risk aversion can stall wealth building, and the importance of coordinating taxes, cash flow, investing, risk management, and business operations. Daniel also breaks down hard money lending, private investments, and the family office approach—giving practice owners a framework for building wealth, optionality, and a future where working is a choice rather than an obligation. Key Takeaways High income does not automatically create financial freedom. If your income still depends on how many patients you personally see, you’re continuing to trade time for money regardless of how successful your practice becomes. Doing nothing with your money is still an investment decision. Risk aversion can protect doctors from bad opportunities, but years of financial inaction can also mean losing valuable time, compound growth, and opportunities to build income outside the clinic. Stop treating wealth building like a collection of disconnected financial products. Taxes, cash flow, investments, business operations, risk management, and long-term goals should work together as one coordinated wealth strategy. Your capital can become your best employee. Building assets and passive income allows your money to work independently of your clinical hours, ultimately giving you the freedom to practice because you want to—not because you financially have to. About the Guest Dr. Daniel Herzberg is a physician freedom coach, founder of the Intelligent Investor Forum, and creator of the Physician Freedom Plan, a strategic framework designed to help physicians and high-income professionals reduce financial stress, build income beyond their careers, and create greater freedom over their time and future. With more than 33 years of experience and over 9,000 clients served, Daniel helps clients identify the gap between where they are financially and where they want to be, then coordinate strategies around investing, taxes, cash flow, risk management, business operations, and wealth building to help close that gap. Find all the resources the Intelligent Investor Forum has to offer! Follow Dr. Daniel: LinkedIn Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
Is your practice website actually helping patients choose you, or is it just a digital brochure listing your services? In this episode, Dr. Lauryn sits down with branding strategist Alexa Torres to unpack what makes a healthcare brand connect, convert, and stand out in 2026. They explore why great marketing starts with making patients feel seen, not simply telling them how qualified you are. Alexa breaks down emotional selling, identifying your primary audience, creating a website that functions like a pre sales conversation, and designing for both quick decision makers and analytical buyers. They also dive into using AI to develop your brand voice, write better content, build websites, and even create an AI twin that helps you show up consistently without constantly being on camera. Key Takeaways Patients buy outcomes, not services. Effective healthcare marketing speaks to the emotional problem behind what a patient is experiencing so they immediately recognize that your practice understands them. Your website should operate like a sales conversation. Strategic messaging, clear positioning, intentional calls to action, and a series of small “yeses” can pre sell prospective patients before they ever contact your practice. Your personal brand matters, but your patient should remain the focus. Establish your expertise and personality without making the homepage a résumé about your education, credentials, and accomplishments. AI works best when you give it your ideas instead of asking it to invent them. Detailed prompting, voice training, AI assisted website building, and tools like AI twins can make marketing faster while still preserving the perspective that makes your brand unique. Guest Bio Alexa Torres is a creative director and branding strategist who has built more than 200 brands and websites since beginning her career in 2009. After shifting her focus exclusively to healthcare in 2016, Alexa and her team have helped more than 100 health entrepreneurs transform their ideas into magnetic brands that attract ideal patients, communicate their value clearly, and inspire action. Through her branding agency, Care Identity, and educational platform, The Clinician’s Atelier, she helps healthcare entrepreneurs strengthen their branding, websites, messaging, and marketing while leveraging emerging AI tools to work more efficiently. For ways to work with Alexa, visit The Kliˈnishen's Atelier Follow Alexa on Instagram Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
Do you actually know why you do what you do, or have you just gotten really good at describing what you do? Most personality assessments explain how you behave, but Dr. Gary Sanchez believes the deeper question is what fundamentally drives you. In this episode, Dr. Lauryn explores the WHY.os framework and discovers just how clearly knowing your WHY, HOW, and WHAT can explain your career, leadership style, relationships, and business decisions. Dr. Gary breaks down the nine WHYs, walks through Lauryn’s personal operating system, and shows how this framework can transform everything from marketing to hiring. They discuss finding the right people for the right roles, why misalignment can look like burnout, how your WHY shapes your ideal clients, and why understanding your team’s motivations could make hiring and leadership dramatically easier. Key Takeaways Start with who, then what. Understanding the motivation behind how you operate can bring clarity to your career, leadership style, personal brand, and the work that actually gives you energy. Your WHY can sharpen your marketing. When you clearly articulate what you believe and why you do what you do, you can attract patients and clients who share those beliefs instead of competing primarily on price or services. Hiring is about alignment, not just qualifications. Mapping a team’s WHY, HOW, and WHAT can help practice owners identify whether people are in roles that naturally fit how they think, work, and contribute. Different motivations belong in different seats. The traits that make someone exceptional at challenging the status quo, building trust, simplifying systems, solving problems, or contributing to others may make them perfect for one role and miserable in another. Guest Bio Dr. Gary Sanchez, also known as “Dr. WHY,” is the founder and CEO of the WHY Institute and creator of the WHY Discovery and WHY.os framework. A former dentist who practiced for 32 years, Dr. Gary turned his fascination with purpose and human motivation into a system designed to help individuals and teams understand the WHY, HOW, and WHAT behind the way they operate. Today, he is an international speaker, author, inventor, and thought leader whose work helps leaders, businesses, and individuals gain greater clarity around their strengths, relationships, careers, messaging, and purpose. She Slays listeners can get The Why Discovery for free (normally $47) by visiting this link . Follow Dr. Gary on Instagram Learn more about The Why Institute and all their resources and programs Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
What if breaking the seven figure ceiling has less to do with working harder and more to do with completely changing how your practice grows? Many clinic owners hit a point where more patients, longer hours, and more personal effort simply create more exhaustion. In this episode, Dr. Lauryn sits down with Allison Maslan to explore what actually has to change when your own capacity becomes the bottleneck. They unpack scalable business models that can help practice owners grow without trading more time for money, including building a team of providers, creating recurring revenue, and acquiring other practices. Allison also explains why owners often wait too long to hire support, how to develop employees into strategic thinkers instead of task takers, why creativity matters in scaling, and how mindset and leadership must evolve alongside your business. Key Takeaways Scaling requires leverage, not simply more volume. If your growth plan is based entirely on seeing more patients yourself, your personal capacity eventually becomes the ceiling of the business. Build a team that multiplies the business. Hiring support earlier, empowering employees to think strategically, and developing other providers allows the practice to grow beyond what the owner can personally produce. Look beyond the traditional chiropractic business model. Memberships, recurring revenue, ancillary services, multiple locations, and practice acquisitions can create new paths to growth without requiring the owner to work more hours. Your leadership and mindset must scale too. Breaking through a revenue plateau requires strategic execution, bigger thinking, creativity, delegation, and a willingness to stop controlling every part of the business yourself. Guest Bio Allison Maslan is a Wall Street Journal bestselling author, CEO of Pinnacle Global Network, and business scaling mentor who has built ten successful companies over more than four decades. Through Pinnacle Global Network, she works with CEOs and leadership teams to break through growth plateaus and build companies that can thrive without depending entirely on their founders. She is the author of Scale or Fail and creator of the SCALEit Method, which combines strategic planning, leadership, team development, marketing, sales, cash flow, and mindset to help entrepreneurs multiply their growth, impact, and freedom. Learn more about Allison, Pinnacle Global Network, and how to work with her and her team by visiting their website . Follow Allison on Instagram Get your free copy of Scale Or Fail, Allison’s best selling book, by visiting here . Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
Is your practice generating more revenue while leaving you with less money? Are the team members you hired to create freedom actually increasing overhead, creating bottlenecks, and draining your profit? Dr. Lauryn sits down with Dr. Mark Mouw to examine why growing a practice does not automatically mean building a profitable or sustainable business. Dr. Mark shares lessons from more than 24 years of hiring associates, replacing himself in patient care, expanding services, and developing a high-performing team. They discuss compensation models, meaningful KPIs, transitioning away from a personality-based practice, and using virtual chiropractic assistants for insurance verification, lead follow-up, scheduling, and administrative work. This conversation will help clinic owners reduce payroll bloat, protect their in-office teams from burnout, and build practices that provide greater financial and personal freedom. Key Takeaways Practice growth must be measured by profitability, not revenue alone. Clinic owners need to understand their payroll, cost per visit, average collections, profit margins, and meaningful KPIs before adding more people or services. An associate doctor cannot succeed without the right positioning, systems, and compensation model. Patients should be introduced to another qualified doctor, not “the associate,” while the owner remains responsible for creating demand and transferring trust. Expanded services can improve both patient outcomes and practice profitability. Laser therapy, decompression, supplements, and other offerings must remain congruent with the clinic’s philosophy while helping patients receive better results. Virtual chiropractic assistants can reduce payroll bloat and employee burnout. Insurance verification, lead follow-up, scheduling, administrative work, and other non-patient-facing responsibilities can be delegated so the in-office team can focus on relationships, leadership, and patient care. Guest Bio Dr. Mark Mouw is a chiropractor, practice owner, and business leader with more than 24 years of clinical and entrepreneurial experience. After building a successful patient-centered practice alongside his wife, Dr. Mark developed extensive experience hiring associate doctors, creating scalable systems, expanding services, and building teams that allow a clinic to grow beyond its owner. As a co-owner of Chiro Matchmakers, he helps chiropractic practices find the right associate doctors, chiropractic assistants, and virtual chiropractic assistants for their specific needs. His mission is to help chiropractors build winning teams, serve more patients, improve profitability, and create greater freedom within their practices. Real People, Real Affordable: Hire a High-Caliber Virtual CA from $9.87/hr. Check out Chiro Match Makers now! Follow Dr. Mark on Instagram Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
What if the fastest way to make an extra $50,000 isn’t generating more revenue—but keeping more of what your practice already earns? In the final episode of the summer From the Vault series, Dr. Lauryn revisits her conversation with tax strategist Barbara Schreihans to explore why proactive tax planning belongs in every profitable practice owner’s wealth strategy. Barbara breaks down how entity selection, S corporation elections, home office and vehicle deductions, business travel, content creation expenses, and real estate can affect your tax liability. She also explains why receipts, mileage logs, board minutes, and real-time documentation matter, how to evaluate whether your accountant is actually saving you money, and why quarterly CPA conversations should replace the annual tax-season scramble. Tax laws change, so use these principles to ask better questions of your own licensed tax professional. Key Takeaways: Tax strategy begins with profitability and proactive planning. Once your business is consistently profitable, taxes should become part of your year-round wealth strategy—not a problem you address after December 31. Your business entity can significantly affect your tax burden. Barbara explains why practice owners should regularly evaluate whether their LLC, sole proprietorship, or S corporation structure still supports their income and long-term goals. Legitimate deductions require legitimate documentation. Home offices, mileage, business travel, content creation, board meetings, and other expenses need a clear business purpose supported by receipts, calendars, logs, and timely records. The right accountant should create measurable value. A low-cost accountant may ultimately cost you more when they fail to identify legal planning opportunities, educate you throughout the year, or help you make strategic decisions before tax season. About the Guest: Barbara Schreihans is the founder and CEO of Your Tax Coach, creator of the Write Off Your Life and Write Off Your Real Estate courses, and host of the Life-Changing Money podcast. After earning her master’s degree in tax and beginning her career at one of the world’s largest accounting firms, Barbara built a tax strategy company focused on helping entrepreneurs and high-income business owners understand their finances, legally reduce their tax burden, and keep more of what they earn. Through proactive planning and practical education, she helps business owners make taxes part of their broader wealth-building strategy. Find all things Your Tax Coach Follow Barbara on Instagram Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
You cannot make an extra $50,000 by guessing your way through the rest of the year. In part three of Dr. Lauryn’s Summer From the Vault series, we move from mindset and sales into the numbers that reveal what is actually happening inside your practice—and where your next opportunity for growth may be hiding. Dr. Lauryn explains how to separate emotion and ego from your business metrics, determine which numbers deserve your attention, and use data to diagnose problems with marketing, conversion, retention, training, and practice systems. You’ll learn why weekly visits and revenue never tell the whole story, how small improvements can produce meaningful growth, and why your numbers are information—not a judgment of your success. Key Takeaways Revenue and weekly visits do not tell the entire story. Profitability, patient value, lead quality, and the context behind each metric provide a much clearer picture of your practice’s financial health. Tracking the right KPIs reveals where revenue is leaking. New patient calls, booking rates, show rates, conversions, retention, breakups, and referrals can show you exactly where to focus your attention. Established practices usually grow through small improvements. Better training, stronger table talk, more qualified marketing leads, and 1–5% improvements across key systems can create significant financial results. Your numbers are tools, not a measure of your worth. They help you make non-emotional decisions, identify operational bottlenecks, and determine whether your practice needs better systems, renewed leadership, or intentional rest. Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
What if sales isn’t about convincing people—but making it easier for the right patients to say yes? In part two of Dr. Lauryn’s July From the Vault series, sales expert Nikki Rausch explains how better conversations, clearer invitations, and confident follow-up can help practice owners work toward making an extra $50,000 by the end of 2026—without becoming pushy, scripted, or fake. Nikki breaks down her five-step Selling Staircase, from creating curiosity and building rapport to discovery, proposal, and closing the sale. She shares how to ask better questions, recognize buying signals, gain permission before presenting a solution, reduce decision fatigue with clear closing language, and use circle-back calls when someone needs more time. This episode is a practical guide to treating sales as communication, leadership, and service. Key Takeaways Successful sales begin with rapport. Adjusting your communication style, listening carefully, and asking thoughtful questions can make prospective patients feel understood instead of pressured. Follow the five-step Selling Staircase. Introduction, curiosity, discovery, proposal, and close provide a clear framework for moving conversations forward without prematurely jumping to the offer. Make the buying decision easier. Ask permission before presenting a solution, use direct closing language such as “Which do you prefer?” and give the other person space to process and respond. Follow up without chasing people. Scheduling a specific circle-back call can dramatically improve conversions, while a prospect who refuses the follow-up can be respectfully “blessed and released.” About the Guest Nikki Rausch is the CEO of Sales Maven, a sales training and coaching company that helps entrepreneurs and service-based business owners sell with confidence, kindness, and credibility. With nearly 30 years of sales experience, Nikki began her career in the technology and audiovisual industries, becoming a top-producing sales representative and working with organizations including Hewlett-Packard, the Bill & Melinda Gates Foundation, and NASA. Since founding Sales Maven in 2013, she has become known for making the sales process simple, strategic, and authentic. Nikki is also an author and the host of the Sales Maven Podcast, where she shares practical strategies for improving sales conversations and closing more business without feeling pushy or fake. Follow Nikki: Facebook | Instagram | LinkedIn Listen to Nikki’s podcast, Sales Maven: Apple | Spotify Closing the Sale ebook for free: https://yoursalesmaven.com/slays Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
What do doctors need to hear right now if they want to make an extra $50,000 by the end of 2026? To kick off this July series, Dr. Lauryn is pulling from the vault to revisit the conversations that answer that question from different angles. And before we get into strategy, sales, systems, or scaling, we have to start with the thing quietly driving all of it: your relationship with money. In this conversation, Dr. Lauryn sits down with financial expert Hilary Hendershott to unpack money mindset, scarcity, self-worth, pricing, profit, and the “money operating systems” that shape the way business owners earn, spend, save, and sell. They discuss why your practice numbers often reveal your beliefs about money, how guilt and shame can sabotage profit, and why becoming financially empowered requires both practical numbers and deeper emotional awareness. Key Takeaways: Your money mindset is not just personal—it shows up directly in your practice numbers, pricing, sales conversations, debt, profit, and ability to grow. If your money operating system is built on scarcity, guilt, or self-worth, your business will reflect it. Financial health requires both the technical side of money and the emotional side of money. Hilary explains why business owners need to understand their numbers while also healing the patterns that keep them undercharging, overspending, or avoiding money conversations. Profit matters more than appearances. Big revenue, high volume, and flashy success metrics mean very little if the practice is not actually creating savings, stability, and long-term financial independence. Your ability to receive more money often depends on your comfort level with pricing, selling, and being seen as successful. When docs detach their self-worth from their numbers, they can make clearer, more empowered business decisions. Guest Bio : Hilary Hendershott is an MBA, Certified Financial Planner, founder and chief advisor of Hendershott Wealth Management, a fee-only fiduciary financial advisory firm helping women and couples build, invest, and protect their wealth. With more than 20 years of experience, Hilary blends practical financial strategy with money mindset work to help clients reduce financial stress, grow long-term wealth, and feel more empowered in their financial lives. She is also the host of Love Your Money, where she shares honest conversations and actionable advice around investing, financial freedom, and creating a healthier relationship with money. To follow or find ways to work with Hilary, visit her Linktree Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
Are your brand colors actually helping people trust you, or are they just colors you happen to like? In this episode, Dr. Lauryn sits down with branding expert Nadine Hanafi to unpack why color choices are one of the most emotionally charged, overthought, and misunderstood parts of building a personal brand or business. Together, they discuss why branding is a strategic decision, not a stylistic one, how to choose colors based on brand energy instead of personal preference, and the difference between personality-driven and corporate-style brands. Nadine also breaks down common branding mistakes, when it makes sense to rebrand, why black-white-beige might be a safety move, and how “procrasti-branding” keeps entrepreneurs from actually putting themselves out there. Key Takeaways : Brand colors should be chosen strategically, not emotionally. Nadine explains why picking colors based only on personal preference can create misaligned branding that fails to communicate trust, confidence, authority, or the right brand energy. Personal brands and corporate brands need different color strategies. If you are the face of the business, your visual identity should reflect your personality while still sending the right signals to the clients, patients, or audience you want to attract. Rebranding is not a lifetime commitment. Nadine shares why branding is seasonal and may need to evolve when your audience, positioning, offers, business model, or personal identity shifts. “Procrasti-branding” is a real trap for entrepreneurs. Spending too long tweaking colors, logos, fonts, and photos can become a creative way to avoid launching, being visible, and telling the world what your brand is really about. Guest Bio : Nadine Hanafi is the founder of Digital Brand Kit and creator of Branded in a Day, a premium branding experience designed to help entrepreneurs develop a complete, strategic brand quickly and confidently. After more than a decade working with hundreds of personal brands, Nadine created her unique color consultation and branding process to help business owners avoid long, expensive, overwhelming branding projects and instead walk away with clear positioning, a cohesive visual identity, and the confidence to show up online. Her work has helped entrepreneurs, speakers, coaches, and industry leaders create brands that reflect the level they are operating at, attract aligned clients, and stand out with more clarity and confidence. Nadine’s work has been featured in Fast Company, Entrepreneur, TED, Time Inc., and Harvard Business Review. To shop Nadine’s Digital Brand Template and let her know She Slays sent you, visit here . To shop Nadine’s Digital Branded In A Day Experience and let her know She Slays sent you, visit here . Follow Nadine on Instagram & LinkedIn Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
How do you give your kids every advantage without raising kids who expect life to hand them everything? In this episode, Dr. Lauryn and Kirby unpack one of the biggest first-generation wealth parenting dilemmas: using money to create opportunity while still teaching work ethic, perspective, gratitude, and financial responsibility. Together, they talk through the money conversations they’re having with their kids, from career choices and salary expectations to credit history, Roth IRAs, 529 plans, cars, jobs, chores, and college. They also share where they feel confident, where they still feel like they’re figuring it out, and why the way you live may teach your children more about money than anything you say. Key Takeaways: Financial literacy starts with honest conversations. Lauryn and Kirby explain why kids need to understand the connection between career choices, income, lifestyle, debt, and the tradeoffs that come with every path. Wealth can create opportunity without creating entitlement. They discuss tools like building credit history, employing kids through the family business, Roth IRAs, 529 plans, and college planning while still keeping the bigger focus on responsibility. Work ethic is modeled more than it is preached. Kids are watching how you spend, save, work, repair, travel, and find joy, which means your everyday choices may shape their money mindset more than formal lessons. Parenting financially smart kids requires ongoing course correction. Lauryn and Kirby share why they’re looking for signs of independence, gratitude, and initiative now, while their kids are still young enough to be guided. Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
Why do so many chiropractors struggle to sell care plans they genuinely believe in? And why does every “no” from a patient feel so personal? In this episode, Dr. Lauryn sits down with Dr. Daniel Bai of Close for Chiro for a candid, hilarious, and unfiltered conversation about ethical sales, patient psychology, and why the best closers are often the ones who stop talking so much. Together, Lauryn and Dr. Dan break down what actually happens on day one and day two, why patients need to feel deeply heard before they’ll trust your solution, and how confusion kills conversions. They also dive into pricing confidence, why doctors over-explain their recommendations, how to stop taking patient decisions personally, and why ethical sales might be one of the most important skills for reducing practice owner burnout. Key Takeaways : Ethical sales starts with understanding the patient’s real want, need, or desire. When doctors lead with curiosity instead of explanation, patients feel heard and are more likely to trust the recommended solution. Day one and day two are not separate events; they are one connected sales process. The more curious and patient-centered you are on day one, the more authority you earn when presenting answers on day two. Confused minds don’t buy, and time kills deals. Simplifying care plans, finances, and recommendations can increase conversions more than adding more explanation ever will. Practice owners burn out when every patient yes or no becomes personal. A strong sales system helps doctors stay confident, ethical, and consistent without constantly defending their value. Guest Bio : Dr. Daniel Bai is the CEO of Close for Chiro, a provocative and enterprising consulting company serving the chiropractic industry through sales training, communication strategy, and business development. An author, speaker, and thought leader on modern sales and marketing, Dr. Dan is known for challenging outdated ideas about selling in healthcare while helping doctors build practices rooted in confidence, clarity, and ethical patient communication. His lessons are designed for chiropractors, but his straight-from-the-hip teaching style and no-nonsense approach to sales apply far beyond the profession. Follow Daniel on Instagram Book a consulting call with Daniel Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
Are you still the bottleneck in your clinic even though you have a team? In this solo episode, Dr. Lauryn is back with part two of her conversation on owner dependency, and this time she is getting practical. If your team still needs constant hand-holding, your systems feel messy, and delegation feels harder than just doing it yourself, this episode is your next step. Dr. Lauryn walks through the SEAD framework: Simplify, Eliminate, Automate, and Delegate. She explains how to use team time audits, blank org charts, AI tools, VAs, software automation, and smarter delegation to create real bandwidth inside your practice. This is not about dumping more work onto your staff. It is about cleaning up chaos, freeing your best people for higher-level ownership, and helping you finally move from manager mode into CEO mode. Key Takeaways : Before you delegate more, you need to understand what your team is already carrying. A full team time audit helps reveal repeated tasks, interruptions, unnecessary approvals, manual work, and hidden capacity leaks. The SEAD framework gives clinic owners a practical way to clean up operations before adding more responsibility to the team. Simplify what is too complicated, eliminate what no longer matters, automate what software or AI can handle, and delegate work to the right person or resource. Delegation should not start by pushing your chaos onto an already overwhelmed employee. The first move is often delegating tasks away from your team to a VA, software, AI tool, outside service, or lower-level support role. Moving from manager to CEO requires patience, leadership, and a willingness to invest time now for freedom later. Your team needs clarity, authority, safety to make mistakes, and structured support as they take ownership of higher-value work. Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
Is your chiropractic practice actually a sellable business, or have you accidentally built yourself a job? In this follow-up conversation on preparing your practice for sale, Dr. Lauryn sits down with Dr. Jay LaGuardia to unpack the numbers, systems, and blind spots that determine whether a clinic becomes a valuable asset or quietly closes its doors. Together, they break down EBITDA, practice valuation, multipliers, profitability, private equity, succession planning, and why gross revenue alone does not determine what your practice is worth. Dr. Jay also shares why chiropractors need to increase their financial IQ, how strong systems and predictable cash flow raise practice value, and why waiting until you’re tired, injured, or ready to retire may cost you hundreds of thousands of dollars. Key Takeaways : Your practice valuation is based on profitability, predictable cash flow, systems, team, brand, and future earning potential—not just gross revenue. A high-revenue practice can be worth less than a smaller, more profitable clinic if the business fundamentals are weak. EBITDA and multipliers are essential concepts for chiropractic practice owners to understand before they ever think about selling. The stronger your systems, documentation, team, cash flow, and patient base, the stronger your multiplier can become. Chiropractors need to start preparing for succession three to five years before they plan to exit. Illness, disability, burnout, and unexpected life changes can destroy practice value quickly if there is no plan in place. Financial IQ and business IQ are no longer optional for clinic owners. Learning how to read a P&L, understand payroll metrics, and make decisions from abundance instead of scarcity can dramatically change the future of your practice. Guest Bio : Dr. Jay LaGuardia has been an entrepreneurial enthusiast for more than 45 years, beginning his first business journey at just 12 years old. Over the course of his career, he has opened 18 companies across multiple industries, including chiropractic offices, coaching companies, real estate development, fitness studios, podcasting, and more. He is also an Amazon bestselling author and the founder of Triple P Life, where he helps entrepreneurs build thriving, profitable businesses while also pursuing peak health, strong family lives, and long-term personal fulfillment. Contact Dr. Jay directly drjay@tripleplife.com Find resources and ways to work with Dr. Jay at Triple P Life Follow Dr. Jay on Instagram Resources : Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
Are you planning on the sale of your practice to fund your retirement, but waiting until you’re already exhausted to think about it? In this episode, Dr. Lauryn sits down with Dr. Ruth Mannschreck to talk about why practice owners need to start preparing for a future sale years before they ever plan to leave. Together, they discuss how to increase the value of your clinic beyond revenue, why selling on an upward trend matters, and how owner dependency, weak systems, referral risks, and team uncertainty can hurt your resale value. Ruth also shares what she learned from selling two practices, why your team should be part of the transition conversation, and how to build a clinic that is more turnkey, more transferable, and more aligned with the legacy you actually want to leave behind. Key Takeaways : Preparing your practice to sell should start long before retirement. The strongest sales happen when the clinic is still growing, energized, and positioned as a valuable opportunity—not when the owner is burned out and ready to escape. Your practice value is about more than revenue. Referral systems, team culture, intellectual property, patient retention, vendor relationships, and documented SOPs can all help make your clinic more attractive to the right buyer. Owner dependency can kill a future sale. If the practice runs entirely on your face, your name, your hours, or your personal relationships, a buyer may see it as purchasing a job instead of a business. A successful transition protects more than your paycheck. The right sale considers your team, your patients, your culture, and the next owner’s ability to succeed after you leave. Guest Bio : Dr. Ruth Mannschreck is a dentist, practice management strategist, and owner/founder of Shoreline Strategies LLC. After building a successful dental practice from the ground up, a life-altering family experience led her to reduce her clinical hours from 40 to 25 per week while maintaining and eventually exceeding the practice’s previous production levels. That shift inspired her to create a streamlined business model focused on strong systems, high-performing teams, and magnetic company culture. Today, Dr. Ruth helps practice owners build clinics that can run more efficiently, support a better life, and prepare for a stronger eventual sale. Get your free Prep Your Business To Sell Checklist Find out how you can work with Ruth by visiting Shoreline Strategies Follow Ruth on LinkedIn Resources : Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
Why does your clinic still fall apart, stall out, or wait for you to make every decision? In this solo episode, Dr. Lauryn breaks down the hidden owner dependency patterns that keep practice owners trapped as the answering machine, fixer, manager, and emotional support system for their entire team. Dr. Lauryn unpacks how clinics become dependent on the owner, why taking tasks back teaches your team to rely on you, and how hover parenting, unclear delegation, and lack of project management skills keep your practice from truly running without you. She also explains the difference between working in, on, and over your clinic, and gives listeners an owner dependency audit to start identifying where their team still needs them too much. Key Takeaways : Owner dependency is often created by the leader, not the team. When practice owners answer too quickly, take tasks back, or silently fix mistakes, they train employees to wait for direction instead of developing initiative. Delegation requires clarity, not vague frustration. Your team cannot fully own a task until you clearly define what needs to be done, what good execution looks like, and what level of decision-making they are responsible for. Moving from operator to CEO means teaching your team how to think. True clinic freedom comes when employees can solve problems, bring solutions, use SOPs, leverage AI, and manage projects without constantly relying on the owner’s brain. An owner dependency audit is the first step toward freedom. By tracking the questions, decisions, tasks, edits, reminders, and emotional load that still come back to you, you can see exactly where your clinic is still built around your involvement. Resources : Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
Are you leading your business… or slowly becoming the bottleneck holding it back? Why do so many healthcare entrepreneurs end up exhausted, resentful, and trapped inside practices they built themselves? In this episode, Dr. Lauryn sits down with leadership expert and author Jim Brown to unpack the hidden leadership patterns that quietly destroy culture, momentum, and fulfillment inside growing businesses. Together, they discuss the dangers of “hero leadership,” why perfectionism and control create disengaged teams, and how collaborative cultures are intentionally built. Jim breaks down the four stages of organizational health, including leadership accountability, strategic momentum, and talent magnetism. Lauryn also shares her own evolution as a clinic owner, learning how to stop leading every conversation and start empowering her team to think, solve problems, and lead alongside her. Key Takeaways Strong leadership culture requires collaboration, vulnerability, and accountability—not control, perfectionism, or micromanagement. Business growth happens faster when CEOs stop being the bottleneck and start empowering high-performing teams. Strategic momentum is built through realistic goals, team ownership, and consistent wins that create confidence and trust. Healthy workplace culture attracts top talent naturally, reducing turnover and creating long-term organizational growth. About the Guest Jim Brown is the founder and CEO of OrgHealth and a former consulting partner with Patrick Lencioni’s Table Group. For more than 30 years, he has helped executive teams and boards build healthier, high-performing organizations through leadership development and culture transformation. Jim is the bestselling author of The Imperfect Board Member and the upcoming book The Imperfect CEO, which focuses on helping leaders replace avoidance, control, and perfectionism with healthier, more sustainable leadership practices. Follow Jim on LinkedIn and preorder his book, The Imperfect CEO Resources : Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub
What if your student loan strategy is one of the most important wealth-building decisions you’ll ever make? In the final episode of Dr. Lauryn’s three-part student loan series, she sits down with Lauryn Williams of Student Loan Planner to unpack the massive changes coming to student loans and what healthcare providers need to know before making their next move. Together, they discuss the new RAP plan, forgiveness timelines, private loans, consolidation versus refinancing, Parent PLUS loans, and why “just pay it off as fast as possible” can be dangerous advice. Lauryn also explains why debt repayment, retirement, emergency savings, and building your rich doctor life need to happen together, not one after the other. Book your consultation with Student Loan Planner today and secure a discount for being a She Slays listener! Key Takeaways: Student loan rules are changing fast, and the right repayment plan depends heavily on your income, debt load, career path, and whether you are still borrowing. For many healthcare providers, student loan debt cannot be treated separately from wealth building. Retirement, emergency savings, home buying, and practice ownership still need a plan. Consolidation and refinancing are not the same thing, and making the wrong move at the wrong time could dramatically change your repayment or forgiveness timeline. Parent PLUS borrowers may be especially impacted by upcoming changes and should understand their options before key deadlines. Guest Bio: Lauryn Williams is a CFP, student loan advisor at Student Loan Planner, founder of the financial firm Worth Winning, and host of the Worth Listening podcast. Since joining Student Loan Planner in 2018, Lauryn has helped borrowers navigate an increasingly complex student loan landscape, especially as repayment plans, forgiveness options, and federal rules continue to change. Before her career in financial planning, Lauryn was a four-time Olympian and three-time Olympic medalist. Book your consultation with Student Loan Planner today and secure a discount for being a She Slays listener! Follow Lauryn: LinkedIn | Student Loan Planner Resources : Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
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