The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

Text the Wedding Planning Hotline "Am I ready to go full-service?" is one of the most common questions in the wedding industry, and the answer almost never has to do with how many weddings you've done. In this episode, Desirée walks through five real signs that your expertise, your mindset, and your business model are already pointing you toward full-service planning. From the moment coordination starts to feel reactive to the way your clients are already relying on you for things outside your scope, this episode is for planners who have been wondering whether they're ready and haven't had anyone lay it out clearly. You might be closer than you think. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline The reason you might be attracting the wrong inquiries isn't a visibility issue. It's all in what your business is communicating before anyone reaches out. In this episode, Desirée breaks down the subtle marketing cues embedded in your pricing language, your inquiry form, your copy, and even your imagery that signal alignment (or misalignment) to the clients you most want to attract. If you've been getting inquiries from couples who love your work but can't match your investment, or who need convincing instead of just feeling certain, this episode will change how you look at your entire online presence. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episode, Desirée shares five honest takes on wedding planner branding: why the most common brand choices are forgettable, what it means to look different enough to command higher prices, the problem with the word "luxury," why styled shoots don't do what you think they do, and why playing it safe is the most expensive branding decision you can make. If your brand has started to feel like everyone else's, or you're ready to charge more and want to know if your visuals can actually support it, this episode is for you. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline The biggest risks in destination weddings don't happen on the wedding day. They happen in the in-between moments most planners don't plan for. In this episode, Desirée Adams breaks down the hidden risks that experienced destination planners quietly manage long before they become the couple's problem: flight delays and travel disruptions, jewelry and heirloom pieces moving between locations, and goods that have to clear customs on a wedding timeline. Links Mentioned in the Episode Find the Full Shownotes Here Get BriteCo Insurance Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Fall inquiry season is closer than it feels, and how you handle the first 24 to 48 hours after a couple reaches out determines whether they book you or move on. In this episode, Desirée Adams walks through the five actual tools inside her planning business at Verve Event Co. that keep the inquiry process structured, consistent, and conversion-focused, no matter how busy the season gets. From the inquiry form to her CRM workflow, email templates, scheduling tool, and the AI note-taker that protects her in client conversations, this is the back-end process that makes a high-touch client experience possible. If you're heading into fall wanting to book more of the right clients, this is where to start. Links Mentioned in the Episode Find the Full Shownotes Here Episode 141 - Five Systems Every Wedding Pro Should Have Dubsado vs Honeybook for Wedding Pros: Which One is Right for You? Get 20% Off Your First Month or Year of Dubsado With Code DESIREE Episode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding Business Unlock 3 Months of Fathom's Most Advanced AI Meeting Summaries Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline The first season of The Planner's Edit is officially a wrap. In this final episode, Desirée Adams recaps the themes and conversations that defined the season, from full-service planning and branding to systems, marketing, and venue relationships, and shares a glimpse of what's coming next fall. Share your input before the next season's planning begins: the guests you want to hear from, the topics you've been waiting on, and the questions you've been sitting on all year. Follow along over the summer for a fresh perspective on past episodes, and come back this fall for a brand-new season of your favorite wedding planner podcast. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: what they can do, what they can't, where most planners go wrong, and the framework she uses to decide when a styled shoot is worth the investment. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that matter — why alignment comes before ambition, how to build genuine relationships with venue coordinators by showing them what's in it for them, and why every single wedding day is an audition. If venue referrals are part of how you want to grow your wedding business, this episode gives you the full framework. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline In this episode of The Planner’s Edit , Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth. If you’ve been wanting stronger referrals, deeper industry relationships, and a more sustainable approach to networking, this episode will help you rethink how referral building really works. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend? In this episode of The Planner’s Edit , Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful part of modern wedding marketing. If you've been wondering whether a wedding content creator belongs in your marketing strategy, this episode will help you think about the investment more intentionally. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Your Instagram followers don't owe you anything. Your email list does. In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books. If you've been treating email as an afterthought, this episode will change how you think about it. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit , Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts. Links Mentioned in the Episode Find the Full Shownotes Here Episode 141 - Five Systems Every Wedding Pro Should Have Dubsado vs Honeybook for Wedding Pros: Which One is Right for You? Get 20% Off Your First Month or Year of Dubsado With Code DESIREE Episode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding Business Unlock 3 Months of Fathom's Most Advanced AI Meeting Summaries Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice. In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice. If a rebrand has been on your mind, this episode will make sure you go in prepared. Links Mentioned in the Episode Find the Full Shownotes Here Listen to Our Rebranding Episode Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract. Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Newly engaged couples aren’t looking for more inspiration — they’re looking for direction. In this episode of The Planner’s Edit , Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option. You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are actively hiring. Links Mentioned in the Episode Find the Full Shownotes Here Get BriteCo Insurance Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention. In this episode of The Planner’s Edit , Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends. If you’ve ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education . Links Mentioned in the Episode Find the Full Shownotes Here Work with Desiree for business coaching and mentorship