Published by Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach
A marketing podcast for photographers who want to book more clients without burning out. Learn how to attract leads, price confidently, stand out in a saturated market, and build a profitable photography business through Instagram, email marketing, and local visibility. Perfect for family, senior, and portrait photographers ready to get fully booked. Next Steps: 📷 Join my Fully Booked Method Program to double your bookings! https://brookejefferson.com/fullybooked 🌐 Visit my Website: https://brookejefferson.com/
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Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first. If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods. _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
When was the last time you looked at your prices and actually felt confident? If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing. I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy. Free Resource 🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals. 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list. If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you. Inside this episode, we'll cover: Why I don't believe in "all-in-one" platforms The CRM I use to automate my client experience My favorite gallery delivery platform (and where I'd start if you're on a budget) Why I still use the same website platform after all these years The email marketing software that's helped me grow my business When it's actually time to invest in each platform How to prioritize your business investments without feeling overwhelmed Resources Mentioned Iris Works: https://brookejefferson.com/iris Pixieset: https://brookejefferson.com/pixieset Showit: https://brookejefferson.com/showit Flodesk: https://brookejefferson.com/flodesk Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
If you disappeared from your business for a week, would it still book clients? In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together. I also share my own CRM (Iris Works), why I love it, and a simple way to get your entire system set up in just one day instead of dragging it out for months. Links Mentioned: Grab my Mini Iris Works course so you can set up your CRM system in just one day! Save 20% off your first annual subscription with Iris Works using my link Join our FREE photographer community on Facebook Listen to the Client Experience Workshop episode Listen to my interview with the former Iris Works CEO _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Feeling behind in your photography business? You’re not alone. Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year. Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset. In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong. Here’s what you can expect: How to stop letting emotions drive your business decisions Why your numbers matter more than your feelings The biggest mistake photographers make with goal setting Why “hoping to get booked” isn’t a strategy The simple shift that helps booked photographers stay consistent If you’ve been feeling stuck, discouraged, or overwhelmed, this episode will help you get clarity and take your next right step. Resources Mentioned: • Market Like a Tog Membership • Fully Booked Method _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits. IN THIS EPISODE, YOU'LL LEARN: Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find out The #1 reason I hear in almost every single coaching call for why you're not booking enough (it's probably not what you think) How to tell if you have a visibility problem or a marketing problem, because friend, they are not the same thing Why these three reasons aren't separate — they're a cycle, and fixing one is going to naturally push you into leveling up the next Exactly how to spend the next 4–5 weeks so you walk into fall fully booked, not scrambling The Fully Booked Method , my 8–10 week coaching program — this is your sign if one of these three reasons hit a little too close to home. I'm walking you through the A to Z of exactly what YOU need for your unique business, your unique niche, your unique goals. Join now and your 8–10 weeks will overlap right into fall, which is perfect timing to get your momentum going. Head to brookejefferson.com/fullybooked and let's get you in there. _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it. The follow-up most photographers skip entirely, and why assuming silence means disinterest could be costing you bookings The simple ask that your happiest clients are waiting for you to make, even though it feels small The one shift in how you spend your time that changes everything about how your business actually runs Go give this one a listen wherever you get your podcasts, and then go take action on just one thing we talked about today. And if you are ready for more accountability, coaching, and community in your corner, come check out my Market Like a Tog membership! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed: The importance of consistent marketing efforts year-round, especially in summer How to batch social media content in just two hours for the entire season Using email marketing with just three scheduled emails over the summer months Engaging locally through vendor events, partnerships, and community involvement The mindset shifts needed to maintain momentum during busy or vacation-heavy seasons Resources & Links: Market Like a Tog Membership Watch on Youtube _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
This one is straight from my heart. If you are a mom and a photographer trying to juggle it all, I recorded this episode specifically for you. I am not going to sugarcoat it or pretend that it is always beautiful, because it is not. So today I am getting into all of it: the wins, the hard stuff, and the things I wish someone had said to me sooner. The real sacrifices that come with being both a mom and a photographer, and why I think it is so important to just say them out loud What I have learned about setting boundaries in my business that has made the biggest difference in feeling less overwhelmed The practical things I wish someone had told me earlier about making both work without losing yourself in the process Go give this one a listen wherever you get your podcasts. I am sending you the biggest high five and warmest hug through this episode. And if you are looking for a simple way to stay consistent in your business this summer without burning out, come check out my 7-Day Summer Visibility Sprint ! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
If you have ever felt like living in a small town is working against your photography business, this episode is for you. I started my business in a town of less than 2,000 people and built a thriving client base from there, and I am sharing the three strategies that made it possible. The offline strategy that small town photographers underestimate, and why it has been one of my most consistent sources of brand new cold leads The online strategy that works differently depending on where you live, and why small town photographers actually have an advantage here Why growing your follower count might be the last thing you should be focused on right now, and what to prioritize instead Whether you are just starting out or have been at this for a while, go give this one a listen wherever you get your podcasts. And if you are ready to go deeper on all three of these strategies, check out the Fully Booked Method ! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
After auditing dozens of photographer profiles inside my coaching program, I kept seeing the same five things come up again and again. These are small details that feel easy to overlook but that potential clients notice the moment they land on your page, and they are quietly costing you bookings. The small profile details that potential clients notice immediately when they land on your page for the first time Why what you post matters less than something most photographers never even think to check The one thing that signals to a potential client whether you are open for business or not, and it is not your feed Pull up your profile while you listen because I have a feeling you are going to want to make changes before the episode is even over. If you are ready to go even deeper with your marketing, check out the Market Like a Tog membership! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
If you have been showing up consistently and still not seeing the bookings you want, this episode is going to challenge the way you think about marketing. I am sharing three strategies that most photographers overlook completely, and I promise at least one of them is going to make you think "I should have been doing this all along." Why the most effective marketing move you can make right now has nothing to do with social media The reason your happiest clients are not sending you more referrals yet, and what to do about it Why your email list might already be more powerful than you think, and what is keeping it from working for you None of these require a big following or hours of extra work every week, but they do require showing up in ways that might feel a little uncomfortable at first. Join us at Market Like a Tog to learn more! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Today we’re talking about something I wish more photographers understood, because this one thing alone could change the way you market your business. It's a simple, but profound strategy. Did you see there is a special bonus for joining Market Like a Tog in the month of May? ;) Snag your free week of coaching with me when you join! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
In today's episode, I'm giving you a full on Tax 101 Workshop! While I'm not a tax professional or financial advisor, I am giving you my advice and personal experience on understanding all things taxes, budgeting, and paying yourself. Grab a notebook and hit play! Today is the LAST day to snag the Fully Booked Method at its lowest price ever and get a free month in the Market Like a Tog Membership. You can read all of the details here . _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
We are celebrating 7 years of this podcast and 400 episodes this month, and I am bringing back some of the most loved episodes to mark the occasion — and this one is SO good. In this episode, I'm sharing 8 subtle but powerful ways to elevate your client experience as a photographer. These aren't big, expensive overhauls — they're the small, intentional touches that make your clients feel like they made the absolute best decision hiring you. From what I send the moment someone books me, to what I keep in my camera bag, to how I stay in touch long after the gallery is delivered — I'm walking you through exactly what I do in my own business to create an experience people can't stop talking about. Join the Fully Booked Method this month for the lowest price! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
In this episode, I'm walking you through 5 foundational strategies that actually move the needle in your photography business: finding your niche, pricing for profit, building a recognizable brand, showing up with visibility, and creating a marketing system that works even when you don't. This is episode 400 and part of our yearlong celebration of 7 years of podcasting, so if you've been waiting for a sign to finally get your business working for you, this is it! Enjoy the Fully Booked Method for just $400 this month! Plus I mention a sweet deal at the end of the episode. :) _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
One of the most popular episodes to date on the podcast is "How to Run a Successful Model Call." In this episode, I am answering the question - Do model calls still work in 2026? If you're ready to hear my answer, hit play! We are celebrating 7 years of podcasting and 400 podcast episodes!! As a thank you, you can snag my Fully Booked Method program for just $400 this month! That's 8 weeks of personalized coaching and lifetime access to the program. See you inside! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
We are celerbating 7 years of podcasting and 400 episodes on the Book More Photography Clients Podcast this month! I've lined up an incredible month of fun and celebration. Each week, I am recreating one of the top 5 podcast episodes over the last 7 years. You will love the updates and twists! The biggest way we are celebrating this month is by offering my signature Fully Booked Method program for just $400! If you've been waiting for a sign to work with me, this is it. _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
We are rounding out March with a super fun episode for you. I’m giving you a sneak peek at what you get in the Market Like a Tog Membership. Plus you can take all 5 of these content ideas and use them for your own social media. Grab something to write with and let’s get into it. Join Market Like a Tog Membership _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
If the word "marketing" makes you cringe, close out of Instagram, or spiral into comparison mode — this one's for you. I'm giving you the reframe you didn't know you needed, and honestly? It might change everything. Why the way you've been thinking about marketing is the actual problem (and it's not your fault) What it really means to show up authentically — and the simple shift that makes marketing feel less like a performance Practical strategies to stay consistent without burning out or waiting until you "feel ready" If you've been putting off marketing your photography business because it just doesn't feel like you , hit play. I promise you'll feel a whole lot better by the end. 👉 Ready to take it further? Come check out the Market Like a Tog membership — monthly coaching, a community of photographers who get it, and everything you need to finally market your business with confidence. _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog : Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
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