The Fashion Brand Clinic Podcast

The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie and Leah get into: The Instagram DM Leah ignored because she assumed it was a fan account — and the year it then took Frankie to believe Faves was actually a business Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list The difference between a customer and a community, and how to tell which one you've actually got Why what you say no to matters more than what you say yes to — including the big-money offers they turned down when they badly needed the money The front row decision at Faves The Runway, why PR pushed back, and what it bought them How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced Why 30 engaged people in a room is a genuine win, not a disappointing turnout What actually happens when brands hand over creative control — and why those are the collaborations that perform Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go Why in-person is the one thing AI can't touch, and what that means for how you sell clothes Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion." If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away. Find Faves Instagram: @favestheedit TikTok: @favestheedit Frankie Bridge: @frankiebridge on Instagram · @frankiebridge on TikTok Faves newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=QWEBkN&g=TNYEpL&utm_source=ig&utm_medium=social&utm_content=link_in_bio Leah Meredith: https://www.instagram.com/leahmmeredith/ https://www.instagram.com/haus_of_hyde https://uk.linkedin.com/in/hausofhyde Mentioned in this episode F&F at Tesco — Frankie's first clothing collaboration, and how she and Leah met River Island, ASOS and Katie Loxton — named as the brands who backed Faves early and gave them creative control. The Faves Edit with Katie Loxton is live Faves The Runway — their London Fashion Week show. Faves Live events on Eventbrite Lauren Paxton — Faves stylist · Izzy Utterson — head of wellness contributor [spellings to confirm] FEBE Growth 100 — Frankie and Leah are listed as co-founders of Faves on the 2026 list Work with Elizabeth Magnetic — the six-month group marketing programme for fashion brands. 25 places a round → https://www.elizabethstiles.co.uk/marketing-waitlist The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up The Starter Course — four sessions for anyone at the very beginning → elizabethstiles.co.uk/services The Fashion Feed — the free weekly newsletter and Facebook group Free resources → elizabethstiles.co.uk/freebies

They chased one brand for eighteen months. It's now their bestseller. Here's what finally made it say yes — and what makes a buyer quietly drop you. Alyssa Iaquinto and Lily Quenneville barely knew each other when they decided to open a shop together. Three years on, ROVE London sits at 333 Portobello Road, stocking Dôen, Simkhai, Posse, St. Agni, Tressé and a rotating cast of brands you genuinely cannot buy anywhere else in the UK. But this isn't really an episode about opening a shop. Alyssa and Lily are buyers. They are the person on the other end of the wholesale email you've been sending. And in this conversation they say out loud the things brands almost never get to hear: why they say yes, why they say no, what makes them drop a brand, and exactly what a late delivery does to a boutique's margin. What we get into: • The chicken-and-egg problem of stocking a brand-new boutique — and the one brand that said yes first and unlocked all the others • Why Dôen took eighteen months of follow-ups, and why that's actually a compliment • The real reason brands said no: no trading history, no website, not a single social post • The thing they'd genuinely go back and change, which is the same regret I hear from founders constantly • What actually happens on a buying trip — the 6am Eurostar, three days of back-to-back appointments, and why two buyers in the same showroom walk out with completely different edits • How the data/intuition split shifted from 100/0 to 50/50, and why their numbers never tell the whole story • What to do when you get a buy badly wrong and nobody wants the thing you bought fifteen of • The screenshot bit: what makes a brand a joy to work with, and what makes one a nightmare. Spoiler — it isn't the design or the price • A dress due in January that landed in July, and what that does to a selling window • Why they turned down a street full of big names to sit among independents and vintage shops instead Alyssa and Lily are also both inside Magnetic, so I get to watch them do this properly week to week. The bit I keep coming back to: they answer customer WhatsApps at midnight. One of them took a customer's call on the Tube. You can never get that on Amazon — so do what Amazon can't. FIND ROVE LONDON Shop: 333 Portobello Road, London W10 5SA Online: https://rove-london.com Instagram: https://www.instagram.com/rove_london/ TikTok: https://www.tiktok.com/@rove_london BRANDS MENTIONED Dôen · Simkhai · Tressé · Posse · St. Agni · Staud · Faithfull the Brand · Agolde · Soft Goat · Le Scarf. Also name-checked as customer requests: SIR. and DISSH. WORK WITH ELIZABETH Magnetic — my six-month marketing accelerator for fashion businesses. We build an organic marketing strategy from scratch and then put it into action together. Fully booked for 2026! Join the waitlist for 2027 here > https://www.elizabethstiles.co.uk/marketing-waitlist The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands https://www.elizabethstiles.co.uk/level-up Free resources: https://www.elizabethstiles.co.uk/freebies The Fashion Feed — my free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at https://www.elizabethstiles.co.uk The Shopping Forecast — my other podcast, with Catherine Erdly: https://podcasts.apple.com/gb/podcast/the-shopping-forecast/id6787894258

Your personality is the one thing no competitor can copy. So why is everyone still copying each other? Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram — in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed. So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening. This one comes straight from the stage at Fashion Marketing Live, Elizabeth's sold-out event for fashion brand founders, and it is a proper masterclass in the thing most brands are still getting backwards: personality beats polish, every single time. What Sophie covers: The three places your brand's personality actually lives — founder-led content, employee-generated content (EGC), and personal branding — and how to pick the one that suits you Why LinkedIn is the most untapped platform in fashion right now, and what to post on it that isn't boring Storytelling over aesthetic: why the perfectly curated grid has had its day, and the 80/20 split Sophie uses instead How SULT built a waitlist of buyers before there was a website, a product, or a single sample The £100 giveaway stunt that put half a million people onto SULT before Sophie's first day Why the month the Boots launch went wrong got the best engagement of the year Your social media is your CV — and the pitch deck Sophie replaced with a list of Reels links The "what's in, what's out" rundown you'll want to screenshot Plus a genuinely brilliant Q&A on luxury pricing, messy content, and whether to keep your personal and brand accounts separate If you have ever spent your 9-to-5 scrolling for research and your 5-to-9 doom scrolling for "inspiration", this episode is your permission slip to stop. "People buy from people. They don't just buy a product." Find Sophie LinkedIn: linkedin.com/in/sophie-milham-1636221b9 Instagram: @sophiemilhamx TikTok: @sophiemilhamx Mentioned in this episode SULT — drinksult.com · founders Milly Goldsmith & Henry Porpora · in Boots Odd Muse London — oddmuse.co.uk · founder Aimee Smale · @oddmuselondon Capala Swim — capalaswim.com · @capalaswim PerfectTed and Surreal — brands she says are doing employee LinkedIn content properly! Work with Elizabeth Magnetic — the six-month marketing accelerator for fashion brands. 25 places per round, weekly coaching, full training hub, monthly planning and the templates. → Fully booked for 2026! Join the waitlist for 2027 here > https://www.elizabethstiles.co.uk/marketing-waitlist The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up Free resources → elizabethstiles.co.uk/freebies The Fashion Feed — the free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at elizabethstiles.co.uk

Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why they matter more in 2026 than ever. In this episode: Why the word "leader" makes you squirm — and why a following is impossible without stepping into it The reason only 12% of women build a six-figure business, and how we start shifting that What Debenhams and Topshop teach us about losing a community (and how to avoid it) Why Nike arguably has more believers than a political party — and what that means for you Getting your message clear enough that other people sell you through word of mouth Meet "Brenda": the inner-critic voice talking you out of being bold Why trust beats perfection every time — the Victoria Beckham lesson I'm also joined by one of my absolute icons — reality-TV star, real-life superyacht captain and author of Be the Calm or Be the Storm, Captain Sandy Yawn — who recorded a message on leadership that genuinely made me well up. Also mentioned: Gemma Collins, Andrew & Pete, Daniel Priestley's Oversubscribed, Patagonia, Lucy & Yak, Gymshark, HunsNet, and the Business of Fashion's "companies are the new communities." Links & next steps: Join The Fashion Feed — free weekly newsletter & community: https://www.elizabethstiles.co.uk Fashion Marketing Live 2027 is on 15 March 2027 (last one sold out in a day) — Fully booked for 2026! Join the waitlist for 2027 here > https://www.elizabethstiles.co.uk/marketing-waitlist Work with Elizabeth (Starter Course · Magnetic · The Scaling Project): https://www.elizabethstiles.co.uk/services Captain Sandy Yawn: https://www.captainsandyyawn.com · Book: Be the Calm or Be the Storm

I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades. We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was so deliberate from the very beginning about building a brand that didn't revolve around her. If you own a fashion brand at any stage, this one's worth your full attention. What we cover: 00:00 — Why Grace is my most-requested guest (and why it took eight years to make it happen) 04:04 — How TALA has evolved — and what "activewear" actually means for them now 09:36 — Why Grace calls newness a drug, and how chasing it nearly derailed the business 13:51 — What I'd tell a bedroom brand owner who's getting inconsistent sales 17:23 — The hero SKU argument: one product, 50% of your revenue — and why even a multi-billion pound brand still works this way 20:42 — Why Grace made sure TALA was never built to depend on her 26:22 — When stepping back helps, and when it makes things worse 29:36 — Burnout: what it looked like, and the advice she ignored for too long 32:21 — What it's really like to build in public as a female founder 35:56 — The full story of the million-pound Storm Puffer launch 43:10 — Opening physical stores at Carnaby and Westfield and why every location had to stack up commercially 47:20 — Why the most useful mentor isn't who you think Please visit my website to get more information: https://www.elizabethstiles.co.uk/ 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 YouTube 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 video versions . https://www.youtube.com/@elizabethstiles1630/?sub_confirmation=1 🔗 Stay Connected With Me. Instagram: https://www.instagram.com/elizabethstilesuk/ Website: https://www.elizabethstiles.co.uk/

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened (and why emojis help) ✨ The "value before you sell" rule that keeps people reading ✨ Why editorial extras like playlists or moodboards make you stand out ✨ A simple template you can follow to write your next send 👉 Listen now: The Fashion Brand Clinic, Episode 14 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I'll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day with a simple "morning menu" ✨ Why language matters when you describe your day ✨ How to structure your diary so you stop reacting and start leading ✨ Why time blocking creates more freedom, not less 👉 Listen now: The Fashion Brand Clinic, Episode 13 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why "link in bio" isn't your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue 👉 Listen now: The Fashion Brand Clinic, Episode 12 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table! Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency. In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.) In This Episode: ✨ Why your email list should always hear about new products first ✨ How to make newsletters actually valuable (not boring) ✨ The secret to creating a monthly "event" that drives sales ✨ How to use incentives the right way (without cheapening your brand) Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist This podcast is kindly sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone's confidence? Or step into being a "leader" when you've always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV's most unlikely role model… Captain Sandy from Below Deck . Because you don't need to be loud, corporate or scary to lead. You just need to be calm, clear and kind. In This Episode: ✨ The fears founders secretly have about leading a team ✨ What I learned from my best (and worst) managers in fashion ✨ Why leadership is a skill, not a personality trait ✨ How to set boundaries with kindness ✨ Practical phrases you can use to lead with more confidence 👉 Listen now: The Fashion Brand Clinic, Episode 10 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

Feel awkward charging for your work? Say "I can't afford that" without thinking? This episode is for you. We're diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by this book , this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve. In This Episode: ✨ A simple 3-word sentence that reveals your current money story ✨ Why your subconscious might be blocking sales (without you knowing) ✨ Sneaky beliefs that sound smart but keep you stuck ✨ How to shift your money language (without lying to yourself) ✨ A practical money habit that takes 10 mins a week but changes everything Want to go deeper? I also have a free Pricing & Profit Workshop if you'd like to download it and start feeling more confident about what you charge - just click here! 100 Money Affirmations for Fashion Founders I love money and money loves me I'm allowed to want more Money flows to me with ease It's safe for me to receive money I always have more than enough I trust myself to manage money well Making money is fun I attract aligned customers who love to pay me I'm open to new ways of earning My income grows as I grow I deserve to be paid well I am worthy of wealth I charge fairly and confidently My work is valuable My prices reflect my expertise Selling is an act of service I believe in the transformation my product brings People want what I create I am becoming the kind of person who earns well I can be wealthy and kind I am open to receiving abundance in all forms I receive money with gratitude Money comes to me in expected and unexpected ways The more I relax, the more I receive I am a magnet for prosperity I allow myself to overflow I receive money with ease and joy Receiving doesn't make me selfish — it makes me generous Abundance is always available to me My income is expanding every day My sales strategy is working I'm building a profitable business Every offer I create is valuable My content leads to conversions I sell with ease and integrity My brand is financially successful I know what to do to generate sales My marketing is making money I welcome sales every day My business is a powerful income stream I respect my money I track my finances with love, not fear Paying attention to money empowers me My bank account feels safe and supportive I'm becoming more confident with every decision I spend intentionally I save joyfully I am learning to grow my income I enjoy checking in with my finances Money and I are on good terms Abundance is my natural state I am allowed to grow I can earn more and work with ease I don't need to hustle for worthiness I am expanding into new levels of success I receive more than I spend I overflow so others can benefit too My income supports the life I want I believe in overflow There is always more where that came from I don't shrink my prices to feel safe I no longer speak badly about money I release fear around money I release shame around my pricing I no longer avoid looking at my numbers I can handle financial responsibility I can rewire my beliefs at any age I am not behind I grow at my own pace My mindset shapes my money reality I am building wealth every day I set big goals and achieve them I love knowing where I'm headed I am creating my dream life I trust that it's all working I take action like someone who earns well I'm becoming financially free I am building generational wealth My goals are valid Money supports my dreams It is safe for me to have money I can trust myself with wealth Money creates safety and choice I can grow at a pace that feels good I do not have to struggle to succeed I am calm when I talk about money I trust that money is always finding its way to me I feel grounded in my financial decisions My nervous system can handle success I get to earn in a way that feels good What I focus on grows My thoughts create my financial reality I feel wealthy before I see the results I take action from a place of belief I follow the nudges that lead to income I expect money to come with ease My energy attracts aligned income I dream big and take small steps daily I see proof of abundance all around me I already have everything I need to succeed Let me know how you get on! My email is hi@elizabethstiles.co.uk & my insta is @elizabethstilesuk This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

If you've ever wondered what actually changes when someone joins a programme like Magnetic, this one's for you. This episode isn't about features or bonuses. It's a BTS look at the quiet shifts that turn overthinking into action and second-guessing into confidence. I'm sharing real stories from past & current Magnetic members who came in feeling overwhelmed or unsure and left with clarity, momentum and in many cases... their best months in business to date! From new websites and viral reels to feeling proud of showing up, these stories remind me why I screenshot everything . In This Episode: ✨ The founder who was stuck in circles and finally found her North Star ✨ How a quieter founder went from hesitant to having her best launch yet ✨ Why one mum finally got consistent with emails after years of putting it off ✨ The confidence shifts that changed how these women showed up ✨ What happens when strategy meets soul (and structure) Want to Create Your Own Story? If this episode hit home and you're ready for your own shift, click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment! Special thanks to everyone who shared their story! You can find their links here: https://www.instagram.com/gallivanterscc/ https://www.instagram.com/annafiggins/ https://www.instagram.com/senja.bymaddie/ https://www.instagram.com/ellagriffee_studio/ https://www.instagram.com/single.swan/ https://www.instagram.com/ourjournyuk/ https://www.instagram.com/caroline.dickinson_/ This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

Ever hovered over the 'book a call' button and then… closed the tab? This episode is for you if you've been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you're not sure what to expect or whether you're even ready! I'm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and what's next. Whether you're scared it's too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to take the next step. In This Episode: What the call is really like (and what it's not) The most common reasons people book and what they say when they get there The mindset blocks that usually surface mid-way through How I help you figure out what's been missing and what needs to shift What you'll walk away with, even if you don't join the programme Thinking about joining Magnetic? If this episode made you feel seen or called out (in a good way), click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment! This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

£10K months sound great but have you actually worked out what it takes to get there? In this episode, I'm walking you through the common traps that keep founders stuck and introducing the Magnetic Money Matrix . It's a free tool I created to help you stop guessing and start planning. You'll learn what £10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode: Why most fashion founders are focused on the wrong things The key questions to ask before chasing a revenue goal A breakdown of what actually drives consistent sales How the Magnetic Money Matrix can give you instant clarity What to do if the numbers feel scary or far off (hint: don't panic) Want to Know Your Numbers? The Magnetic Money Matrix is totally free to download and comes with a short video walkthrough from me! It'll show you exactly how much traffic, how many orders and what kind of focus you really need to hit your goals. 👉 Grab your free copy here And if you want help building a strategy that supports those numbers, be the first to know when doors reopen for Magnetic enrolment and click here to join the waitlist This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

Ever felt tempted to drop your prices just to get a sale? In this episode, I'm sharing a story that perfectly sums up why cheaper doesn't always mean better and what that means for how you price your products. Because the truth is, lowering your prices won't always build trust. In fact, it might raise more questions than answers. If you've ever panicked and added a discount code, or felt pressure to be "affordable" just to compete, this is your sign to pause, regroup and think more strategically. In This Episode: Why price sends a message and what yours might be saying behind your back The hidden cost of being "cheap" What your customers are really looking for (spoiler: it's not a bargain) How to build a brand that people value and trust without racing to the bottom Ready to Build a Brand That Sells on Value (Not Discounts?) Magnetic is now closed for enrolment. Be the first to know when doors reopen click here to join the waitlist This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

You're showing up, posting, replying, packing orders and yet it still feels like you're always behind. If you've been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. I'm sharing a simple tool I've been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what's keeping your business stuck in survival mode… and what needs to shift so you can start feeling more in control. The best bit? You'll get a personalised strategy email (from my AI twin 👯‍♀️) with clear advice tailored to your answers. HOW COOL is that?! It's basically a free tool that acts like a mini coaching session in your inbox. 🔗 Try the Free Tool: If you're ready to stop winging it and start moving with intention, this is your sign. 👉 Answer these questions and get your personalised strategy email direct to your inbox today!

Running a fashion brand isn't always smooth sailing. One day you're riding a high, the next you're questioning everything. If you've ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you're not alone. I'm talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt. This is a soft, honest pep talk for the days you need it most. What to Expect : Why those "is this even working?" moments are normal Sneaky limiting beliefs that creep in when sales are slow 4 gentle mindset shifts to help you feel more grounded A reminder that you're allowed to believe in yourself before the proof shows up 💬 Quote to Remember: "You don't need to be perfect to be powerful." 🤝 Join the Community: If you're craving support, structure and a strategy that feels good, come & join us in Magnetic. You can book in a call with me & we'll have a chat about if it's a good fit for you! (especially if "sort out marketing" has been on your to do list for the past god knows how long!!

Ever feel like you're throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I'm sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. We'll talk about: What really helped them hit consistent sales How they went from winging it to feeling in control Why "busy" doesn't always equal growth And what might be keeping you stuck without even realising If you've been craving structure, clarity and a strategy that actually fits your brand, this is your sign. What You'll Learn: The power of a marketing container that actually supports implementation Real results from real fashion founders (not just flashy wins) What Magnetic is and what it isn't Why you don't need a magic fix, you need a plan The Doors Are Open! The Magnetic Marketing Accelerator is open right now and I'm taking on calls for the next cohort in September 2025 (Spoiler Alert : I'm currently offering an early bird discount!) If you're ready to stop guessing and start growing, let's book in a chat. 👉 Book your call here This could be the turning point you've been waiting for 💫

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I'm bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week's email (with afew bonus ad libs of course!) Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect : Honest reflections from behind the scenes Thought starters for growing your brand Quick mindset shifts that actually stick 📝 Want to read these instead? Join the mailing list to get them straight to your inbox every week! Let's keep it consistent, simple and super accessible. Thanks for listening! Elizabeth x

In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what's happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you've ever wondered how to build momentum and keep it going, this one's for you. In this episode, we cover: ✨ The viral success of the Gaia dress and what came after 💬 Taking big risks in business and what happens when they don't pay off 🗂 Fisayo's current team structure and her move to 3PL 🧵Sample sales with fans flying in from the US 📣 Building community through events, tote bags and niche meetups 🧠 Her marketing mindset and finding creative clarity in a chaotic world 🌟 The importance of rest, hobbies and reclaiming her spark as a founder 🔗 Links & Mentions Follow Fisayo Longe and shop the brand: https://www.instagram.com/fisayolonge https://kaicollective.com/ 🎧 Listen & Watch You can listen by clicking through to Apple Podcasts or Spotify You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you enjoyed this episode, please remember to rate, review & subscribe! ✨ Sponsors A big thanks to Lucy & Yak , ScoreApp and Studio C for sponsoring this podcast!