Everyday VOpreneur® with Marc Scott

After a decade of coaching thousands of voice actors, Marc keeps running into the same obstacle above all others: time. Everyone knows what they should be doing to market their business. Almost nobody feels like they have the hours to do it. In this solo episode, Marc reframes the whole problem with one question: what can you do in 15 minutes? He makes the case that the real productivity killer isn't a lack of time - it's the all-or-nothing mindset. We tell ourselves that if we can't sit down for a dedicated hour, it isn't worth starting, so we do nothing at all. And those 15-minute pockets we do have get lost to doom scrolling, a quick game, or one more episode. Marc walks through exactly what he gets done in those small windows - a couple of meaningful LinkedIn comments, one introductory email researched and sent, a single social post, a handful of connection requests, a follow-up with a prospect who went quiet. None of it takes an hour. All of it moves the needle. If time has always been the thing standing between you and a consistent marketing habit, this is the baby step that actually works. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 What Can You Do in 15 Minutes? 01:36 Why Time Management Is Harder When You’re the Boss 03:23 Rethinking How You Make Time for Marketing 06:12 Stop Waiting for the Perfect Hour 07:49 What 15 Minutes of Marketing Can Actually Accomplish 11:39 Small Actions Add Up to Business Growth

The summer series is over, and Marc spent a lot of it away from the office - resetting, thinking, and figuring out where his voiceover business goes from here. This has been an unusual year. AI hit his business hard, e-learning work he counted on disappeared, and he made a deliberate choice to step back from coaching and get back to voiceover. In this solo episode, he shares the five things he keeps coming back to - the ones he's rebuilding his own business around heading into Q4. He gets into why you can't measure what you don't track, and the handful of numbers he now keeps in front of him every single week. Then he flips it around: why most voice actors are tracking the wrong metrics entirely, and which ones actually matter. From there it's AI search - why being found in ChatGPT and Claude may now matter more than being found on Google, and why we're all starting from close to zero. He talks about creating content with real purpose instead of posting for the sake of it, and why the competition left standing is tougher than the crowd that's thinning out. Plus a bonus he swore he wouldn't admit out loud: the niche he thinks he may have quietly found for himself - and the question of whether you can build a moat of your own. If you're figuring out how to finish the year strong, this one's for you. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Back to Basics in My Voice Over Business 02:32 #1: You Can't Measure What You Don't Track 06:08 #2: Stop Tracking the Wrong Metrics 09:47 #3: AI Search Is Only Getting Bigger 15:17 #4: Your Content Needs a Purpose 19:48 #5: Voice Over Competition Is Getting Fiercer 23:31 How to Stay Competitive and Bring Your A-Game 24:54 The 5 Lessons: Quick Recap 26:33 BONUS: Can You Build a Niche and Create a Moat?

Marc spent nearly a decade away from Voices.com. Then, in July, he decided to give the platform another shot. Six weeks later, he had questions. In this episode of the Everyday VOpreneur Podcast, Marc is joined by Gina Scarpa, one of the top-booking voice actors on Voices.com, for a deep dive into how the platform actually works and how voice actors can get more from it. Originally recorded during Free Advice Friday, this conversation covers everything from profile optimization and search results to auditions, shortlists, algorithms, bookings, rates and more. Gina explains why getting to a 100% VoiceMatch should be one of your first priorities, how clips impact your visibility in search, what actually happens when a client receives your audition, and why you shouldn’t be afraid to submit for opportunities that fit. They also dig into some of the mistakes voice actors make on the platform, including poorly optimized clips, misunderstanding statistics, archiving completed auditions, and automatically rejecting jobs because of perpetuity language without asking questions first. Plus, Marc shares what he’s learned during his first six weeks back on Voices.com, how the experience compares with Voice123, and why his opinion of the platform is beginning to change. If you’re already using Voices.com, thinking about joining, or wondering why you’re paying for a membership but not seeing results, this episode will help you better understand the game you’re playing and how to play it smarter. Check out Gina's Courses Here - https://courses.ginascarpa.com/ref/marcscott CONNECT WITH GINA SCARPA Gina Scarpa Website - https://ginascarpa.com Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina Gina Scarpa on X - https://x.com/ginascarpa Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Why I Gave Voices.com Another Chance 04:27 Voice123’s $8,000 Membership?! 07:46 Getting Started on Voices.com 09:15 How Clients Find Voice Actors Through Search 14:45 How Voices.com Search Actually Works 18:09 Shortlists, Bookings and the Algorithm 26:19 What Clients See When You Audition 28:43 Should You Audition for Everything? 32:39 Optimizing Your Profile and Voice Match 37:50 Voices.com vs. Agent Auditions 41:02 Understanding the Voices.com Algorithm 49:00 How Long Does It Take to Book? 52:26 Gina’s Most Overlooked Voices.com Tips 55:19 The Truth About “In Perpetuity” Jobs 59:39 When Does the Summer Slowdown End?

Paul Vinger calls it "the unbearable awkwardness of marketing." He's an in-person guy - he connects easily face to face - but online, reaching out cold to total strangers still feels off. His question for Marc: where are the signposts that tell you you're going in the right direction, and what are the potholes to steer away from? In this Summer Series episode, Marc breaks down why the awkwardness is usually a signal - not a flaw in your approach, but a clue that something in your chain needs attention. They cover why targeting the right people removes most of the awkwardness before you even write a word, why personalization isn't about knowing deep intimate secrets - it's about showing you did five minutes of homework, and why the copy-paste test is the fastest way to know if your email is actually personal. Marc also gets into the confidence factor - how your internal narrative about your own demos and abilities shows up in your marketing whether you realize it or not, and why the voice actors who send the most emails are usually the ones who feel best about what they're offering. Plus: what it looks like when you flip the script on negative responses, why one angry reply from a hundred emails shouldn't change your strategy, and why the awkwardness tends to disappear when you genuinely believe you can solve someone's problem. If marketing feels awkward, that's information. Here's what to do with it. CONNECT WITH PAUL VINGER 🖱️ Paul Vinger Website - https://paulvinger.com 🖱️ Paul Vinger on LinkedIn - https://linkedin.com/in/paulvinger 🖱️ Paul Vinger on Facebook - https://facebook.com/paul.vinger 🖱️ Paul Vinger on Instagram - https://instagram.com/pvinger 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 0:00 The Unbearable Awkwardness of Marketing 1:34 Why Voice Actors Feel Awkward About Marketing 3:33 You’re Offering Something Clients Actually Need 6:58 What Makes You Different as a Voice Actor? 10:13 How to Personalize a Cold Email 14:21 How to Prove You’re Not AI 17:27 Why Confidence Changes Your Marketing 20:32 How to Know If Your Marketing Is Working 22:37 Changing the Narrative Around Auditions 26:33 Getting Better at Email Marketing 29:09 You Have Nothing to Lose 31:10 Is Email Marketing Dead? 33:42 Send It and Let It Go

Ryan Benes just retired from the Marine Corps after 22 years, and for the first time in his career, he has real time to invest in voiceover. His question for Marc: when you go from a few hours a week to full-time, where do you put that time so it actually moves the needle? In this Summer Series episode, Marc breaks down how to approach the full-time VO transition, what to keep doing, what to shift, and what to watch out for. They dig into the perpetual preparation trap, why already being bookable with limited time is an important signal, and when it might be time to shift some of your training dollars from coaching to getting in front of agents. Marc also shows Ryan how to mine his past bookings for clues about where future work could come from, turn his military and aviation background into a competitive advantage, improve his email marketing in the age of AI, and use LinkedIn and booking data to find more of the right prospects. Plus, there's an important warning for any voice actor going full-time: when casting sites are already working, it's easy to give them all your newfound time at the expense of building a direct client base you actually own. And ultimately, going full-time isn't about filling 40 hours. It's about using those hours intentionally. If you did this with 10 hours a week, imagine what 40 can do. CONNECT WITH RYAN BENES 🖱️ Ryan Benes Gonzalez Website - https://callsignvo.com 🖱️ Ryan Benes on LinkedIn - https://linkedin.com/in/callsignvo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 Going Full-Time: Where Should You Focus? 01:29 The Perpetual Preparation Trap 04:20 Start With What's Already Working 08:00 From Coaching to Getting in Front of Agents 09:08 Use Your Booking History to Find More Work 11:37 Turn Your Background Into a Competitive Advantage 14:30 Email Marketing in the Age of AI 16:16 Build a Smarter Voice Over Marketing Strategy 21:20 The Discipline and Freedom of Full-Time Voice Over 26:20 Don't Let Casting Sites Become the Whole Strategy

Rod Gonzalez is a bilingual voice actor working in both English and Spanish - and he's got three questions. Does it matter if you're the 51st person to submit on Voices.com? What are the real ingredients for a winning audition? And do any of these rules apply the same way in the Spanish market? In this Summer Series episode, Marc breaks down how Voices.com actually works, what the voice match score algorithm really means, and why the number you submit in line is far less important than most voice actors think. Inside this episode: Voice match score - what it is, why 100% is your primary goal, and how it determines where you appear in the client's list Submission order - when it matters, when it doesn't, and why submitting late is almost always still worth it The budget question - why bidding lower doesn't give you the advantage most people assume, and the value perception behind higher quotes What's actually booking right now - why listening to what makes it to air beats any other research Going wide between your takes - especially when the spec is confusing or contradictory Why you shouldn't always lead with your safe take first Lead-ins before recording - how a simple throwaway line drops you into a completely different headspace The Spanish market in the US - where bilingual talent gets an edge and how to find out what's booking Every audition as a rep - the mindset that makes submitting worthwhile even when you don't book Whether you're on Voices.com, Voice123, or just looking to sharpen your audition game, this one has practical takeaways you can use right away. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH ROD GONZALEZ 🖱️ Rod Gonzalez Website - https://rodgonzalezvo.com 🖱️ Rod Gonzalez on Instagram - https://www.instagram.com/rodgonzalezvo 🖱️ Rod Gonzalez on YouTube - https://www.youtube.com/@rodgonzalezvo 🖱️ Rod Gonzalez on Facebook - https://www.facebook.com/RodGonzalezVO 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro - welcome Rod Gonzalez 00:32 Rod's three questions - submission order, audition ingredients, the Spanish market 02:07 Marc just got back on Voices.com after a decade - here's what he's learned 02:22 Voice match score - the algorithm that determines where you appear 03:15 100% voice match is your primary goal 03:50 If multiple people have 100% voice match, submission order is the tiebreaker 04:30 Submitting late - is it ever still worth it? 05:15 Casting directors listen to every audition - even #827 06:20 Marc's listen rate on Voices.com compared to Voice123 06:47 Any audition attempt beats no audition attempt 07:03 The budget question - does quoting lower give you an advantage? 08:13 The value perception around higher bids - why lowest price usually doesn't win 09:15 Should you quote differently for big companies vs individuals? 10:11 You never really know who's on the other side - don't make assumptions 11:00 Quote what you're worth - Marc has been shortlisted beyond stated budget 12:00 Submit great auditions - that's what it comes down to 13:25 Voices.com vs Voice123 - listen rate and shortlist rate compared 13:56 One in three or one in four shortlist rate on Voices.com right now 14:35 How to check your audition stats on each platform 16:06 The Voice123 basement - and why it's so hard to escape 17:15 The audition ingredients question - labeling, first three seconds, doing what they ask 18:30 The Spanish market in the US - where bilingual talent gets a real edge 19:30 Spanglish as a niche - English with a Spanish accent as a distinct offering 20:00 Listen to what's actually on air right now - that's your research 20:47 The conversational authentic read from a decade ago vs what's booking today 21:30 Track auditions you felt great about - then find what actually booked 22:40 Two callbacks on a national spot that booked something completely different 23:30 Sometimes they don't know what they want until they hear it 23:50 Give one read close to spec, one read way over there - show your range 25:00 For the Spanish market - iSpot TV, demos, and listening to what's on air 26:30 When specs contradict - go wide between your two takes 27:10 Don't lead with your safe take first - and why Marc flipped the order 28:00 The shortlist that came from putting the unconventional take first 28:27 Ad libs at the start - first take or second take? 28:56 Lead-ins before recording - a throwaway line, two different headspaces 30:00 Why more auditions means more reps - and why Marc got back on casting platforms 31:31 Every audition is a rep - valuable whether you book it or not

Rosanna Pilcher is a narrator and voice actor who records under a pseudonym - and she has a problem. So much of social media marketing requires showing your face, being on camera, being "real." But what do you do when you can't reveal who you are? In this Summer Series episode, Marc breaks down creative options available to voice actors who need to build a brand and a following without ever showing their face. Inside this episode: Why you don't need to show your face to build a loyal following - and the faceless YouTube channels with tens of millions of subscribers that prove it POV content - how to take your audience into the booth with you without ever appearing on screen Recording in silhouette - and why the mystery can become your most powerful marketing asset How to build a visual brand around something other than your face - a signature hat, a color palette, an animated avatar, a mascot Making the voice the celebrity - signature lines, consistent music, distinctive performances Using book content to drive engagement - the three lines that gave you chills, character showcases, accent challenges, repeatable content pillars Why authors understand pseudonyms better than most - and how to turn famous pen names into a content series The back catalog strategy - why you don't have to wait for the next book to start building content Whether you're working under a pseudonym or just prefer to keep your face off camera, this episode will give you more content ideas than you can use. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH ROSANNA PILCHER 🖱️ Rosanna Pilcher Website - https://rosannapilcher.com 🖱️ Rosanna Pilcher on Instagram - https://www.instagram.com/rosannapilcher 🖱️ Rosanna Pilcher on LinkedIn - https://www.linkedin.com/in/rosannapilcher 🖱️ Rosanna Pilcher on Facebook - https://facebook.com/rosannapilchervo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 00:00 Summer Series intro - welcome Rosanna Pilcher 00:13 Rosanna's question - how do I market my pseudonym without revealing who I am? 01:01 Benjamin Franklin and Silence Doogood - a 300-year-old pseudonym strategy 02:15 Create a completely separate set of social accounts for your pseudonym 02:45 LinkedIn is different - the rules and why it matters 03:15 People don't need to see your face - the faceless YouTube channel proof 03:45 In a Nutshell, WatchMojo, The Infographic Show - tens of millions of subscribers, no faces 04:15 POV content - the camera sees what you see 04:37 Come into the booth with me - what the audience actually experiences 05:06 Get a manicure - it's a business expense now 05:30 POV, avatar, silhouette - three ways to stay on screen without showing your face 06:30 Recording in silhouette - the mystery is the brand 07:15 Build a visual anchor that isn't your face - logo, color palette, mascot 07:49 Make the voice the celebrity - signature lines, music, distinctive performances 08:10 The DocuShort approach - B-roll with voiceover narration 08:45 If you're in audiobooks - dramatic lighting, candles, vintage typewriters, bookshelves 09:15 The three lines from the book that gave you chills - repeatable content format 10:00 A 10-second short that requires nothing but a background and text on screen 10:20 Celebrate the work without revealing your identity 10:45 How many voices can you fit in one chapter? Character showcase content 11:20 Characters, voices, and the images used for inspiration 11:45 The hardest accent you've ever narrated - and why that's content gold 12:25 Tips from coaches, the visual in your head - repeatable content pillars 13:00 When the villain speaks - the shift every reader feels 13:30 Every book gives you new content - and it's all repeatable 14:00 Promoting the book and the author is a win-win 14:22 Create an entire series around famous pseudonyms 14:45 Benjamin Franklin, Silence Doogood, and why the mystery becomes the hook 15:15 Your audience is authors - and authors get it 15:45 The time-lapse booth session - in, record a chapter, out, face never shown 16:35 Warm-up rituals, prep process, behind-the-scenes - second nature to you, fascinating to them 17:00 Pillar content, back catalog, don't wait for the next book 17:30 Tag the author, tag the book - instant top-of-mind reconnection 18:00 Pick a platform, set up the accounts, find your pillars, and start

Ali Lazari has her commercial and narration demos - but she wants to specialise in corporate narration and she's not there yet. Her question for Marc: what do you do in the meantime? Do you reach out to leads? Do you wait? Do you do nothing? Marc's answer: you don't sit on the sidelines. In this Summer Series episode, Marc breaks down every option available to voice actors who are working toward the demo they really want - without putting their business on hold while they get there. Inside this episode: The voiceover chicken and egg problem - and why you don't have to stay stuck in it How to use Voice123 auditions as demo clips (with the right permissions) The 30-day CRM follow-up that turns finished client work into new samples How to break up a broad narration demo into targeted clips on your website - without recording a single new thing Using AI to write practice scripts for corporate narration - and why Marc has no guilt about doing it himself How your existing commercial demo can still get you in the door with the right clients Building a frame of reference by listening to the best corporate narration demos out there The one recording that becomes four pieces of marketing content - audio clip, video sample, social post, and website case study Whether you're waiting on a demo or building toward your next one, this episode is full of things you can do right now. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH ALI LAZZERI 🖱️ Ali Lazzeri Newton Website - https://www.alivoicemagic.com 🖱️ Ali Lazzeri on Instagram - https://www.instagram.com/alilazzeri 🖱️ Ali Lazzeri on LinkedIn - https://www.linkedin.com/in/alilazzerivoiceover 🖱️ Ali Lazzeri on YouTube - https://www.youtube.com/@AliVoiceMagic 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro - welcome Ali Lazari 00:33 Ali's question - what do I do while I wait for my corporate narration demo? 00:47 The voiceover chicken and egg problem 01:30 Shorter clips and samples - the shift happening in the industry 02:15 Using Voice123 auditions as demo clips 03:00 The 30-day CRM follow-up - turning client work into samples 04:10 Marc's Voice123 profile - 70 clips built from projects and self-produced spots 05:00 Breaking up a broad narration demo into targeted clips on your website 06:00 Directing a client straight to the corporate clip they're looking for 06:35 Using AI to write practice scripts - ChatGPT and Claude 07:15 Marc's real estate demo - built with AI-written scripts 08:00 The end goal is still the professional demo - but don't wait to start 08:30 Do you use online casting platforms? Why that could help 09:15 Your commercial demo can still get you in the door 10:00 Being strategic about which clients to target right now 10:50 There's a lot you can do - you're not stuck 11:20 Building a frame of reference - listen to great corporate narration demos 12:30 Watch brand videos on YouTube to understand tone and delivery 13:45 Corporate narration isn't over-produced - you can create passable samples 14:30 Pick four different reads and record a clip for each one 15:45 Ali's son edits video - now the clips become video samples too 16:20 Video plus audio is more engaging - and shareable everywhere 17:00 One recording becomes four pieces of marketing collateral 17:45 Turn it into a case study page on your website

Syan Newton is ready to record her first voiceover demo - but she has questions. How do you know when you're ready? How much should you spend? And how do you find the right producer? In this Summer Series episode, Marc gives Syan everything she needs to walk into that demo session with confidence. Inside this episode: How to know when you're actually ready to record - and why a good coach will tell you the truth The trap of kicking the can down the road - one more session, one more workshop, one more reason to wait Why spending more on your demo is an investment, not an expense - and the math that proves it The price range you should expect for a broadcast commercial, corporate narration, or gaming demo The producers Marc has worked with and recommends - including J. Michael Collins, the Demo Dream Team, Anne Ganguzza, Dave Walsh, Everett Oliver, and more What a truly great demo producer does differently - custom scripts, deep collaboration, and why they have as much skin in the game as you do The red flags that tell you to walk away from a producer fast Why your first demo will likely have the shortest shelf life - and why that's completely okay Whether you're recording your first demo or thinking about your next one, this episode will help you make a smarter, more confident decision. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH SYAN NEWTON 🖱️ Syan Newton Website - https://voiceactor.com/site/syannewton 🖱️ Syan Newton on Instagram - https://www.instagram.com/syannewtonvo 🖱️ Syan Newton on LinkedIn - https://www.linkedin.com/company/syan-newton-vo/ 🖱️ Syan Newton on TikTok - https://www.tiktok.com/@syannewtonvo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro - welcome Syan Newton 00:30 Syan's question - how do I know I'm ready and what should I spend? 01:45 Two sides of readiness - what your coach says and what you feel 02:10 Why a reputable demo producer will be honest with you 03:15 The danger of kicking the can down the road 04:20 You need to feel ready and confident before you walk in 05:00 Marc's own demo sessions - wanting to dominate the room 05:45 Why spending more on your demo is an investment 07:00 The ROI math - spend $2,500 to make $100,000 07:45 Price ranges for commercial, corporate, and gaming demos 08:30 Syan's plan - commercial first, then corporate narration 09:00 Why commercial is still a smart and safe genre 09:45 Why corporate narration is still booking consistently 10:30 The producers Marc recommends - J. Michael Collins 11:00 The Demo Dream Team - Michelle and Steve Sundholm, Ryan Paul James, Melissa Disney 12:00 Anne Ganguzza, Dave Walsh, Everett Oliver, Global Voice Acting Academy, David Rosenthal 12:45 Atlanta VoiceOver Studios - a local resource for Syan in Atlanta 13:15 What a great demo producer does differently - no generic scripts 14:00 Deep collaboration - custom writing, brand alignment, personalised scripts 15:00 The red flag of a producer who says shut up and do what I tell you 15:45 Trusting your producer vs. having a voice in your own demo 16:30 Why great producers want you to succeed as much as you do 17:15 Your first demo will likely have the shortest shelf life 18:00 Rapid growth means demos get replaced - and that's okay

Terry Briscoe is five years into his voiceover career and starting to see real momentum. His question for Marc: what do you do next? How do you take that leap from where you are to the next level? In this Summer Series episode, Marc gets honest about his own leveling-up process - including the year he booked zero agent jobs, the hot seat session that left him beat red in front of 121 people, and the mindset shift that led to four national bookings in the first quarter of 2026. Inside this episode: Why leveling up never stops - and why the moment you feel like you've arrived is actually the moment you start going backwards The right kind of coaching for where you are right now - and why you need someone who will tell you when you suck Why leveling up your network is just as important as leveling up your skills - and what that actually looks like in practice The rooms voice actors avoid because they don't feel ready - and why those are exactly the rooms they need to be in Marc's hot seat session with Hugh Klitzke - 121 people, beat red, sweating, and convinced he was going to make a fool of himself in front of the whole industry Andy Roth's four-word response that changed how Marc thinks about auditioning Zero agent bookings in all of 2025, four nationals in Q1 2026 - what changed Why finding your why is the foundation of every level-up decision you'll ever make Whether you're five years in like Terry or fifteen years in like Marc, this episode is a reminder that the next gear is always there. You just have to be willing to feel uncomfortable to find it. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH TERRY BRISCOE 🖱️ Terry Briscoe Website - https://briscoevo.com 🖱️ Terry Briscoe on Instagram - https://www.instagram.com/tbriscoevo 🖱️ Terry Briscoe on Facebook - https://www.facebook.com/terry.briscoe 🖱️ The Microphone Insider - https://www.themicrophoneinsider.com 🖱️ The Microphone Insider on YouTube - http://www.youtube.com/@TheMicrophoneInsider 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro - Terry Briscoe is back 01:08 Terry's question - how do you take the next leap after five years? 01:27 The leveling-up process never stops 02:00 Coaching with the right people - zero to five vs five to ten vs ten to twelve 02:45 Brad Hyland and what Marc needed from a coach 03:50 The coaches who only ever say great job - are you really growing? 04:35 Leveling up your network is just as important as leveling up your skills 05:20 Samantha Damiano and what a 10X network looks like in two years 05:55 What leveling up your network actually means - and what it doesn't 06:35 Put your butt in the room even if you don't feel ready 07:01 Atlas, DPN, CESD - how do you think that happens? 07:22 Swing for the whole fence when you get the chance 07:48 The people on the pedestal are actually your biggest fans 08:45 Casting directors want you to succeed - Marilyn, Kelly, Tina, Andy 09:25 Growing pains - you have to hurt a little to stretch 10:10 Meeting Kelly Moscinski at Mavo - how Marc got on her roster 11:40 Don't be the smartest person in the room 12:09 Your peer group grows at different rates - when to find a different room 12:41 The summer series exists so Marc can lift people up - and he has people who lift him 13:15 Model the people who are crushing what you want to crush 14:17 Terry's session with Tina Morasco, Brad Hyland, and Jim Frank 15:37 Marc's hot seat with Hugh Klitzke - beat red, sweating, 121 people 17:27 Terrifying situations force you to evolve 17:38 Walk in feeling like you might make a fool of yourself - that's where growth is 18:36 Tell the coach to push you harder - Marc's first conversation with Brad 19:31 Terry's question - does this come from being a firefighter? 19:55 A wife, four daughters, a mortgage, and an AI wipeout - that's Marc's why 21:15 Why do you get in the booth? Find your why 22:23 Willingness to be uncomfortable - the talent who are afraid to try something new 24:00 The big voiced announcer read - and why Marc is still waiting for it to come back 26:25 Complacent is the right word - not satisfied 27:14 Andy Roth - "that sounds like a you problem" 28:53 Zero agent bookings in 2025. Four nationals in Q1 2026 29:30 Change your mindset, change your narrative, change your results 31:16 Put yourself in rooms that make you uncomfortable

Leigh Laird has been watching Marc Scott's documentary short videos on LinkedIn and wants to know everything - how he picks topics, how he writes scripts, how he produces the videos, and whether the strategy is actually working. In this Summer Series episode, Marc pulls back the curtain on the full DocuShort strategy - from the AI-assisted scripting process to the one-to-two hour production workflow, and all the ways a single short video gets repurposed into demos, casting site playlists, website pages, and GEO content. Inside this episode: How Marc identifies documentary topics by starting with the networks he wants to work with - and then using AI to generate ideas within those themes The full production setup - phone video, studio audio, Adobe Audition, Adobe Premiere, and Envato Marketplace stock footage Why Marc records himself on camera during every video - and how that one decision separates him from AI-generated content The honest answer on results - no documentary booking yet, but four direct invites and a booking on Voice123 this week alone How he cuts each DocuShort into 15 to 20 second clips for casting site playlists, giving him dozens of new SEO opportunities per video Why he builds a dedicated website page for every video he creates - and how that is starting to show up in AI search results The 40-second average view time that proves people are watching his short content all the way through - and what he does in the first three seconds to make that happen Why Instagram is currently outperforming every other platform - including the video that just crossed 40,000 views after a year of consistent posting Whether you're targeting documentary narration or a completely different genre, this episode gives you a clear and practical framework for turning one piece of content into a full marketing strategy. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH LEIGH LAIRD 🖱️ Leigh Laird Website - https://leighlaird.com 🖱️ Leigh Laird on LinkedIn - https://www.linkedin.com/in/leigh-laird-voiceover 🖱️ Leigh Laird on Instagram - https://www.instagram.com/leighlaird_vo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 ⏱️ CHAPTERS 00:00 Summer Series intro 00:31 Leigh's question - how does the DocuShort strategy work? 01:21 Picking topics - start with the networks you want to work with 02:22 Using AI for topic generation and scripting 03:30 Using analytics to identify what themes are performing 04:42 Seasonal relevance and evergreen content 05:05 Production setup - phone, studio audio, Premiere, Audition 05:55 Envato Marketplace for stock footage and music 06:35 Why Marc is always on camera - proving he's human 07:42 The comments that prove it's working 08:10 Honest results - no documentary booking yet 08:40 Network expansion and what's happening behind the scenes 09:20 Casting site playlists - 15 to 20 second clips for Voice123 10:35 Four direct invites and a direct booking this week 11:02 Building website pages for every video - SEO and GEO 11:53 Starting to appear in LLM search results 12:01 The competition - Morgan Freeman and David Attenborough 12:20 One piece of content, multiple marketing uses 14:45 The long game - one year in, 40,000 views on Instagram 15:30 Why narrowing Instagram to one content type changed everything 16:37 LinkedIn for reaching documentary producers directly 17:53 Writing different posts for different platforms 19:04 How long does one video take to produce? 20:30 The long game mindset and continuous improvement 21:30 Thumbnail text, the three-second hook, and average view time 23:36 Leigh's plan - HGTV narration and bathroom renovation content 24:41 Marc's advice on going in with a full strategy 27:12 Posting cadence - once or twice a week

Cameron Pister has been working her CRM leads through a full sequence and getting no response. Her question for Marc: what do you do when someone goes through your entire follow-up cycle without ever getting back to you? Do you start them over? Find a new contact? Or just let them go? In this Summer Series episode, Marc walks through his exact strategy for handling dormant leads - and explains why his nine-year personal record from first contact to booking is proof that giving up too soon is one of the most expensive mistakes a voice actor can make. Inside this episode: Why a lead who goes through your entire sequence without unsubscribing is probably still interested - and what that means for how you treat them Marc's dormant lead strategy - what it looks like, when to use it, and how to set it up in your CRM When to try a secondary sequence vs. when to find a different contact at the same company Why you should never delete a lead from your CRM, even after years of silence The mindset shift that makes following up feel less like pestering and more like good business How Marc used nine-year-old leads to kickstart momentum when a new commercial demo landed Why segmenting your CRM opens up follow-up opportunities that have nothing to do with voiceover pitches How social media can pick up where email leaves off - and why LinkedIn comments have turned into audition opportunities Whether you're sitting on a list of leads that haven't responded in months or you're brand new to CRM outreach, this episode gives you a clear and practical framework for staying in the game longer than your competition. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH CAMERON PFISTER 🖱️ Cameron Pfister Website - https://cameronpfistervo.com 🖱️ Cameron Pfister on LinkedIn - https://www.linkedin.com/in/cameronpfistervo 🖱️ Cameron Pfister on Instagram - https://www.instagram.com/CameronPfisterVo 🖱️ Cameron Pfister on X - https://x.com/CameronsVoic3 🖱️ Cameron Pfister on BlueSky - https://bsky.app/profile/cameronpfistervo.bsky.social 🖱️ Cameron Pfister on Facebook - https://www.facebook.com/CameronPfisterVO 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 00:00 Summer Series intro 00:20 Cameron's question - what to do with leads that never respond 01:20 Non-response doesn't mean no - Marc's optimistic take 01:50 Two strategies for dormant leads 02:40 The dormant stage in Nimble - what it is and how it works 03:50 Never delete a lead - the rule and the reason 04:27 Going back to 2016 and 2017 leads with a new demo 05:43 The results - responses after five and six years of silence 06:05 Nobody knows how long it's been - and they don't care 07:15 Finding a new contact at the same company 07:50 Social media as a follow-up channel 08:25 Marc's nine-year record from first contact to booking 09:10 Prioritising new leads vs. working dormant ones 10:18 CRM segmentation - why it multiplies your outreach options 11:40 Cameron's LinkedIn success story 12:00 Segmenting by platform, industry, and AI usage 14:17 The mindset behind consistent follow-up 15:00 The only real loss is giving up on all the leads 15:38 It only takes a few to respond to keep you going

Fred North has spent over 20 years building a full-time voiceover business on direct marketing - primarily retainer work with radio and TV stations. Now he wants to add a pay-to-play platform to the mix. The problem? He has no idea where to start. In this Summer Series episode, Marc Scott breaks down the four pay-to-play platforms worth considering in 2026, gives his honest take on each one, and explains exactly what an established voice actor needs to know before signing up for any of them. Inside this episode: Why Bodalgo is the most talent-friendly platform on the market - and why that comes with a trade-off The truth about Voices.com, including the 92.5% hidden commission Marc uncovered a decade ago - and what's changed since How Voice123's tier and algorithm system works - and why starting at the bottom can make it incredibly hard to work your way up Why booking a job off-platform on Voice123 can actually hurt your ranking on the site What VO Planet offers and why the quantity just isn't there yet Why having 50 to 100 short clips on your profile matters more than uploading a handful of full-length demos What Voice Realm's reputation is - and why Marc is still cautious despite reports of new ownership Whether you're brand new to pay-to-play or an established voice actor thinking about adding it to your business, this episode gives you a clear and honest framework for making the right choice. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH FRED NORTH 🖱️ Fred North Website - https://frednorth.com 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:19 Fred's question - which pay-to-play site is right for him? 01:02 Why pay-to-play is always a controversial topic 01:32 Marc's own history with pay-to-play platforms 02:27 What Fred is looking for - commercial and big voice work 02:51 The four platforms worth considering in 2026 03:28 Bodalgo - most talent-friendly, fewest hoops, European focus 04:34 Bodalgo's vetting process and competition pool 05:39 Voices.com - the controversial pick and why Marc recommends it anyway 06:00 The 92.5% hidden commission story 07:00 How Voices.com commissions work today 08:21 Why profile clips matter more than full demos on Voices.com 09:39 Voice123 - the OG platform and how the tier system works 11:00 Why starting at the bottom tier makes it hard to climb 12:01 How Marc got punished for booking a job off-platform 12:28 How to optimize your Voice123 profile 14:12 Volume comparison - how many auditions to expect per day 15:00 VO Planet - top tier quality, limited quantity 15:30 Voice Realm - the reputation and why Marc is still cautious 16:39 Fred's next steps and final thoughts

Are voice actors now expected to be on call 24/7, travel with gear everywhere they go, and never miss an audition? That's the question audiobook and narration voice actor Amy Tallmadge brought to Marc Scott after hearing some interesting conversations at VO Atlanta - and the answer might give you permission to actually enjoy your next vacation. Marc gives his honest take on whether the industry has genuinely changed its expectations, or whether something else is really driving the always-on mentality that so many voice actors feel. Inside this episode: Whether the 24/7 on-call expectation is a real industry shift or mostly FOMO in disguise Which voiceover genres actually do have higher availability requirements - and why commercial in general is not one of them The grocery store story - how FOMO over missed auditions drove Marc off pay-to-play sites entirely How early delivery built Marc's business fast - and what the old guard had to say about it Whether casting directors really listen to every audition - and what that means for the ones you submit late Marc's practical travel kit setup for when you do want to record on the road Why Amy's return to commercial VO may have fewer barriers than she thinks You get to decide what kind of voice actor career you want to build. This episode is a reminder that the industry isn't taking that choice away from you. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH AMY TALLMADGE 🖱️ Amy Tallmadge Website - https://amytallmadge.com 🖱️ Amy Tallmadge on Instagram - https://instagram.com/amytallmadge 🖱️ Amy Tallmadge on Blue Sky - https://bsky.app/profile/amytallmadge.bsky.social Z 🖱️ Any Tallmadge on LinkedIn - https://www.linkedin.com/in/amyltall 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:19 Amy's question - do voice actors have to be on call 24/7? 01:16 On call to the voiceover gods - Marc's take 01:43 How fast delivery built Marc's early business 03:59 Joe Cipriano and the promo VO reality 04:41 FOMO vs actual industry expectation 06:02 What Marc's agents actually require 07:05 Phone auditions and recording quality on the road 09:57 Automotive and political VO - the real exceptions 12:20 Genre determines the expectation 13:11 Does the early bird really get the worm? 14:36 Marc's travel gear setup 15:37 The tri-booth at the mother-in-law's 16:54 Why Marc quit pay-to-play casting sites 18:18 If you need travel gear, that's a good problem to have 19:15 Amy's return to commercial VO 20:26 You decide - bagged milk at 3am 23:14 Every talent builds the career they want

Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up? In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers? Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it. Inside this episode: The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search Why GEO is a genuine ground-floor opportunity right now - everyone is starting at square one, and the voice actors who move early will have a real advantage How to use AI to analyze your Google Analytics and Search Console data and tell you whether your strategy is actually working Why fresh, contextual content matters more than ever - and what that means for the one-page VO website that most voice actors are still running Whether you're an SEO veteran or you've never thought about search strategy a day in your career, this episode gives you a clear, practical framework for making sure AI recommends you when buyers come looking. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH CODY ROCK 🖱️ Cody Rock Website - https://codyrockvoiceover.com 🖱️ Cody Rock LinkedIn - https://www.linkedin.com/in/codyrockvo 🖱️ Cody Rock YouTube - https://www.youtube.com/@CodyRockVoiceActor 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:15 Cody's question - SEO vs GEO for voice actors 00:35 Why GEO matters even if you're skeptical of AI 01:00 The barbecue story - how AI search actually works 02:58 We're not just building websites for Google anymore 04:11 SEO is keywords, GEO is context - the critical difference 06:33 What questions would buyers type into ChatGPT? 08:33 Genre-specific pages - promo, imaging, automotive and beyond 10:12 How Marc built 50 to 60 new web pages using AI 12:36 How to find the right questions to optimize for 13:45 Video content and schema text for LLMs 16:10 Using AI to fight back - 50% of consumers use AI search now 17:30 GEO is a ground-floor opportunity - everyone starting equal 18:54 Can you afford to miss 50% of your potential audience? 19:22 Using AI to build and continuously test your GEO strategy 22:00 Is there a GEO metric like domain authority? 24:26 Where to start - answer the questions your clients ask 25:30 Building authority around a specific genre 26:38 SEO and GEO go together - it's not either/or

Is your voice over business down and nothing you try seems to be working? In this Summer Series episode of the VOpreneur Podcast, UK voice actor James Brown asks the question that a lot of VOPreneurs are quietly panicking about right now: my business is down thirty percent, I'm marketing more than ever, what should I focus on to come out the other side intact? Marc doesn't sugarcoat it. His eLearning business was wiped out by AI in 2025. Trade pressures pulled his US clients. He lost more than sixty thousand dollars in income from clients who disappeared in a single year. And he's been doing the hard work of figuring out what comes next. Inside this episode: Why Marc's longest-standing eLearning clients told him "we hate it, but our competitors are using it" - and what that means for your business The exact pivots Marc made: new coaching, a new commercial demo, a new corporate demo, and why he chose those two genres specifically Why Marc is now marketing into Canada after years of focusing almost entirely on the US market The audiobook genre Marc swore he'd never touch - and why he just booked his first one Why booking rates on pay-to-play platforms are dropping for even experienced voice actors - and what to do about it The "money read" concept: how to recognize when the read that was booking for you has stopped working - and how to find the new one The single question every voice actor needs to honestly answer right now If your business has taken a hit and you're not sure what move to make next, this episode gives you a real, honest look at what one working voice actor is actually doing to level up when the market shifts beneath him. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH JAMES BROWN 🖱️ James Brown Website - https://jamesbrownvoice.com 🖱️ James Brown LinkedIn - http://linkedin.com/in/jamesbrownvoice 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:53 James's question - business down 30%, marketing more than ever 02:23 Marc's e-learning business got wiped out - the client conversation 04:47 AI and trade wars hitting at the same time 07:05 Focus on what you can control 08:00 Starting over - the honest conversation Marc had with his wife 09:31 Getting back into serious coaching 10:00 New commercial demo - why commercial is still a safer genre 11:39 New corporate demo - what Marc is seeing on Voice123 13:57 Niching down your marketing sequences 15:30 Pivoting to the Canadian market 16:15 Booking his first audiobook - the genre he swore he'd never do 18:44 The thinning out - what happens after the COVID VO boom 21:06 Double down or get another job - the binary choice 23:22 Voice123 profile optimization - what actually moves the needle 25:43 Working with a coach on auditions 28:04 The money read - when what was booking stops working 30:27 The one thing top voice actors never stop doing 32:51 Final thoughts from James and Marc

Ever feel like you need a full studio setup before you can start showing up online? In this Summer Series episode of the VOpreneur Podcast, voice actor Laura Doman asks Marc Scott the question so many VOPreneurs are thinking: what equipment and software do you actually need to start live streaming, podcasting, and creating courses? Marc's answer might surprise you — because he started with nothing but his phone. Inside this episode: The streaming software Marc swears by for Mac users (and why he chose it over the free alternative everyone talks about) How Riverside changed his podcast workflow — and the AI features inside it that save him hours of editing every single week The $150 piece of hardware sitting on his desk that automates his entire pre-show routine with one button press How he builds, records, and hosts his courses — the tools, the platforms, and the workflow that keeps it all together Why Kajabi replaced 14 different systems he was trying to hold together with duct tape The one thing that matters more than production quality — and why the voice actors with the most followers aren't always the ones with the best cameras Whether you're thinking about starting a live stream, launching a course, or just want to know what's behind the curtain of a working VOpreneur content operation — this episode gives you a real, honest look at what works, what doesn't, and how to build it up over time without blowing your budget. CONNECT WITH LAURA DOMAN 🖱️ Laura Doman Website - https://lauradoman.com 🖱️ Laura Doman YouTube - https://www.youtube.com/channel/UC4WLodJWcybYXsAibXy6X9Q 🖱️ Laura Doman LinkedIn - https://www.linkedin.com/in/lauradoman/ 🖱️ Laura Doman Instagram - https://www.instagram.com/laura.v.doman 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min

Spending $2,000–$3,000 on a voiceover demo is one of the biggest investments a voice actor can make, and one of the easiest to get wrong. In this episode, Marc Scott shares five red flags that should stop you from signing on the dotted line with the wrong demo producer, drawn from his own recent experiences working with J. Michael Collins and the Demo Dream Team. Inside this episode: 👉🏻 Why one-size-fits-all demo packages are almost always a red flag (and what to look for instead) 👉🏻 How to identify a demo producer you can genuinely trust (and why trust directly impacts the quality of your final demo) 👉🏻 What a truly collaborative process looks like from day one (and why generic scripts produce generic demos) 👉🏻 Why being directable in the session isn't weakness (it's how you get a demo that actually books work) 👉🏻 The non-negotiable: working with a producer who will accept your feedback before you sign off Marc also shares the story of a One Password spot that made no sense to him in the session, and ended up becoming the source of his very first commercial booking after the demo dropped. Whether you're producing your first demo or updating an existing one, this episode gives you a clear checklist for choosing the right producer and protecting your investment. 🎧 Subscribe to the VOpreneur Podcast on your favorite podcast platform — Apple Podcasts, Spotify, or wherever you listen — so you never miss an episode. The Demo Dream Team - https://demodreamteam.com JMC Demos - https://jmcdemos.com CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min

Want to use AI in your voiceover business without giving up control of how you sound, how you write, or how clients see you? In this episode of the VOpreneur Podcast, Marc Scott shares the framework that keeps his AI use sustainable: treat AI like an employee, not the boss. Then he walks through five practical ways voice actors can put AI to work — saving time, saving money, and getting found by more clients, even with zero technical background or SEO budget. Inside this episode: - How to drop your raw Google Analytics data into ChatGPT for a plain-English breakdown of what's working on your website (and what isn't) - The same shortcut applied to Google Search Console — and why it's the fastest way to learn which keywords are actually driving traffic to your VO website - What SEO and GEO (Generative Engine Optimization) mean for voice actors — and how to position yourself to show up when buyers search inside ChatGPT, Claude, or Gemini - The right way to use AI as a writing assistant for marketing emails so they still sound like you, not a chatbot - How to use AI as a brainstorming buddy for social media so "I don't know what to post" stops being the reason you don't post Marc also explains why the $20–$30/month investment can pay back significantly when you're a solo voice actor competing against established names with decades of website authority — and why the voice actors who choose to embrace AI now have a ground-floor opportunity in generative engine optimization that won't last forever. Whether you're an experienced voice actor looking to build efficiencies into your business, or a newer VO talent trying to figure out where to start, this episode gives you a clear, no-hype roadmap for putting AI to work — on your terms. 🎧 Subscribe to the VOpreneur Podcast on your favorite podcast platform — Apple Podcasts, Spotify, or wherever you listen — so you never miss an episode. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Got a new voice over demo? Or maybe you’ve had one sitting around that you haven’t really done much with? In this episode, Marc breaks down how a single voice over demo can be turned into 50+ pieces of marketing content without overcomplicating the process. Instead of posting your demo once and hoping for results, you’ll learn how to repurpose it into audio, video, and social content that keeps you visible and top of mind for weeks (or even months). Marc walks through his exact strategy for: • Sharing demos across casting platforms and websites • Creating video content from demo audio • Repurposing clips for social media • Reaching out to leads, clients, and agents • Building a long-term content strategy from a single demo Whether your demo is brand new or a year old, this episode will help you get more mileage, more visibility, and more opportunities from the work you’ve already done. If you’re serious about marketing your voice over business more effectively, this is a must-listen. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 00:00 Turn One Demo Into 50+ Pieces of Content 02:51 Why Most Voice Actors Waste Their Demo 06:01 Turning Your Demo Into Video Content 08:45 How to Share Your Demo on Social Media 12:10 Building a Long-Term Demo Marketing Plan 14:56 Why Repetition Actually Works in Marketing 17:51 Common Mistakes (And How to Avoid Them)