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Published by Dean Jackson
Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
A hundred daily videos in, YouTube has paid me $0. Here's why it's still absolutely worth it, and where the real return comes from. Show notes: https://deanjackson.com/podcasts/tol/117-i-posted-a-daily-video-for-100-days-heres-how-much-youtube-paid-me-so-far/
Every effort to sell creates resistance. Write like you're talking to one person, offer a real service instead of a pitch, and people respond. Show notes: https://deanjackson.com/podcasts/tol/116-the-secret-to-writing-so-people-respond/
A discount tells people your price was never real. Paying for their first result keeps your price intact and turns one try into a long-term customer. Show notes: https://deanjackson.com/podcasts/tol/115-before-you-offer-a-discount/
Ask someone to take a chance on you and you get resistance. Offer to take a chance on them and the way is easy. Here's how I built a rocket ship on that. Show notes: https://deanjackson.com/podcasts/tol/114-how-to-make-it-ridiculously-easy-for-people-to-say-yes/
Claude Hopkins taught me every purchase is made by one person. So stop broadcasting to the mass. Here's how I turn an opt-in into a one-on-one conversation. Show notes: https://deanjackson.com/podcasts/tol/113-how-to-make-your-marketing-feel-like-a-one-on-one-conversation/
A line from Claude Hopkins in 1927 changed how I sell. Stop convincing people. Just give them the result first, and they convince themselves. Show notes: https://deanjackson.com/podcasts/tol/112-proving-is-more-convincing-than-convincing/
A book from 1927 taught me to never spend big until a $100 test tells me I've got a winner. Here's the four-stage clinical trial I still run today. Show notes: https://deanjackson.com/podcasts/tol/111-before-you-spend-thousands-on-marketing-run-this-100-test/
An ad I ran in 1996. Free government money, a recorded message, a mailed book. Zero internet... and the exact same psychology still works today. Show notes: https://deanjackson.com/podcasts/tol/110-the-internet-changed-everything-except-why-people-actually-buy/
Journal seven, 1997. Only 5% of the town buys a house this year. But everyone owns one all year long... and that relationship is the real money. Show notes: https://deanjackson.com/podcasts/tol/109-the-real-money-is-in-the-relationship-not-the-transaction/
Journal seven, 1997. I made a list of every tool I knew how to use... and thirty years later almost every one of them still works just fine. Show notes: https://deanjackson.com/podcasts/tol/108-old-marketing-tools-still-work-just-fine/
That headline you clicked on? It's the same formula I found in journal seven back in 1997. A directive, an open loop, and exactly the right people leaning in. Show notes: https://deanjackson.com/podcasts/tol/107-if-youre-going-to-run-an-ad-in-the-next-6-months-watch-this/
Dinner with Jim Morton, back in journal seven. He built an empire on one thing... and City Slickers had the answer all along. Show notes: https://deanjackson.com/podcasts/tol/106-the-secret-to-life-is-one-thing-evidence-inside/
I found the Porsche 911 dealer in journal seven. All he did was sell one car to one person. Here's the playbook you can plug into almost anything. Show notes: https://deanjackson.com/podcasts/tol/105-copy-this-plug-play-system-to-sell-more-of-almost-anything-quickly/
I found a little book in my 1997 journal called You Squared. A fly trying to escape through a glass window. Ten steps away, the door is open. Show notes: https://deanjackson.com/podcasts/tol/104-why-trying-harder-isnt-the-answer/
I'm at Celebration this morning, the town Walt Disney envisioned 25 years before it existed. Build your future on what will never change. Show notes: https://deanjackson.com/podcasts/tol/103-why-i-plan-my-future-around-what-will-never-change/
Mid-1997 I filled thirty pages with affirmations of the life I wanted. Thirty years later almost all of it came true. Write down the simulation you want. Show notes: https://deanjackson.com/podcasts/tol/102-if-were-living-in-a-simulation-this-is-the-playbook/
I wrote a parable about the circus in 1997. Seven marketing lessons from the greatest show on earth, starting with a free parade at eleven every day. Show notes: https://deanjackson.com/podcasts/tol/101-how-i-funnel-hacked-the-greatest-show-on-earth/
Generating leads is easy leverage. The work is the detective pass that sorts who's really moving, and a follow-up list you never take anyone off. Show notes: https://deanjackson.com/podcasts/tol/100-how-to-get-your-buyers-to-call-you-instead-of-chasing-them/
A five star review just sits there. A testimonial built as your customer's own story reaches the next person living that exact situation, and moves them. Show notes: https://deanjackson.com/podcasts/tol/099-google-reviews-are-killing-your-business-try-this-instead/
My cousin Steven worked twelve hours a week after school, and it left me doing only what only I could do. So what would you do if you could count on you? Show notes: https://deanjackson.com/podcasts/tol/098-what-would-you-do-if-you-could-count-on-you-to-do-it/
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 29, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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