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Published by Dean Jackson
Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Profit Activator 3, part two. You can't tell who'll buy from a name and an email, so the first hundred hours has one job: find the five-star prospects. Show notes: https://deanjackson.com/podcasts/tol/088-how-to-know-which-leads-are-actually-going-to-buy/
Profit Activator 3. Only 15% of the people who buy do it in the first 90 days, so 85% of what your hundred leads are worth hasn't happened yet. Show notes: https://deanjackson.com/podcasts/tol/087-100-leads-are-worth-more-than-you-think-heres-the-math/
Profit Activator 2, the visible half. When you can list your prospects, don't shine the light on yourself or on them. Shine it over their shoulder. Show notes: https://deanjackson.com/podcasts/tol/086-how-to-find-a-1b-honey-hole-of-your-best-future-customers/
Profit Activator 2. Compelling isn't convincing. All you're doing is getting exactly the right person to raise their hand at the earliest possible moment. Show notes: https://deanjackson.com/podcasts/tol/085-get-more-leads-how-to-choose-the-words-that-get-you-all-the-leads-you-need/
Day one of the eight Profit Activators. Selecting a single target market isn't about who you include. It's about deliberately leaving almost everybody out. Show notes: https://deanjackson.com/podcasts/tol/084-why-you-make-more-money-when-you-stop-trying-to-sell-to-everyone/
There are at least ten million dollar ideas in these journals. Here's the test that tells you early whether the one you're holding is one of them. Show notes: https://deanjackson.com/podcasts/tol/083-how-to-know-when-you-have-a-1-000-000-idea/
The coastal condo guides were fully formed in my journal in 1997. What stopped them wasn't the idea. It was that somebody else had to do the work. Show notes: https://deanjackson.com/podcasts/tol/082-if-you-have-great-ideas-but-struggle-to-execute-them-watch-this/
In 1997 staying in front of the people who raised their hand meant mailing them every two weeks. Now it's free, it's infinite, and they can reply. Show notes: https://deanjackson.com/podcasts/tol/081-how-to-stay-in-front-of-your-customers-without-spending-more-money/
In 1997 a lead generation business card cost five cents and landed at random. A static Meta ad costs less and lands on exactly the people you choose. Show notes: https://deanjackson.com/podcasts/tol/080-these-old-school-marketing-plays-actually-work-better-today/
In 1997 Jerry Ballinger told me people don't do what they could do. The fix isn't better instructions... it's building for what they will actually do. Show notes: https://deanjackson.com/podcasts/tol/079-news-flash-people-are-lazy-heres-how-to-build-your-business-around-it/
A magazine spotted in an airport lounge became a finished, printed kit for By Referral Only members. One idea, carried all the way to something you can hold. Show notes: https://deanjackson.com/podcasts/tol/078-how-to-actually-finish-the-ideas-you-start/
When everything feels urgent, ask what's real in the next 100 hours... then the next 100 minutes. A five-minute journal exercise from 1997. Show notes: https://deanjackson.com/podcasts/tol/077-how-to-find-clarity-on-what-matters-when-everything-feels-urgent-in-5-minutes/
Most people who see your ad are interested but not ready, and a buy-now-only offer gives them nothing to say. Jeffrey Lant's egregious error number 13. Show notes: https://deanjackson.com/podcasts/tol/076-how-to-get-the-most-people-to-buy-now-and-later/
Eight tiny yellow postcards, mailed weekly into one neighborhood ahead of the fall listing wave, took Julie from zero to five of the next 25 listings. Show notes: https://deanjackson.com/podcasts/tol/075-how-to-show-up-right-when-people-are-ready-to-buy/
A 1997 journal page that turned Cialdini's six weapons of influence into a worksheet, and the ad for six Muskoka lots that fired all six at once. Show notes: https://deanjackson.com/podcasts/tol/074-how-to-use-the-6-weapons-of-influence-to-sell-anything-fast/
A page in Dean's 1997 journal, one phone call to the local cable company, and the $500 TV show that meant he never lost a listing on the nights it aired. Show notes: https://deanjackson.com/podcasts/tol/073-how-taking-action-on-your-intuition-actually-pays-off/
Gamal Aziz looked at a perfectly good $4 million restaurant in the MGM Grand and asked how high is high. The answer took it to $11 million a year. Show notes: https://deanjackson.com/podcasts/tol/072-how-one-idea-turned-a-4m-yr-restaurant-into-11m-yr/
The 1997 Dan Kennedy keynote that laid out the right message, the right market and the right media, plus the three-step campaign Dean built from it. Show notes: https://deanjackson.com/podcasts/tol/071-how-to-get-new-customers-in-any-market-in-45-days/
Ten rules from a 1997 journal page for who Dean would take on as a client, and why constraints on who you work with are a multiplier, not a limiter. Show notes: https://deanjackson.com/podcasts/tol/070-how-to-use-constraints-as-a-multiplier/
A bus bench that proves itself, a billboard behind trees, and the headline formulas from a 1997 journal page that Dean still uses to this day. Show notes: https://deanjackson.com/podcasts/tol/069-how-to-write-headlines-that-attract-your-very-best-prospects-samples-inside/
Ranking source
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Observed September 17, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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