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Published by Dean Jackson
Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Driving to the Henry this morning I kept asking it: best time ever to be alive, or worst? Here's why the answer is both at once, in different columns. Show notes: https://deanjackson.com/podcasts/tol/152-is-this-the-best-or-worst-time-ever-to-be-alive/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
I give certain cafes a monopoly on me, and the Henry in Scottsdale is one. Here's what makes an experience you can't resist, and how to architect yours. Show notes: https://deanjackson.com/podcasts/tol/151-experience-maxxing-how-to-design-experiences-your-people-cant-resist/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
I opened my mailbox this week and found two letters Gary Halbert would've cringed at. Nobody believes your fake handwriting. Write to one person. Show notes: https://deanjackson.com/podcasts/tol/150-mailbox-blunders-that-would-make-gary-halbert-cringe/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Offer maxxing starts with one question: what would I do if I only got paid when they got the result? Build the best, then price it. Certainty sells. Show notes: https://deanjackson.com/podcasts/tol/149-offer-maxxing-more-certainty-more-money-period/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
In lead conversion there are only two timeframes: now or not now. You're not creating five star prospects. You're discovering them. Bake them a cookie. Show notes: https://deanjackson.com/podcasts/tol/148-conversion-maxxing-find-now-buyers/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
The biggest mistake in lead conversion is treating every lead as guilty until proven ready. Flip it. Treat each one like a five star prospect. Show notes: https://deanjackson.com/podcasts/tol/147-lead-conversion-maxxing-start-here/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Jerry Seinfeld gave the best advice on consistency. Write every day, mark an X on the calendar, and don't break the chain. Day 130 for me. Show notes: https://deanjackson.com/podcasts/tol/146-gamifying-consistency-my-best-advice-from-jerry-seinfeld/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Most people fight over the 3% who are buying right now. Leads maxxing means going upstream, catching people the moment they first start thinking. Show notes: https://deanjackson.com/podcasts/tol/145-leads-maxxing-more-leads-sooner-for-less/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
It's nighttime in a Charlotte airport and I'm kicking off a whole series. Money maxxing. Optimizing each of the 8 Profit Activators one video at a time. Show notes: https://deanjackson.com/podcasts/tol/144-money-maxxing-week/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
A page from November 1997 on target market selection. How to find the one premium audience you can help most, and why it makes everything downstream more profitable. Show notes: https://deanjackson.com/podcasts/tol/143-how-to-choose-a-market-with-the-biggest-roi/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
A double spread from journal number eight on the book that changed everything for me, and how to build a business that runs without you. Show notes: https://deanjackson.com/podcasts/tol/142-how-to-have-a-business-that-works-without-you/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
A page from fall 1997 I'm calling the optimal build order. Seven steps for growing your business, and why most people start them in the wrong order. Show notes: https://deanjackson.com/podcasts/tol/141-my-business-getting-checklist-that-works-right-away/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
When was the last time you got a real letter in the mail? A page from my journal on the most valuable letters you can write, and why physical still breaks through. Show notes: https://deanjackson.com/podcasts/tol/140-the-5-most-valuable-letters-you-can-write/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
A question I wrote in November 1997: why do you make your life complicated? What ADHD, hit songs, and the scale ready algorithm taught me. Show notes: https://deanjackson.com/podcasts/tol/139-why-do-you-make-your-life-complicated/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
A question I asked back in 1997: how do I set up my life to be prolific? The zones, the Nine Hour Club, and doing only the things that only I can do. Show notes: https://deanjackson.com/podcasts/tol/138-how-to-be-prolific/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Most people aim to improve their business 20%. How Gamal Aziz asked how high is high at the MGM Grand, and why he booked the gap as a loss. Show notes: https://deanjackson.com/podcasts/tol/137-where-to-look-first-for-the-extra-profits-hiding-in-your-business/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Your email has two jobs worth doing: a click or a reply. How Dean uses the fewest words to move people one step, and the line that filled his workshops. Show notes: https://deanjackson.com/podcasts/tol/136-what-to-say-in-emails-to-get-more-clicks-and-replies/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Your subject line is the envelope, and its only job is getting your email opened. Why clear, label maker subject lines are what land you in the A pile. Show notes: https://deanjackson.com/podcasts/tol/135-how-to-write-a-subject-line-that-gets-your-email-read/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Gary Halbert's swipe files send Dean back to the skill behind his biggest wins: one letter, written to one person, that leads them to act. Show notes: https://deanjackson.com/podcasts/tol/134-how-to-write-a-letter-that-can-make-you-rich/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Dean's college painting crew asked about every home improvement, not just painting. Find people at the start of the journey and you become the market maker. Show notes: https://deanjackson.com/podcasts/tol/133-how-to-get-in-the-marketmaker-position/ Join me live on the next free 50-Minute Profit Finder call: https://50minuteprofitfinder.com/podcast
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed November 4, 2026.
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