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In this episode, I talk with Chris Overlay from Get Hoptimized about how breweries can build a repeatable system for generating more private-event leads. Chris walks us through what your website needs before you start advertising, how to showcase your space and amenities, and how to use Meta ads and dedicated landing pages to reach potential customers. We also dig into common mistakes, the importance of fast follow-up, and the numbers you should track to determine whether your marketing is actually paying off. Key Takeaways Get your foundation right first. Before spending money on ads, make sure you have great photos, a dedicated private-events page, a simple inquiry form, and the proper tracking in place. Sell the experience, not the discount. Showcase your space, amenities, and the types of events you can accommodate. Focus on helping the customer create a great event rather than competing primarily on price. Use the right advertising strategy. Chris recommends lead-focused Meta campaigns rather than simply boosting posts, with multiple creative approaches directing prospects to a dedicated landing page. Respond quickly to every lead. Generating inquiries doesn't matter if you're slow to follow up or don't have a clear process for converting those inquiries into bookings. Know your numbers. Track cost per lead, average value of a lead, bookings generated, and return on ad spend so you can understand what works and invest accordingly. Resources Connect with Chris and learn more about marketing services offered by Get Hoptimized Get the Brewery Profit Brief - tips, tactics and strategies to grow cash flow and profit Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, I’m introducing my new book, Brewery Finance Basics , a practical financial handbook designed to help brewery owners and managers build a more profitable, sustainable business. The book brings together 12 essential areas of brewery finance, from understanding your numbers and managing margins to cash flow, budgeting, benchmarks, and financial operating systems. I’ll also share lessons from the first chapter: Brewery Financial Standard Operating Procedures . Just as you wouldn’t brew beer without a recipe and a process, you shouldn’t run the financial side of your brewery without one. Financial SOPs create the consistency, accuracy, and accountability you need to produce reliable numbers, and use those numbers to make better decisions. Key Takeaways Why financial systems matter. Great financial management is about creating repeatable processes that produce reliable information and better decisions. The 8 essential financial SOPs every brewery should consider: month-end close, monthly financial review, budgeting and forecasting, cash management, revenue and receivables, purchases and payables, inventory management, and tax reporting. How to build a financial SOP from scratch. Establish the goal, determine how success will be measured, assign one person to own the process, identify the tools involved, and document the specific steps to follow. Turn recurring financial tasks into simple checklists. Define what needs to be done, when it needs to happen, who is responsible, and how completion is documented - especially for critical processes like the month-end close. Start small and build your financial playbook over time. Pick one process—cash management, inventory, or month-end close—and document it. Then move on to the next. Each SOP brings you closer to the consistent, accurate financial information you need to improve profitability and cash flow. Get the Brewery Profit Brief - tips, tactics and strategies to improve cash flow in your business. Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Most breweries spend hours every week pulling reports from accounting software, brewery management systems, payroll platforms, and spreadsheets, only to end up with outdated or incorrect data. In this Brewery Financial Round Table, we revisit the four-part Financial Operating System and welcome Jeremy Carney from Central Coast Analytics to demonstrate how breweries can automate their most important KPIs into a single, live dashboard. Learn how real-time financial visibility improves accountability and helps your team make better decisions every week. Key Takeaways Understand the four components of the Brewery Financial Operating System and how they work together to improve financial performance. See how brewery software, accounting systems, payroll platforms, and spreadsheets can be connected into one automated dashboard. Discover how live, real-time dashboards eliminate manual reporting while giving every department visibility into the metrics they own. Walk away with a practical roadmap for building a financial reporting system that saves time, improves accountability, and helps your brewery make faster, better decisions. Resources Connect with Jeremy Carney from Central Coast Analytics and learn how he can help you build an automated financial dashboard - jeremy@centralcoast-analytics.com Get the Brewery Profit Brief - tips, tactics and best practices to build a financially sustainable brewery business. Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Most breweries have a financial operating system problem . What I mean by this is that financial statements arrive too late, budgets get ignored, department managers don't know what numbers matter, and owners end up carrying the financial burden alone. In this episode, I walk through a practical four-step framework for installing a Brewery Financial Operating System to solve this problem. You'll learn how to build financial confidence across your leadership team , create a meaningful annual financial plan, establish department KPIs, and implement weekly financial huddles that turn numbers into action. If you want your brewery to become more profitable , improve cash flow, and make faster, better decisions, this episode will show you where to start. Key Takeaways The four pillars of a Financial Operating System. Learn how financial literacy, annual planning, department KPIs, and weekly financial huddles work together to create accountability and improve performance. How to create financially confident leaders. Understand why every department manager - not just the owner or accountant - should know how their daily decisions impact profitability and cash flow. How to connect strategy to execution. See how one primary financial goal cascades into department-level KPIs that teams can measure and improve every week. Why weekly financial huddles change everything. Learn a simple meeting cadence that keeps everyone focused on results, identifies problems early, and creates a culture of continuous improvement. Resources Learn more about the 90 Day Brewery Financial Reboot Program Get the Brewery Profit Brief . Weekly tips, tactics and best practices to build a financially resilient brewery. Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Beer loss is often accepted as the cost of doing business, but it could be one of your biggest taproom profit opportunities. After tracking beer loss in spreadsheets, Brent Reynard discovered his brewery was losing nearly 21% of draft beer revenue every month through foam, temperature issues, over-pouring, and operational blind spots. Rather than accept it as the cost of doing business, he built Draft Control - software designed to track beer loss, uncover root causes, and help breweries make better financial decisions. In this episode we explore how better data can reduce waste, improve margins, and replace gut feel with measurable profitability. Key Takeaways Why draft beer loss may be far larger and more expensive than most owners realize How Brent reduced draft loss from roughly 20% to single digits using visibility, accountability, and operational changes The “profit per day” metric and how to evaluate draft lines based on both sales velocity and profitability Why the highest-priced beer isn’t always the most profitable beer How data-driven decisions around pours, pricing, and inventory can create a stronger, more profitable taproom Resources Connect with Brent, brent@draftcontrol.net Get the Brewery Profit Brief - tips, tactics and strategies to run a more profitable beer business Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Events can be one of the most effective ways for breweries to drive traffic, increase customer visits, and create stronger community connections. In this episode, SkylerLewis from Evently joins our Taproom Success monthly expert to discuss how breweries can build event programs that create predictable recurring revenue. Key Takeaways: Private events have become a critical growth lever for breweries in today’s market - learn how to streamline the planning process to turn inquiries into solid bookings The event formats and programming strategies that are generating the strongest results right now. How successful breweries think about event ROI beyond ticket sales, including guest spend and repeat visits. Common event mistakes breweries make and practical ways to improve execution and attendance. Resources Connect with Skyler from Evently, skyler@planevently.com Get the Brewery Profit Brief - tips, tactics and strategies to build a more profitable brewery business Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Many brewery owners start the same way: brewing at home, sharing beer with friends, and hearing those words: “You should open a brewery.” But making great beer and running a successful brewery require different skill sets. In this session, I'll share what brewery owners wish they knew before opening, how to capture startup costs, measure margins, project cash flow, and truly understand those financial statements. I'll go over common mistakes brewery owners make, how to avoid them, and practical steps you can take now to position your future brewery for long-term success. Whether you’re seriously considering opening someday or simply curious about what goes on behind the scenes, this episode will help you understand the business side of beer. Key Takeaways Opening a brewery means running multiple businesses at once - manufacturing, hospitality, retail, distribution, and food service. Cash flow - not beer quality - is what determines survival . Understanding margins, startup costs, and financial statements early creates better decisions later. You don’t need to become an accountant, but financial literacy can become a major competitive advantage. Resources Get the Brewery Profit Brief - tips, tactics, best practices and strategies to run a financially successful brewery Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
What separates taprooms with loyal regulars and predictable revenue from those constantly chasing new customers? In this episode, we break down how breweries can use loyalty programs to increase visit frequency, boost average check size, smooth out midweek traffic, and create stronger customer relationships. Featuring real-world examples and practical strategies from the Taproom Growth Playbook workshop, this conversation explores how modern loyalty systems can become a true profit driver - not just another "mug club" or “points program.” Key Takeaways: Loyalty programs work best when they are tied to specific customer behaviors you want more of - like weekday visits, customer referrals, or visiting to try new beer releases. Digital mug clubs and app-based rewards can create recurring revenue while strengthening long-term customer engagement. The best loyalty programs start with one clear goal: increasing traffic, boosting spend, improving retention, or generating referrals — then building rewards around that objective. Resources Learn more about Tapwyse Get the Brewery Profit Brief - weekly tips, tactics and strategies to 10x taproom profits Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, I talk with Jeremy Carney from Central Coast Analytics about how breweries can use better data, dashboards, and financial analytics to make smarter business decisions. We explore the biggest reporting blind spots breweries face, how to combine information from multiple software systems into one clear picture, and which KPIs brewery owners should actually pay attention to each week. Jeremy also shares real-world examples of how breweries are uncovering hidden profit opportunities through better reporting and visualization tools. Key Takeaways: Most breweries already have valuable data, but the challenge is organizing it into actionable insights that managers can actually use. Weekly KPI tracking can help breweries spot problems and opportunities long before month-end financial statements arrive. Dashboards and visual reporting tools simplify complex brewery data and improve team accountability and decision-making. Clean, accurate, and timely data is essential for meaningful financial analysis and forecasting. Better analytics can uncover hidden opportunities in pricing, product mix, labor efficiency, inventory management, and taproom performance. Resources Connect with Jeremy, jeremy@centralcoast-analytics.com Get the Brewery Profit Brief - tips, tactics and strategies to grow brewery cash flow Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, Jake Lohse and I break down “The Financial Playbook for Profitable Breweries” - a practical framework for brewery owners who want to move beyond survival mode and build a more profitable, financially disciplined business. The conversation explores the financial realities of running a brewery, the key metrics that matter at each stage of growth, and the systems, dashboards, and routines that successful breweries use to make smarter decisions. From cash flow forecasting and break-even analysis to budgeting, segmented financials, and weekly KPI scorecards, the episode delivers a step-by-step roadmap for installing a brewery financial operating system that drives clarity, accountability, and profitability. Key Takeaways Most brewery struggles are due to lack of financial systems Great beer and branding are not enough. Many breweries fail because they lack financial visibility, clear metrics, and a disciplined operating cadence. Different growth stages require different financial priorities Startup breweries should focus on survival and cash flow, stabilization-stage breweries need systems and process discipline, and scaling breweries must prioritize profitable growth and consistent net operating income. Weekly financial rhythms outperform monthly financial surprises Successful breweries track key numbers daily and weekly through dashboards, scorecards, and financial huddles instead of waiting for month-end financial statements. Cash flow management is a core survival skill The presentation emphasizes weekly cash flow forecasting, budgeting discipline, and understanding cash flow drivers as critical tools for staying financially healthy. Profitability must become intentional The session encourages brewery owners to “begin with the end in mind” by setting clear financial goals, building KPI scorecards, segmenting retail vs. wholesale performance, and using data to guide decisions instead of instinct alone. Resources Connect with Jake Lohse at Jake@PresidentialBrewing.com Get the Brewery Profit Brief - tips, tactics and strategies to run a more profitable brewery Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, we hear from Devon Hamilton, Director of Operations at Paradox Brewery, to break down the evolving world of contract brewing and why more breweries are using strategic production partnerships to grow without overextending themselves. Devon shares practical insights on scaling operations, maintaining beer quality, evaluating expansion decisions, and avoiding common mistakes breweries make when entering contract brewing relationships. The conversation also explores how contract brewing can support growth opportunities, improve operational flexibility, and help breweries navigate tighter margins in today’s craft beer environment. Key Takeaways Contract brewing can help breweries grow sales and distribution without taking on major capital investments or expansion risk. Successful partnerships depend on strong onboarding, communication, forecasting, and clear operational expectations. Quality control and recipe consistency become critical when scaling production across facilities. Breweries should carefully evaluate the “build vs outsource” decision based on cash flow, utilization, staffing, and long-term strategy. The future of contract brewing may include growing opportunities in private label products, non-alcoholic beverages, RTDs, and regional production partnerships. Resources Learn more about Paradox Brewery's contract brew services Get the Brewery Profit Brief - weekly tips and tactics to improve cash flow and profitability Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Benchmarking is one of the most powerful—and underused—tools in a brewery. In this episode, we break down how brewery owners and managers can turn complex financial statements into simple, actionable scorecards that drive better decisions. You'll learn how top breweries use key metrics , industry benchmarks, and weekly financial meetings to identify profit leaks early, improve margins, and strengthen cash flow. Instead of waiting for month-end financial reports, breweries can install a simple financial operating system that provides real-time visibility into the numbers that truly matter. Key Takeaways Why financial statements alone aren’t enough Monthly reports are often backward-looking and complex. A simple benchmark scorecard provides real-time visibility and early warning signals. The small set of metrics that truly drive brewery profitability Numbers like EBITDA, debt service coverage, gross margin, and key cash-flow drivers help determine whether the business model is sustainable. How to build a simple weekly financial scorecard Focus on just 3–5 key metrics per department to track performance, identify gaps, and drive accountability across the team. The Financial Operating System breweries should install The cycle is simple: set targets → measure performance → identify gaps → take action → report results weekly. How leading breweries use benchmarking to stay ahead Top breweries track margins, cash, sales velocity, and marketing ROI to make faster decisions and protect profitability. Resources Sign up for the Brewery Profit Brief - Clear Numbers, Cash Flow Clarity, and One Practical Action to Improve Your Brewery's Profit Get the free mini-course Brewery Key Performance Indicators - scorecards, templates and best practices to improve your most important numbers Take the Brewery Financial Health Check - A quick self-assessment that shows where your brewery stands on the key drivers of profitability Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, Sam Calagione shares the journey of building Dogfish Head Craft Brewery from the smallest commercial brewery in America to a nationally recognized brand. Sam shares how he started the business with $220,000 in personal loans, navigated decades of growth, and balanced creativity with financial discipline. He discusses key decisions around capital, distribution, and profitability , along with lessons learned from missed opportunities and strategic bets. The conversation also dives into the merger with Boston Beer Company , the importance of cultural alignment, and Sam’s perspective on the evolving craft beer landscape and what lies ahead. 🍺 Key Takeaways Start Small, but Think Long-Term Financially Dogfish Head began with limited capital, but growth was supported through a mix of bank financing, investors, and disciplined reinvestment over time. Growth + Profitability Can Coexist The company achieved 15 consecutive years of top-line growth while improving EBITDA - proving that scaling doesn’t have to come at the expense of profitability. Taproom & Direct Sales Should Come First For today’s breweries, maximizing on-site sales and margins is critical before expanding into wider distribution. Strategic Decisions (and Mistakes) Matter Missed investments—like delaying a canning line—highlight how timing and capital allocation can significantly impact long-term results. The Right Partnership Is About More Than Money The Boston Beer merger worked because of strong cultural alignment, shared values, and continued founder involvement - not just financial upside. Resources Get the FREE Brewery Profit Brief - tips, tactics and strategies to build a more profitable beer business Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In today's podcast, you’ll learn how to turn your numbers into a real-time management system. We’ll show you how to identify the few key metrics that matter , assign clear ownership across your team, and install a simple weekly rhythm that turns financial data into action so you can improve performance before the month is over, not after it’s too late. Key Takeaways: How to build a focused weekly scorecard (3–5 key metrics) A clear, simplified set of numbers your team can influence in real time Tactics to create clear ownership across your organization Learn how to assign “one name on each number,” so every key metric has accountability How to install a repeatable financial huddle system A simple weekly meeting structure that turns numbers into conversations, conversations into decisions, and decisions into results Tips to create stronger alignment between operations and financial outcomes Connect daily actions (sales, ops, inventory, collections) directly to financial results so your team understands how their work drives profit Resources Get the Brewery Profit Brief - weekly tips, tactics and strategies to build a more profitable brewery Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Production planning is one of the bigger challenges in brewing. In this episode, Jeremy Carney from Central Coast Analytics and Dru Ernst from Dru Bru break down how breweries can move from reactive, spreadsheet-driven decisions to proactive, data-powered planning. You’ll hear a real-world case study from Dru Bru, explore how forecasting by brand, package, and channel actually works, and learn how better planning directly impacts cash flow, margins, and operational efficiency. We also look ahead at how AI is beginning to shape the future of brewery production decisions. 🎯 Key Takeaways Why production planning is a hidden profit leak Poor planning leads to excess inventory, stockouts, lost sales, and tied-up cash, often without breweries realizing the true financial impact. What most breweries are doing today (and why it’s not enough) Many breweries rely on manual processes, gut instinct, and disconnected spreadsheets, creating inefficiencies and costly mistakes. How data-driven forecasting changes the game Planning by SKU, package, and sales channel gives breweries real visibility into demand, allowing for smarter brewing and inventory decisions. Real-world results from Dru Bru’s transformation Moving to a structured, data-informed system improved visibility, reduced guesswork, and enabled better in-season decision-making. Where AI fits and the practical first step to get started AI is about better recommendations. The first step is getting clean, usable data and a consistent planning process. Resources Connect with Jeremy, jeremy@centralcoast-analytics.com and Dru, dru@drubru.com Get the Brewery Profit Brief - short, actionable insights to drive profitability Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, I sit down with Marc Rice of Brytos Accounting Services to talk about something that sounds simple, but is often a mess behind the scenes: brewery bookkeeping. Marc shares what he sees when he opens up a new client’s QuickBooks file for the first time - liabilities showing up as revenue, duplicate expenses from bank sync errors, unreconciled accounts, and charts of accounts that make it nearly impossible to understand what’s actually happening in the business. We dig into why complete, accurate, and timely reporting isn’t just about compliance, it’s about decision-making. Marc explains how a properly structured chart of accounts, clear separation of business segments using classes, and regular weekly reconciliations can dramatically improve financial clarity. We also discuss when it makes sense to outsource bookkeeping , how to assess whether your books are healthy, and why clean financials are the foundation for improving margins, cash flow, and long-term profitability. Key Takeaways Reconcile Weekly, Not Just Monthly Don’t wait until month-end. Weekly bank and credit card reconciliations prevent duplicate entries, missing transactions, and costly clean-up work later . Design a Chart of Accounts That Works for a Brewery Your chart of accounts should separate taproom, wholesale, and other segments clearly—and properly classify COGS, labor, and overhead so you can see true margins . Watch for Common Brewery Bookkeeping Mistakes Be on alert for liabilities recorded as revenue, double-entered expenses from bank feeds, and unreconciled accounts—these distort profitability and cash flow . Use QuickBooks Classes (or Similar Tools) to Separate Business Segments Segment reporting helps you see which channels (taproom, distribution, events) are driving profit and which need attention . Outsource When You’re Wearing Too Many Hats If bookkeeping is something you “get to when you can,” it’s probably time to bring in a specialist who understands brewery accounting . Resources Get the Brewery Profit Brief - tips, tactics, and strategies to create more profit and better cash flow in your brewery. Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Today we chat with Ross Stensrud from Tapwyse and explore how modern brewery loyalty programs are evolving far beyond the traditional “mug club.” Ross shares exciting performance data from Tapwyse breweries, including a 387% increase in app installs and a 418% surge in membership revenue year-over-year, along with insights into how breweries can now quantify the estimated revenue impact of rewards programs . The conversation highlights how breweries are using r eal-time dashboards to measure membership revenue, reward value, and guest engagement in ways that turn loyalty from a “nice idea” into a measurable profit driver. Ross and Kary also discuss what separates breweries that succeed with loyalty programs from those that struggle. The key themes: staff buy-in, active marketing campaigns, data-driven decision making, and operational simplicity. Rather than relying on gut instinct, Ross emphasizes the power of using app data to identify top guests , track recurring revenue, and refine marketing strategies. Together, we make the case that loyalty programs—when structured and promoted correctly—can become a meaningful recurring revenue stream and a powerful tool to smooth seasonal revenue swings. Key Takeaways: Track Revenue, Not Just Sign-Ups: Measure estimated reward value, recurring membership revenue, and average tab size to understand the true financial impact of your loyalty program. Use Push Messages Strategically: Data shows strong engagement (including high visit rates per push message) and intentional communication drives repeat traffic. Create a Dynamic Rewards Model: Move beyond static mug clubs to systems that reward repeat behavior and build long-term belonging. Set Clear Membership Goals: Establish targets for monthly and annual membership sales, track progress on a dashboard, and adjust campaigns accordingly. Drive Staff Buy-In: Train your team to promote the program, personalize guest interactions, and make reward redemption easy. Resources Learn more about Tapwyse and schedule a demo Get the Brewery Profit Brief - tips, tactics and strategies to run a more profitable brewery business Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Inventory is often the largest asset on a brewery’s balance sheet and the biggest source of hidden margin leaks. In this episode, we break down how to build a profitable inventory system that protects cash, improves COGS accuracy, and creates operational discipline. You’ll learn how to install simple standard operating procedures, use scorecards to quantify what “good” looks like, and turn inventory management from a monthly headache into a competitive advantage. Plus, we’ll share a practical SOP template you can use immediately. Actionable Takeaways Install Clear Inventory SOPs Learn how to document and standardize receiving, transfers, adjustments, and returns so inventory accuracy doesn’t depend on memory or good intentions. Move from Guesswork to Measurement with a Scorecard Identify the key metrics (turnover, days on hand, shrinkage %, slow-moving SKUs) that quantify what strong inventory management actually looks like. Protect Gross Margin Through Better Valuation & Reconciliation Understand how counting discipline and consistent valuation methods improve COGS accuracy and prevent margin distortion. Identify and Plug the “Inventory Leaks” Discover the most common breakdown points — from receiving errors to production yield loss — and how to install controls that prevent them. Free Up Cash Without Increasing Sales See how improving inventory turns and reducing excess stock can unlock working capital and strengthen your financial position. Resources Get the free Brewery Profit Bulletin - tips, tactics and strategies to create more profit in your beer business. Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
Cash flow is what determines whether a brewery survives and grows. In this episode, we break down the core fundamentals of cash flow management and share practical strategies you can use immediately to gain control, avoid crunches, and build a stronger financial foundation for your brewery. Key Results You’ll Get from Listening: A clear understanding of the difference between profit and cash flow and why it matters Practical steps to avoid cash crunches before they happen The core KPIs that directly impact liquidity and financial stability Simple systems to improve collections, inventory management, and spending discipline A framework for making better day-to-day decisions that strengthen cash flow and long-term growth Resources Get the Brewery Profit Brief - actionable tips to improve cash flow today. Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
In this episode, I sit down with Aaron Gore, VP of Sales & Marketing at Beer30, to talk about the upcoming American Craft Beer Hall of Fame induction ceremony and what today’s high-performing breweries can learn from the legends of our industry. We explore how leading breweries are using data management not just to “keep records,” but to gain a true competitive edge. From tighter inventory control and margin visibility to AI-powered forecasting and smarter decision-making, data discipline is separating the breweries that survive from those that thrive in a maturing market. Aaron also shares insights on three major initiatives coming soon from Beer30 and what they signal about the future of operational intelligence in craft beer. ✅ Actionable Takeaways 1️⃣ Treat Data as a Strategic Asset — Not Just Recordkeeping High-performing breweries don’t just collect data — they structure it, review it consistently, and use it to drive pricing, production planning, inventory control, and profitability decisions. 2️⃣ Build a Single Source of Truth Disconnected spreadsheets and siloed systems create confusion. The best breweries integrate accounting, production, and inventory data so everyone operates from the same numbers. 3️⃣ Use AI as an Assistant, Not a Replacement AI tools can help analyze trends, forecast demand, flag anomalies, and generate insights faster — but they work best when clean, organized data feeds them. Garbage in, garbage out still applies. 4️⃣ Create a Weekly Data Review Rhythm Competitive breweries establish weekly operational and financial huddles where key metrics are reviewed, variances are discussed, and decisions are made quickly — before small issues become big problems. 5️⃣ Invest in Systems That Scale with You Whether it’s inventory management, production planning, or forecasting tools, investing in scalable systems early allows breweries to grow efficiently instead of rebuilding their back office every few years. Resources Connect with Aaron - aaron.gore@the5thingredient.com Get the Brewery Profit Bulletin - tips, tactics and strategies to build a more profitable brewery Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association , a network of owners and managers working together to build more profitable companies.
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