Published by Fundraising Everywhere
We’re Fundraising Everywhere and Everywhere+. With over 30 years’ of fundraising experience between us, we know fundraisers dedicate their careers to good causes…but often without access to formal training or support. Fundraising Everywhere is a community for people like you - fundraisers and future charity leaders - to: ● find community and make connections ● discover new developments and strategies ● learn from experts and one another Then get back to work with improved clarity, confidence and conviction. Run by fundraisers for fundraisers, Fundraising Everywhere helps you raise your confidence, your skills and charity income.
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In this episode of the Fundraising Everywhere Podcast, host Cam St.Omer Donaldson is joined by two graduates of the JustGiving Digital Learning Grant Programme — Kayleigh Wingate from Cambridge Cyrenians and Claire Caborn from Dove Cottage Day Hospice. Both fundraisers work in small charities where wearing multiple hats is the norm, and both came into the DLG program with different goals — Kayleigh to build her fundraising foundations after a background in copywriting and marketing, and Claire to take her charity's first steps into digital fundraising ahead of a landmark 30th anniversary Big Give Christmas Challenge. Together, they share: What they learned across six months of the program — from email marketing and social media strategy to storytelling and grants Why it's okay not to have all the answers (and why that realisation was liberating) How the program boosted their confidence and sparked new strategies for their organisations Why Fundraising Everywhere feels like an extended fundraising team — and a "fundraising encyclopaedia" Applications for the Digital Learning Grant Program 2027 (sponsored by JustGiving) are now open. Head to https://www.fundraisingeverywhere.com/digitallearninggrant/ to apply. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In this episode of the Fundraising Everywhere podcast, host Cam St-Omer Donaldson is joined by Claire Stanley, Director of Policy and Communications at the Chartered Institute of Fundraising, to unpack not only what the new rules mean, but also where charities are still looking for greater clarity. Together they explore the distinction between the ICO's legal guidance and the Fundraising Regulator's fundraising framework, discuss some of the grey areas charities are navigating, and explain how the Chartered Institute of Fundraising is working with regulators to represent the sector's experiences and help shape future guidance. They explore: What the charitable purposes soft opt-in changes and what it doesn't. The difference between the ICO's legal guidance and the Fundraising Regulator's practical framework. Areas where charities are still seeking greater clarity, including common implementation questions. How the Chartered Institute of Fundraising is engaging with the ICO and other regulators to raise sector feedback and support further clarification. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In this episode of the Fundraising Everywhere Podcast, host Sarah Crowhurst — Founder of digital fundraising agency Hynt — sits down with three brilliant sector leaders ahead of her own talk at Pizza for Losers , the event that celebrates what happens when things go wrong. Sarah is preparing to speak about professional burnout and a knock to her confidence that left her questioning her future. To calm her nerves and sharpen her thinking, she chats with: Henry Rolling (Flying Cars Innovation Agency) — who shares how his first Christmas appeal at the Refugee Council went out without a return envelope, why failure is easier for some people than others, and what cracking an apple with your bare hands has to do with persistence. Lesley Pinder (Compass) — who spoke at the very first Pizza for Losers about burnout and missing the warning signs. She reflects on the "vulnerability hangover" of opening up on stage, and why having your team in the front row cheering you on can change everything. Harpreet Kondel — who opens up about being the only person of colour in the room for 32 years, the roles she was never offered, and why she refuses to let others define her worth. Together, they explore vulnerability, self-belief, bias, and why talking about failure might be one of the bravest and most important things we can do.
What does return on investment actually look like in corporate fundraising — and what can the numbers tell us about strategy? In this episode, host Simon Scriver brings together Caroline Richardson (Lark Owl) and Andy King (Fireside Fundraising) to dig into Caroline's latest benchmarking research on corporate partnerships. What does return on investment actually look like in corporate fundraising — and what can the numbers tell us about strategy? They explore why more charities than ever are doing corporate fundraising, what the data reveals about success rates (including why 50% of respondents had a 100% success rate — and why that's not necessarily the full story), and how ROI for corporate partnerships is trending. Caroline and Andy also unpack the key strategic difference between a high-volume and a quality-over-quantity approach, why corporate fundraising has more in common with major gifts than trusts, and why it's very much a team sport. Caroline and Andy also discuss: - ROI - Percentage of charities actually doing corporate fundraising - Success rates - Differences between large and small charities - Differences between 2025 and 2026 Caroline's newsletter, The Nest Egg Fireside Fundraising research on why companies give If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
The digital fundraising landscape is changing. How are you navigating it? If you get your digital engine room (Meta, Google and Email) in order, then you can continue to get value out of digital, despite the ongoing restrictions put on charity advertisers looking to grow their share of voice and share of money. Join Josh Leigh, Director at Hynt in this session that will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life. Key learnings from this session: Participants will understand how the ongoing restrictions on digital advertising are affecting charities. You will learn how to create effective campaigns that leverage your charity’s value to grow consideration and create deeper value through digital retention. Are you ready to gain actionable insights and tools to implement immediately? Don't forget to join us at our Digital Fundraising Conference, happening on the 9th July 2026, learn more here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
Is email the most underrated tool in your fundraising toolkit? In this episode, host Simon Scriver sits down with Anya Muir Wood, Head of Creative at Forward Action, to explore why email deserves far more attention than it gets — and how to make it work harder for your cause. Anya shares how Forward Action takes a data-led, human-first approach to email fundraising, helping organisations of all sizes move from sporadic sends to strategic, story-driven campaigns that genuinely connect with supporters. They cover: Why fear of unsubscribes is holding your email programme back How to overcome the blank page and write emails people actually want to open The power of honesty, urgency, and a single clear ask Where AI fits in (and where it doesn't) for creative email teams How to build an email content plan even with limited capacity Anya also gives a preview of her session at the Digital Fundraising Conference on 9th July — "Six Email Tactics That Make Supporters Fall in Love With Your Cause" — packed with practical, steal-worthy ideas you can put into action straight away. Links & Resources: Forward Action website Join us at our Digital Fundraising Conference If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
What does it actually feel like to be a donor — and why does it matter more than you think? In this episode, host Simon Scriver is joined by Steven Dodds (Managing Director) and Paul Seabrook (CEO) of Beautiful Insights, a full-service market research agency specialising in the charity sector. Together they explore one of the most overlooked challenges in fundraising: how do you measure the emotional experience of your supporters, not just the financial data? The conversation covers: Why satisfaction alone doesn't predict donor loyalty or generosity The SAFE Index — Beautiful Insights' benchmarking tool for measuring non-financial supporter KPIs How donors often vividly remember why they first gave, but rarely recall anything about the ongoing supporter experience Why feeling "useful" might actually be a warning sign in your donor data How charities can compete with commercial brands that have mastered emotional advertising The difference between transactional stewardship and communications that genuinely move people This episode sets the scene for Steven and Paul's session at the upcoming Individual Giving Conference, where they'll dive deeper into the specific emotions that drive donor retention — and which ones should have your attention. Find out more about the SAFE Index and Beautiful Insights at beautifulinsights.com Join us at our Individual Giving Conference 2026 If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In this episode, host Simon Scriver is joined by Natasha Evans (About Loyalty & Your Experience May Vary podcast) and David Amos-Reeves (Prostate Cancer UK & Experience Hub) to reflect on Fundraising Everywhere's recent Supporter Experience Conference. Together, they unpack some of the conference's key themes - including the "relevancy crisis" facing charities, why so many organisations struggle to turn their commitment to supporter experience into real organisational change, and what it truly means to reflect a supporter's motivations back to them. They also explore the differences between large and small charities when it comes to delivering great supporter experiences, share standout moments from the conference (including a powerful session on storytelling from Lisa at Fireside Fundraising), and look ahead to what's coming; from AI's role in closing the relevancy gap, to protecting the irreplaceable human element in fundraising. Members can watch the Supporter Experience Conference sessions On Demand Not a member? Check out our membership options here Find Natasha and David's podcast, Your Experience May Vary Check out The Experience Hub Connect with David Connect with Natasha If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
Here's a session from Community Conference 2025, hosted by Nikki Bell. With speakers: Bushra Ahmed from Lloyds Bank Foundation, Kerry Thomas from Pancreatic Cancer UK, Gemma Sherington from Refuge, Lauren Williams from Age UK Community Fundraising can help kickstart your career. Don’t believe us? Then hear from four sector leaders, each with very different and inspiring careers as they share how their experiences working in partnership with communities and in community fundraising have helped them be where they are today. From CEO to board member, to heading up fundraising teams and working across services, our four panellists will share their insight, expertise and learnings that we hope will inspire you in your career path. This session is not to missed! Our Community Fundraising Conference is back on the 17th June! Learn more here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
The charitable soft opt-in ICO guidance has just landed. For many charities, this is the biggest shift in supporter communications rules in years. And our inbox and membership chat are already full of questions: Does event attendance count as expressing interest? What about volunteering, buying a raffle ticket, or clicking a link? Can we now contact people we previously couldn’t? And just as importantly…Where are the grey areas charities need to tread carefully? To help the sector unpack all of this quickly, we’re hosting a session with Mark Burnett from Hope & May. Get access to the full webinar & 30 minute Q&A. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
What happens when you hand your fundraising campaign over to an AI? In this episode, Host Simon Scriver speaks with Ben Cohen, AI Lead at Good Innovation, about a bold experiment he ran during his London Marathon fundraising campaign. Rather than host another bingo night or curry evening, Ben built Zosia; an AI agent - and gave her one job: raise £500 in a month. Ben shares how he set Zosia up with her own email address, a website, a newsletter, and even a Telegram connection, then gave her as much autonomy as possible. The results were remarkable (she raised nearly £2,000), but not without a few surprises along the way - including the moment she tried to break into his WhatsApp. They explore what it really means to build an AI agent, why personifying your AI can actually make it work better, and what this experiment reveals about the future of fundraising. Ben's donation page For Dogs for Good Meet Zosia Want to dive deeper into supporter experience? Join us at our Supporter Experience Conference on Thursday 21st May 2026 If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
Are you looking to make your emails stand out in ever busier inboxes? It’s time to step away from the humdrum and get creative. In this session the mobilisation agency Claire Donner of More Onion will take you through the key elements of the creative process including practical exercises and ideas you can take away and use with your team right away. They’ll share how you create richer experiences whatever your budget and team size. Patrick Beswick of the homelessness charity St Mungo’s will then share examples of how they’ve used creativity to step up their supporter engagement and strengthen their fundraising work. Join us to learn how to add elements of interactivity, creativity and humour to make your emails and webpages stand out and keep supporters engaged. Key learning from this session: How to be creative at any budget level and create richer supporter communications. Want to dive deeper into supporter experience? Join us at our Supporter Experience Conference on Thursday 21st May 2026 If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
This episode with Harbi Jama, Director of Philanthropy and Partnerships at Impetus is designed for people considering a career in corporate partnerships or corporate fundraising, as well as those already in the field who are looking to take the next step in their career. Drawing on real-world experience, the discussion will explore what it takes to build successful corporate partnerships, develop commercially minded fundraising skills, and progress into senior leadership roles. Participants will gain practical advice on career pathways, skill development, and strategic decision-making, including how to position themselves for growth, navigate career transitions, and build strong relationships with corporate partners. The session will also offer honest insights into the realities of the sector, helping attendees make informed choices about what to do next and how to accelerate their impact. Key learnings from this session By the end of this session, participants will: - Understand the different career pathways into corporate partnerships and corporate fundraising - Gain clarity on the skills, experiences, and mindsets needed to progress at different career stages - Learn how to build and manage strong corporate relationships, from first conversation to long-term partnership - Receive practical advice on what to do next to accelerate their career, whether entering the sector or aiming for leadership roles - Hear honest insights into the realities, challenges, and opportunities of corporate fundraising - Leave with greater confidence in how to position themselves, grow their network, and maximise impact Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In this session, Bethan Francis, Managing Director at Stratcom UK will explore the real drivers behind great fundraising calls — and it all starts with the fundraiser. We’ll unpack the qualities and instincts that make some fundraisers exceptional, and what can (and can’t) be taught. From natural empathy and conversational confidence to resilience and active listening, we’ll dive into the key traits that matter most on the phone. We’ll also share practical insights into how to recruit, train, and retain brilliant callers — including how to keep teams motivated, engaged, and continuously growing in their role. Whether you run a calling team or partner with an agency, this session will give you a fresh perspective on what makes a good call truly great. Key learnings from this session: - A great call doesn’t start with a script — it starts with a great fundraiser - What should you look out for when recruiting a new fundraiser - What skills and behaviours should you nurture and develop Want to continue your learning? Join us at our Face-to-Face and Telephone Fundraising Conference coming up on Thursday 23rd April f you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you. To celebrate our upcoming Face-to-Face and Telephone Fundraising Conference coming up on Thursday 23rd April, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'. Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers. "If you caught our previous conversation with Danny McDonnell, you’ll know we love speaking to the dynamic figures who helped shape this sector. Richard is certainly one of them — a one-man dynamo, hugely respected, and someone who’s been at the forefront of face-to-face fundraising since the early days of Gift Fundraising. I first had the pleasure of working with Richard when he joined Shelter, where he took charge of their fundraising team. He’s obsessive about his craft — deeply passionate about the organisations he works for, and hugely motivational to everyone around him. Over the years, he’s worked around the world, bringing his unique energy and expertise to countless projects. Now based in Dublin, he runs his own organisation, Emerald Fundraising, which — no surprise — is thriving. I know you’ll find this conversation as inspiring and energising as I did." If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
The biggest data change for UK charities since GDPR is here — and it's an opportunity you can't afford to miss. In this episode, host Josh Leigh, Co-Founder of Hynt, the digital fundraising agency, is joined by a panel of expert; fundraising compliance specialist Cam St-Omer Donaldson, people and processes consultant Kirsty Mooney, and digital marketing expert Sarah Crowhurst to break down everything charities need to know about the new Email Soft Opt-In rules. In this episode, we cover: - What Email Soft Opt-In actually means and what's changed under the new Data Use and Access Act 2025 - Why we're still waiting on ICO guidance — and what you can do right now while you wait - Which teams, systems, and processes across your organisation need to be involved - Why this change is NOT retrospective — and what that means for your existing data - How to document your decision-making to protect your charity - The massive opportunity to grow your email and SMS audiences — and how to make the most of it - What a strong supporter communication programme looks like once you've implemented the change Want support implementing Email Soft Opt-In at your charity? Email hello@hynt.studio with code PODCAST20 for 20% off. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In this episode of the Fundraising Everywhere podcast, host Simon Scriver is joined by Paul Seabrook, Founder of Beautiful Insights, and Adam Moore, Innovation & Special Projects Manager at the RSPCA to explore the power of supporter panels. They discuss what supporter panels are, why they're gaining traction in the charity sector, and how organisations can use them to make better, evidence-based decisions. From rapid-response research during a PR crisis to long-term tracking studies and new product development, Paul and Adam share real-world lessons from the RSPCA's "Your Say" panel — including tips on getting buy-in, keeping members engaged, and feeding results back to supporters. Whether you're considering launching a panel or looking to improve an existing one, this conversation is packed with practical insights. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In this episode, host Simon Scriver sits down with capital campaign expert Mark Quigley, a Sydney-based fundraising and philanthropy consultant with 30 years of experience. Mark shares the story behind his new book, One Year Before Your Capital Campaign: A 12-Month Guide to Pre-Campaign Success — the only book focused exclusively on the critical year before a feasibility study even begins. Mark unpacks the most common mistakes organisations make when approaching capital campaigns, from failing to plan to underestimating the time required. He introduces the concept of "Plan A" — finding the single opportunity that could transform your campaign and shares compelling real-world stories, including a $90 million prospect meeting 45 stories above Sydney Harbour and a $20 million campaign achieved in just three gifts. The conversation also covers practical tools like the "Rich Streets Exercise" for uncovering hidden major donor potential in your database, strategies for getting board and CEO buy-in, managing the tension between annual fundraising and campaign planning, and the realities of fundraiser burnout across organisations of all sizes. Whether you're planning your first capital campaign or your tenth, this episode is packed with actionable advice for the year that matters most — the one before it all begins. Check out Mark Quigley's book If you're looking to be part of a vibrant, supportive community that champions innovation and inclusivity in fundraising, we'd love to have you with us. Register your interest here, and we'll find the perfect membership option for you and your team If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
A well-crafted partnership newsletter is more than just an update—it’s a strategic tool for engaging, nurturing, and converting prospective corporate partners. In this episode, Joe Waters, Founder of Selfish Giving will show you how to build newsletters that stand out in inboxes and drive results. Drawing on insights from proven strategies and case studies, you’ll learn how to design newsletters that inform and inspire action. From headline to call-to-action, every element of your newsletter will work toward your ultimate goal: building a robust pipeline of corporate leads. By the end of this episode, you will have a framework for crafting newsletters that capture attention, convey value, and motivate companies to partner with your nonprofit. Key Learnings from this episode: - Newsletter Structure and Content Strategy: Discover the key sections every effective partnership newsletter needs, from eye-catching headlines to actionable calls-to-action. - Audience-Centric Messaging: Learn how to tailor your newsletter content to resonate with potential corporate partners by addressing their unique needs and aligning with their goals. - Lead-Generation Tactics: Using case studies and real-world examples, this section explores actionable techniques for turning newsletter subscribers into qualified partnership leads. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
What does corporate fundraising really look like as we head into 2026? In this LinkedIn Live, Simon Scriver, Co-founder of Fundraising Everywhere, is joined by Rachel Holborow to unpack the findings from her latest research into corporate partnerships - and to get honest about what’s working, what’s not, and what fundraisers are actually facing on the ground. Together, they’ll explore: - The realities behind modern corporate partnerships (beyond the glossy case studies) - What charities and fundraisers need to be prepared for over the next 12–24 months - How expectations, capacity, and power dynamics are shaping partnerships What this research means for fundraisers trying to secure, grow, or sustain corporate income Read Rachel’s full research report Go deeper at our Corporate Partnerships Conference Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
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