Networking and Marketing Made Simple

You can have the best LinkedIn strategy in the world, but if your profile isn't optimized, you're sending people to the wrong destination. Before you post more content, send more connection requests, or try to generate more leads, you need to start with the most important part of LinkedIn: Your profile. Think of your profile as your digital storefront. When someone lands there, they should immediately understand what you do, who you help, and why they should connect with you. Here are the four areas I recommend optimizing first: Your Background Banner Clearly communicate what you do and who you do it for. Don't waste this valuable space with a generic image. Your Headline Include specific keywords your ideal clients are searching for, along with a professional job title that establishes what you do. Your About Section Write it in the first person, include a clear mission statement, highlight 15 relevant business skills, and finish with a specific call to action. Your Featured Section Give people ways to take the next step offline. I use mine to feature my business website, our scorecard assessment as a lead magnet, and my LinkedIn newsletter, which includes clickable links that bring readers into my ecosystem. Your LinkedIn profile shouldn't just tell people who you are. It should show the right people how you can help them and what they should do next. Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: ⁠https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

About Mark: They call me the Event Maestro. Here's why that matters to you. Your last event was a success. Yet, you left a fortune on the table. The feedback was great. The room was full. And still — the mission didn't accelerate the way it could have. Not because the event failed. Because no one showed you what the room was actually capable of. For one brief window, you had your investors, donors, board members, team and community leaders in a single space. Most leaders use that moment to share updates and deepen connections. The “Event Maestro” uses that moment to activate these stakeholders. Investors who came to observe - write a big check. Donors who increase their giving without being asked. Board members who become more cooperative. Sponsors who witnessed your culture and expanded their commitment on the spot. That's not a better agenda. That's a gathering engineered to turn your mission into a movement. For 30 years, I've been in the business of turning audiences into believers — and believers into buyers. I've strategized 900+ events over three decades. I help Impact CEOs activate stakeholder engagement through immersive experiences that don't just captivate rooms — they move people to act, lead and invest. As Co-Founder of BigImpactHQ, my wife Shannon and I have trained over 3,000 leaders to harness the power of speaking and live events. Our "Speak Your Path to Cash" System has generated more than $150M in revenue for our clients and landed them on stages most people only dream about — Tony Robbins, TED Talks, CNN, The View, Brendan Burchard, Mama Gena, and more. Before BigImpactHQ, I spent years as a Senior Branding Strategist for Clear Channel, writing 1,100+ radio ads and campaigns for Porsche, Harley-Davidson, AFLAC, and Marriott. That background wired me to think in messages that cut through noise and land with precision. I've shared stages with Jack Canfield, Robert Kiyosaki, Les Brown, and others — not just because I'm a good speaker, but because I understand the science of influence and the art of transformation. My work sits at the intersection of conscious leadership, transformational influence, and the inner game of business success. I help companies live from their higher purpose, build conscious cultures, and follow the principles of Conscious Capitalism — because mission-driven businesses outperform, period. Connect with him here: www.MAGspeaks.com Don't forget to register for our limited-space 5-day LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

LinkedIn engagement is changing, and simply getting more likes and comments isn’t the goal anymore. Some of LinkedIn’s latest updates are putting more emphasis on quality, credibility, and meaningful interaction. Comment impressions now show how much visibility your comments are creating. Generic comments like “Great post!” and “Couldn’t agree more!” aren’t enough. And when someone discovers you through a comment, your profile needs to prove your expertise through your content, recommendations, Featured section, newsletter, and results. The lesson? Don’t engage just to be seen. Engage to create conversations with the right people. Because visibility gets attention. Conversations create opportunities. Don't forget to register for our LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Angela Mulrooney is known as The Arsonist. She is a former dentist turned serial entrepreneur who helps highly accomplished professionals burn down identities, systems, and business models that no longer serve them, and rebuild something they actually own. She has built five companies across industries including dentistry, movement and performance, media, personal branding, and AI. Each company emerged from evolution and was designed around a deep understanding of human behavior, untapped potential, and strategic simplicity. Today, Angela helps seasoned professionals turn their life’s work into intellectual property, influence, and scalable assets. Personal branding is the core engine, not for self-promotion, but for credibility, visibility, and long-term leverage in an AI-disrupted world. Through her work, clients stop renting their expertise and start owning it. They build lean, profitable companies that reflect who they are, protect their value, and create impact on their own terms. Connect with Dr. Angela here: https://www.linkedin.com/in/angelamulrooney/ If you're accomplished, underleveraged, and ready to stop building on someone else's platform, start with The Relevance Quiz to find out where your genius is sitting untapped: https://quiz.unleashinginfluence.com/trq Don't forget to sign up for our 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Posting more content on LinkedIn doesn’t automatically lead to more business. The real question is, does your content have a purpose? In this week’s podcast episode, I’m breaking down The LinkedIn Content Growth Formula and three principles that can completely change how you approach your content: Every post needs a job: Grow, Trust, or Sell. Specific content beats generic content. And relevance matters more than follower count. You don’t need the biggest audience on LinkedIn. You need the right people paying attention. Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Jim Padilla is the founder and CEO of Gain The Edge - a done-for-you provider of industry-leading sales systems and unicorn sales professionals, which he co-heads with his wife and entrepreneurial partner-in-crime, Cyndi Padilla. Through their unique blend of laser-targeted selling systems, inspirational team-building expertise, and 60+ years of combined sales experience, Jim and his wife have generated over 1/4bn in sales for a long line of high-level, visionary entrepreneurs. Jim’s mission is to help purpose-driven thought leaders untangle themselves from the day-to-day minutiae of seeking leads and sales for their business so they’re free to amplify their impact. When Jim’s not making dollars rain down from the sky, you’ll regularly find him at the driving range - hitting a bucket of balls. Jim credits his time on the driving range as the main source of his best ideas. That…and spending time with his 3 grandsons…and exploring his new home state of Tennessee alongside his wife, Cyndi. 💯 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:💯 👔Create a business that is designed to generate revenue at scale? 👔Count on predictable revenue month after month 👔Get out of being the only one who can generate sales. 👔Create compelling offers that clients are happy to pay for 𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁! 💻 https://connectwithjim.com/ 📱 Call Jenny, my AI voice assistant, to speak with me ‪(737) 215-4182 Interested in leveraging LinkedIn to grow your business? Sign up for our Amateur to Expert LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

LinkedIn just added a button that every content creator needs to know about. It’s being called the “AI Slop” button. And it sends a pretty clear message about where LinkedIn is heading. Users can now click the three dots on a post and select “Seems like AI slop” when content feels generic, low-quality, or overly AI-generated. But there’s more happening behind the scenes.LinkedIn has also removed its generative “enhance your post” writing tool and replaced it with a simpler proofreader designed to preserve your natural voice. Reports of AI slop aren't necessarily causing posts to be immediately removed or accounts to be banned. Instead, those reports can help LinkedIn improve the systems it uses to identify low-quality AI content. And accounts repeatedly identified by those systems may begin seeing private indicators within their analytics. This is something I have been saying for a long time: AI isn't the problem. Losing your voice because of AI is. Use AI to brainstorm. Use it to organize your thoughts. Use it to improve your writing. Use it to save time. But don't let AI turn you into another person posting the same generic content everyone else is posting. LinkedIn is built around human connection, and your content should still sound like it came from a human. Take our LinkedIn Thought Leadership Assessment here: https://www.thetimetogrow.com/ecs-scorecard

Matthew Fornaro provides practical, strategic legal guidance for businesses across South Florida. With over 20 years of experience, he helps entrepreneurs, startups, and established companies manage contracts, disputes, and risk—clearly and efficiently. Connect with Matt here: https://www.linkedin.com/in/matthewfornaro/ https://www.facebook.com/fornarolegal https://www.instagram.com/fornaro_legal/ fornarolegal.com Don't forget to take our FREE LinkedIn Thought-Leadership Scorecard here: https://www.thetimetogrow.com/ecs-scorecard

A post can get thousands of views, hundreds of likes, and dozens of comments…and still produce zero business. Because likes aren’t leads. The engagement that matters is the engagement that starts conversations with the right people. Instead of obsessing over impressions, start paying attention to: • Conversations started from your content • Profile views from your ideal clients • Quality of comments • People saying, “I’ve been following your content” • Calls booked from LinkedIn Your content shouldn’t just make people stop scrolling. It should make the right people think, “This person understands exactly what I’m dealing with.”And when someone leaves a meaningful comment, don’t pitch them. Start a conversation. Before your next post, ask yourself: Does this give my ideal client a reason to engage with me? Likes create visibility. Conversations create opportunities. Take our FREE LinkedIn Thought Leadership Scorecard Assessment here: https://www.thetimetogrow.com/ecs-scorecard

What if you could legally reduce your tax bill by 25–50% and put more of your hard-earned money toward building wealth? In this episode of Networking and Marketing Made Simple , I sit down with Ethan from Exponential Freedom to discuss how high-income earners and business owners can use strategic tax planning to keep more of what they earn. Ethan shares his journey from traditional financial advising into the world of tax optimization and explains why finding the right CPA or tax attorney should often come before choosing a financial advisor. We also explore how having the right team of financial, tax, and legal experts working together can completely change your approach to wealth building. During our conversation, Ethan breaks down several tax strategies, including energy credits and battery investment programs, that may help qualified individuals reduce current tax liabilities, potentially recover past tax payments, and create additional opportunities for tax-advantaged growth. Most importantly, this conversation is about being proactive rather than simply accepting your tax bill as something you cannot control. Ethan explains how Exponential Freedom approaches tax planning legally and ethically while helping clients uncover opportunities they may not have known existed. We also talk about Ethan's definition of success: creating the freedom to achieve what you truly want out of life. If you're a high-income earner, entrepreneur, or business owner looking for smarter ways to approach taxes and wealth creation, this is an episode you'll want to hear. Learn more about Ethan and Exponential Freedom at TheExponentialFreedom.com . Don't forget to take our 3-minute LinkedIn Thought Leadership Scorecard here: https://www.thetimetogrow.com/ecs-scorecard

Most people either ignore LinkedIn Groups or use them the wrong way. In this episode, you’ll learn how to strategically use Groups to expand your network, build credibility, start meaningful conversations, and create new business opportunities without being spammy or salesy. We’ll cover how to find the right groups, engage in ways that increase your visibility, build relationships with ideal clients, and avoid the common mistakes that cause people to be ignored. When used correctly, LinkedIn Groups can become a powerful relationship-building tool that supports your overall LinkedIn lead generation strategy. If you're serious about attracting more visibility, credibility, and opportunities on LinkedIn, the first step is understanding where your profile stands today. That's exactly why we created my free LinkedIn Thought-Leadership Scorecard. In just a few minutes, you'll discover how well your headline, About section, Experience section, and overall profile positioning are working together. More importantly, you'll identify the specific areas that may be preventing LinkedIn from fully understanding your expertise and showing your content to the right audience. Take the free scorecard here and see how your profile measures up: 👉 Take the Expert Content Society LinkedIn Scorecard

Charles Stovall is a seasoned Franchise Advisor and consultant dedicated to helping aspiring entrepreneurs navigate the complex landscape of business ownership. With a career rooted in identifying the perfect "franchise fit," Charles leverages his deep industry knowledge to guide candidates through the selection process, ensuring they find opportunities that align with their professional goals and lifestyle aspirations. As a franchise consultant, he brings a wealth of practical experience to the table, offering a strategic approach to franchise investing. His expertise is built on a foundation of professional advocacy, where he serves as a bridge between high-potential candidates and world-class franchise brands. Whether he is consulting one-on-one or speaking to larger audiences, Charles is passionate about empowering others to achieve financial independence through proven business models. Outside of his consulting work, Charles is a devoted family man and an active member of his community in Mount Pleasant, South Carolina. An avid golfer and automotive enthusiast, he often balances his professional life with his love for the outdoors—whether he’s on the golf course or planning the next family ski trip. To learn more about his work or to book him for an event, visit his websites: www.charlesstovall.com www.charlesstovall.com/speaking

One of the biggest mistakes we see coaches and consultants make on LinkedIn is believing they need to post more often to generate more clients. The truth is, posting more is not always the answer.If your positioning isn't clear, creating more content amplifies confusion. Before you worry about the algorithm, your posting schedule, or how often you should show up, take a close look at your LinkedIn headline. Your headline appears everywhere. It's seen in search results, connection requests, comments, your content, and at the top of your profile. It is often the first impression someone has of you. The problem is that most people use their headline as a job title."Business Coach.""Marketing Consultant.""Executive Coach."Those titles tell people what you are. They don't tell people why they should work with you. Instead, your headline should communicate who you help, the result you create, and the problem you help them avoid. A simple framework is:I help [specific audience] achieve [specific result] without [specific frustration]. That small change immediately makes your profile more compelling and helps the right people recognize you as the expert they've been looking for. As important as your headline is, it's only the beginning. Your headline gets attention. Your content builds trust. When those two pieces work together, everything else becomes easier.The path to attracting more clients is simple: Clear positioning leads to consistent content. Consistent content creates visibility. Visibility builds trust. Trust starts conversations. Conversations become clients. If your LinkedIn isn't producing the opportunities you want, don't assume you need to post more. Start by making sure your positioning is clear enough that the right people immediately know who you help and why they should pay attention. If you're serious about attracting more visibility, credibility, and opportunities on LinkedIn, the first step is understanding where your profile stands today. That's exactly why we created my free LinkedIn Thought-Leadership Scorecard. In just a few minutes, you'll discover how well your headline, About section, Experience section, and overall profile positioning are working together. More importantly, you'll identify the specific areas that may be preventing LinkedIn from fully understanding your expertise and showing your content to the right audience. Take the free scorecard here and see how your profile measures up: 👉 Take the Expert Content Society LinkedIn Scorecard: https://www.thetimetogrow.com/ecs-scorecard

About James Hayden I’ve generated over $1B in revenue across SaaS, marketplaces, and enterprise services — and built first revenues for companies from zero across 140+ engagements. Book a Free 30-Min GTM Diagnostic → I build go-to-market engines for B2B companies that drive lasting revenue. Over 38 years, I’ve transformed sales teams, opened new markets, and created new revenue streams for more than 140 companies. I serve as a multi-company advisor to US enterprises, the government of New Zealand, and several Central American governments. My client and employer roster spans enterprise technology, SaaS, hospitality, automotive, and government sectors across four continents: Enterprise & Technology: Microsoft, Oracle, Cendant, TravelClick (acquired by Amadeus), Zipwhip (acquired by Twilio for $850M), Zumobi, Uniken, RESAAS, LodgIQ, Fingermark Automotive: Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, Kia Media & Partnerships: MSNBC, Starbucks Government & Trade: New Zealand Trade and Enterprise (NZTE), Government of Costa Rica, Government of Guatemala Startups & Ventures: Hotelscan (successful exit), Ortega Expansion Consulting, Hayden Marketing Inc., Dignity For Divas When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — a turnaround that directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver. I was a founding member of Hotelscan, where I built over 140 partnerships from scratch. That groundwork drove the company to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly. I learned to sell young — door-to-door as a kid — and never stopped refining the craft. My methodology is built on decades of real-world results, not theory. I wrote Adapt or DIE to share the approach that has driven my results, available in paperback, Kindle, and audiobook. Don't forget to check our Expert Content Society LinkedIn Content Community here: https://www.thetimetogrow.com/expert-content-society

Most LinkedIn users are missing one of the most important analytics updates the platform has released. Likes, comments, and even total impressions only tell part of the story.LinkedIn has quietly introduced a much more valuable KPI inside your analytics: Discovery. Under your impression analytics, you'll now see two categories: • In-network impressions: People who already follow you or are connected to you. • Out-of-network impressions: People who don't follow you and aren't connected to you. Here's why this matters. If the majority of your impressions are coming from your existing network, you're primarily reaching the same audience over and over again. But if a growing percentage of your impressions are coming from out-of-network viewers, LinkedIn is signaling that your content is valuable enough to recommend to people who have never heard of you before. That is how real audience growth happens. In my opinion, this is one of the healthiest KPIs to track because it shows whether your content is expanding beyond your current circle rather than simply recycling within it. Now, that doesn't mean in-network impressions are bad. Your existing audience should absolutely continue seeing your content. But if your goal is to attract new clients, grow your authority, and consistently reach fresh audiences, you want to see your out-of-network percentage increasing over time. Instead of asking, "How many impressions did this post get?"Start asking, "Who generated those impressions?" That's a much more meaningful question. Focus on creating content that teaches, sparks thoughtful conversations, and keeps people reading. When LinkedIn sees people finding value in what you share, it's far more likely to introduce your content to people outside your existing network. Growth doesn't happen by talking to the same people louder. It happens when LinkedIn starts introducing you to the people who don't know you yet. Don't forget to sign up for our FREE LinkedIn Content Roadmap workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

Ruzanna Tovmasyan founded Ruz Studios Inc. in Burbank, California, after years of building course businesses for coaches, authors, and thought leaders who knew they had something valuable to teach but had no idea how to turn it into a product. Her clients have collectively generated over three million dollars in course revenue. One of them made a hundred and fifty thousand dollars in a single launch. Over forty thousand students have gone through courses she produced. She describes what she does as taking someone from a book or an idea all the way to a live school with paying students, and handling every single step in between so her clients never have to think about the business side. For those who want to learn how to build and scale their own profitable course business, she also runs the Ruz Creator Lab, her online academy, and a private Mastermind for creators who are ready to go deeper. Connect with Ruzanna here: www.linkedin.com/in/ruzannatovmasyan www.facebook.com/iamruzanna www.instagram.com/iamruz https://workwithruz.manus.space Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop HERE: https://www.thetimetogrow.com/LinkedInContentRoadmap

LinkedIn engagement, lead generation, networking, and marketing don't require posting every day. If you're a coach, consultant, or service professional, there's a better way to build visibility, start conversations, and attract qualified clients in just 15 minutes a day. In this training, I'll share the simple... Comment. Reply. Connect routine that consistently creates more opportunities without spending hours creating content. You'll learn why these three habits outperform simply publishing another post and how they help expand your reach, strengthen relationships, and bring more of the right people to your profile. Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

Hundreds of high-achieving women, CEO's , industry leaders & entrepreneurs have worked with me to relaunch their careers, rediscover their purpose, & reclaim their confidence—often after years of feeling stuck, burned out, or unsure of what’s next. I know what it feels like to hit a turning point & wonder if it's too late to make a change. Spoiler: it's not. The success my clients' experience isn’t about my credentials (which I’m incredibly proud of). It’s about the proven coaching frameworks, transformational programs, & supportive community I’ve built & the fact that I’ve been in their shoes. That’s why I created the 3HQ™ Method (Head, Heart, Higher Self)—a neuroscience-based system that teaches women how to align their mindset, reconnect with purpose, & step into what’s truly possible—personally & professionally. Clients come in feeling exhausted, disconnected, or craving more. They leave with clarity, courage, & a game plan. They launch businesses. Step into executive roles. Break income ceilings. And perhaps most importantly—finally feel aligned with who they are and where they’re headed. Connect with Hilary here: https://therelaunch.com/ Don't forget to register for our upcoming FREE LinkedIn Clients On Command Workshop Here: https://www.thetimetogrow.com/LinkedInContentRoadmap

If you're a coach, consultant, or service professional struggling to generate leads on LinkedIn, your content strategy may be the real problem. Posting more isn't the answer. Posting the right mix of content is what builds visibility, trust, conversations, and qualified opportunities. In this episode, I break down the four types of LinkedIn content that every service professional, coach, and consultant should create to attract the right audience and turn visibility into business growth. You'll learn how to create authority content that positions you as the expert, story content that builds trust, proof content that builds credibility, and conversation content that encourages meaningful engagement. When you consistently combine all four, LinkedIn becomes more than a place to post. It becomes a platform that helps you build relationships, generate conversations, and create more opportunities. Don't forget to register for our FREE Connections Into Clients LinkedIn Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

Trevor McGregor (Also known as Coach T.) has been a Real Estate Investor for over 2 decades now and is also a High Performance - Master Coach with over 45,000 one-to-one Coaching Sessions under his belt. He has worked with clients from around the world, including Fortune 500 Executives, Doctors, Attorneys, High-Level Real Estate Investors, Entrepreneurs, and even Olympic Athletes. They all come to Trevor for one thing: life-changing transformation, both personally and professionally, so that they can achieve More Success, More Wealth and More Freedom, faster than they ever thought possible. Connect with Trevor here: https://ca.linkedin.com/in/trevor-mcgregor-93375862 https://www.facebook.com/trev.mcg https://www.instagram.com/iamcoachtrevor/ http://www.trevormcgregor.com/ Don't forget to register for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap