This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
One of the biggest mistakes we see coaches and consultants make on LinkedIn is believing they need to post more often to generate more clients. The truth is, posting more is not always the answer.If your positioning isn't clear, creating more content amplifies confusion. Before you worry about the algorithm, your posting schedule, or how often you should show up, take a close look at your LinkedIn headline. Your headline appears everywhere. It's seen in search results, connection requests, comments, your content, and at the top of your profile. It is often the first impression someone has of you. The problem is that most people use their headline as a job title."Business Coach.""Marketing Consultant.""Executive Coach."Those titles tell people what you are. They don't tell people why they should work with you. Instead, your headline should communicate who you help, the result you create, and the problem you help them avoid. A simple framework is:I help [specific audience] achieve [specific result] without [specific frustration]. That small change immediately makes your profile more compelling and helps the right people recognize you as the expert they've been looking for. As important as your headline is, it's only the beginning. Your headline gets attention. Your content builds trust. When those two pieces work together, everything else becomes easier.The path to attracting more clients is simple: Clear positioning leads to consistent content. Consistent content creates visibility. Visibility builds trust. Trust starts conversations. Conversations become clients. If your LinkedIn isn't producing the opportunities you want, don't assume you need to post more. Start by making sure your positioning is clear enough that the right people immediately know who you help and why they should pay attention. If you're serious about attracting more visibility, credibility, and opportunities on LinkedIn, the first step is understanding where your profile stands today. That's exactly why we created my free LinkedIn Thought-Leadership Scorecard. In just a few minutes, you'll discover how well your headline, About section, Experience section, and overall profile positioning are working together. More importantly, you'll identify the specific areas that may be preventing LinkedIn from fully understanding your expertise and showing your content to the right audience. Take the free scorecard here and see how your profile measures up: 👉 Take the Expert Content Society LinkedIn Scorecard: https://www.thetimetogrow.com/ecs-scorecard
About James Hayden I’ve generated over $1B in revenue across SaaS, marketplaces, and enterprise services — and built first revenues for companies from zero across 140+ engagements. Book a Free 30-Min GTM Diagnostic → I build go-to-market engines for B2B companies that drive lasting revenue. Over 38 years, I’ve transformed sales teams, opened new markets, and created new revenue streams for more than 140 companies. I serve as a multi-company advisor to US enterprises, the government of New Zealand, and several Central American governments. My client and employer roster spans enterprise technology, SaaS, hospitality, automotive, and government sectors across four continents: Enterprise & Technology: Microsoft, Oracle, Cendant, TravelClick (acquired by Amadeus), Zipwhip (acquired by Twilio for $850M), Zumobi, Uniken, RESAAS, LodgIQ, Fingermark Automotive: Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, Kia Media & Partnerships: MSNBC, Starbucks Government & Trade: New Zealand Trade and Enterprise (NZTE), Government of Costa Rica, Government of Guatemala Startups & Ventures: Hotelscan (successful exit), Ortega Expansion Consulting, Hayden Marketing Inc., Dignity For Divas When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — a turnaround that directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver. I was a founding member of Hotelscan, where I built over 140 partnerships from scratch. That groundwork drove the company to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly. I learned to sell young — door-to-door as a kid — and never stopped refining the craft. My methodology is built on decades of real-world results, not theory. I wrote Adapt or DIE to share the approach that has driven my results, available in paperback, Kindle, and audiobook. Don't forget to check our Expert Content Society LinkedIn Content Community here: https://www.thetimetogrow.com/expert-content-society
Most LinkedIn users are missing one of the most important analytics updates the platform has released. Likes, comments, and even total impressions only tell part of the story.LinkedIn has quietly introduced a much more valuable KPI inside your analytics: Discovery. Under your impression analytics, you'll now see two categories: • In-network impressions: People who already follow you or are connected to you. • Out-of-network impressions: People who don't follow you and aren't connected to you. Here's why this matters. If the majority of your impressions are coming from your existing network, you're primarily reaching the same audience over and over again. But if a growing percentage of your impressions are coming from out-of-network viewers, LinkedIn is signaling that your content is valuable enough to recommend to people who have never heard of you before. That is how real audience growth happens. In my opinion, this is one of the healthiest KPIs to track because it shows whether your content is expanding beyond your current circle rather than simply recycling within it. Now, that doesn't mean in-network impressions are bad. Your existing audience should absolutely continue seeing your content. But if your goal is to attract new clients, grow your authority, and consistently reach fresh audiences, you want to see your out-of-network percentage increasing over time. Instead of asking, "How many impressions did this post get?"Start asking, "Who generated those impressions?" That's a much more meaningful question. Focus on creating content that teaches, sparks thoughtful conversations, and keeps people reading. When LinkedIn sees people finding value in what you share, it's far more likely to introduce your content to people outside your existing network. Growth doesn't happen by talking to the same people louder. It happens when LinkedIn starts introducing you to the people who don't know you yet. Don't forget to sign up for our FREE LinkedIn Content Roadmap workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Ruzanna Tovmasyan founded Ruz Studios Inc. in Burbank, California, after years of building course businesses for coaches, authors, and thought leaders who knew they had something valuable to teach but had no idea how to turn it into a product. Her clients have collectively generated over three million dollars in course revenue. One of them made a hundred and fifty thousand dollars in a single launch. Over forty thousand students have gone through courses she produced. She describes what she does as taking someone from a book or an idea all the way to a live school with paying students, and handling every single step in between so her clients never have to think about the business side. For those who want to learn how to build and scale their own profitable course business, she also runs the Ruz Creator Lab, her online academy, and a private Mastermind for creators who are ready to go deeper. Connect with Ruzanna here: www.linkedin.com/in/ruzannatovmasyan www.facebook.com/iamruzanna www.instagram.com/iamruz https://workwithruz.manus.space Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop HERE: https://www.thetimetogrow.com/LinkedInContentRoadmap
LinkedIn engagement, lead generation, networking, and marketing don't require posting every day. If you're a coach, consultant, or service professional, there's a better way to build visibility, start conversations, and attract qualified clients in just 15 minutes a day. In this training, I'll share the simple... Comment. Reply. Connect routine that consistently creates more opportunities without spending hours creating content. You'll learn why these three habits outperform simply publishing another post and how they help expand your reach, strengthen relationships, and bring more of the right people to your profile. Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Hundreds of high-achieving women, CEO's , industry leaders & entrepreneurs have worked with me to relaunch their careers, rediscover their purpose, & reclaim their confidence—often after years of feeling stuck, burned out, or unsure of what’s next. I know what it feels like to hit a turning point & wonder if it's too late to make a change. Spoiler: it's not. The success my clients' experience isn’t about my credentials (which I’m incredibly proud of). It’s about the proven coaching frameworks, transformational programs, & supportive community I’ve built & the fact that I’ve been in their shoes. That’s why I created the 3HQ™ Method (Head, Heart, Higher Self)—a neuroscience-based system that teaches women how to align their mindset, reconnect with purpose, & step into what’s truly possible—personally & professionally. Clients come in feeling exhausted, disconnected, or craving more. They leave with clarity, courage, & a game plan. They launch businesses. Step into executive roles. Break income ceilings. And perhaps most importantly—finally feel aligned with who they are and where they’re headed. Connect with Hilary here: https://therelaunch.com/ Don't forget to register for our upcoming FREE LinkedIn Clients On Command Workshop Here: https://www.thetimetogrow.com/LinkedInContentRoadmap
If you're a coach, consultant, or service professional struggling to generate leads on LinkedIn, your content strategy may be the real problem. Posting more isn't the answer. Posting the right mix of content is what builds visibility, trust, conversations, and qualified opportunities. In this episode, I break down the four types of LinkedIn content that every service professional, coach, and consultant should create to attract the right audience and turn visibility into business growth. You'll learn how to create authority content that positions you as the expert, story content that builds trust, proof content that builds credibility, and conversation content that encourages meaningful engagement. When you consistently combine all four, LinkedIn becomes more than a place to post. It becomes a platform that helps you build relationships, generate conversations, and create more opportunities. Don't forget to register for our FREE Connections Into Clients LinkedIn Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Trevor McGregor (Also known as Coach T.) has been a Real Estate Investor for over 2 decades now and is also a High Performance - Master Coach with over 45,000 one-to-one Coaching Sessions under his belt. He has worked with clients from around the world, including Fortune 500 Executives, Doctors, Attorneys, High-Level Real Estate Investors, Entrepreneurs, and even Olympic Athletes. They all come to Trevor for one thing: life-changing transformation, both personally and professionally, so that they can achieve More Success, More Wealth and More Freedom, faster than they ever thought possible. Connect with Trevor here: https://ca.linkedin.com/in/trevor-mcgregor-93375862 https://www.facebook.com/trev.mcg https://www.instagram.com/iamcoachtrevor/ http://www.trevormcgregor.com/ Don't forget to register for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
For years, everyone chased likes. Today, LinkedIn is paying much closer attention to something else. Saves. A like takes a second. A save tells LinkedIn your content was valuable enough for someone to come back to later. That is a much stronger signal of quality. The same goes for dwell time. The longer someone spends reading your post, the more LinkedIn interprets it as relevant and worth showing to additional people. This is why a coach, consultant, or service provider with a smaller but highly engaged audience can now outperform someone with a much larger audience posting generic content. The best part? You do not have to create something completely new. Your most valuable content is already hiding in your client conversations, coaching sessions, sales calls, frameworks, and success stories. Those are the insights people save because they solve real problems. Stop measuring success by how many people tap the like button. Start creating content people want to save, revisit, and share. That is the new math of LinkedIn reach, and it is working in your favor. Don't forget to register for our "Clients On Command: Your LinkedIn Content Roadmap" 3-Day Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Jarrod Lopiccolo - Co-Founder, CEO - He transforms brands with creative digital performance marketing. He has built a global agency serving Adobe, Google, and Disney—earning accolades from Inc. and Ad Age. A dynamic speaker with 100+ engagements and 40+ podcast appearances, he delivers insights leaders can apply instantly. Jarrod’s stories captivate CMOs, founders, and teams looking to drive revenue, performance, and innovation. Connect with Jarrod here: https://www.linkedin.com/in/jarrodlopiccolo/ https://www.facebook.com/noblestudios/ https://www.instagram.com/noblestudios/ https://noblestudios.com/ Don't forget to register for our free LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
LinkedIn has changed, and most coaches, consultants, and service professionals are still using an outdated playbook. The platform's AI is no longer rewarding hashtags, engagement pods, posting hacks, or chasing vanity metrics. Instead, it is rewarding clarity, expertise, relevance, and content that keeps people reading, saving, and coming back for more. What matters now? A profile that clearly explains who you help. Content focused on a specific topic. Strong opening lines that immediately signal relevance. Posts worth saving, not just liking. The good news is that coaches, consultants, and service providers already have the advantage. Your best content is hiding in your client conversations, sales calls, frameworks, success stories, and lessons learned. The goal is no longer to game the algorithm. The goal is to teach the people you are built to serve. And for the first time in a long time, LinkedIn's AI is rewarding exactly that. Don't forget to register for our FREE 3 Day "Clients On Command" LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap
Brad Coverdale, EdD, is a Structural Income Coach and creator of the Calendar to Cash Method. He helps solopreneur parents turn a packed weekly calendar into a predictable take-home income without adding hours. The core tool is Income per Owner Hour (IPOH): the one number most solopreneurs never calculate. It explains why a full calendar doesn't mean a full paycheck. Before building Calendar to Cash, Brad spent 18 years as a Decision Strategist at the University of Maryland Global Campus on the institutional analytics side, turning messy data into one target and one next move for programs serving 100,000+ learners. The same discipline applies here. Find the number. Fix the structure. What the business produces actually reaches the family. Brad works with coaches, consultants, agency owners, and other solopreneurs running service-based businesses where the calendar is full, and the math underneath isn't working. Connect with Brad here: https://www.linkedin.com/in/bradcoverdale90dayraise/ https://www.facebook.com/calendartocash https://www.instagram.com/cybercrusader83/ calendar2cash.com/stop (COUPON CODE "SCOTT") Take our free LinkedIn Scorecard Assessment here: https://www.thetimetogrow.com/ecs-scorecard
For years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn. So I decided to test it for myself. Over four weeks, I ran a simple split test. For the first two weeks, I continued posting with hashtags. For the next two weeks, I removed hashtags completely from every post. The results were surprising. Overall engagement increased by 12%. Comments increased by nearly 11%. But the biggest jump came from one of LinkedIn's most important engagement signals: saves. My saves doubled. Based on this test, removing hashtags actually improved the performance of my content and encouraged more meaningful engagement from my audience. As LinkedIn's AI continues to focus more on semantic meaning, expertise, relevance, and audience behavior, hashtags appear to be playing a much smaller role than they once did. In this episode, I break down exactly what I tested, the results I found, why I believe this is happening, and whether it might be time for you to stop using hashtags as well. Try it for yourself, run your own test, and let me know what results you find. Want to see how strong your LinkedIn presence is right now? Take our LinkedIn Scorecard here: https://www.thetimetogrow.com/ecs-scorecard
Joe is a seasoned entrepreneur with over 25 years of experience building and scaling businesses across a wide range of industries. His entrepreneurial journey began right out of college when he founded a marketing company, which he grew into a multi-million dollar enterprise over two decades before successfully exiting. A true serial entrepreneur, Joe has launched ventures in publishing, craft beer, wedding tech, and music festivals, always driven by creativity and a sharp eye for opportunity. He currently leads The Connective, a growing network of businesses that collaborate by sharing referrals and commissions. Since its launch, The Connective has expanded to more than 10 states and grown to over 300 members. To support the rapid growth of The Connective, Joe helped develop Nolodex, a platform designed to track and manage referrals. He now heads sales and marketing for Nolodex, with a focus on expanding into networking groups, Chambers of Commerce, and alumni groups. His two decades of marketing expertise give him a unique advantage in reaching and engaging these audiences. Joe’s relentless drive, innovative thinking, and deep entrepreneurial experience continue to fuel his ventures - and inspire those who work with him. Connect with Joe here: https://www.linkedin.com/in/joemindak/ https://www.facebook.com/jmindak https://www.instagram.com/joemindak/ www.nolodex.com Don't forget to take our LinkedIn Scorecard Assessment here: https://www.thetimetogrow.com/ecs-scorecard
What if the LinkedIn advice you're following is already outdated? LinkedIn continues to evolve, and many of the strategies that worked even a year ago are becoming less effective as the platform's AI-powered algorithm gets smarter. In this episode, we break down the most important LinkedIn algorithm updates for 2026 and what they mean for coaches, consultants, service professionals, and business owners looking to increase visibility, engagement, and business growth. Some of the key topics we cover include: • How LinkedIn's new AI-driven algorithm is moving beyond simple keyword matching and focusing more on the meaning and context behind your content • Why engagement pods and artificial engagement tactics are becoming less effective and can actually limit your visibility • How the first 50 words of your posts are now playing a bigger role in content discovery and distribution • Why dwell time, saves, meaningful comments, and conversations matter more than likes and quick reactions • What types of content are currently performing best, including shorter-form posts, vertical video content, and saveable resources • How LinkedIn is using multiple trust signals, including your profile, content history, engagement patterns, and expertise positioning • Why authentic thought leadership is outperforming generic AI-generated content If you're creating content consistently but not seeing the visibility, engagement, conversations, or opportunities you want, these updates may explain why. Understanding how LinkedIn is changing allows you to create content that aligns with where the platform is heading, not where it has been. Want to see how strong your LinkedIn presence is right now? Take our LinkedIn Scorecard here: https://www.thetimetogrow.com/ecs-scorecard
About Jennifer Buchholz: The rapidly changing tech landscape won’t slow down to allow you to absorb information. Right now, we’re seeing explosive growth and innovation almost daily.Just when you have something figured out... It changes.Teams can become buried in an avalanche of information, coming from who-knows-what-source (or the telephone game, let’s be honest). They lose valuable time trying to figure out tech on their own, they make unforced errors when they don’t know what they don’t know, and they can (GASP) lose the organization money when overwhelm slows them down.That’s where I come in.As a Microsoft Office Trainer and Adoption Consultant, my greatest joy is watching an employee stop feeling intimidated and overwhelmed by the programming that’s supposed to be serving them. I believe that transformational technical training takes translation. I'm the translator.Instead of putting your people through hours of exhausting training that’s impossible to absorb because it doesn’t relate to their needs, I’m the “engaging geek” who makes learning fun and relevant to their job.By engaging your people in hour-long training groups, followed by study halls and practice sessions, I show them how to apply the technology to the specific issues they are having on the job, rather than to some abstract set of problems.I work with large corporations, small to midsize businesses, and non-profits. The people who typically reach out to me are MSPs, human resource managers, learning and development managers, and decision makers around sales teams, finance, IT and marketing. They’ve already invested in the tech. The software is locked and loaded, and without training, it’s going nowhere.I have over 20 years of training experience onsite and online. I’ve worked with over 500 companies since creating Excel and Flourish in 2012. I’ve worked with organizations as large as 45,000 and as small as 4. I see people leave my training sessions having gained three things:• Increased confidence in using the technology they’ve been given• More curiosity and excitement about what’s possible• Greater creativity – how they can use programs independently and to their advantage, for example, by adding their own automationsIf you’re looking for information on training, reach out via email to jennifer@excelandflourish, support@excelandflourish or DM via LinkedIn . Don't forget to take our LinkedIn Scorecard here: https://www.thetimetogrow.com/ecs-scorecard
Have you ever wondered why people are viewing your LinkedIn profile... but never reaching out? The problem is usually not your experience. It's not your credentials. And it's not because LinkedIn isn't working. More often than not, it's your profile itself. A confusing headline makes it difficult for people to understand exactly what you do and who you help. An About section that reads as a resume focuses on your story instead of the problems you solve. A blank or cluttered banner misses an opportunity to immediately communicate your value. An empty Featured section gives interested visitors nowhere to go next. No call-to-action leaves people wondering what they should do after viewing your profile. And without recommendations, client results, or proof of impact, trust becomes much harder to establish. The truth is simple: Profile views do not create clients. A strategically positioned profile does. In this episode, we break down the most common LinkedIn profile mistakes that quietly cost professionals opportunities, and exactly how to fix them. If your profile is getting attention but not generating business, this training is one you won't want to miss. Take our LinkedIn Thought-Leader Scorecard to see what you need to improve with your LinkedIn strategy here: https://www.thetimetogrow.com/ecs-scorecard
Sarah Hubbard is the founder of The Intentional Network and the upcoming author of The Intentional Networker (releasing January 2026). After building a $2M+ business where 85% of revenue comes from referral partnerships—no cold calling, no paid ads—Sarah knows firsthand that real business growth doesn't come from vanity metrics on social media, it comes from strategic relationships that convert. Her MAPP Framework has been tested by 500+ professionals across industries, helping them turn networking from awkward small talk into a repeatable system that generates qualified referrals and revenue. Sarah teaches entrepreneurs how to stop chasing engagement and start building relationships that actually close deals. Connect with Sarah here: https://www.linkedin.com/in/sarah-hubbard-flannery/ https://www.facebook.com/sarah.hubbard.638116 https://sarah-hubbard.com/ Take our LinkedIn Scorecard Here: https://www.thetimetogrow.com/ecs-scorecard
What if the reason your LinkedIn content is not generating clients… has nothing to do with the quality of your content itself? Most people are focused on getting more visibility, more impressions, and more engagement. But LinkedIn is shifting. The content getting the best results right now is not just attracting attention. It is creating action, conversations, profile clicks, and buyer intent. In this training, I break down why high-intent content is outperforming broad awareness content, why short “micro-proof” posts are building trust faster than long case studies, and what the LinkedIn algorithm appears to be rewarding right now behind the scenes. I also talk about why some content gets likes but never turns into leads or clients, and how to create posts that actually move people toward conversations and opportunities. If your content is getting engagement but not business results, this training will help you understand what needs to change. Is your LinkedIn Account Ready to Make You Money? Take our 3-minute LinkedIn Thought Leader Scorecard here: https://www.thetimetogrow.com/ecs-scorecard Discover what's keeping you from turning your expertise into consistent clients.
Hi! I'm Kaila Vander Horn, and I'm the Social Director at Speedwork. I've been in marketing for 11+ years. I work with B2B companies and executives to create LinkedIn content people actually want to read. My work includes: executive ghostwriting, company page strategy, and building a consistent presence for brands across SaaS, fintech, and AI. I personally write 100+ LinkedIn posts per month and spend most of my time inside the feed studying what performs and why. LinkedIn doesn’t follow the same rules as other platforms, and there’s no clear playbook. My approach is grounded in pattern recognition, testing, and consistency. Through the strategies I've led, my clients have gained 175K+ new followers. Connect with Kaila here: www.linkedin.com/in/kailavanderhorn https://speedworksocial.com/ Don't forget to download our FREE High Impact LinkedIn Post Templates here: https://www.thetimetogrow.com/ecsposttemplates
