The Glossy Beauty Podcast is the newest podcast from Glossy. Each episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.
Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasion, often selecting from a robust collection of both designer and dupe scents. Teen boys also care about their fragrance atomizers and save for niche fragrances that signal access and knowledge about the category. Much of this stems from TikTok or Reddit, where "fragheads" — short for "fragrance heads" — follow the latest trends and industry news. “It is very much a collector mentality,” said Glossy senior editor Emily Jensen. “There are actually a lot of parallels with how [teen boys] are discovering and purchasing [fragrances today] with the ‘sneakerhead’ community that was big in the 2010s.” But teens are also notoriously fickle, changing their minds with such vigor that it can be considered a curse to attract too much focus from young people. For example, attention from teens and tweens crushed the once skin-care darling Drunk Elephant after young shoppers claimed the brand as their own, then quickly moved on, causing quarterly sales to fall by as much as 65%. Teen boys today straddle two generations: Gen Alpha boys 16 and younger and Gen Z boys 17 and older. Together, they’ve been dubbed Gen Zalpha. So how do brands and retailers reach Gen Zalpha boys hungry for the latest fragrance to add to their wardrobes? In today’s episode of the Glossy Beauty Podcast, we unpack the latest strategy shift from Ulta Beauty reported by Glossy’s international fashion reporter Zofia Zwieglinska. Launching this week, the retailer is partnering with fragrance brand Snif to attract young male fragrance enthusiasts with its first dedicated masstige men’s fragrance brand, Notewrks. Through this, the brand and retailer hope to target the gap between mass and prestige fragrance. Host Lexy Lebsack is joined by Jensen and Zwieglinska to unpack the rise of the Gen Zalpha fraghead and how Ulta Beauty is hoping to woo them.
As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it is right now,” Amy Liu, CEO and founder of Tower28, told Glossy. “Maybe in five more years, I'll say that again. Who knows, right? But it feels like we are at a real peak right now, and a bubble of sorts.” In a lot of ways, the industry is moving away from speaking at consumers and leaning into a two-way dialogue — but what does that look like for out-of-home advertising? In June, Tower28 gave the industry one of its best examples: The company debuted a custom-made NYC billboard with a large button that spritzed passersby with its hero SOS Daily Skin Rescue Spray. The billboard was up for two weeks in June, located on Canal Street in SoHo. Developed with outdoor advertising agency MilkMoney, the billboard was a first-of-its-kind endeavor. “[The billboard] was very bespoke — and, actually, there were a lot of problems that ensued, which is normal anytime you do something that has never been done before,” Liu said. This included space limitations, technical challenges in the actual mister and storage of the product, and a liability issue that caused a last-minute location change. Luckily, Tower28 got lucky: The weather was hot and sticky – making a refreshing face mist especially alluring — and the city was busy and buzzing from its Knicks Championship win. The primary ingredient in Tower28’s SOS Daily Skin Rescue Spray is hypochlorous acid, an increasingly popular ingredient in the skin-care space because it’s safe and gentle, yet helps prevent acne, especially after sweating or working out. It's also great for conditions like eczema because it helps to reduce inflammation. Tower28’s SOS spray is a darling in the category and has been a hero for the brand since it launched in 2020. The brand sells various sizes of the popular mist, including a mini for $12, a 4-ounce bottle for $28 and a refill jug for $68. Overall, Liu estimates that Tower28 spent around $200,000 on the billboard investment — $150,000 to MilkMoney and another $50,000 on promotion, staffing and ancillary campaign. The billboard garnered industry attention and spritzed more than 188,000 New Yorkers during the two-week run. Liu sat down with Glossy Beauty Podcast host Lexy Lebsack to unpack the experience and investment, and discuss — knowing what she knows now — if she would do it again.
The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her third beauty brand on September 1 in an effort to reach consumers ages 14 to 30. The brand is called Beecee and, in a lot of ways, is an iteration of now-defunct Beautycounter. The line will launch direct-to-consumer with lip gloss, skin balm and face mist at premium price points. The company is currently in the midst of a community meet-up tour — hosting events with Renfrew in Nashville, New York, Chicago and Charleston, among other cities — to recruit and mobilize excited young brand advocates who can earn a commission on sales. But do young people care about clean beauty? “The answer is unequivocally yes,” Renfrew told Glossy. “I've actually been really surprised by how many of the young women with whom we've been interacting have said that this really matters to them.” In 2013, Renfrew launched Beautycounter, a first-of-its-kind beauty business built off ingredient transparency, independent sellers and ‘boots on the ground' industry advocacy in Washington, D.C. The concept struck a nerve and forever shifted the beauty industry toward better transparency. But Renfrew was very early to the "clean beauty" wave — something that, today, is very much table stakes for new brands. This has presented its own challenges for Renfrew’s ongoing success. “It's both a blessing and a curse to be the leader and the disruptor in any industry at any moment in time,” she said. “In some ways, I have the luxury now of coming back in through Counter and Beecee to see all the things I did well and all the things I didn't do well, of which there were many, and iterate on those models to do them better than I did before.” Beautycounter officially shuttered in 2024, giving Renfrew the opportunity to buy back her IP from the VC firm The Carlyle Group. Renfrew then parlayed her bestselling formulas and clean beauty mission into Counter, her brand launched DTC in 2025 to serve women 35 and older. Glossy Beauty podcast host Lexy Lebsack sat down with Renfrew to discuss Beecee, the future of clean beauty, how to best reach Gen Z and why the best days of specialty beauty retail are behind us.
What makes a successful pop-up? (RERUN)
To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects president Neda Whitney; and Michelle Lee, chief brand officer at Front Row Group, fractional CMO of Landing International and former editor-in-chief of Allure magazine.
It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many ways, the company created the modern sunscreen playbook by marketing it as skin care, not sun care. “[Supergoop started] with the mission of really transforming the SPF category, so that people wouldn't think of it as a seasonal thing,” Lauren Weinberg, chief marketing officer of Supergoop, told Glossy. “The way the brand did that was really by coming out with formulas that debunked, I would say, all the things that people didn't like about sunscreen. So, it wasn't sticky, it wasn't greasy, it didn't have an odor, and it could go as a primer underneath your makeup.” Today, Supergoop sells one unit of its cult-favorite Unseen Sunscreen every 16 seconds, but staying on top requires constant evolution, Weinberg told Glossy. For Supergoop, this has included evolving the company’s channel mix this year to better reach new and existing consumers. “Consumers don't really think about where they see and hear about brands,” Weinberg said. “One of the things I noticed when I came [into this role in February 2026] is that the way we were storytelling as a brand, or how we were communicating with consumers, was not really cohesive across all of our channels. So we've really been trying to focus on doing cohesive storytelling.” Small shifts this year have helped to grow sales through a more diversified channel mix. For example, Weinberg’s team is focused on promoting lesser-known SKUs on evolving platforms, such as TikTokShop, while launching its best-sellers across new channels, including Target in February and Amazon Premium starting in May. Weinberg joined Supergoop at the top of the year after more than two decades in marketing. Her CV includes six years at Yahoo, ending her tenure as VP of marketing, plus another six years at Square, where she was the global chief marketing officer. She held the role of CMO at Peloton before joining the Supergoop team five months ago. Glossy Beauty Podcast host Lexy Lebsack sat down with Weinberg to discuss everything mentioned above, plus the challenges of tackling Amazon in-house through a Premium storefront and entering mass retail at a prestige price point, and the power of emerging social channels and social commerce. The following conversation was recorded in front of a live audience at Glossy’s annual E-Commerce Summit in Miami on June 1.
Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol. This includes an app launch designed to improve retention and a product release tailored to reach one of its smallest customer demographics in men over 50. These rollouts happened while she led the team toward double-digit growth during 2025, her first full year as CEO, on a path to soon reach $1 billion in annual sales. “You need a real commitment to delivering on something someone actually needs [in order to win this category],” Gustafson told host Lexy Lebsack. “We actually have quite a small portfolio of products, [unlike our competitor] brands that have hundreds and hundreds of SKUs. We are not that kind of a brand. We are not that kind of a business.” Instead, Gustafson has stayed hyper-focused on delivering on its main promise of improved hair growth. “We have been so fixated on really delivering against what a customer needs and what a customer is looking for, and staying very, very grounded in that,” she said. Gustafson is a veteran exec whose CV includes Weight Watchers, Bark, Mindshare and Unilever. She spent 18 months as chief marketing officer of Nutrafol before taking over the CEO role from Nutrafol’s co-founder Giorgos Tsetis after its Unilever acquisition. In today’s episode of the Glossy Beauty Podcast, Gustafson unpacks her secret sauce for growth, how the supplement consumer has evolved and much more.
Inside Revlon’s comeback bet on fragrance with president Amber Garrison
How are beauty and wellness business leaders actually using AI today? That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Beach earlier this month — and the answers may surprise you. For example, Jenna Manula Linares, vp of digital marketing and TikTok Shop at Tarte Cosmetics, has recently added 15-minute team check-ins at the end of each weekly meeting that require staffers to share how they used AI that week and whether or not it was successful. “We're creating a culture of experimentation,” she said. “So, what I challenge my teams to do each week is to use AI in a new or different way.” The team then tracks these challenges and results using Tarte’s internal AI program. Meanwhile, David Baker, chief revenue officer of the skin-care brand Beekman 1802, has found success in identifying early AI adopters within the brand and empowering them to learn new skills and own tentpole projects. “First and foremost, it's finding the people who have an interest in it, and giving them the room and space to play,” he said. Baker is teaching his team to think of AI as a colleague that works while the rest of the team is off the clock. “Finding and sourcing creators gets really hard, so we've built an agentic staffer. Her name is Zoe, and Zoe is designed to source [creators] and draft personalized outreach, so that we can find people who fit our ethos and fit our brand voice really, really well at scale, while we sleep,” he said. “AI has permeated every team and workflow we have at Tarte,” Linares said. “I'm constantly telling my team, if it takes you longer than 15 minutes to do something, there's a faster way, and you should learn and try to figure it out via AI.” Then there is Ulta Beauty, which rolled out one of the largest AI partnerships within beauty retail last month, with Google Gemini. The team has spent the past few weeks learning how its consumers actually use the new AI-powered features, which include an on-site and in-app chatbot. “We continue to find new data sets that we need to put into [the chatbot’s knowledge base, like] store locations, store hours — a lot of those things where customers are just asking generic questions,” said Josh Friedman, svp of digital and e-commerce at Ulta Beauty. “They're asking lots of questions about the brand, and we're seeing some really good use cases with our customer care agent, as well.” In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack takes listeners live on stage with Ulta Beauty’s Josh Friedman, Tarte’s Jenna Manula Linares and Beekman1802’s David Baker to learn about the actual impact of AI today.
Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand launches of the past decade. Think: Patrick Starrr's One/Size, Alex Cooper's Unwell (beverages), Mikayla Nogueira's POV Beauty and Alix Earle's recently launched Reale Actives, to name a few. Much has changed in the 10 years since Landver began working in the creator economy. During his conversation with co-host Sara Spruch-Feiner for the Glossy Beauty Podcast, he discusses how the creator-brand landscape has evolved since he first entered the space in 2015, what separates successful founder-creators from those who struggle and why, in an increasingly crowded market, product quality matters more than follower count.
Is agentic shopping the next big thing in beauty? Sephora and Ulta are betting yes
Artificial intelligence is the undisputed main character of 2026, showing up everywhere from the wedding industry to perfume creation. But even while AI’s place in society remains contentious — in the buzzy “The Devil Wears Prada 2,” AI is a bigger antagonist than Miranda Priestly — beauty brands and retailers are rushing to adopt AI into their platforms. That includes two of beauty’s major players, Sephora and Ulta. In March, Sephora announced an integration of its app within ChatGPT, while Ulta Beauty announced its own artificial intelligence integration via a partnership with Google Gemini just a month later. On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss Sephora's and Ulta’s recent investments into AI, and how agentic shopping is poised to evolve in the beauty industry. How exactly AI will shape the consumer pipeline and influencer beauty shopping in the months and years to come remains to be seen. But with Amazon (and its proprietary AI capabilities) on Sephora's and Ulta’s heels as a major beauty retailer, the beauty retailers are diving right in rather than risking getting left behind.
Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity. Helmed by veteran L'Oréal Group executive Vania Lacascade, a doctor of pharmacy and MBA who has spent more than 15 years with the conglomerate, the first longevity skin-care range dropped on May 1 under the Lancôme brand. Lacascade has worked across brands for L'Oréal Group and served as the chief innovation officer from 2023 to 2025. where she readied the conglomerate for its pivot into longevity. In 2025, she became the global brand president of Lancôme, overseeing the launch. “One of the most significant projects I had to lead was this ambitious roadmap around longevity for beauty, and now, as the president of Lancôme, I have the opportunity to bring this roadmap to life,” Lacascade told Glossy. “With this launch, [called] Absolue MD, it's really this bridge between laboratory science and women's daily lives.” The term longevity has become mainstream since the Covid-19 pandemic, as the wellness industry has exploded in popularity. Longevity is defined as living a longer, healthier life. In the health and wellness fields, it’s often measured by a mix of lifespan, or how long one lives, and healthspan, or the quality of that life. How the term applies to beauty is still being decided. “If we manage to live longer, the first priority is to live better, and what was interesting to me is, ‘How do you translate this shift when it comes to skin? When it comes to beauty?'” she said. Lacascade told Glossy that she sees anti-aging and longevity products as complementary. For example, anti-aging is corrective: “Correcting the loss of collagen, correcting wrinkles, so those types of skin care are here to treat the symptoms and address very, very specifically different kinds of signs of aging,” she said. Meanwhile, longevity is “treating the root cause of aging,” she said. To power the company’s vision, L'Oréal’s venture capital fund, BOLD, acquired a minority stake in Swiss biotech company Timeline in 2024. It then leveraged the company’s Mitopure ingredient, which works through cellular repair, to power L'Oréal’s first longevity skin-care launch, called Lancôme’s Absolue MD. The new line dropped with three moisturizers made for different ages. The Anticipate cream is for those under 35 years old, while Intercept is made for those ages 35-55, and Reset was designed for who are 55-plus. Each is $155. In today’s episode of the Glossy Beauty Podcast, Lacascade walks host Lexy Lebsack through her vision for L'Oréal Group’s continued expansion into longevity, the Lancôme launch that kicked it off, and how the team is leveraging celebrity ambassadors like Demi Moore and Zoe Saldaña to spread the word.
On Sunday, Amazon wrapped up its fourth-annual Summer Beauty Event. Over two weeks, Amazon tempted shoppers with discounts of up to 50% on everything from makeup to vitamins. Even prior to the sale, the retailer did not seem to have trouble courting the beauty consumer. According to data from e-commerce agency Front Row, Amazon cleared $8 billion in U.S. beauty revenue in the first quarter of 2026. But Amazon wants more than just a place to snag beauty at a discount; it wants to be known as a premium beauty destination. On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss the strategy around the e-commerce giant's beauty sales and assortment, and how it's attempting to position itself as a prestige beauty retailer on par with the likes of Sephora and Ulta Beauty. For Amazon, that means not only upping its brand assortment, which has grown to include everything from K-beauty favorites like Medicube to Puig-owned Charlotte Tilbury in recent months, but also encouraging consumers to use its AI-powered shopping assistants in lieu of in-person sales associates. According to Amazon, 300 million customers used its AI shopping assistant Rufus in 2025. On Wednesday, after the recording of this episode, Amazon announced it would replace the Rufus AI assistant with Alexa for Shopping.
What is PDRN? You've probably seen the four letters on serum bottles, sheet masks and even lip balms — or heard them on TikTok. PDRN stands for polydeoxyribonucleotide and typically refers to a DNA fragment that's often, but not always, derived from salmon sperm and most commonly found in K-Beauty. Of course, on social media, PDRN has an obvious shock value to it, which has led to an onslaught of posts in which lines like, "I just got salmon sperm injected into my face," provide perfect hooks to start videos. In this week's episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner explores what PDRN is, what it purports to do for the skin, how it got so popular and how it is expanding beyond Korean beauty. To explore the topic, Spruch-Feiner speaks with New York City-based dermatologist Dr. David Kim; the former editor-in-chief of Allure magazine and fractional CMO for K-Beauty distributor Landing International, Michelle Lee; and the founder of Rodial, Maria Hatzistefanis.
L’Oréal's product placement strategy for "The Devil Wears Prada 2" with exec Laura Branik
L’Oréal Paris is betting on “The Devil Wears Prada 2” through an official partnership that spans TV ads, OOH advertising, social campaigns, consumer eventing and product placement in the film. L’Oréal officially announced the partnership in March through a commercial that debuted during the Oscars, which drew more than 17 million viewers this year. “It was a huge, huge success and [created] huge buzz,” Branik said. “We also dropped it on social [media] that night, and we had more than 7 billion impressions in one night.” The commercial starred L’Oréal Paris spokespeople Kendall Jenner and Simone Ashley, set in the movie’s fictional “Runway” magazine offices. Similar commercials were released in the subsequent weeks starring L’Oréal spokesperson Isabella Rossellini and actress Pauline Chalamet, who joined the franchise for the sequel alongside Ashley. “It’s the first time we’re doing something so big,” Branik said. “We have done product integrations before, but this is a whole new level for us.” Branik sat down with podcast host Lexy Lebsack to walk through all of the details of the campaign, ways its success may lead to similar investments for L’Oréal Groupe and best practices for navigating product placement. Read Glossy Beauty's coverage: Exclusive: Swan Beauty CEO on the @acquiredstyle bachelorette party that broke the internet
Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion line, Indie Lee Botanicals, which launched at Whole Foods in February. The range launched with a tight edit including a cleanser, toning mist, serum and moisturizer, each priced $20-$25. On this week's episode of The Glossy Beauty Podcast, Lee joins co-host Sara Spruch-Feiner to explore why now was the right time to launch a lower-priced line, how she approached maintaining efficacy while cutting costs, and how this diffusion brand will grow and shape her core collection's future. The conversation also dives into how shifting consumer behavior, whether driven by economic pressure or interest in ingredient safety, is reshaping how and where people shop for beauty products. Read Glossy Beauty's coverage: Why ‘The Devil Wears Prada 2’ is the collaborator fashion and beauty brands have been waiting for The beauty industry welcomes a flood of new peptide products as ‘peptide therapy’ trends online
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic blue formula and social media-friendly reveal. Since launch, the brand has sold more than 6 million units of the $22 Wonder Blading Lip Stain Peel-Off Mask, according to Malinsky. “The unique visual ‘wow factor’ helped us tremendously in capturing attention, but just standing out is a small part [of success],” Malinsky said. “Delivering curiosity, entertainment and ultimately the desire to try a product is what we spent the first two years of the business really honing in on.” In fact, Wonderskin’s viral success took years to build. “Our virality curve wasn't instant and up into the right; it was a slow-building momentum while we figured out the right messaging, the right visuals, the right branding, the right communications, the right packaging, the right pricing,” he said. “Only when we were very, very confident in the complete package were we more comfortable in activating the bigger partnerships and shouting a little bit more loudly about our product.” As early adopters of TikTok Shop and live selling, Wonderskin leveraged seller tools to grow an online community and saw a 328% increase in return on ad spend, plus a 182% increase in click-through rate, according to a TikTok case study on the brand. “The digital entrepreneurs’ anxiety is always there, because whenever something is working well in digital, there's always the concept of the half-life, because at some point, it will be less efficient. At some point, it will be less viral,” Malinsky said. But what happened next could be considered the more novel part of Wonderskin’s rise: The brand successfully launched into several more categories, including eye and complexion; took on $50 million in funding led by Insight Partners; and launched into traditional retail with Sephora. This growth is partially fueled by Malinsky’s data-first approach to performance marketing, including a test-and-learn philosophy to new product launches. "We are confident and comfortable enough to move away from things that don't work," he said. Wonderskin’s sales revenue grew by 300% in 2023 and 2024, and in 2025, the brand did more than $125 million in revenue, according to Malinksy. Today, Wonderskin sells DTC and through Amazon and TikTok Shop, plus Sephora, Boots, Nordstrom and Revolve. Malinsky joined the Glossy Beauty Podcast to discuss the challenges in turning a viral product into a full-fledged beauty brand, including learnings along the way and advice for fueling the fire behind a viral product.
As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier, which recently appointed a new CEO, Colin Walsh, who joined from Ouai. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior beauty reporter Emily Jensen to discuss the staple millennial brand — which famously helped pioneer the modern "clean girl" aesthetic — and what its next chapter may hold. In recent months, the company has undergone several changes. Since Walsh’s appointment, they've included layoffs affecting roughly a third of its workforce, a pullback on physical retail, and a renewed focus on hero products and fragrance, a category now driving significant growth. Headlines about the brand have often forecasted inevitable doom, but this episode explores Glossier’s current moment beyond a foregone conclusion, examining what it takes for a beauty brand to achieve longevity in an increasingly crowded market, the balance between newness and attention paid to hero products, and the challenge of maintaining relevance across generations.
As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade. Stiff competition has driven new ways for brands, retailers and adjacent tech companies to stand out, from third-party certification to award programs, and more recently, the advent of AI-powered wellness chatbots. Last year, Thorne became a first-mover with the launch of Taia, a first-of-its-kind generative AI advisor that lives on Thorne’s homepage. “In the first six months, [Taia has fielded] over 200,000 messages and more than 350,000 product and lifestyle recommendations,” said Nathan Price, PhD., chief science officer of Thorne. “We get about 8% higher average order value for those who use Taia versus those who just visit Thorne’s [website].” Thorne is a supplement category leader launched in 1984 and acquired by L Catterton equity group in 2023 for approximately $680 million. The brand has more than 300 SKUs but no hero product, which is one reason Taia exists. “My primary thesis is that the No. 1 thing we can do to help Thorne as a company is to help the Thorne customer,” Dr. Price said. “If Taia and personalization can meaningfully make it so that the person gets the health outcome they were looking for, we think [Taia is] going to have a very big ROI.” Dr. Price oversaw the creation of Taia, which is trained on Thorne’s internal knowledge database, powered by a team of researchers and doctors, and AI foundational knowledge of health and wellness. For example, Taia can provide insights into common queries around things like gut health, itchy skin or exhaustion. It then provides personalized supplement recommendations, and lifestyle and nutrition tips, and helps users locate informational blog posts or product information on Thorne’s site. While the practical uses of Taia are somewhat obvious, Dr. Price is also a thought leader on the future of AI-powered health and wellness. He believes that every wellness brand should begin investing now or be left in the dust in the next two years. “It's like deciding not to have a website and be plugged into the Internet when that started becoming a thing in the late 90s,” Dr. Price told Glossy. “It’s absolutely table stakes [because] this is how most people are getting information, and in the future, it's going to radically [increase].” Dr. Price’s career sits at the forefront of where longevity and healthspan research intersects with evolving technologies like AI and AI companions. He is the author of the 2023 bestselling book “The Age of Scientific Wellness,” has published over 200 scientific papers, and is a professor and co-director of the Center for Human Healthspan at the Buck Institute for Research on Aging, a California-based research institute focused solely on aging. He’s also been the CSO at Thorne for more than four years. In today’s episode, Dr. Price sat down with host Lexy Lebsack to break down the strategy, implementation and future of generative wellness chatbots like Taia, as well as big picture thoughts on the future of AI and wellness, and how brands must future-proof their businesses in the fast-moving AI revolution.
How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright
On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloomeffects officially launched at the retailer in February, but the journey was years in the making — and included multiple rejections, a brand redesign and, perhaps most compellingly, a social post that transparently documented the whole process, including those rejections. On this episode, van Haaster candidly shares how Bloomeffects reworked its packaging and assortment to turn Ulta's no into a yes, what the brand changed to get into retail (including lowering some prices) and why Ulta was so worth fighting for for Bloomeffects.
