Published by Sheila Bella: 7 Figure Beauty Business Coach
Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration. Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship. Whether you're just starting your beauty business or looking to elevate an established brand, the CEO Glow Show empowers you to shine brightly in all aspects of your life. Tune in to transform your entrepreneurial journey into a fulfilling, purpose-driven experience. #CEOGlowShow #BeautyEntrepreneurship #SpiritualGrowth #BusinessWisdom
Listen on Apple Podcasts11 min
What happens when you walk away from something you've spent nearly a decade building? For many entrepreneurs, starting over feels like failure. For Myra, it became the beginning of her biggest breakthrough. In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot. After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference. Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes. If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one. Sometimes starting over isn't the end of the story. It's where the real story begins. 🔑 5 Key Points From This Episode 1. Sometimes your biggest breakthrough begins with starting over. Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined. 2. Community is one of your greatest business assets. When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years. 3. Teaching creates lasting impact. What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events. 4. Business success doesn't have to come at the expense of freedom. Myra shares her vision of building a location-independent business through education, conferences, and scalable programs. 5. One closed door often leads to many open ones. Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
9 min
Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through? You're not lazy. You're not failing. And you're definitely not the problem. In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there. Sheila reveals that the problem isn't your talent, pricing, or hustle. It's your business model. If you're the marketing department, sales team, service provider, customer support, scheduler, and CEO all rolled into one, you've unknowingly become the biggest bottleneck in your own business. This episode breaks down the mindset shift every beauty entrepreneur must make to go from being booked and busy to building a business that can scale beyond them. If you're ready to stop trading time for money and start building systems that create freedom, this episode is your roadmap. Because the goal isn't to become a better machine. The goal is to build one. 🔑 5 Key Points From This Episode The $10K ceiling is structural—not personal. Most service providers don't plateau because they're untalented. They plateau because one person can only do so much. You don't own a business—you own four jobs. Marketing, sales, fulfillment, and operations all depend on you, making growth impossible. Working harder doesn't break the ceiling. More hours, higher prices, and even hiring can still leave you trapped if your systems don't change. Scaling requires machines, not more hustle. Your marketing, sales, and delivery systems must eventually operate without relying on you every step of the way. Stop being the machine—build the machine. The difference between a $10K business and a $50K business isn't talent. It's architecture. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
What if one funny Reel completely changed your business? In this episode of the CEO Glow Show, Sheila Bella sits down with waxing expert and content creator Kamari to unpack the viral video that took her from 5,000 followers to 21,000 overnight—and eventually helped her grow to over 70,000 Instagram followers. But here's the real story… This isn't just about going viral. It's about using social media strategically to build trust, attract dream clients, fill your books, and create a business that works for you—even when people think your content is "cringey." Kamari shares how she repurposes trending sounds, creates relatable content for her niche, batch films her videos, and turned consistent posting into a fully booked waxing business. Sheila also shares why vanity metrics don't matter if they don't convert, and how to create content that actually generates revenue instead of just views. If you've been hiding from social media, waiting until everything is perfect, or wondering if content creation is really worth it… this episode is your wake-up call. Because in 2026, social media isn't optional. It's your storefront. 🔑 5 Key Points From This Episode One viral video can change your business—but consistency gets you there. Kamari's overnight growth happened because she had already committed to showing up consistently. Funny content builds trust. People book people they feel like they already know. Social media should generate revenue—not just views. Focus on content that attracts paying clients, not just followers. Batch creating saves time and keeps you consistent. Creating multiple videos in one session makes content sustainable. Your comfort zone is costing you clients. The businesses growing the fastest are the ones willing to be seen. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
8 min
Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less talent... and why it has nothing to do with your skill. This episode is a masterclass in premium positioning, pricing psychology, branding, and perception. If you're tired of competing on price, attracting bargain hunters, or feeling like the "best-kept secret" in your city, this conversation will completely change the way you market your business. Because your talent isn't the problem. Your positioning is. And the best part? Positioning is something you can change starting today. 🔑 5 Key Points From This Episode Talent doesn't attract premium clients—positioning does. Dream clients decide who to trust long before they experience your work. Premium buyers don't shop like bargain buyers. They invest in confidence, perception, and brand experience—not just technical skill. Underpricing sends the wrong message. Low prices often communicate uncertainty instead of generosity. Stop marketing like the small boat. The most successful beauty businesses position themselves like the yacht: confident, clear, and premium. Your engine isn't broken—your sign is. Your expertise is already there. The fastest way to attract better clients is to change how you're perceived. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
30 min
What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference? In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her to create a business where 20% of every paid service funds free skincare treatments for cancer patients. Together, Sheila and Skylar explore what it really means to lead with purpose, serve people authentically, and grow a profitable beauty business without sacrificing your values. They also discuss how genuine connection—not pressure or sales tactics—became the foundation of Skylar's business growth after joining Pretty Rich Bosses. If you've ever wondered whether you can build a business that creates both income and impact, this conversation will remind you that the two are not only compatible—they're incredibly powerful together. Whether you're a beauty entrepreneur, esthetician, salon owner, or service provider, this episode will encourage you to build something bigger than yourself. ✨ 5 Key Takeaways Purpose creates lasting profit. Businesses built around serving others often create stronger client loyalty and deeper fulfillment. Authenticity always outperforms a manufactured brand. People connect with real people—not perfectly curated personas. Great sales begin with genuine listening. The best consultations focus on understanding someone's goals before offering solutions. Systems create freedom. Organization, consistency, and personalized marketing can transform a business from struggling to booked weeks in advance. Impact and income are not opposites. You don't have to choose between making a difference and making money—you can intentionally build both. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
20 min
What if the client you love the most… is quietly costing you the most money? In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the "nice client." You know the one. She's easygoing. She trusts you. She never complains. She says "whatever works for you." And because she feels emotionally safe, you unconsciously start bending your boundaries, undercharging, extending time, skipping price increases, and quietly discounting your business without realizing it. This episode isn't about becoming cold or transactional. It's about understanding the difference between a nice client and a profitable client—and why structure, policies, and pricing systems matter more than your emotions. If you've ever stayed underpaid because someone was "so sweet," this episode is going to completely change the way you think about boundaries, pricing, and profitability. Because loving your clients and charging properly were always allowed to exist in the same sentence. 🔑 5 Key Points From This Episode Your nicest clients may be your biggest money leak. Emotional comfort often causes business owners to quietly overgive. You're not pricing clients—you're pricing comfort. Many beauty pros lower boundaries for clients who feel emotionally "easy." Nice does not automatically mean profitable. A pleasant client can still quietly cost you time, money, and scope creep. Strong businesses rely on structure, not personality. Boundaries should live in policies, systems, and pricing—not moods or emotions. You can adore clients and still charge properly. Profitability and kindness are not mutually exclusive. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
10 min
What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up! She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do. Check out G& E Spa Essentials at: gandespaessentials.com 🔑 5 Key Points From This Episode Every business has 3 machines: visibility, booking, and product fulfillment. If one machine is weak, growth slows down. Organic content builds trust. Paid ads create reach. You need both working together to scale effectively. Good products are not enough anymore. Visibility and automation are what turn products into brands. Funnels and email marketing build long-term revenue. Capturing leads allows businesses to stay top of mind automatically. Scaling requires professionals, not guesswork. Ads, automation, and systems work best when handled strategically. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
12 min
What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like "reasonable requests" on the surface slowly revealed something deeper: boundary testing. Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact. Because not every client is your client. And the fastest way to create space for dream clients is by learning how to release the wrong ones. Your time is the most expensive thing you sell. Stop giving it away for free. 🔑 5 Key Points From This Episode High-maintenance clients don't usually show up screaming. They often show up with "small reasonable requests" that slowly escalate. Every yes creates a new expectation. Accommodating endless requests can quietly train clients to disrespect boundaries. Frame it as a mismatch, not a rejection. Professional exits remove emotion and protect your brand. Never justify, argue, defend, or overexplain. You are the CEO, not a witness in a courtroom. The best way to fire bad clients is to stop enrolling them. Systems and boundaries prevent problems before they begin. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
13 min
What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move. 🔑 5 Key Points From This Episode You don't need more clients—you need better pricing. Raising prices can increase income instantly, even if you lose some clients. Being fully booked doesn't mean fully optimized. A packed schedule can still leave money on the table. Hiring creates income leverage. One additional artist can double revenue without doubling your workload. Renting vs hiring impacts control and profit. Renters bring inconsistency, while employees allow you to scale predictably. Marketing is the foundation of scaling. If you can get clients consistently, you can grow a team and increase income fast. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
31 min
What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking. It means they're considering. It means they're in motion. Sheila shares a personal story from her early brow studio days when a single pricing objection caused her to immediately discount her services out of fear and desperation. What happened next taught her one of the biggest lessons in business and sales. This episode breaks down why objections trigger people emotionally, how self-worth affects sales conversations, and why your reaction—not the objection itself—is often what loses the sale. If you've ever panicked when someone questioned your pricing, overexplained your value, or discounted too quickly, this episode will completely change the way you sell. Because objections aren't rejection. They're invitations. 🔑 5 Key Points From This Episode Objections are buying signals, not rejection. If people are asking questions, they're already considering you. No objections often means no visibility. Invisible businesses don't hear objections because nobody is paying attention. Your reaction can lose the sale. Overexplaining, discounting, or panicking weakens your positioning. Sales problems are often self-concept problems. The way you see yourself affects how you respond in conversations. People pleasing kills premium positioning. Confident leaders hold value without collapsing under pressure.
10 min
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known. Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform. This conversation goes far beyond makeup and esthetics. It's about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room. If you're tired of being "just another talented artist" and want to become recognized, respected, and remembered in your industry, this episode is for you. Because talent might get you noticed… but authority creates legacy. 🔑 5 Key Points From This Episode You are not competing against others—you are competing against yourself. Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else. Authority is built through visibility and experience. Getting in rooms, competitions, and industry events creates opportunities. Mentorship accelerates success. Different mentors serve different seasons of your growth. Your platform expands when you take risks. The Skin Games elevated an already successful career into education and leadership opportunities. Be genuine and follow your heart. Long-term success comes from authenticity, not trying to fit into someone else's mold. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
19 min
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity. 🔑 5 Key Points From This Episode You don't have a client problem—you have a visibility problem. If people can't find you, they can't book you. Paid ads create reach. Organic content builds trust. You need both working together to grow consistently. Your booking system matters more than you think. DMs, follow-ups, and systems turn interest into paying clients. You're closer to your income goal than you think. Simple math revealed she only needed a few more consistent clients per week. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
13 min
Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing. From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients. This isn't just about adding a service. It's about expanding your market, increasing your income, and stepping into authority. If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible. 🔑 5 KeyPoints From This Episode Men's services are an untapped market. Most beauty pros are missing out on a highly profitable, underserved niche. Your positioning determines your clientele. Presenting yourself professionally attracts higher-quality, respectful clients. Boundaries create safety and confidence. Clear disclaimers and expectations protect you and your business. Men are consistent, high-value clients. Many return regularly and spend without hesitation. Your tools and technique matter more than you think. Using the right products is critical for safety and results in sensitive services. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOR MORE INFO on Brenda Hoggsett visit: @skintastic209
8 min
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition. This isn't just about winning trophies. It's about confidence. Visibility. Credibility. And becoming the kind of artist who can lead, teach, and build something bigger than just a service business. From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers. If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway. Because courage—not perfection—is what changes everything. 🔑 5 Key Points From This Episode Competition builds confidence faster than anything else. Putting yourself out there transforms how you see yourself and how others see you. Courage is the common denominator of success. The artists who compete are often the ones who go on to build brands, academies, and influence. You don't compete to win—you compete to grow. Feedback, skill refinement, and exposure are the real rewards. Credibility increases instantly. Even being a finalist or competitor elevates your authority in the eyes of clients. Opportunities come from visibility. Competitors often get discovered, recruited, and positioned as leaders in the industry. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOR MORE INFO on The Skin Games check out www.theskingames.com
8 min
What if building a business wasn't just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful. From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling. If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey. 🔑 5 Key Points From This Episode Entrepreneurship exposes your internal beliefs. Every insecurity, doubt, and past story rises to the surface when you lead a business. Imposter syndrome is part of the process. Confidence isn't given—it's built by continuing to show up anyway. You don't have to follow one path in your business. Exploring different brands, tools, and strategies creates more opportunity and growth. Connection builds long-term success. Treating clients like family creates trust, loyalty, and longevity. Growth requires choosing evolution over comfort. You will face moments where you must decide: stay the same or level up. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOLLOW Califonria Skincare Supply @ Calskinsupply
15 min
What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything. This isn't just about marketing. It's about faith. Trust. Mentorship. And finally saying YES to the version of you that you know you're meant to become. If you've ever felt like you're doing everything right but still not getting results… this episode will hit home. 🔑 5 Key Points From This Episode Doing more of the same won't create new results. Kimberly realized she needed guidance to break through her plateau. Mentorship collapses time. Investing in the right support helps you avoid months (or years) of trial and error. Clarity creates confidence. Finding her niche in brow mapping changed her visibility and income. Systems create scalability. Tracking, refining, and repeating processes builds consistent results and growth. Surrender leads to breakthrough. Trusting the process and taking aligned action unlocked her next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella
33 min
When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible. This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust. This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real. Because the clients meant for you? They're not looking for perfect. They're looking for YOU. 🔑 5 Key Points From This Episode Safe content is invisible content. If your content could belong to anyone, it connects with no one. The algorithm rewards reaction, not aesthetics. Comments, saves, and watch time matter more than pretty graphics. Courage creates connection. The content that feels risky to post is what builds trust fastest. You cannot be loved by your people without being disliked by others. The "rule of thirds" means some people won't like you—and that's necessary. Your insecurity is often ego in disguise. Holding back to protect your image prevents you from serving your audience. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella
24 min
What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all. This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway. If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home. 🔑 5 Key Points From This Episode Authenticity builds your brand faster than perfection. Being yourself attracts the right clients and creates deeper connections. Your comfort zone is where your growth stops. The anxiety you feel is often a sign you need to move forward, not retreat. Social media should feel like you. If you don't enjoy your content, it won't connect or convert. You don't need a massive audience—just the right one. Quality relationships outperform vanity metrics every time. You are more ready than you think. Self-doubt is often the only thing standing between you and your next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella
30 min
If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority. Because objections aren't rejection. They're requests for certainty. If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence. 🔑 5 Key Points From This Episode Objections are not rejection—they are requests for certainty. Clients are still interested, they just need more clarity to move forward. There are only 3 types of objections: money, trust, and comparison. Every objection falls into one of these categories—and all are rooted in fear. Stop pitching—start asking better questions. The right questions help clients sell themselves. Discounting trains clients to doubt your value. Lowering your price doesn't close the sale—it weakens your authority. Confidence closes more than talent ever will. Premium clients respond to certainty, not desperation. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella
6 min
What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO energy. After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner. The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home! If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call. 🔑 5 Key Points From This Episode The shift from artist to CEO unlocks scale. Working in your business caps income. Leading your business multiplies it. Investing in your team increases revenue. Higher pay, better training, and empowerment create performance. Leadership builds freedom. Cristal transitioned from being the main artist to building a strong agency. Belief precedes growth. Tripling income starts with believing it's possible. Systems and sales frameworks create predictable results. Implementing structure produced immediate returns. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella
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