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Published by The Fractional CMO Podcast
The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
A great product isn't enough, if nobody knows about it, you don't have a business. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Dean Salakas, four-time business exit veteran and co-founder of Retail Community, to talk about building The Party People into one of Australia's best-known retail brands and what he'd do differently if he started again today. Dean covers why buying customers only gets you so far and the real difference between selling products and solving a problem, why physical stores are set to remain the majority of retail sales in our lifetime even as the online giants grow, the psychology behind why shoppers still choose a person over a self-checkout, his rule for hiring passionate staff over cheap ones, and how AI and automation are reshaping retail without replacing the human connection that keeps customers coming back. Practical, hard-won advice from someone who's built and sold four businesses, for any retailer trying to stand out in a market being squeezed by Amazon, Shein and Temu. Connect with Dean on LinkedIn - https://www.linkedin.com/in/deansalakas/ We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
AI doesn't run your business, it runs on whatever rules you give it. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Fiona Campbell, founder of the Virtual Assistant Lead Network, to unpack how she's built her entire operation around Claude, and why she treats it like a brand-new staff member rather than a shortcut. Fiona covers how she's turned Claude into a shared knowledge base for her business, documenting brand voice, decision logs and a running backlog so the AI (and her team) stay consistent, why documentation beats clever prompting when it comes to getting AI to sound like you, the human checkpoints she insists on before anything ships or sends, and her golden rule for handling AI mistakes: treat it like a person, ask why it happened, and fix the process, not just the output. Practical, trust-but-verify advice for any business owner using AI to scale a team without losing control of it. We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com . 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #AIinBusiness #VirtualAssistant #BusinessAutomation #AITools #SmallBusinessTips #BusinessOperations #AIForBusiness #BusinessGrowth #MarketingPodcast #Cemoh
AI hasn't fixed bad marketing, it's just made it faster and louder. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with fractional marketer Danielle Coffin (My Marketing Makeover) to unpack why so much AI-generated marketing falls flat, and what to do about it. Danielle covers what actually counts as bad marketing versus vanity metrics, why AI amplifies weak foundations instead of fixing them, and her three-step fix: truly knowing your audience's pain points, building one clear message instead of a hundred scattered ones, and choosing the right channels instead of trying to be everywhere. Practical, foundations-first advice for any business owner or marketer trying to use AI well instead of being used by it. We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
The first 90 days with a new client make or break a fractional CMO engagement. In this solo episode of The Fractional CMO Podcast, Simon Dell shares a six-part framework for onboarding a new client, building trust, and proving your value fast. Simon covers what a client should feel in week one, why the audit comes before the action, how to build trust with the whole team, setting the right cadence, balancing early wins with long-term strategy, and what success looks like at day 90. Practical marketing and consulting advice for anyone starting a fractional CMO role, or hiring one. We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media company. Simon and Alison explore why human connection is the one thing you can't automate, and why it's about to become the most valuable asset any business has. They cover what 15 years of live events taught Alison about trust and warmth, why businesses lose that warmth when they scale, how AI makes everything sound the same, her 80/20 formula for using AI without losing your voice, and the simple thing founders should do on a Monday morning to get their message right. Expect scones, capsule wardrobes, and a masterclass in making customers feel seen rather than sold to. Alison's website: thepeppermintgroup.com.au Connect with Alison on LinkedIn: https://www.linkedin.com/in/alisonldean/ We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
In this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wales and with 15 years in Australia, Kirsty's background spans global tech marketing, agency work, finance, strategy and content. Simon and Kirsty unpack why so many businesses jump straight into execution before doing the thinking, and why "we tried marketing and it didn't work" usually means the strategy was never built in the first place. They cover Kirsty's three pillars (audience, business and industry), the danger of self-diagnosing your marketing problems, why copying your competitors is a trap, piloting campaigns before scaling, and why content without an opinion is just noise. Expect some England vs Wales football banter, a mechanic analogy that will hit home, and practical advice on taking stock of your marketing before spending another dollar. Kirsty's LinkedIn: / kirstydagnall Website: beyondthebrief.au We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands. Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They cover slowing growth, the rise of marketplace shopping, why 73% of Australians wait for a sale, the shift from SEO to GEO, and what AI-powered discovery means for brands trying to stay visible. Expect some candid takes, a trombone purchase, and a genuinely useful breakdown of where e-commerce is heading. Chris's LinkedIn — /in/chrisjowsey We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector. Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out. Kelly's LinkedIn — /in/kelly-dimkovska-55ba5636 We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong. In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey. Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees. He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price. 🌐 Learn more at www.cemoh.com 🔗 Connect with Simon on LinkedIn: / iamsimondell We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy. Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialist Hunter Marketing Co. — https://www.huntermarketing.co/ We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. Qantas vs British Airways. From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it. Because brand isn’t what you say. It’s what people believe. Connect with Joshua on LinkedIn https://www.linkedin.com/in/joshuacilento/ Connect with Angus on LinkedIn https://www.linkedin.com/in/angus-wurth-cmo/ We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com . 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant. #FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant
In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive. David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success. Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts. 🔗 Connect with David on LinkedIn / https://www.linkedin.com/in/davidcharlesking/ We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com . 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant. #FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant
In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending? This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy. What You’ll Learn ✔️ Why accountants often push to reduce marketing spend ✔️ How cutting marketing destroys revenue in the long term ✔️ The difference between brand-building vs performance marketing ✔️ How marketers can better communicate ROI to finance teams ✔️ How accountants should interpret marketing numbers ✔️ The role of fractional CMOs in scaling growing businesses ✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance? Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably. 🔗 Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyjholt/ https://cemoh.com/marketers/tommy-holt/ 🔗 Connect with kelly on LinkedIn: https://www.linkedin.com/in/kelly-dimkovska-55ba5636/ Tuesday Logic: https://www.tuesdaylogic.com.au 🔗 Connect with Joshua on LinkedIn: https://www.linkedin.com/in/joshuacilento/ https://www.visualacoustics.com.au/ 🔗 Connect with Daniel on LinkedIn: https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/ https://www.power2brisbane.com.au/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship
For this episode of The Fractional CMO Podcast, Simon Dell is joined by Caroline Warns, founder of Only Good Content and a seasoned B2B marketing content expert. With decades of experience in in-house marketing and communications, Caroline shares her insights on how fractional CMOs, consultants, and service-based business owners can leverage content to build personal brands, attract clients, and drive meaningful engagement. Caroline dives into topics like writing for LinkedIn, creating content that supports long sales cycles, repurposing content for third-party channels, and maintaining visibility in an age of AI-generated content. She also shares practical advice on how to get started with content, the importance of authenticity, and how to create visibility without overcomplicating the process. 🔗 Connect with Caroline on LinkedIn: https://www.linkedin.com/in/carolinewarnes/ Only Good Content: https://www.onlygoodcontent.com/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship
Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast , Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role. Learn how to: ✅ Define your niche and target market ✅ Build a strong personal brand and showcase your expertise ✅ Prepare cash reserves and set up your business structure ✅ Create compelling case studies to win clients ✅ Set pricing, service models, and contracts that work ✅ Build a powerful professional network ✅ Land your first client before making the leap Simon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast. Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence. 🌐 Learn more at www. cemoh.com 🔗 Connect with Simon on LinkedIn: https://www.linkedin.com/in/iamsimondell/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship
For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment? Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex industries, and why every CMO needs to become fluent in financial metrics. Packed with practical tips and real-world stories, this episode dives deep into what great reporting looks like — and how fractional CMOs can prove their worth through data that matters. Kelly's LinkedIn - / kelly-dimkovska-55ba5636 Tuesday Logic - https://tuesdaylogic.com.au/ Kristy's LinkedIn - / kristyhunter-marketingspecialist Hunter Marketing Co - https://www.huntermarketing.co/ Joshua's LinkedIn - / joshuacilento Visual Acoustics - https://www.visualacoustics.com.au/ We would love to know what you think, so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh
For this episode of The Fractional CMO Podcast, we’re joined by Kelly Dimkovska, founder of Tuesday Logic and a seasoned marketing leader with over 15 years’ experience across healthcare, agencies, and consulting. Kelly shares how she made the leap into the fractional space, why so many businesses struggle to align marketing with commercial goals, and the quick wins that can transform client outcomes. We dive into her passion for healthcare marketing, the shift from agencies to fractional models, and how CMOs can bridge the gap between CEOs, CFOs, and marketing teams. Kelly also explains why conversion tracking is non-negotiable, the importance of internal marketing for HR and retention, and how to build strong, accountable client relationships. Kelly's LinkedIn - https://www.linkedin.com/in/kelly-dimkovska-55ba5636/ Tuesday Logic - https://tuesdaylogic.com.au/
For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kateesha Hembrow, founder of Be Known Academy and a leading personal branding and LinkedIn coach. With experience coaching hundreds of professionals across more than 40 industries, Kateesha shares her insights on how consultants, freelancers, and fractional CMOs can use LinkedIn to attract clients and grow their personal brand. If you’re a fractional CMO, consultant, or service-based business owner, this episode is packed with practical tips to help you stand out, connect with decision-makers, and generate real results through LinkedIn. Kateesha's LinkedIn - https://www.linkedin.com/in/kateeshahembrow/ BeKnown Academy - https://beknownacademy.co/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh
For this episode of The Fractional CMO Podcast, Simon Dell is joined by Farrah Motley, Director of Prosper Law. With over a decade of experience as an in-house counsel and now running her own firm, Farrah shares what fractional CMOs and consultants need to know about the legal side of marketing. We cover duty of care, contracts, staged payments, IP ownership, AI-created content, and what to do if a client doesn’t pay. Farrah also explains how to avoid misleading claims and why clear communication is the best legal protection. If you’re a fractional CMO or consultant, this episode is full of practical legal insights to keep you protected while helping clients grow. Farrah's LinkedIn - / farrah-m-0b12623a Prosper Law - https://prosperlaw.com.au/ We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh
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Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 13, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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