The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Good marketing, like a good story, gives people a reason to stay invested. Daire Paddy and I talk about what marketers can borrow from romance novels, especially when it comes to emotion, pacing, trust, and the slow build that often happens before someone becomes a client. We also get into why your marketing should feel like a preview of what it’s actually like to work with you. We talk about: Why emotion plays such a big role in marketing decisions How to balance tension with a clear sense of the outcome people want Why some of your best clients may be quietly paying attention for months or years How your marketing can build trust by showing people how you think and work Why trends and formulas work better when your own voice is still recognizable People don’t always buy because of one perfectly timed post. Sometimes they’ve been reading, watching, and paying attention quietly for a long time before they’re ready to move. And when they do, the marketing that got them there should feel consistent with the experience they’re about to have with you. Connect with Daire Paddy Website: https://linktr.ee/dairepaddy Instagram: https://www.instagram.com/dairepaddy Stacked & Steady Podcast: https://podcasts.apple.com/us/podcast/stacked-steady/id1896711226 Check out Daire’s romance novel recommendations: Into the Blue by Emma Brodie Abby Jimenez Seven Days in June by Tia Williams

Creating content can be something you love and still be something that pays you. AyChristene and I dig into the business side of the creator economy, from pricing brand deals and negotiating with confidence to building multiple income streams that can actually support your life. We also talk about the mindset that keeps creators undercharging and why getting paid doesn’t make your work any less authentic. We get into: Why making money from your content doesn’t make you less authentic What actually goes into pricing a brand deal beyond follower count Why usage, deliverables, platform, and engagement all affect your rate How creators can build income beyond brand partnerships Why sustainable content creation also requires boundaries, support, and flexibility There isn’t one magic number that tells you what your work is worth. The goal is to understand what you’re being asked to deliver, ask better questions before naming your rate, and build a creator business that isn’t dependent on one source of income. Connect with AyChristene Website: beacons.ai/aychristene Empower Your Worth: The Ultimate Pricing Guide for Creators: https://beacons.ai/aychristene/empoweryourworth Instagram: https://www.instagram.com/aychristene

Marketing doesn’t have to mean spending all day posting or trying to keep up with every platform. Elissa Fesyk and I talk about the role conversations, referrals, and genuine relationships can play in a simpler marketing plan. We get into how to stay visible without making social media your whole strategy, how to reconnect with people without making it awkward, and what relationship marketing can look like when it actually fits your personality and capacity. We talk about: Why referrals can be one of the strongest ways to grow a business How social media can support your marketing without taking over your time What reconnecting with past clients or contacts can look like without a hard pitch Why follow-up matters after a conversation or referral ask How to build a simple relationship-marketing rhythm that works for your life You don’t need hundreds of conversations or a complicated CRM to make relationship marketing work. Sometimes it starts with knowing who you want to reconnect with, making a simple ask, and giving yourself a realistic amount of time to keep those relationships moving. Connect with Elissa Website: https://fesykmarketing.com/ Join Momentum Collective for free: https://momentum-collective.beehiiv.com/ Substack: https://notesfromelissa.substack.com/ Instagram: https://www.instagram.com/fesykmarketing/

You can be great at what you do and still hesitate when it’s time to tell people about it. Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready. We talk about: Why confidence doesn’t have to look loud or extroverted How staying in the background can limit the opportunities people have to find your work Why there’s often a gap between how capable we are and how capable we feel How imperfect action helps build confidence over time What rejection can teach you about continuing to trust yourself and try again Being visible doesn’t require having all the answers or feeling confident every day. Sometimes it starts with trusting that you can figure things out as you go and taking the next step before you feel completely ready. Connect with Sheena Find Sheena’s books, social links, free Visible Framework Toolkit, and other resources at: SheenaYapChan.com/links Website: https://www.sheenayapchan.com/ Podcast: https://thetaoofselfconfidence.com/ LinkedIn: https://www.linkedin.com/in/sheenayapchan/

A business can say all the right things about inclusion and still create an experience that tells a completely different story. I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated. We get into: Why hiring a diverse workforce doesn’t automatically create an equitable workplace How policies, practices, and leadership decisions can reinforce bias What it looks like to turn company values into everyday standards and behaviors Why transparency matters when people are trying to understand how decisions get made Where smaller businesses can start when they want to build a more inclusive organization Equity isn’t just about what a company says it believes. It shows up in who gets opportunities, how decisions are made, what gets rewarded, and whether people can actually see those values reflected in the way the organization operates. Download Celeste's free Manager’s Equity Quick Start Guide: https://crwdiversity.com/ Grab your copy of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right: https://mybook.to/TruthAboutEquity

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games , which debuted at No. 3 on The New York Times hardcover-fiction list. What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign. In this episode, I talk about: Why your strongest ideas don’t have to stay in one format How to make a new offer still feel recognizably like your brand Why giving people a smaller experience can help them understand the bigger offer How founder-led brands can carry the same experience across different levels of the customer journey The question to ask when identifying what makes your approach distinct You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. Plan your holiday marketing Grab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/ Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/

When marketing isn’t working, the instinct is often to add something. More content. More ads. Another platform. A better tool. Another funnel. But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest. I break down: How to tell whether your offer is clear enough for someone to understand quickly Why your messaging needs to match the problem your buyer actually wants solved How good content can attract attention without necessarily attracting the right buyers What a clear path from discovering you to purchasing from you can look like Why follow-up matters when someone is interested but isn’t ready to buy today One post shouldn’t have to complete your entire sales process. Before you add more traffic, content, ad spend, or another platform, find the weakest part of the system and strengthen that first. Join the Mindful Marketing Lab If you’re ready to work on these pieces with support, we’re putting the Q4 planning into action inside the Mindful Marketing Lab. If you joined me live for the Q4 planning workshop, you have until Thursday, September 24 at 11:59 PM ET to join the Lab with your first month for $47 . Join here: https://onlinedrea.circle.so/checkout/lab?coupon_code=Q4PLAN

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like. Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. From perfectionism and production pressure to download numbers and community support, we look at what helps a podcast stay useful, human, and sustainable over time. We talk about: Why “good enough” can make podcasting more sustainable than chasing perfect production How to choose a cadence and format that fit your actual capacity Why your reason for podcasting matters more than chasing someone else’s download numbers How community can help with the emotional side of podcast burnout Why values-led podcasting spaces need more nuance and fewer one-size-fits-all formulas A sustainable podcast doesn’t have to follow every industry rule. It needs to work for the person creating it, serve the reason it exists, and give you enough support to keep showing up over time. Join us for Burnt Out to Standout Burnt Out to Standout is an online event for indie podcasters building trust and growing their brands without burning out, happening September 29-30, 2026 I’ll be kicking off Day 1 with Creating Community Around Your Podcast at 1pm CT. Get your ticket: https://mic-drop.teachery.co/enroll?a=YrbRpR43

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all. Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned. We get into: Why learning and planning can become a safer substitute for actually taking action How perfectionism and trying to say everything can make it harder to post How to tell when fear is something to move through and when it may be a signal to step back What comparison can reveal about what you actually want How self-trust, confidence, and realistic boundaries shape the way you show up in your business Marketing without internal pressure doesn’t mean you’ll never feel uncomfortable. It means knowing yourself well enough to understand what’s driving the decision and choosing your next step intentionally. Work with Alexis Website: https://www.confidentlytherapy.org/ Instagram: https://www.instagram.com/confidently.alexis Alexis offers a free 30-minute audit intensive focused on the mindset, perfectionism, people pleasing, self-doubt, or boundary challenges you’re working through. DM Alexis the word AUDIT to get started.

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount? But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish. I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live. You’ll learn: Why your campaign goal should come before the discount How to choose an offer your business can realistically deliver When a bonus, bundle, or added support may work better than lowering the price What your audience needs to understand before they’re ready to buy How to map out the warm-up, invitation, reminder, and follow-up stages of your campaign A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards. Plan your holiday campaigns I’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year. Get the guide: https://onlinedrea.com/holiday

Your content is getting likes, comments and shares. People are paying attention. So… where are the clients? Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down. In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the conversation and what people need before they’re ready to take the next step. We’ll explore: Why broad educational content can attract peers and beginners instead of potential clients How to build your content backward from the offer What a useful call to action needs to communicate How an unclear offer or clunky checkout can quietly cost you sales Where nurturing fits when someone likes your work but needs more time I’ll also guide you through a conversion-path audit. You’ll choose one strong piece of content and trace what happens from the moment someone sees it through the final purchase or inquiry step. Once you find the first unclear or broken part of that path, you’ll know what deserves your attention. No frantic content overhaul required. If you’re already showing up but your marketing isn’t creating consistent clients and income, join us inside the Mindful Marketing Lab. You’ll get ongoing strategy support, monthly live trainings and weekly co-working sessions designed to help your marketing contribute to real business growth. Join the Mindful Marketing Lab: https://onlinedrea.com/lab

There are approximately 17 bajillion marketing metrics you could track. Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers. Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.” In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon. Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do very little for your business. Ask me how I know. 😅 We’ll walk through the five stages of a healthy marketing ecosystem: Visibility: Are new people discovering you? Trust: Are they spending time with your content and getting to know you? Intent: Are they clicking, asking questions, or taking the next step? Conversion: Are they becoming customers or clients? Retention: Are they returning, renewing, and recommending you? You’ll also learn how to choose four or five useful metrics for your business, hold a monthly “data date,” and diagnose which part of your marketing needs attention. We’re also accounting for the metric most dashboards conveniently leave out: your energy. In this episode: Why visible engagement only tells you part of the story The difference between attention and buying intent What my six-million-view post actually did for my business Why some audiences save quietly instead of commenting publicly How to match your metrics to the purpose of your content What conversion can look like for product, service, and local businesses How YouTube became one of my strongest trust-building channels The four metrics I recommend reviewing each month How to work backward from revenue when diagnosing a marketing problem Why your marketing system needs to fit the way you naturally communicate How to include your time and energy when deciding whether a strategy is worth continuing Your numbers are information. When you know which ones matter, they can help you make clearer decisions and build a business that supports your actual life. Resources mentioned Get the free Do Less, Market Better Kit: https://onlinedrea.com/kit Inside, you’ll find the Energy Budget Tracker to help you compare the results of your marketing activities with the time and energy they require. Join the Mindful Marketing Lab: https://onlinedrea.com/lab Join me for a monthly Data Date on YouTube: https://youtube.com/onlinedrea Explore Metricool: https://onlinedrea.com/metricool If this episode helped you look at your numbers differently, follow the Mindful Marketing Podcast and leave a rating or review on Apple Podcasts or Spotify. Your support helps more busy business owners find a simpler, smarter way to market.

ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea? In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people. There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love with you. What I do have is a recognizable public brand built through consistent messaging, a large body of public work, and third-party sources that describe my expertise. That clarity helps people understand what I do and gives AI tools better information to work with. IN THIS EPISODE • Connecting your personal and business names • Creating distinctive brand language • Why a body of public work matters • How interviews, media features, and speaking pages reinforce your positioning • Where to repeat your message • How to audit what your business is known for YOUR BRAND AUDIT Ask: “What are the first three things you associate with my business?” Review your homepage, About page, social profiles, podcast or YouTube description, recent content, interviews, and speaker bios. Search your name in an incognito browser using your business name, main topic, podcast, speaker, and interview. Look for outdated bios, retired offers, broken links, and descriptions that no longer match your work. Then update one public touchpoint. One. We are not rebuilding the whole internet before dinner. Try: [Your name] helps [specific audience] achieve [specific result] through [your approach or expertise]. Mine:Andréa Jones helps busy business owners build simpler marketing systems that connect their content to clients and income. BUILD YOUR BRAND BOOK WITH AI A useful brand book goes deeper than colors and fonts. It documents your positioning, audience, point of view, messaging, offers, signature phrases, content pillars, and voice. Join me live August 13, 2026, at 11:00 a.m. Eastern for this 90-minute workshop. Live attendees can also join Get It Done Week from August 17–21. Replay available afterward. WORKSHOP https://onlinedrea.circle.so/brand-book FREE KIT https://onlinedrea.com/kit/ AI TOOLS ChatGPT: https://chatgpt.com/ Claude: https://claude.ai/ Gemini: https://gemini.google.com/ Perplexity: https://www.perplexity.ai/ PEOPLE MENTIONED Jasmine Star: https://jasminestar.com/ Elise Darma: https://elisedarma.com/ Natasha Samuel: https://shinewithnatasha.com/ Myleik Teele: https://myleik.com/

If you're creating content consistently but it's not leading to clients, this video is for you. One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you." In this episode, I break down: Why content isn't your entire marketing strategy How to build a client path instead of chasing more posts The difference between content, funnels, and your marketing ecosystem Simple ways to audit your website, emails, and social media Why people aren't taking the next step (even if they love your content) Whether you're a coach, consultant, service provider, or small business owner, you'll leave with practical ideas to make your marketing work together instead of feeling like disconnected pieces. 🎁 Grab my free Do Less, Market Better Kit : https://onlinedrea.com/kit 🎙️ Listen to the Mindful Marketing Podcast every week for simpler, smarter marketing strategies that fit your real life.

In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on. I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audience response, and the bigger content shift happening online right now. Inside the episode, I cover: → Why the specificity of the Yap on Camera offer makes it easier to sell → How a defined challenge creates accountability beyond a list of prompts → Why audiences are responding to more human and less polished video content → How AI-generated content has increased the value of real personality and lived experience → Why participants naturally become part of the challenge’s marketing engine → What business owners can learn from the offer’s reported multimillion-dollar launches → When a 40-day content experiment could help you communicate more clearly → How daily posting can create a new capacity problem → The questions to consider before committing to a visibility challenge → A simpler seven-video experiment you can try without rearranging your entire life around Instagram FREE RESOURCE: DO LESS, MARKET BETTER Build a simpler marketing system around your real capacity, your strongest ideas, and the offers you actually want to sell. → Get the Do Less, Market Better Kit: https://onlinedrea.com/kit LISTEN TO THE MINDFUL MARKETING PODCAST Tune in as we rethink traditional marketing playbooks, scroll less, connect more, and build businesses that support our actual lives. → Listen and learn more: https://onlinedrea.com/podcast EXPLORE ONLINEDREA → Join the Mindful Marketing Lab: https://onlinedrea.com/lab → Explore all offers and resources: https://onlinedrea.com/everything CONNECT WITH ANDRÉA Website: https://onlinedrea.com Instagram: https://instagram.com/onlinedrea LinkedIn: https://linkedin.com/in/onlinedrea TikTok: https://tiktok.com/@onlinedrea Threads: https://threads.net/@onlinedrea ABOUT ANDRÉA JONES Andréa Jones is a mindful marketing strategist, educator, and host of the Mindful Marketing Podcast. She helps busy business owners build simpler, smarter marketing systems that lead somewhere without requiring them to live online or turn content creation into another full-time job. #YapOnCamera #ContentMarketing #TalkingHeadVideos #VideoMarketing #MarketingStrategy #ContentCreation #PersonalBrand #SmallBusinessMarketing #MindfulMarketing

I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now. YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture. In this episode, I'm sharing why I'm going all-in on YouTube and what that decision means for my content strategy moving forward. This isn't about chasing another platform or adding more work just because everyone says video matters. It's about looking at how people discover, trust, and learn from businesses online, and choosing a platform that can support that for the long haul. I talk about the difference between content that disappears quickly and content that can keep working after you publish it, why YouTube feels different from social media feeds, and how I'm thinking about sustainability, discoverability, and depth in this next season of marketing. You'll hear: Why YouTube is becoming a bigger part of my marketing strategy How long-form video supports deeper trust with your audience Why searchable content can feel more sustainable than always chasing the feed What I'm considering as I shift more energy into video How to think about platform decisions through your own capacity and goals If you've been wondering whether YouTube belongs in your marketing mix, or if you're tired of creating content that feels gone the second you post it, this episode will help you think through the opportunity with more clarity. This Episode is Sponsored By Riverside If you're recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Use my link to try Riverside: https://onlinedrea.com/riverside Links and Resources Watch on YouTube: https://www.youtube.com/onlinedrea Connect with me on Instagram: https://www.instagram.com/onlinedrea/

Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun? Same. Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends. It’s a lot. In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take. You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing. In this episode, we talk about: 💛 Why social media feels louder, not necessarily harder 💛 How to stop treating every piece of advice like a must-do 💛 Why clarity makes your brand easier to remember 💛 What consistency actually means when you have a real life 💛 How relationships still drive the best marketing moments 💛 Why your content needs a clear path to your offers 💛 How to use AI without outsourcing your judgment 💛 What deserves less of your energy right now Andréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing. If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset. Links Mentioned: Join the Social Media Day Summit: onlinedrea.com/smd Grab the AI in Marketing Audio Series: onlinedrea.com/ai Join The Mindful Marketing Lab: onlinedrea.com/lab Listen to the Mindful Marketing Podcast: onlinedrea.com/podcast

Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes. In this episode, I’m joined by Alex Sanfilippo , founder of PodMatch , to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener. We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time. We talk about: Why podcasts build trust differently than quick-scroll content How to decide which shows are a strong fit for your business The pitch elements that help you sound like a real human What successful podcast guests do before the interview begins How to mention your business without making the conversation feel salesy The importance of choosing one clear next step for listeners Ways to reuse podcast interviews through content and relationship-building How Alex manages connections from more than 700 podcast appearances Whether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence. About Alex Sanfilippo Alex Sanfilippo is the founder of PodMatch , a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities. This Episode is Sponsored By Riverside If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Try it here: https://onlinedrea.com/riverside Links and Resources Get Alex’s free resource: Nine ideas to help you improve as a podcast guest: podmatch.com/free Join me for Social Media Day: If social media is doing the absolute most right now, join me for the third annual Social Media Day Summit , happening live and free on June 30. It’s a reset for busy business owners who want a smarter, more sustainable marketing strategy. onlinedrea.com/SMD

Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh. In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy. Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless. We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable. In this episode, we talk about: Why Pinterest is a strong cold traffic platform in 2026 How Pinterest users behave differently from Instagram and TikTok users The two Pinterest metrics Kate recommends watching closely What makes a strong Pinterest image today How often business owners should actually be pinning Where keywords matter on Pinterest The current role of video on Pinterest How Pinterest is handling AI-generated content What to know about Pinterest ads and Performance Plus How Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcasting What marketers can learn from choosing the platforms that match their energy Kate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day. Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen.

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container. I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online. In this episode, I talk about: what I was actually trying to measure in this experiment why short-form video stayed my preference what happened when I dropped the day numbers from the challenge the kinds of content that performed best why “just post more” is not a strategy how energy and real life affected the experiment what I’m keeping, what I’m dropping, and what I’m still testing And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises. Join the Lab: onlinedrea.com/lab