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Published by Crimson Media
The Dental Practice Launch Podcast intersects the topics of management, marketing and strategy that helps dentists, orthodontists and periodontists grow their private practices. Learn how startup and newly acquired dental practices are growing and thriving hearing real life stories. This podcast is owned and operated by Crimson Media Dental Marketing .
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In this episode, Shane Simmons discusses the recent changes in Google's search and map listings, how they impact dental practices' patient calls, and the importance of adopting an omnipresence marketing strategy to stay competitive. SUBSCRIBE to The Dental Practice Launch Podcast ! Learn more about Crimson Media Dental Marketing and how we help dental practices grow through proven marketing strategies. Takeaways: Google is making it harder for practices to get calls from organic listings by adding call buttons to sponsored ads only. The number of local pack ads showing up in search results has increased significantly, now up to 22% in some cases. Practices that invest in paid advertising are seeing a lower cost per patient acquisition and better results. An omnipresence strategy that includes organic, paid, social, and community presence is essential for future success. Google's updates are designed to push practices to pay for ads, making paid strategies more critical than ever.
In this episode, Shane draws parallels between the World Cup and building a thriving dental practice, highlighting five key lessons from obsessed fans and team strategies that can be applied to dentistry. SUBSCRIBE to The Dental Practice Launch Podcast ! Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Takeaways: Fans show up all season long, not just on game day, and so should your practice engagement. Patients follow the team, not just the logo—share your story to build loyalty. The group stage teaches us that consistency over time is more important than a single win. Home field advantage in dentistry is earned through reviews and community presence. Data-driven decisions are crucial—know your costs, patient lifetime value, and practice metrics.
Shane Simmons, of Crimson Media Dental Marketing, discusses the misconceptions about dental marketing, emphasizing the importance of omnipresence strategies and long-term relationship building to attract and retain patients. SUBSCRIBE to The Dental Practice Launch Podcast ! Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Resources: Study on Marketing Touch Points
In this episode of The Dental Practice Launch Podcast, host Shane Simmons, Founder and CEO of Crimson Media Dental Marketing , sits down with Dr. Ryan Driesse, owner of Mountain City Dentistry . Dr. Driesse shares the full behind-the-scenes story of launching a startup dental practice from scratch in Jasper, Georgia, and scaling it to nearly $2 million in production in just over a year. From construction delays and last-minute staffing challenges to explosive patient demand and rapid team growth, Ryan breaks down what it really takes to succeed as a first-time practice owner. This conversation goes far beyond numbers. Ryan opens up about building trust in a new community, creating a culture-first team, and the life-changing personal wins that came from practice ownership, including paying off student loans, transforming his father’s smile, and creating unforgettable experiences for his family. If you’re an associate dentist thinking about ownership, or a new owner in the early stages of your journey, this episode is a masterclass in mindset, leadership, and what’s possible when preparation meets execution. SUBSCRIBE to The Dental Practice Launch Podcast! Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Takeaways: Startup ownership can scale fast when done intentionally – Ryan built demand before opening through ground marketing, community involvement, and a VIP list that generated nearly 300 interested patients pre-launch. Community connection beats clinical credentials – Trust, authenticity, and human connection were the real drivers of early growth, not just technology or advanced procedures. Delays and setbacks are part of the deal – From an 8-month construction delay to losing a key team member 10 days before opening, Ryan shows how planning for worst-case scenarios creates resilience. Culture-first hiring is a growth accelerator – Ryan hires almost exclusively through referrals and prioritizes attitude, sacrifice, and culture fit over résumés. Reputation matters more than revenue,especially early – His first goal wasn’t collections; it was building a reputation with patients, staff, and the community that would compound over time. Ownership unlocks life-changing personal impact – Practice ownership allowed Ryan to pay off massive student loans, provide exceptional benefits to his team, restore his father’s smile, and fulfill lifelong dreams for his family. The mental load is real, but worth it – Ryan candidly discusses decision fatigue, stress, and the transition from associate to CEO, and why the fulfillment outweighs the pressure.
In this episode of the Dental Practice Launch Podcast , Shane Simmons discusses the recent ADA report highlighting significant trends in the dental industry, particularly the increasing number of dentists opting out of insurance networks. He explores the implications of these trends on practice growth, patient acquisition, and the importance of building patient loyalty through effective marketing strategies. The conversation emphasizes the changing landscape of dentistry and the need for practices to adapt to remain competitive. SUBSCRIBE to The Dental Practice Launch Podcast! Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Takeaways: Nearly one in three dentists went out of network with insurance in 2025. A significant percentage of dentists plan to drop insurance networks in 2026. The cost of doing business in dentistry is rising, impacting insurance reimbursements. Practices need to focus on patient experience to build loyalty. Accepting new patients is crucial, but scheduling challenges exist. The average wait time for new patients is over 13 business days. Strategic marketing is essential for attracting patients beyond insurance networks. Investment in marketing can lead to long-term patient relationships. The dental landscape is evolving, requiring practices to adapt quickly. Building a strong brand can help practices thrive without relying on insurance.
In this episode of the Dental Practice Launch Podcast, host Shane Simmons welcomes Dr. Steven Tran, a dentist in Altadena, CA , who has experienced rapid growth since opening his doors in April 2025. Steven shares his journey of starting a practice amidst challenges, including community fires that delayed his opening. He emphasizes the importance of community support and maintaining a positive mindset during tough times. The conversation delves into the strategies that have contributed to his practice's success, including a focus on patient experience, team culture, and effective marketing strategies, particularly through social media and targeted ads. SUBSCRIBE to The Dental Practice Launch Podcast! Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies.
In this episode of the Dental Practice Launch Podcast , Shane shares key insights from successful dental startups that surpassed $1 million in their first year. He outlines eight critical lessons, emphasizing the importance of early marketing, the power of Google reviews, aligning brand experience with marketing, and the necessity of the doctor's involvement in marketing efforts. Additionally, he discusses the significance of understanding practice numbers, making strategic investments, hiring the right talent early, and avoiding common pitfalls that can hinder growth. Click here to download the Million-Dollar Dental Startup Checklist ! SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here . Takeaways: Successful practices start marketing early, ideally 5-7 months before opening. Obsessing over Google reviews is crucial for building trust and visibility. Brand experience must align with marketing messaging to attract patients. Doctors should be actively involved in marketing efforts. Understanding key practice numbers is essential for growth and budgeting. Invest strategically in marketing and patient experience from the start. Hiring the right talent early prevents scheduling bottlenecks. Avoid stopping marketing efforts when the practice gets busy. Monitor patient calls to ensure no opportunities are lost. Continuously track and analyze marketing effectiveness for long-term success.
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the importance of tracking long-term patient production rather than just focusing on initial new patient appointments. He emphasizes the need for dental practices to analyze their marketing efforts and patient retention over time to make informed decisions that support sustainable growth. By understanding the full picture of patient production, practices can avoid making short-sighted marketing mistakes and ensure they are investing in effective channels. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/ Takeaways: Don't make the mistake of only tracking initial new patient appointments. Look at total patient growth, production, and collections over time. Consider the long-term value of new patients beyond their first visit. Track future production from new patients to understand true ROI. Analyze how many new patients return for follow-up appointments. Understand the impact of referrals from new patients on practice growth. Avoid cutting marketing channels that may have delayed effects. Focus on average patient production over a 12-month period. Data-driven decisions are crucial for sustainable practice growth. Celebrate record years but analyze the metrics behind them.
In this episode of the Dental Practice Launch Podcast, Shane discusses the four essential Key Performance Indicators (KPIs) that every dental practice owner should know. He emphasizes the importance of understanding new patient metrics, patient production, total production, and the cost of acquiring new patients. By tracking these KPIs, practice owners can make informed decisions to grow their practices and reduce stress. The episode provides valuable insights into how to effectively manage and analyze these metrics for better practice management. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast https://podcasts.apple.com/us/podcast/dental-practice-launch-podcast/id1333327986 To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/ Takeaways: You need to know how many new patients you're getting. Don't be too short-sighted with your marketing. Everything is marketing, including patient referrals. Track the total production as well as new patient production. Your cost to acquire a new patient is crucial for growth. Understanding KPIs helps reduce stress in practice management. You should reverse engineer your future growth based on data. Knowing your new patients scheduled each month is essential. Patient production should be analyzed over a longer term. Effective marketing strategies can lead to increased patient retention. Chapters: 00:00 Introduction to Key Performance Indicators (KPIs) 02:03 Understanding New Patient Metrics 05:09 Analyzing Patient Production and Revenue 07:23 Total Production Insights 08:49 Cost of Acquiring New Patients 13:04 Summary of Essential KPIs
They’re back!!! In this episode, Shane Simmons gets a one year update from Dr. Dinowitz and his wife Michelle, owners of Voorhees Pediatric Dentistry. They discuss the challenges and triumphs of running an out-of-network pediatric dental practice, including their unique out-of-network model, marketing strategies, and the importance of building a strong reputation in the community. The conversation highlights the significance of patience, authenticity, and strategic partnerships in achieving business growth and maintaining quality care. There are great lessons in this episode! SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/ Takeaways: The journey of starting a dental practice is a roller coaster of learning experiences. Choosing to operate out-of-network can be challenging but rewarding. Building a reputation takes time and effort, especially in a new community. Influencer marketing can significantly boost visibility and patient acquisition. Community engagement is crucial for establishing trust and relationships. Transparency in communication about insurance is key to patient retention. Delayed gratification is a vital mindset for business owners. Quality control must be maintained while pursuing growth. Utilizing social media authentically can resonate with potential patients. Having a supportive team and network is essential for success. Chapters: 00:00 The Journey Begins: A Year in Review 06:47 Building Reputation: Overcoming Initial Challenges 12:57 Marketing Strategies: Influencer Partnerships and Community Engagement 20:03 Navigating Out-of-Network Challenges 47:03 Future Goals: Growth and Quality Control
In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Susan Leckowicz, owner of Dental Coaches, about the critical role of front desk training in dental practices. They discuss the importance of first impressions on the phone, the impact of patient conversion rates, and effective strategies for handling insurance inquiries. Susan shares insights on building relationships with patients, discussing treatment costs, and the value of ongoing training for front desk teams. The conversation emphasizes the need for dental practices to understand their patient value and improve their phone conversion processes to enhance overall practice success. Takeaways: Dental practices should focus on building freedom through effective marketing. First impressions on the phone are crucial for patient conversion. Patients often call multiple offices before making a decision. Understanding annual patient value can help practices gauge their success. Each lost call can cost a practice significant revenue. Training front desk staff is essential for improving patient interactions. Insurance questions should be handled with care and empathy. Building relationships with patients can lead to better retention and referrals. Ongoing training and monitoring of calls can enhance team performance. Creating a positive patient experience is key to practice growth. Chapters: 00:00 Introduction to Dental Practice Launch Podcast 01:23 Susan Leckowicz's Journey in Dentistry 04:02 The Importance of First Impressions on the Phone 09:29 Understanding Patient Value and Conversion Rates 13:12 Handling Insurance Questions Effectively 18:28 Building Relationships with Patients 28:09 The Bootcamp Training for Front Desk Teams 34:35 Actionable Advice for Improving Phone Conversions
In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Dr. Sarah Severson, who shares her journey of opening a pediatric dental practice in Round Rock, Texas. Sarah discusses her motivations for practice ownership, the challenges she faced in building her practice, and the importance of investing in herself and her brand. She emphasizes the significance of clinical autonomy and the rewarding nature of being a practice owner, despite the daunting challenges that come with it. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways Dr. Sarah Severson opened a pediatric dental practice in Round Rock, Texas. She was motivated by a desire for clinical autonomy and to work with children. The journey to practice ownership was daunting but rewarding. Investing in continuing education is crucial for differentiation in services. Building a strong brand is essential for attracting patients. Staffing challenges are common in practice ownership. The importance of having a solid marketing plan before opening. Finding the right location is key to practice success. The first few months of opening can be overwhelming but affirming. Practice ownership requires wearing many hats and making tough decisions.
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the critical importance of understanding marketing ROI for dental practices. He emphasizes that many practice owners mistakenly cut marketing expenses without realizing the long-term revenue losses that can result. By tracking marketing efforts accurately and viewing them as investments rather than expenses, dental practices can achieve significant growth. The conversation highlights the need for proper data tracking and long-term thinking to maximize the effectiveness of marketing strategies. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways You do not want to be the practice owner that cuts $30,000 of revenue to save $2,000. Tracking marketing has improved significantly in recent years. Marketing should be viewed as an investment, not an expense. Dentists often think about marketing the wrong way. Successful practice owners focus on ROI rather than minimizing costs. Long-term tracking is essential for accurate ROI assessment. Cutting marketing can lead to substantial revenue loss. Accurate data tracking is crucial for understanding marketing effectiveness. You need to measure results over a longer time frame. Understanding your numbers is key to practice growth.
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the pitfalls of short-term marketing strategies in dental practices and emphasizes the importance of building a long-term vision for sustainable growth. He outlines key principles for effective marketing, including the need for patience, the significance of branding, and the necessity of tracking ROI accurately. By adopting a long-term perspective, dental practices can foster patient trust and create a thriving business environment. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Short-term marketing can trap dental practices in a cycle of stress. Successful practices focus on long-term visions and sustainable growth. Instant ROI is a false promise; marketing takes time to yield results. Marketing should be viewed as a flywheel, not a slot machine. Building a strong brand is essential for long-term success. Tracking ROI accurately is crucial for informed decision-making. Let your marketing efforts mature like a fine wine. Good marketing requires patience and consistency. Engaging with the community builds trust and loyalty. Successful practices invest in their brand and patient experience.
In this episode, Shane Simmons discusses the critical importance of location selection for dental practices with Bobby Lind and Isaiah Douglass from Pinpoint. They explore how understanding demographics, competition, and patient ratios can significantly impact the success of a dental startup. The conversation gets into the tools and data available to help practice owners make informed decisions about where to establish their practices, as well as effective marketing strategies based on demographic insights. Key takeaways emphasize the need for practice owners to understand their market and partner with the right professionals to ensure success. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Pinpoint and secure your practice’s demographics analysis, visit their website https://pinpointmypractice.com/ To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Understanding the demographics of an area is crucial for practice success. Stacking the odds in your favor starts with location selection. A healthy dentist-to-population ratio is essential for sustainability. Utilizing data can help identify the best locations for dental practices. Marketing strategies should be tailored to the demographics of the area. Partnering with real estate and marketing professionals is key. Data-driven decisions can lead to better patient targeting. Existing practices can leverage data to refine their marketing efforts. Understanding patient spending habits can inform service offerings. Continuous analysis of market data is vital for growth.
In this conversation, Shane and Dr. Ben Friberg drive into Dr. Friberg’s transformative journey from a stressed practice owner to a thriving dentist who prioritizes work-life balance. He discusses the importance of defining personal and business values, effective team building, and the shift from high-volume to quality-focused marketing strategies. The discussion emphasizes the need for clarity in personal goals, the significance of investing in team members, and the evolving nature of marketing in the dental industry. To learn how Dr. Friberg helps overstressed dentists find freedom in their practice, visit his website https://www.drbenfriberg.com/ To order “The Seven Figure Practice Blueprint For Dentists”, click here: https://www.drbenfriberg.com/book SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways Practice ownership can lead to stress and burnout. Defining personal values is crucial for business success. Investing in team members leads to better retention and performance. Marketing should focus on quality over quantity. A clear vision helps in aligning business practices with personal goals. Team incentives should align with practice profitability and patient experience. Marketing is an ongoing experiment that requires time and feedback. Building trust with patients leads to higher case acceptance rates. Creating a positive team culture enhances productivity and morale. Work-life balance is achievable in dental practice ownership.
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the three key performance indicators (KPIs) essential for growing a dental practice predictably. He emphasizes the importance of understanding annual patient value, the cost of acquiring new patients, and the average booking time for new patients. By focusing on these metrics, dental practice owners can make informed decisions that lead to sustainable growth and profitability. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Understanding KPIs is crucial for dental practice growth. Annual patient value indicates how much each patient contributes. Cost of acquiring new patients affects marketing strategies. Booking time for new patients impacts conversion rates. Tracking these metrics leads to informed decision-making. Growth should be prioritized over cutting costs. Data-driven insights can predict practice performance. Marketing investments should yield a good return. Practices need to be proactive in scheduling new patients. Effective tracking systems can enhance practice management.
In this episode, Shane Simmons discusses effective strategies for dental practices to increase their Google reviews. He emphasizes the importance of reviews as a conversion mechanism that can lower the cost of acquiring new patients. Shane shares practical tips, including the use of automation, the significance of personal requests for reviews, and the implementation of easy access methods like tap signs or QR codes. The episode concludes with a summary of key strategies to consistently gather quality reviews and enhance the practice's reputation. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Google reviews are crucial for patient conversion. Quality reviews lower the cost of acquiring new patients. Automation helps but should not be the only method used. Personal requests for reviews yield better results. Engaging with patients emotionally increases review likelihood. Tap signs or QR codes simplify the review process. Front desk staff should actively encourage reviews. Tracking reviews can motivate the team. Building a strong reputation is essential for growth. Consistency in asking for reviews is key to success.
In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the differences between Social Media ads and Google ads for dental startups. He emphasizes the importance of using both platforms strategically to attract patients, highlighting the long-term benefits of social media and the immediate results from Google ads. The episode also covers budgeting for ads, the significance of community engagement, and the necessity of building a recognizable brand in the dental industry. To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Social media ads are effective for brand awareness. Google ads target patients actively searching for dental services. A combination of both ad types is essential for success. Social media should focus on building relationships and trust. Google ads can provide immediate patient acquisition results. Budget allocation should favor Google ads for immediate needs. Long-term strategies are crucial for sustainable growth. Community engagement enhances brand recognition. Avoid ads that look overly promotional to attract more patients. Investing in marketing is a long-term commitment for dental practices.
In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Malika Azargoon of Zar Dental Consulting. They discuss strategies for dental practice owners to thrive in 2025. They explore the importance of understanding practice metrics, the role of a coach or consultant, and the significance of building a strong team culture. Malika shares her journey in dentistry and how she became known as the 'dental therapist,' emphasizing the need for support and guidance in overcoming challenges. The conversation also highlights the necessity of standard operating procedures and proactive team management to ensure practice success. Malika shares insights on the importance of understanding demographics and creating a supportive environment for practice owners, especially those starting out. Learn more about Zar Dental Consulting click on the link below: https://www.zardentalconsulting.com/ https://www.facebook.com/zardentalconsulting https://www.instagram.com/zardentalconsulting/ To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/
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Observed September 11, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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