Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry
Published by Fitness Education Online
Fitness
Health & Fitness
Business
Entrepreneurship
Fitness Education Online are one of the largest providers in world when it comes to online CEC / CEU courses for Fitness Professionals. This podcast is a free resource for Personal Trainers, Bootcamp Operators, Group Fitness Instructors, Gym / Studio Owners and anyone else in the Fitness Industry who is looking to up skill their knowledge. Every week your hosts Jono Petrohilos and Travis Mattern will interview a different expert in the Fitness Industry who will share their expertise and give actionable tips that a Fitness Professional can implement immediately. Fitness Education Online also have one of the largest Facebook Groups in the world for Fitness Professionals "The Fitness Education Online Community" - feel free to connect with us in there too. @fitnesseducationonline @jono_petrohilos @travis_the_kettlebell_guy
Business, babies, and barbells with AUSactive Finalist Caterina Bozzi
In this episode, Bex sits down with Caterina Bozzi, prenatal and postnatal fitness coach and founder of Collective Fitness Yoga, a women's only gym in Mildura, Victoria. Caterina has been named a finalist for Personal Trainer of the Year at the 2026 AUSactive Awards, an award she also won back in 2023, this time reflecting the work she has done since becoming a mum to triplets. Caterina shares how she got into the industry as a teenager, her typical week juggling private clients, running the business and family life, and the moment she almost stepped away before deciding to grow instead. She also talks about moving into the pre and postnatal space after her own experience of motherhood, why she trains clients based on how they feel rather than a fixed program, and how offering strength, Pilates and yoga under one roof lets her support women at every stage of life. Connect with Caterina: Instagram: @catbozfitness Collective Fitness Yoga: @collectivefitnessyoga Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
How Kate Morris Went From Losing 80% of Her Business Overnight to Building Multi-Million Dollar Brands
On the podcast today we have Kate Morris, a nutritionist, online PT and business mentor who has built a multi-million dollar coaching business entirely through organic content, and whose podcast Oi Let's Talk is currently charted number four in Australian Health and Fitness. Kate shares the full story behind her career, from the gym floor with no clients and $300 in rent hanging over her head, to losing 80% of her business overnight when COVID hit, to scaling from 10 to 110 clients within three months of going online. She talks candidly about the fear and imposter syndrome that held her back from launching her business mentoring arm for two years, and why she believes mindset and self-belief are the true foundations of a successful business. She also breaks down what it actually takes to build a personal brand that converts, and why knowing your ideal client is non-negotiable. Plus, she gives us an inside look at her Side Hustle to CEO Blueprint, her six-month program for coaches who are starting out or ready to scale. Connect with Kate Instagram: @thekatemorris Podcast: Oi Let's Talk Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
Stop Delivering a Service. Start Creating an Experience - With Dan Williams
Dan Williams is an accredited exercise physiologist, founder of Perth-based Range of Motion (20 years strong), and business mentor. In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about. Most fitness professionals are delivering a good service, but good service is just the cost of entry. Dan walks through how to map every client touchpoint, identify the pits and the forgettable middle, and redesign them into moments that create a genuine emotional response. The big takeaway: in an AI-driven world where everything is being scaled and commodified, the most powerful thing you can do is the opposite. Do the unscalable. Connect with Dan: Instagram: @ gobsmackconsulting & @ danwilliams_businessconsultant Free 75-page customer experience framework for FEO listeners: https://gobsmack.com.au/feo/ Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Lead Gen Playbook with Dan Henderson
In this episode, Bex is joined by fitness business coach Dan Henderson for his third appearance on the podcast. Dan has spent nearly two decades in the fitness industry, building multiple businesses including Filex, Australia's largest fitness conference, and now helps gym owners and fitness professionals add $10 to $50k a month to their revenue while working less. Dan breaks down his six lead flow system for face to face PTs, gyms and studios, dives into what makes an offer actually convert right now, and shares why sorting your packaging and pricing before adding more leads is often the most important move you can make. He also gives us a rundown on Filex, coming to the Gold Coast on June 18 and 19. Connect with Dan Henderson Instagram: @coachdanhenderson Facebook: Daniel Henderson Filex tickets: filex.com.au Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
From Overwhelmed to Automated: AI for Fitness Pros with Claudia Li
In this episode Bex sits down with Claudia Li, Head of Marketing at FEO and creator of the first ever AI course for the fitness industry. If AI feels overwhelming or you have no idea where to start, this is the one for you. Claudia explains why Claude is so different to the chatbots most of us are used to, and how it can actually do the work for you, from drafting client emails to building programs, eBooks, carousels and reports. Bex and Claudia cover the simple first steps for anyone brand new to Claude, how to train it on your tone of voice and branding using projects and skills, the top three tasks every trainer should hand over first, and the honest truth about security. They finish on why AI will not replace personal trainers, but the ones who use it will replace the ones who do not. A practical, beginner friendly chat for any fitness pro who wants to save time and get back to coaching. Connect with Claudia Instagram: @itsclaudiali/ Email: claudia@claudiali.com Check out Claudia's Claude AI course here: https://fitnesscecs.com/claude-ai You can also connect with Claudia in our FB group. Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
20 Years of Pre & Postal Natal Training with Calum Wilson
In this episode, Bex sits down with Calum Wilson, founder of Bump Health and one of Australia's most experienced pre and postnatal coaches. With over 20 years specialising in this space and thousands of mums trained, Calum is on a mission to make expert level support accessible to more women, and to upskill the PTs working with them. Calum unpacks the biggest myths still floating around about training during pregnancy, how programming should actually shift through each trimester, and why the 6 week GP clearance isn't the green light most PTs think it is. He shares what trainers need to know about pelvic floor and diastasis, when to refer out, and the biggest mistake he sees PTs make with postnatal clients. The conversation also covers how to coach the emotional side of postnatal training, the truth about "bounce back" and breastfeeding weight loss, and Calum's honest advice for any PT working in this space: educate, refer, or stay in your lane. Connect with Calum Website: bumphealth.com.au Instagram: @bumphealthfitness LinkedIn: Calum Wilson Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
How These Aussie Business Coaches Are Helping Health Coaches Hit $20k+ Months with James Fleming
You've done the study, you've got the qualification - now what? Bex sits down with James Fleming from the Health Coach Growth Hub, a business built to help health and wellness coaches crack the online space, sign clients, and get paid what they're worth. James and his wife Mikaela run both a health coaching business and a coaching business for coaches, so everything they share comes from real-world experience. In this episode they dig into the three things most coaches get wrong from the start - pricing, service structure, and marketing - and what to do instead. James shares his take on niching down, why the one-off session model is costing coaches more than they realise, and how to stand out online when everyone is posting the same content. They also get into the mindset blocks that keep coaches playing small, the sales call data you should actually be tracking, and a ManyChat hack that every coach should have set up right now. Connect with James: healthcoachgrowthhub.com | @healthcoachgrowthhub Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
Lessons from Nearly 40 Years in Fitness with Joy Flint
In this episode, Bex is joined by Joy Flint - gym owner, IFBB competitor, coach, and mentor - to explore what it really means to build a life, not just a business, in the fitness industry. Joy shares what's changed across nearly four decades in the industry, why she believes coaching has gotten too fluffy, and how staying connected to your "why" is what separates the coaches who last from the ones who don't. Together they discuss why retention comes down to genuine relationships, how to train for longevity rather than aesthetics, and what coaches need to understand about training women over 40 - including hormones, gut health, and perimenopause. Connect with Joy: @joyaflint Website: https://fitnesseducationonline.com.au/ Facebook Group: https://www.facebook.com/groups/fitnesseducationonline Instagram: https://www.instagram.com/fitnesseducationonline Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Power of Niching Down with George Varvaressos
George Varvaressos of Metamorph Physique went from 150kg to the bodybuilding stage, and built an online coaching business by doing one thing a lot of coaches are scared to do: niching down. In this episode he shares how leaning into his Greek culture completely changed his business, and why being authentic on camera will always beat a polished content strategy. We also get into client retention, building real human connection in an online world, and why grinding for the long game is the game worth playing. Connect with George: @george_metamorph Listen to his podcast: The Jacked Philosopher Podcast Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Shift Toward More Freedom in Fitness with Loz Marie
In this episode, Bex is joined by Loz Marie, a personal trainer with over 15 years of experience in the fitness industry, to chat about career progression beyond the gym floor and what it can look like to build more flexibility, impact, and sustainability as a coach. They discuss the shift happening across the industry, why trainers are no longer just delivering programs, and how creating leverage in your career can open the door to more freedom and long-term opportunity. Connect with Loz: @loz.marie_ Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Missing Piece in Fat Loss and Performance with Sofia Shahrokhey
In this episode, Bex is joined by fitness coach Sophia Shahrokhey to explore how the nervous system influences fat loss, muscle building, and overall performance. Sophia shares how stress, recovery, sleep, and lifestyle factors can impact a client’s ability to get results — even when they’re consistent with training and nutrition. Together they discuss the signs of nervous system dysregulation, why pushing harder isn’t always the answer, and how coaches can take a more holistic approach to help clients achieve better, more sustainable results. Connect with Sofia: https://www.instagram.com/coaching_with_sofia/ Book mentioned: Outlive by Peter Attia and Bill Gifford Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Business Lessons Every PT Needs to Know with Tye Arnett
In this episode of the Fitness Education Online Podcast, Bex sits down with Tye Arnett from Simple Gym Co to discuss what it really takes to build a long-term, sustainable career in the fitness industry. With more than 25 years of experience, Tye shares insights on the foundations that help gyms and personal trainers succeed, including strong systems, clear culture, and consistent service. The conversation explores common mistakes fitness businesses make with marketing and lead follow-up, why retention should be a major focus, and how coaches can simplify their content and messaging to connect with the right clients. This episode is packed with practical advice for personal trainers and gym owners who want to build a business that lasts. Connect with Tye: on Instagram: @coachtyea Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
What 13 Years of Gym Ownership Can Teach You - with Wayne Li
In this episode of the Fitness Education Online Podcast, Bex sits down with Wayne Li, founder of Training Day Gym, to explore what it really takes to build a long-term gym business. Wayne shares his journey from opening his first facility at 22 with $30,000 in savings to now leading a 30+ person team across multiple locations in Melbourne — all bootstrapped and built through grit, continuous learning, and a strong focus on culture. They discuss the realities of gym ownership, from sales and marketing pressure to leadership challenges, becoming the bottleneck in your own business, and building systems that allow a team to grow. This episode is packed with practical advice for personal trainers and fitness professionals who want to build something sustainable in the industry, along with an honest look at the mindset required to navigate each new level of growth. Connect with Wayne: @waynezli @trainingdaygym Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Rental Gym Playbook with Chris Duncan
In this episode, we’re joined by Chris Duncan, founder of Rental Gym Mentors, to talk all things rental model personal training. Chris shares his journey through the fitness industry and breaks down the biggest mistakes PTs make when entering rent-based gyms. We discuss lead generation on the gym floor, sales, tracking the right numbers, pricing properly, and why being busy doesn’t always mean being profitable. We also dive into what scaling actually looks like in an in-person PT business, how to increase income without burning out, and why retention and value per hour matter more than simply adding more sessions. If you’re a student or PT working (or planning to work) under the rental model, this episode is packed with practical, no-nonsense advice. To learn more about Chris and Rental Gym Mentors, visit rentalgymentors.com.au or connect with him on Facebook: Chris Duncan: https://www.facebook.com/chris.duncan.680832 Rental Gym Mentors: https://www.facebook.com/rentalgymmentors Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
How Ryan & Eilish Help PTs Hit $3–5K Months Without High Ticket
In this episode, I’m joined by Ryan and Eilish from creators of The Fitness Solopreneur, where they help PTs and coaches build consistent $3–5K months through simple, subscription-based online coaching. We talk about their journey from high-ticket coaching to a more sustainable model, the biggest mistakes PTs make when moving online, and why clarity, consistency, and simple systems matter more than complicated strategies. We also dive into content, niching, and how to have genuine sales conversations without feeling pushy or “salesy.” If you’re wanting to take your coaching online and build something that’s profitable and sustainable long term, this episode is packed with practical takeaways. You can connect with Ryan and Eilish on Instagram at @thefitnessstall to learn more about their approach and The Fitness Solopreneur. Book recommended by Ryan "Profit First" by Mike Michalowicz Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
How Blake makes over $700K in revenue with his PT business with Blake Randall
In this episode of the Fitness Education Online Podcast, Bex Lock is joined by Blake Randall, Director of Inner Power Coaching, to break down how he has built a PT career generating over $700K in revenue. Blake shares his journey from entering the industry straight out of high school to building a multi-location business across South East Queensland, and reflects on the early challenges that shaped his long-term success. He explains how focusing on systems, numbers, and consistency — rather than constantly chasing new ideas — has been key to scaling sustainably. The conversation covers Blake’s approach to marketing, sales, and retention, highlighting the importance of trust, social proof, clear processes, and conveying certainty in sales conversations. Blake also shares lessons from over a decade in the industry, including why complacency kills loyalty, why mentorship matters, and why long-term relationships are essential for lasting success. Connect with Blake: Instagram: @blakearandall Inner Power Coaching: @innerpowercoaching Coach Excellence Consulting: @coachexcellenceconsulting Connect with us: Fitness Education Online: @fitnesseducationonline Bex: @doitdaily.coaching Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
How Merinda O’Brien Built a 45-Client Hybrid Strength Coaching Business
In this episode, Bex chats with Merinda O’Brien, Head Coach at Generation Strength and elite strength coach, about building a sustainable online coaching business. Merinda shares her journey into the fitness industry, how her business evolved organically into supporting over 45 online clients, and what’s helped her maintain coaching quality and long-term client relationships. This episode is a great listen for coaches looking to grow online in a way that’s sustainable, professional, and aligned with high standards. Where to find Merinda: Instagram: @coach_merinda_obrien Business: Generation Strength If you’re a coach looking to transition online, refine your systems, or build a business that actually lasts, this episode is a must-listen. Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
Career Pathways in Fitness You Didn’t Know Existed with Bekk Millwood
To kick off the first FEO Podcast episode of 2026, Bex is joined by Bekk Millwood, Founder & Head of Talent Acquisition at Fitness Lifestyle International. With nearly 30 years in the fitness industry and close to a decade in recruitment, Bekk shares a behind-the-scenes look at how the industry has evolved - and why there are now more career opportunities than ever beyond “just PT”. They cover what employers are really looking for, common mistakes people make when applying for roles, how to stand out even as a student or newly qualified trainer, and how to build a long, sustainable career in the fitness and wellness industry. Connect with Bekk on LinkedIn: https://www.linkedin.com/in/bekk-millwood-fitness-recruitment (or simply Google “Bekk Millwood”) Study with Fitness Education Online: https://fitnesseducationonline.com.au Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Missing Link in Client Results: Stress, Gut Health & Recovery with Anthony Masino
In this episode, Bex is joined by Anthony Massino - functional nutritionist, strength & conditioning specialist, and AUSactive Exercise Professional of the Year 2025 - to explore what a genuinely holistic approach to health and performance looks like, and why it’s becoming essential for personal trainers. In this conversation, Anthony breaks down the most common factors he sees holding clients back, including blood sugar dysregulation, gut dysfunction, and stress-related HPA axis imbalance. He explains how chronic stress can quietly impact digestion, recovery, sleep, inflammation, mood, and overall resilience - even when training and nutrition appear “on track.” Anthony also unpacks nutritional blood chemistry: what it is, what it isn’t, and why many people continue to experience symptoms despite being told their results are “normal.” He highlights the importance of working within scope, using functional insights appropriately, and building a strong referral network. For personal trainers, this episode offers clear, practical guidance on early red flags to watch for in sessions — such as fatigue, shakiness, persistent bloating, or low tolerance to stress — and the foundational, in-scope strategies that can make the biggest difference. These include supporting circadian rhythms, prioritising nourishment and recovery, and programming that respects a client’s nervous system and capacity. Anthony finishes by sharing his Optimal You process, his work at Fifth Element Wellness, and what’s coming next with his PT mentorship program. Connect with Anthony: Instagram @coach_anthonymasino Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
The Anti-Influencer Content Strategy That Actually Converts with Dave POW Tabain
In this episode of the Fitness Education Online Podcast, Bex sits down with Dave POW Tabain - three-time world kettlebell champion, coach, and mentor - to talk about building a coaching business that actually feels aligned. Dave shares his journey from running a kettlebell gym out of a backyard shed to creating multiple successful businesses, and why burnout, identity shifts, and starting again were never failures - but part of the process. The conversation then shifts into Dave’s simple B-roll content strategy - a way for personal trainers and coaches to grow their online presence without talking to camera, performing for the algorithm, or constantly selling. Instead, it’s about letting your life and your real coaching conversations do the work. Dave breaks down how just a handful of short reels can lead to real outcomes - new clients, paid programs, partnerships, and opportunities - without chasing virality or perfection. If you’re a PT or coach who feels stuck with content, hates “salesy” Instagram tactics, or wants a more sustainable way to show up online, this episode will completely change how you think about content. Connect with Dave: @davepowtabain Check out this week's special! Save big on our CPD course “Mobility Essentials for Fitness Professionals” Registered with AUSactive for 21 CPDs Link: https://fitnesscecs.com/mobility-email
