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Published by Jeff Walker
I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
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Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ Get the FREE Audiobook Launch at https://getyoulaunched.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
The hook for one of my top performing ads right now is essentially just three words: Stop making content. You can never be sure with ads… but my hunch is that one of the reasons it's doing so well isn't just the catchy hook… … but because it taps into something a lot of folks are feeling – stuck on a social media treadmill that seems to be getting faster and faster. Posting huge amounts of content might boost your algorithm scorecard of likes, followers and comments… But that isn't the scorecard for building a business. Platforms don't care whether you succeed or not – their goal is to keep people scrolling. That's why their metrics reward volume and frequency, not quality. They've got entrepreneurs chasing bigger audiences, rather than deeper connections with the right audience. In this week's episode of Dare to Launch, Chris, Dan, and I go deep on this, including: Why the content treadmill is burning people out – and how to get off it Why going viral is a pain in the ass The scorecard social media wants you to follow… and the metrics you should actually be tracking The TWO things social media is great for Dan's "gut check" test for every piece of content you post Why posting for volume is right at one stage of business – but wrong at another What building connection with your audience actually means – and how to do it without having to post 3,253 times a day Why AI generated content gets you likes… but doesn't build a business The type of content that loses the crowd – and why that's a good thing What I'd do first if I was starting from scratch today … and more. Odds are, you're not selling a mass market product like Red Bull. So you don't need a huge audience to build a life changing business. What you need is connection, authority, and positioning with the right audience, so they believe you can help them solve their problem. Here's what that actually looks like – and how to do it. Get the FREE Audiobook Launch at https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
In this clip, I share what's really helped me build mental resilience over the years. Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment. That's the ability to face the brutal reality of your situation, while still maintaining absolute faith that you'll get through it. During COVID, I made a decision early on: this would be a defining moment. Not something that happened to me — something I would lead through. That mindset changed how I showed up for my team, my clients, and my community during a very uncertain time. At the end of the day, resilience comes back to this: your job is to serve. When you focus on serving others, it pulls you out of "woe is me" and puts you back into action. That's where real strength comes from. FREE audiobook "Launch: how to sell almost anything online, build a business you love, and live the life of your dreams" by Jeff Walker. 👉 https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?" That's how we open this week's episode of Dare to Launch. Here's my answer – the value of information is trending towards zero. I chose those words very carefully. And when you check out the episode, you'll see why. I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling. So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business. This is a spicy episode. Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉 We also get into: Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line) The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!) Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy) What your customers are REALLY buying in an AI world – and how knitting can help you sell it The most AI proof business I know – and the human elements AI can't replicate Why people using AI to solve their problems for free could be your best customers … and more. Don't believe the doom-and-gloom… There's opportunity here with AI… and you have more control over it than you might realise. - - - Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Grab my FREE Launch Audiobook 👉 https://getyoulaunched.com/ My Launch Coaches are awesome. And in this episode, you get to see it for yourself. Chris sits down with two of my team – Julie and Jolene – to ask them about what it really takes to grow from 5 to 6 figures… … and then from 6 to 7 figures. They've seen inside hundreds of launches– from brand new launchers to folks regularly hitting six figures. Every week, they're debriefing, analyzing, and see what actually works. They get into: Why the shortest path is also the safest path The $700K shift – what to do when things go sideways in a launch The mindset shift it takes to hit 7-figures How to crush imposter syndrome … and more. - - - If you want to know what it really takes to get to 5, 6, and 7 figures, this episode shows you how. Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Free Launch Audiobook at 👉 https://getyoulaunched.com/ - - - Chris only had one request for this special Q&A episode of Dare to Launch… "Don't tell Jeff and Dan the questions ahead of time." So this is us – on the spot – answering some of the biggest questions about launching and marketing. Here are some of the ones Chris fired at us: "If you were to compress your entire launch formula into just ONE rule, that if broken would guarantee a failed launch – what would that rule be?" "What are some of the ways businesses destroy the trust they've spent years building?" "What ticks you off when you see it in someone's marketing funnel?" "What do most people include in their launch – that they should actually cut?" "How can new launchers deal with the awkward pause after asking for the sale?" "How important is it to be a "category of one"?" If any of those resonate… or you want our unfiltered take on the biggest launch topics… Check out this week's episode. Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Free Launch Audio book at www.getyoulaunched.com Before Product Launch Formula. Before the book. Before any of it – I was just a guy at the back of the room at a marketing seminar, looking for some kindred souls. This short episode is about how I found them. I want to say I got lucky – those folks went on to shape the entire online marketing world – but I really didn't… I just put myself in a situation where luck could find me. Every big jump in my business has come down to the same thing – being in the right room… with the right people. And if you're still looking for yours, this episode is worth a listen. Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
What would you do if you lost everything overnight? In this episode, I break down what I did when it happened to me in 2005 – when my business was taken out from under me. I remember how it felt to look at my wife and say the words that no one wants to say: "I just lost our income." This episode is the story of what I did next… From starting from scratch with a totally new offer – that made just 6 sales… … to six months later, doing a launch that made $600k in the first week. I also talk about the moment I came *this* close to sending someone my tax return to prove a point. I didn't. 🙂 But it proves how much you can accomplish in just one year. - - - Free Bonuses: https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Take action on your next launch https://getyoulaunched.com/ - - - Imagine you get the chance to sit down with your hero for a few minutes… You want to make an impression. But you also want to get the gold from them… Now imagine asking just one question – a question that makes them pause and say: "Wow. That's deep" And then… they give you a life changing answer. In this episode, we're joined by Corey Poirier, who has interviewed over 5,000 of the world's top leaders. (Seriously, the list of folks he's talked to blows me away) In this clip, he shares some of the most powerful questions he asks… and the thinking behind them. Whether you're looking to connect deeper with other people…, or want to unlock life-changing insights, this episode is for you. - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Most people build a business because they want to experience more freedom. But something strange can happen along the way… The more the business grows, the more freedom disappears… leaving them feeling trapped. And if you feel like you can't step away from your business… or feel like it's slowly taken over your life, this might have happened to you. This episode will help get you out. Olivier Roland is one of the most original thinkers I know. And he has a different way of thinking about the freedom business… and why so many entrepreneurs end up trapped. In this conversation, he shares some simple shifts you can make so your business runs without you needing to be constantly working it, including: A simple question that instantly tells you if you're getting closer to freedom… or further away Why being more productive can make you feel MORE trapped… not less Why the first step to finding more free time might be found in the woods or a ski lift – not a productivity book How your cellphone can help you experience more freedom – and longer vacations (and no, it's not taking social calls on the beach) … and more. Olivier's advice is simple AND super actionable… The kind of advice that could take you from feeling like you have to do everything… to having a business that grows – even when you're not there. If more freedom was the reason you got into business, check out this conversation… - - - Dare To Launch Bonuses: https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
In my community, we have this thing called "launchlife." Launchlife means building a business that supports and fits around your life and your goals… rather than the other way around. Everyone's launchlife is different. And it doesn't matter what yours looks like… just that you actually have one. Because to me, this is what building a business is really about. So… what does your launchlife look like? Maybe you have an idea of how much you want to make… or a place you'd like to live… or some "bucket list" experiences you'd tick off the list… To give you some inspiration, I sat down with Jeff Noble. Jeff runs Noble Initiatives – a groundbreaking organization that supports families affected by fetal alcohol spectrum disorder (FASD). And he embodies the idea of living a launchlife more than most. In this conversation, he talks about freedom and money, sure. But he also touches on some things most people wouldn't expect – like grief, responsibility, and being present when life happens. Launchlife is more than just becoming a billionaire. It's about building a truly rich life. If you want to do that, this episode is for you. - - - new CTAs Dare to Launch Free Bonuses found at: LINK Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ - - - There are no "easy" sales anymore… The days when you could fire off a quick post and make some sales are gone. Attention is expensive and customers have gotten skeptical. So, yes… it's more competitive. But that doesn't have to mean we're now playing on "hard" mode… It just means we have to raise our game. The best way to do that is by getting good at marketing. I'm not talking about overblown tricks, hype, or social media faking… I'm talking about real marketing – being able to attract the right people, make a compelling offer, and get paid for the transformation you create. When you get good at marketing, you can create your own economy. And in shaky times, being able to rise above what's going on in the world so you can maximize the impact you create might be one of the most important things you can do. And if you think marketing is sleazy or icky… you've only seen bad marketing. This is what REAL marketing looks like… Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Launching is one of the best ways of building an email list. But… what if you don't have an audience? How do you get those first few hundred subscribers? If you've ever built an audience from scratch, you'll know this can be a slow grind. It can feel like a rocket launch – it takes a ton of energy just to get off the ground. But what if there was a path that got you over that initial hump – so you go from zero to 100, 200… or even 300 subscribers – without it feeling like a battle? Because once you hit those numbers… that's when momentum kicks in… and things start to accelerate. In this week's episode of Dare to Launch, we sit down with Stenya St Clair and Nicola López Rabkin of Matriarchy Biz who share the simple strategy they used – and teach their clients – to build an audience from scratch. This could be the difference between getting 2 or 3 new leads a month… to getting 2 or 3 hundred. They also get into: How to go from 0-300 perfect fit subscribers in weeks, rather than months. The failure penalty that women face more than men – and how to avoid it How Stenya turned $650 into $7500 with just one Prelaunch lead generation campaign The "backward" mistake entrepreneurs make with lead magnets… and how to fix it Why posting on social media isn't enough anymore (and why Nicola often advises clients to STOP posting on Instagram) Why most entrepreneurs start with a low ticket offer – and why this is often a huge mistake The reason 1-to-1 offers are perfect for first time launches (and why selling just 1 or 2 spots in your launch is actually a good thing) … and much more. Plus – Nicola and Stenya walk us through the metrics they focus on for their clients – what to track, what they look for, and the benchmarks you should be aiming for in your campaigns. (Grab a pen and paper, so you can go through your data) Whether you want to build an audience of aligned, perfect fit customers… or you want to skip the overwhelm and get straight down to the lead gen tactics that work… … this episode is filled with super practical and actionable strategies you can use. - - - Dare to Launch Free Bonuses found at: https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - -
Dare to Launch Free Bonuses found at: https://getyoulaunched.com/ - - - It's easy to think "I only teach knitting…" or "I'm only helping people choose better outfits…" But in case nobody's told you lately… What you do matters. More than you think. And in this clip from Dare to Launch, I talk about the moment I finally understood that – and why you should NEVER underestimate the value you create. Because it took me far too long to learn this lesson… In 12 years, I went from dreaming about making $10k in a year… to earning $1MM in 53 minutes. I hit all my financial goals… and it sent me into a tailspin, questioning what my life was really about. I went to Tony Robbins events, yoga retreats, and meditation workshops… (It seems I was a slow study.) Eventually, I realized it was never about the money – it was about impact… helping entrepreneurs like you share their wisdom. Because here's what you might be missing… Our work creates ripples. Ripples that go further than we can see. That's why I think entrepreneurs are the future of humanity – even if you're "only" teaching someone how to play the guitar, write a story, or cook a meal… Don't sell yourself short. Here's why you're making a bigger difference than you realize… - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ - - - You can have the best product, the perfect strategy, and your messaging dialed in… and still blow it all in five seconds. We've all had "why did I do that?" moments – when we react to something in a panic… only to later regret it. This is why mindset is everything for entrepreneurs… Every time you go into fight or flight, your brain doesn't see a problem to be solved… it sees a threat to be dodged. And that's when panic and overwhelm kick in… and your best thinking disappears. But what if you could step into that moment and stop your brain from getting hijacked? You'd be able to access all the good stuff – you'd make better decisions… solve problems quickly and effectively… and unlock new levels of creativity… It'd be like taking a "Limitless" pill. Truth is, you can't serve your people when you're stuck in survival mode. That's why you need a battle plan for handling tough moments. And you're in luck… Because in this week's clip from Dare to Launch, Annie Hyman Pratt gives us four simple steps for taking back control when it matters. This quick listen could save you from making a costly mistake… - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Join our next event at: https://getyoulaunched.com/ When a book publisher turned her down, Sandra Angelo didn't argue… Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10. That "rejected" book went on to make her over $1.2MM. (And yes, that publisher came crawling back years later!) Today, Sandra makes 7-figures a year teaching folks how to go from drawing stick figures to gallery-level art in months… rather than years. She gets results – fast. But she's not making 7 figures because she's built a gigantic audience… Sandra's super picky about who she works with. So she's gotten really, really good at generating huge launches from tiny lists. And in this episode of Dare to Launch, she talks about how she does that. We also get into: How she sold over $1.2MM worth of books – despite being went rejected by every publisher Why "I don't have a big list" and "who am I to teach?" shouldn't hold you back Her approach to compressing time that gets her students results – fast How she made six-figures in one year – while recovering from a near fatal medical mistake Why not going "by the book" landed her 14 prestigious commissions (worth thousands of dollars) How she rebuilt everything from scratch when her life burned to the ground (literally!) The one article that triggered "eleventy billion calls" and $60k in sales in just four days (including the magic photo that made all the difference) … and more. This is a fun conversation… and Sandra's story is truly amazing… and inspiring. She busts a lot of myths about what it takes to succeed. (And if you've been sitting on an idea you haven't launched yet… you'll definitely want to hear the story about how inaction cost Sandra $600,000…) - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Build Your Next Launch Fast at https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco ABOUT TODAY'S EPISODE I've got more in common with Star-Lord (the character from the "Guardians of the Galaxy" movies) than I should probably admit… OK, so I don't have a laser blaster… or a spaceship (yet!). But like him, I definitely didn't look like the guy to bet on at the start… I was a stay-at-home dad with a failed corporate career who hadn't made a dime in six years. So if you were looking for someone who would go on to save the galaxy make over $100MM in sales… you probably wouldn't have picked me. Same goes for my good friend Elliott Connie… Elliott started out with a front row seat to a rough life. He was about as far away from a happy, contented, confident life as you can imagine… But now he's a world-renowned author, speaker, podcaster who's helped thousands of people… and he's just landed his own network TV show. Like Star-Lord and his crew of misfits, we might not be the smartest, flashiest, or the obvious picks to win… But we won anyway! And that's the thing – you don't need to be perfect to succeed in this game. Like Elliott and me, you can create something awesome… even when no one else gives you a chance. Let's get into how to do that during a quick "taco break"… Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
If last year felt kinda weird – that's because it was weird. Conversions dropped. Engagement tanked – 2025 was a tough year to be a business owner. So let's dig into some of the practical, tactical changes we're making this year. And not just me… In this week's episode of Dare to Launch, we're joined by Emma and Eleanor from The Reconnected. They've done numerous seven-figure launches – and generated over A$10MM in a little over five years… … but they also experienced a ton of challenges last year – challenges that affected pretty much every business owner (and a few crazy ones that didn't!). Together, we break down the big shifts we saw in 2025… and what we're doubling down on over the next 12 months… (Things you should be doubling down on too.) We get into: How to pull off a six- or seven-figure launch – from your bed (Emma actually did this last year – it's a crazy story) The "Middle G" problem that was quietly costing them sales from their best customers Why charging for your free content could increase your show-up rates… and your sales The "real time vibe checks" their team track more than clicks and opens Why their best email strategy was also their big blindspot Why "I can't afford it" is rarely the true objection… and how to find the real reason your customers aren't buying The Slack channel that every member of their team watches during a launch How they get their customers to improve their messaging and write better copy… without them even knowing about it … and more. There's been some big shifts over the past year. But this isn't doom and gloom… Customers are still buying. People are still looking for real human beings to help them. It's still an awesome time to be an entrepreneur. This episode will help you show up and serve your people in a BIG way (and make it easier for them to say yes)... - - - new CTAs Here's whats going on in our community right now! https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
My friend Pat Flynn just shared a great solution for the "succeed without burning yourself out" problem. And this might be one of the best skills you can learn… It's no secret I'm not hustle culture's biggest fan. Sure, there are times when you need to push the pedal to the floor. But there's only so much pushing you can do before you burn out. Trouble is, by the time you're smelling smoke… it's too late. That's where Pat's technique comes in… It's called a "Power 10." And it's something he learned in college to get ahead without hitting the wall. (Pat also used it recently to finish writing his book in just 10 days… without sacrificing family time.) Here's what's cool – once he explains it, you'll see how you can apply it to any area of your life – not just your business. Here's Pat to walk you through it… - - - Level up your conversions at Conversion Intensive https://getyoulaunched.com Dare to Launch Free Bonuses found at: LINK Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Hal Elrod shouldn't be alive. When he was 20, he was hit head-on by a drunk driver and declared clinically dead for six minutes. When he came out of his coma, the doctors had more bad news – they told him he'd never walk again… But he did. Years later, Hal was diagnosed with a rare and aggressive cancer… and given two weeks to live. He beat that too. You might think it's a miracle Hal is still alive… and you'd be right. But this isn't luck… or chance. Hal made TWO decisions on both those occasions that helped him beat the odds… and go on to achieve the impossible. He calls them the "Miracle Equation." And in this week's episode of Dare to Launch, he shares how you can use it to create miracles in your own life, including: The two part "Miracle Equation" Hal used to defy the doctors – and how you can it in business, launches, and life The Jim Rohn quote that inspired his entire Miracle Morning movement The single most effective Miracle Morning habit – and how to use it to hit your 2026 goals faster The three words Hal says to himself to bounce back from rejection, criticism, or any kind of crisis What most people get wrong about affirmations – and Hal's three-step approach that helps you cultivate a bulletproof mindset Plus – how to build your own "Miracle Morning" – Hal walks us through the six habits that can rebuild your mindset, your health, and your business. … and more. Hal's living proof that you can create miracles. But there's nothing woo-woo about this… You need to put in the work. But if you're up to the task… you can achieve the impossible. And this episode will show you how. Get Hal's book and other resources at https://miraclemorning.com - - - Dare to Launch Free Bonuses found at: https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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