How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment. Hosted by David Novak, Co-founder and former CEO of Yum! Brands, this podcast pulls back the curtain on how top CEOs, founders, and game-changers make things happen. When you tune in, you’ll learn from legends like Tom Brady, Condoleezza Rice, Jamie Dimon, Coach Prime (Deion Sanders), Indra Nooyi, Stanley Druckenmiller, and more. Other guests include: CEO of Starbucks CEO of Target Co-founder of Home Depot and many others... David’s unique perspective and thought-provoking questions distill the wisdom of these leaders into actionable insights you can use to elevate your own leadership game. Whether you’re just starting your leadership journey or already leading teams, this show helps you build the confidence you need to lead well.
#302: Varun Krishna, CEO, Rocket Companies – Culture is rooted in behavior, not words
We’ve all heard the famous quote that “culture eats strategy for breakfast.” But as CEO of Rocket Companies, Varun Krishna knows that a healthy work environment doesn’t just happen. In this episode, he talks about why so many organizations get it wrong. He also shares several key principles he and his team use to forge their culture in real behavior, not just words on a slide deck. That foundation has allowed Rocket to scale massively—including over $16 billion in acquisitions—without losing who they are. This episode is for you if: You are always looking for ways to strengthen your culture You want to find a noble cause for your business You develop products or work with customers You want to be more present at home Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#301: Julie Bornstein – Founder & CEO, Daydream – People skills matter most
The tech landscape is changing faster than ever, as we’re all trying to navigate big shifts in AI, consumer shopping habits, and more. But it’s nothing new to Julie Bornstein. She’s been at the forefront of retail for decades, leading big brands like Nordstrom and Sephora through the ecommerce revolution. And now, as the Founder and CEO of the AI-powered fashion search engine Daydream, she’s once again at the bleeding edge of technological change. But through every shift, the thing she keeps coming back to is this: people skills matter most. In this conversation, Julie will help you stay on the front edge of technology – without sacrificing the people skills it takes to make them work. This episode is for you if: You’re thinking about making the shift from corporate to entrepreneurship You’re doing any work with customer-facing AI You want to understand the future of retail and ecommerce You’re trying to design a strong loyalty program Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#300: Marty Smith, Reporter, ESPN – Deep listening builds deep trust
If you’re a leader, you know how important the skill of listening is. It’s the foundation for every strong relationship in your world. But in the daily hustle, it can be hard to slow down and truly be present in every meeting and conversation. Take it from Marty Smith, one of ESPN’s most recognizable faces. In his years covering college football, golf, and NASCAR, he’s earned the trust of some of the sports world’s biggest names … simply by listening well. In this episode, he takes us behind the scenes of those relationships, sharing what he’s learned from legends like Nick Saban, Tiger Woods, Lane Kiffin, and more—plus his own hard-earned wisdom on how to build stronger relationships by listening deeply. This episode is for you if: You want to build deeper connections with the people around you You struggle with complacency (or have a team that does) You get uncomfortable reflecting on your own failures You just love sports Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#299: David Dorman, Former CEO, AT&T – See around corners
What separates leaders who survive massive change from the ones who get blindsided by it? David Dorman has had a front row seat to disruption throughout his career, both as the former CEO of AT&T and as a board member for PayPal, Motorola, CVS, and Dell. In this conversation, he talks about how he “sees around corners” – not only preparing for industry shifts before they happen but also becoming the kind of leader people trust to guide them through it. This episode is for you if: You spend more time thinking about the current reality of your business than its future You want insight into how AI might disrupt your business You want to build a deep leadership bench You’re interested in market trends and analysis (because David knows this stuff cold!) Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#298: Joe Manchin, Former Governor and Senator, West Virginia – How to find common ground
Happy 250th birthday to the United States of America! It’s a great moment to reflect on everything that makes this country so special. And maybe have a hot dog or two. But this milestone also comes at a moment where our country feels more divided than ever. So today, David sits down with Joe Manchin, the former Governor and Senator of West Virginia. His independent political stance gave him a unique opportunity to find common ground in Washington, even among people with deep disagreements. Every leader needs to get people with different perspectives aligned and working together. And in this conversation, Joe shows you how to lead in a divided room – and why that skill matters more than ever. This episode is for you if: You work in a polarized space where progress feels impossible You regularly face big, complex decisions You struggle to work with people who disagree with you You’re frustrated by party politics Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#297: Dave Ritterbush, CEO, Califia Farms – Build for what’s next
Dave Ritterbush has helped lead some of the most successful consumer brands in America, including Califia Farms, Dreyer’s, and Quest, which sold for a billion dollars in 2019. And he’s learned something that most leaders never figure out: you have to build your current systems for what’s next. Make sure you have the right infrastructure, processes, and organizational capabilities before you need them, not after. If not, you may find that the biggest obstacle for your company’s growth … is your own company! Listen to this episode and get inspired to think bigger, build better, and drive real growth. This episode is for you if: You need some fresh ideas to strengthen your company culture You want to hire more proactive people Any part of your job involves creating or selling products You sense your team is nervous about AI taking their jobs Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#296: Landon Donovan, US Soccer Legend – Separate who you are from what you do
The World Cup is in full swing, and if you’re watching, you know – the intensity and stakes are unlike anything else in sports. So it’s the perfect time to sit down with Landon Donovan, who is widely regarded as one of the greatest American soccer players of all time. But after a disappointing performance in the 2006 World Cup, he nearly walked away from the sport entirely. That crisis taught him a powerful leadership lesson: you can’t make your job your whole identity. And that insight – alongside some therapy – gave him the freedom to be his best, both on the field and off it. The lines between our professional and personal identities can get blurry, especially for leaders. If you make your job your whole identity, it can lead to burnout, fear of failure, or worse. Landon’s candor and fresh perspective can show you a different way. This episode is for you if: You’ve questioned your own self-worth after a professional disappointment You’ve struggled with burnout (or coached someone who has) You want to create more accountability in your company culture You avoid conflict when it arises You love sports, especially soccer, or just appreciate a good story Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#295: Shawn Johnson & Andrew East, Olympic Gold Medalist, Former NFL Pro – Experiment and learn by doing
Shawn Johnson won America’s hearts as a gold medal gymnast at the 2008 Olympics. And her husband, Andrew East, is a former NFL player.But after their athletic careers, they stepped into the world of content creation – and quickly realized they had no idea what they were doing. They dove in headfirst, experimenting and learning as they went – with plenty of missteps along the way. But it worked: they’ve built a following of over 12 million people across all social channels. And together they run the media company Family Made – all while being true to themselves and their values. This conversation will give you the permission you need to just try stuff – even if it’s not perfect, even if it doesn’t work – because sometimes, just doing something teaches you exactly what you need to know. You’ll also learn: The secret to being vulnerable as a leader without “emotionally vomiting” What all the best marketing has in common How to define what your brand really is The surprising feeling Shawn had at her Olympic medal ceremony Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#294: Bobby Long, Partner and Co-Founder, Piedmont Capital Partners – See the best in people
As the Partner and Co-Founder of Piedmont Capital Partners, Bobby Long invests in big problems that need big solutions – stuff like Alzheimer’s research and lithium ion technology. But he does it all in the most relational way: listening with humility, doing deals on a handshake, and looking for ways to truly serve everyone he meets, regardless of their status. In this episode you're going to find out what happens when someone decides to use everything they've built to actually change the world. These days, it can feel like climbing the ladder of success means we have to be a little cynical and disingenuous in our relationships. But in this episode, you’ll see a better way – one where seeing the best in people can be what actually makes you successful. You’ll also learn: The refreshing sales philosophy that made Bobby successful in the insurance business How to be generous to others without being a doormat What it really means to be a great communicator The shocking move he made to save a longstanding PGA golf tournament Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#293: David Lafitte – CEO, Tecovas – Serve others with radical hospitality
If you lead a business, you know providing great service is vital. But what does that actually mean? For David Lafitte, CEO of the popular Western retailer Tecovas, it means radical hospitality. Stuff like offering shoppers free drinks, personalization, and a space to linger. Treating everyone who walks through the doors like a high-value customer. Encouraging staff to create relationships, not just transactions. And as you’ll see in this conversation, that kind of people-first mentality doesn’t apply only to customer service. It can also change the way you build your whole business, and it might just be the competitive advantage you’ve been looking for. You’ll also learn: The hard truth about scaling your culture Why a loyalty program might actually backfire A practical way to stay connected to daily operations A great tip that can help your brand stay authentic Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#292: Kecia Steelman, CEO, Ulta Beauty – Progress over perfection
Today, she is the CEO of Ulta Beauty, leading over 1500 stores worldwide, striking partnerships with Chanel and Beyonce, and creating record growth since she took over in early 2025. That kind of career momentum doesn’t happen by accident. And in this conversation, you’ll see the “progress over perfection” mentality that’s helped Kecia do it – all while building a strong team culture that’s laser focused on serving customers. If you’ve ever felt stuck overthinking a decision, here’s what it takes to beat analysis paralysis and keep pushing forward even when you don’t have all the answers. You’ll also learn: Kecia’s 80/20 rule for faster, bolder decisions Why your company strategy might not be sticking (and what to do about it) How to respond when you get passed over for a promotion The advice she wants every other woman in leadership to hear Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#291: Mark Smucker, Chair and CEO, The J.M. Smucker Company – Understand the soul of your brand
What’s the soul of your brand? And why might it be the secret to unlocking a new chapter of growth for your company? Today, David sits down with Mark Smucker. He’s the CEO and Chair of The J.M. Smucker Company, which is home to iconic brands like Smucker’s, Folgers, Uncrustables, Hostess, and Milk Bone. And he’s obsessed with understanding the soul of a brand. By knowing what his brands truly stand for, he and his team can make smarter creative decisions, take the right risks, and keep growing even when consumer tastes shift. If you want a brand that’s relevant, authentic, and successful, don’t miss this episode. You’ll also learn: The question Mark asks before making any creative decision How to make your core values more than just a list of ideals Why it took 10 years to scale Uncrustables (hint: it involves bread bubbles) The marketing principle that put Ludacris in a JIF commercial Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#290: Mariam Naficy, Founder and Chairman, Minted – See the possibilities in people
Minted Founder Mariam Naficy was ready to shut it all down. She’d spent nearly all the capital from her angel round, but nothing was selling. Then, she experimented with crowdsourcing stationery and card designs from independent artists, and everything changed. Sales exploded. And 18 years later, Minted is in 75 million homes worldwide, empowering tens of thousands of independent artists and designers to make a living. And it’s a testament to Mariam’s ability to find the potential in people that others miss. Whether it’s with customers, independent artists, or her own team, she leads with the belief that people are full of possibilities, and it’s up to leaders to draw them out. Hit play and see how to become the kind of leader who gets the best out of the people around them. You’ll also learn: The question to ask before you fire someone How to build a competitive moat around your business Why your brand should be a big factor in your approach to AI One surprising strategy that can help you be a better listener Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention
You’re hustling to land new customers … but what if the ones you already have are quietly slipping away? Kurt Kane saw this problem on day one as CEO of TruGreen. And after years of driving transactional growth as CMO of Wendy’s, he saw the opportunity to grow TruGreen by leaning into long-term customer satisfaction and retention. Now, he’s revitalizing the brand and getting his team engaged in the mission, too. This episode will help you see your customers (and their feedback) in a whole new light – and reveal just how important it is to fall in love with customer retention if you want to grow your business. You’ll also learn: Stealable marketing strategies from P&G, Wendy’s, Coors, and more A practical way to get your entire team focused on the right work One question to ask if you want to boost employee engagement How to keep your culture informal without sacrificing results Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell
Most leaders think they’re in the business of selling their product. JC Curleigh thinks that’s exactly what limits your growth. And as CEO of Pelican, he’s helping the company make a profound shift: they’re not in the protective case business, they’re in the protection business. JC understands that great brands sell more than products, and he knows how to position them the right way. In fact, it’s how he led turnarounds at iconic brands like Levi’s and Gibson Guitars. In today’s episode, you’ll see how to use the same thinking to revitalize and expand your own brand. You’ll also learn: How to make better decisions by being “aggressively patient” The incredible story behind the naming rights for Levi’s Stadium What “helicopter vision” is, and why every leader should have it What you need instead of a “Plan B” Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#287: Julie Hansen, CEO, Babbel – Don’t fear change
Most leaders say they’re comfortable with change. But what happens when the change is so big, it threatens your entire business model? Julie Hansen is no stranger to disruption, having spent her career in online media. Now, as CEO of the language learning app Babbel, she’s facing the biggest one yet. AI is changing the way we learn languages — and raising questions about whether we’ll need to at all. But Julie doesn’t fear change. In fact, in her words, “if your business isn’t changing, it’s dying.” In this episode, she shares how to lead through uncertainty with clarity and conviction — and how to help your team see disruption as an opportunity, not a threat. You’ll also learn: How to navigate cultural differences in working styles A surprisingly simple strategy to get buy-in on an idea How to help your team get more comfortable with AI What it means to “rip the band-aid off” as a leader Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#286: John Donahoe, Former CEO of Nike, Director of Athletics at Stanford – Create strategy from the outside in
Most organizations look inward when they build strategy. How did we do last year? Can we do 10% better this year? But that internal focus makes you miss the big changes happening in your market. When it comes to disruptive change, John Donahoe has seen it all — as the CEO of Nike, eBay, and ServiceNow. Today, he’s navigating the seismic changes in college sports as Athletic Director at Stanford. In this conversation, he’ll unpack how to navigate big changes with smart strategy and servant-minded leadership. Plus, he gets vulnerable about the mistakes he made at Nike and the 10-minute ritual he starts every morning with. You’ll also learn: How to create strategy from the outside in A powerful way to reframe AI (hint: it’s not about AI) The mindset shift that helps you see adversity as opportunity The leadership lessons he learned from Colin Powell and Coach K Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#285: Ted Scott, Caddie for Scottie Scheffler, PGA Tour – Great questions demand great answers
In his 29 years as a PGA Tour caddie, Ted Scott has won four Masters and an Olympic gold – not by having all the answers, but by asking the right questions at the right time. It’s how Ted guides the #1 player in the world, Scottie Scheffler, without getting in the way of his greatness. It’s his go-to strategy for getting better at anything. And it’s why he’s considered by many to be one of the best caddies to ever pick up a bag. If you’ve ever struggled with when to speak up and when to stay quiet, or how to guide people without micromanaging them, then this is the conversation you need. Plus, it’s full of memorable golf stories that you’ve probably never heard before, all told with Ted’s signature wisdom and charm. You’ll also learn: The first question Ted asks any golfer he works with (and why it changes everything) How to disagree with someone without it becoming an argument A refreshingly simple formula for getting better at anything The (somewhat) shocking way he helped Scottie win the Olympics Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#284: Shea Ralph, Head Coach of Women’s Basketball, Vanderbilt – Ground your team in values, not results
Five years ago, Shea Ralph walked in as head coach of Vanderbilt’s women’s basketball team and inherited a broken program. There wasn’t much trust or talent left. But now, Vandy is flying as a #2 seed in this year’s NCAA tournament, and Shea has just been named National Coach of the Year. Go behind the scenes of their turnaround, and see how Shea’s unique story and perspective helped drive it – including how she motivates her team to get good results without letting those results define who they are. You’ll also learn: Why she calls herself “the weather” (and what it means for how you show up today) The importance of learning how to lose How she finally got her team to own their core values Why care comes first, no matter what leadership role you’re in Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
#283: Roy Williams, Former Men’s Basketball Head Coach, North Carolina – Get better every single day
Roy Williams is without a doubt one of the best college basketball coaches of all time. As the men’s head basketball coach at two storied programs – Kansas and UNC – he won three national championships and made nine Final Four appearances. And through every moment, Roy had one standard: don’t step off the court until you’ve gotten better. That applied to his players, his staff, and himself. Most leaders know they should focus on daily improvement. The hard part is actually making it into something real instead of just empty words. In this episode, Roy will show you how to build that discipline into your team without it feeling like a grind, and how to push your team toward big goals without burning them out. Plus you’ll hear some incredible off-the-court stories, including one about Michael Jordan that just might explain his legendary work ethic. You’ll also learn: The daily practice system that kept his teams sharp How to lead with emotion and vulnerability The trick to recruiting (which applies to any sales job) Why just setting a high standard for your team isn’t enough Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
Producer's note
Steal the structure. Not the show.
Keep the useful structure, then change the audience, point of view, and voice until the idea is unmistakably yours.
