Mato just raised pre-seed Read more
Podcast charts
Published by Katie Patrick
What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips to make it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only 🤓🌏.
On the charts
Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.
The Mato Topic Intelligence Platform does not report this podcast as charting in a published category in this snapshot.
From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Why do so many online communities start with excitement and then fall flat? Community architect Giulia May , who has helped build more than 200 communities – including Hello World Labs – joins me to explore the psychology and social architecture of creating genuine belonging. We unpack seven principles for building strong communities — including boundaries, initiation, rituals, stories, symbols and subgroups — and why community is fundamentally a feeling, not a platform . We also explore why social media audiences aren't really communities, why forced corporate “belonging” can backfire, and what it actually takes to build a group people genuinely want to be part of. Find Giulia on LinkedIn Giulia's website LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. This podcast is a production of Hello World Labs
What happens when you put a climate impact label on beef in the supermarket? In this episode, we talk with Dr. Maiken Maier , a political scientist and environmental behavior researcher who studies how climate and food policies influence human behavior, social norms, and public opinion. We dive into her paper, “Increasing the Uptake of Plant-Based Diets: An Analysis of the Impact of a CO₂ Food Label,” and its fascinating findings about the relationship between individual behavior and systems change . Dr. Maier explains why seemingly modest interventions — like carbon labels, choice architecture, and behavioral design — may be far more powerful than they first appear, particularly when they begin changing what people see as normal, desirable, and politically possible. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. This podcast is a production by Hello World Labs
Communications strategist and author Nicholas Bruneau shares lessons from his book, Engage with Impact: 5 Steps to Transform Your Digital Communications for Social Impact . Drawing on interviews with leading environmental communicators and years of experience advising mission-driven organizations, Nicholas breaks down the biggest challenges around turning awareness into hands-on engagement. We explore why NGOs often expect people to jump straight from seeing a campaign to taking meaningful action, and how adopting an agile, audience-centered communication strategy can dramatically improve results. If you've wondered why your campaign isn't converting, this conversation offers a roadmap for lasting participation. Get his book LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick
Environmental psychologist Dr. Joel Ginn discusses his recent research paper on plant-based defaults and how subtle changes to choice architecture can significantly reduce meat consumption and encourage more sustainable behaviors. His research challenges one of the biggest assumptions in behavior change: do we need to persuade people to eat less meat, or can we achieve the same outcome and more by simply changing the food environment? For restaurant menus, government forms, and climate campaigns: discover one of the most powerful—and underused—tools for designing real-world behavior change. In this episode, you’ll learn how to: Design default choices that make sustainable actions the easiest option. Reduce cognitive load by simplifying choices instead of overwhelming people with information. Use menus, forms, websites, and enrollment processes to increase participation in green programs. Structure campaigns using choice architecture rather than relying on education alone. Apply behavioral science to create lasting shifts in everyday environmental decisions. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick This podcast is a production by Hello World Labs
Behavioral scientist Dr. Anirudh Tiwathia, Director of Behavioral Science at Rare, shares groundbreaking research measuring how climate storylines in popular entertainment—from Don't Look Up, Grey's Anatomy, and Sex and the City —shape public attitudes, social norms, and support for climate action. We explore why documentaries and facts alone often fail to change behavior, how Hollywood can "prime" audiences for action, why behavior change happens through a sequence of touchpoints rather than a single campaign, and what sustainability professionals can learn from entertainment media. In this episode you'll learn: Why behavior change is rarely triggered by a single campaign—and what to do instead. How TV shows and movies can prepare audiences for future climate action, even if they don't create immediate behavior change. How to design a sequence of engagement touchpoints that gradually move people toward action. The psychological barriers that must be overcome before people adopt new behaviors. How entertainment media can shift social norms and create the political conditions for larger systems change. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick
Why did this psychology technique get more sign-ups than offering people to save money? In this episode, environmental psychologist Dr. Mona Bielig shares the results of a real-world field experiment that tested one of the simplest—and most effective—behaviour change techniques available. Working with social housing residents in Belgium, her team discovered that a small change in how an energy-saving technology was described dramatically increased adoption, even though the technology was already free and saved people money. Katie and Mona unpack the hidden psychology behind social norms, why information and financial incentives are often not enough to change behaviour, and how understanding people's real barriers can transform the effectiveness of climate campaigns. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick This podcast is a production by Hello World Labs
Have you ever dismissed eco badges, climate stickers, or "Save the Earth" T-shirts as empty virtue signaling? Think again. In this episode, environmental psychologist Dr. Tabea Hoffmann reveals why visible public signals are far more powerful than they appear. Drawing on her latest research paper , she explains how these seemingly small acts shape social norms, influence what people believe is acceptable and expected, and help build momentum for larger-scale climate action. It's called The Social Feedback Loop. Discover the hidden psychology behind public signaling and why one of the simplest, lowest-cost interventions may also be one of the most effective tools for growing environmental movements and increasing support for systems change. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick
We say we want better systems to make green behavior easy, but what are the exact steps to get your city to build it? I spoke to leading street-transformation expert, Founder of 3DStreet, and father of two, Kieran Farr. In this conversation, we lay out the complete A to Z steps you need to add a bike lane, walking path, or trees to a street near you . LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More How to Save the World is a podcast that unpacks the psychology, design, and evidence of EXACTLY what gets people to take environmental and climate action. Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your sustainability campaign, program, or startup. Get the book, How to Save the World Follow Katie on Instagram @katiepatrickhello and LinkedIn
How Do You ACTUALLY Get Your City To Change a Street? Everyone told him it couldn’t be done. Yet cycling enthusiast Tim Courtney — with zero experience navigating local government — successfully persuaded the City of Oakland to install traffic circles and calming measures along his dangerously speed-prone street in record time. We document exactly how he did it: clever tech hacks, bold PR moves, and unwavering heart-led persistence. Find Tim Courtney on LinkedIn. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More How to Save the World is a podcast that unpacks the psychology, design, and evidence of EXACTLY what gets people to take environmental and climate action. Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your sustainability campaign, program, or startup. Get the book, How to Save the World Follow Katie on Instagram @katiepatrickhello and LinkedIn
BIG ANNOUNCEMENT - THE SCHOOL OF CLIMATE ACTION DESIGN STARTS JUNE 14 2025! 🎉🌱 JOIN THE WAITLIST 👉https://www.helloworlde.com/climate-action-design-school LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More In this never-before community co-design coaching program, I will be teaching everything I know about building an engagement funnel that signs up and converts thousands of people to your cause. In this episode, I share the structure and tech of my signature 6-step engagement funnel system I use to successfully attract and sign up hundreds of people a day.
In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Shop our climate action games, books, tools, courses, art, and calendars at shop.helloworlde.com Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/
In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/
In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message
Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influence people - and we don't realize it. This goes all the way up the food chain to major NGOs and government departments that are spending millions of dollars on campaigns that hardly move the needle. The science of human persuasion and social change requires an entirely different skill set. In the episode, I share the top 10 big mistakes I see most environmental advocates making, from the lens of evidence-based environmental psychology and my 20 years designing environmental change tools for some of the biggest (and smallest) environmental movements on the planet. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message
There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.comSign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/---
In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!) Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before. Childcare is painfully expensive. The systems for daycare, play-dates, maternal support, afterschool care, and activities are profoundly inefficient. What should be the happiest moments of a parent's life are often steamrolled by stressful duties we could design around: near-constant death prevention (cars, falls, poisons, sharp things, running off etc) and being a daily taxi service. Parenting is hard, largely, because the architecture is broken. Suburban homes were made for a different time when housing was cheap, marriages were conventional, and women had an average of four children – all of whom could play together in a backyard. Alternatively, apartments are built cheaply for profit - not for kids or mothers. By taking a child-centric lens to apartment buildings, we can create supportive communities that center around safe places for children to play in groups with the amenities that parents need. They say "It takes a village" for a reason. It does. That's why I'm putting my best effort forward to build the village we've always needed. Learn more about ECOPIA at https://ecopia.us and sign up to join the waitlist for future residents, building partners, and developers. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ ---Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message
How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occuring. Unfortunately, most environmental projects fail at one or all three of the axioms and invest much time and effort with no change occuring. If you build your ideas and campaigns up from these three core principles - and you need all three in a trifecta - you'll shoot right to the center of what you need to do. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message
In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions. Dr Sussman is an adjunct professor at the University of Victoria in British Columbia, and currently sits on the editorial board of The Journal of Environmental Psychology and The Journal of Social Psychology. We dive into his recent paper he authored titled “Context and Meaningfulness in Energy Efficiency Labeling for Real Estate Listings” which explores the real nitty gritty of how to get home energy labels to work and exactly how to design them. We discuss the psychological foundations of how people respond to these labels, the kind of policy that is required to get them going, and how they can best be used to influence the real estate market to decarbonize buildings and drive greener choices. We also talk about another important concept called “framing” which is a technique that can be used to help sell the often tricker and more demanding energy efficiency upgrades to homeowners. LINKS 👉 Get Katie's FREE Action Design Tips 🌈 Apply to The School of Climate Action Design 🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids 📦 SHOP Climate Games, Books, Calendars + More * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/
In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store at ecopiastore.com where you can purchase art prints, hoodies, t-shirts, and calendars that show positive eco-futures. For years, I've struggled to get access to high quality environmental reimagings of cities. I started creating an abundance of my own in MidJurney and have selected favorites available as prints on the new Ecopia Store. These images aren't just inpsiring and fun; they are critical ingredients to building your own energy and building social movements of change. It's the green "I have a dream" speech and it's fundamental to rolling out change. Get a copy of the hugely popular 2024 Positive Eco Futures Wall Calendar at ecopiastore.com * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars and all Katie's action design trainings at ecopiastore.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message
In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of change. We can simplify the proportion of plant-to-animal calories into a simple metric called "The V-Score." Calculate the V-Score of each meal on a menu and for each restaurant on a street. This data is the basis for gamification and action design that works. Bringing attention to the data behind the problem is the first step to creating change. The ratio is easy to understand and gently 'nudges' a person in a positive direction without demanding drastic lifestyle changes. The V-Score app is based on the principle of public disclosure of data. We make the ratio of plant to animal foods open and transparent which naturally causes people to change in a positive direction to improve their score. See the V-Score design here: http://katiepatrick.com/vscore-homepage * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ecopiastore.com Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Instagram https://www.instagram.com/katiepatrickhello/ LinkedIn https://www.linkedin.com/in/katie-patrick/
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 19, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.
Pairs with
Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.