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Published by Bryan O'Rourke: Fitness Industry Technology Council
Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You'll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era.
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Alan Leach, CEO and Director of Sales and Marketing at West Wood Club in Ireland. Alan has spent 35 years in the fitness industry, with deep expertise in sales management, sales training, digital marketing, direct marketing, and business growth. Alan is a former Chair and Director of the Health & Fitness Association (HFA). He was only the second non-U.S. chair in the organization's 50-year history, and he is a member of the Global Health and Fitness Alliance (GHFA). With a background in marketing, he has a proven record of delivering high-impact sales training and marketing strategies that consistently produce strong profits. As a sought-after international speaker and trainer, he has helped fitness clubs around the world improve their sales performance, marketing, and management. He has won multiple marketing awards competing against Ireland's top agencies, including an FIA award for fitness business marketing. His work in digital marketing, SEO, and copywriting has been featured in leading industry publications. Today, Alan joins Bryan to discuss the technology and business trends shaping the global fitness industry. Check out Beyond Activ Americas: https://beyondactiv.com/events/americas/ Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 25:00: "The biggest threat to any fitness business is not your competition. The biggest threat to any fitness business is you." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:38: Bryan opens the interview by inviting Alan to share his background and career journey. 7:59: Alan shares his insights on current sales and marketing trends. 15:40: Bryan and Alan discuss how technology has shaped his business. 24:54: Alan offers his best advice to listeners. Bullet List of Resources: https://westwood.ie/ https://www.healthandfitness.org/ Guest Contact Information: https://www.linkedin.com/in/alanleachmarketing/ https://x.com/SellFitness https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his presentation, "The Human Revolution: Fitness, Purpose, & The World We Choose to Build" live from Fitness Brasil Expo 2026 in São Paulo. Technology is rewriting what it means to be human. Bryan makes the case for the fitness industry's role in that moment and why it matters more than we think. An overview of Bryan's talk on The Human Revolution: https://bit.ly/ HumanRevolution2026 Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 49:26: "We cannot sacrifice our future at the altar of unrestricted technology." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens with the key drivers of modern human chaos. 7:48: Bryan addresses the opportunities and challenges facing the industry in the next 5 years. 15:47: Bryan lists how humanity's paleolithic emotions must evolve if we're going to build a better world together. 20:06: Bryan speaks on the progress and price necessary in finding our sense of direction. 28:15: Bryan highlights the interconnection of the UN Sustainable Development Goals connect to the fitness and wellness industry. 34:49: Bryan elaborates on trust and why humanity is held hostage by our paleolithic emotions. 42:40: Bryan highlights his concern for how humans are becoming more machine-like. 44:46: Bryan talks about shifting business models toward a sustainable economy. 49:13: Bryan explains the new era of leadership needed to inspire humanity and use technology to earn trust again. 56:04: Bryan recaps his presentation. Bullet List of Resources: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ https://bit.ly/ HumanRevolution2026 Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, "Chaos To Connection: Rethinking Fitness For A World That Needs Us," recorded live at Fitness Brasil Expo 2026 in São Paulo. Bryan lays out a practical case for how operators and innovators can build businesses that meet people where they actually are. With technology rewriting what it means to be human, he argues that the fitness industry has a larger role to play in this moment than most of us realize — and explains why it matters. An overview of Bryan's talk on Chaos To Connection: https://bit.ly/ ChaosConnection2026 Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 44:35: "Chaos is just patterns that we don't understand yet, and it's our job as leaders to figure out what that means." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:40: Bryan opens by defining chaos and connection in an era of rapid change. 9:10: Bryan highlights the key drivers and opportunities of modern human chaos. 14:37: Bryan examines finance: capital becoming available in new ways and a maturing marketplace consolidating. 18:36: Bryan turns to experiences: shifting labor pools, automation, and redefined economics. 29:34: Bryan reframes technology: embracing change and using it as a tool for both experience and execution. 38:37: Bryan closes on people: working together with purpose to earn trust and collaborate humanly. 44:27: Bryan recaps his presentation. Bullet List of Resources: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ https://bit.ly/ ChaosConnection2026 Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Frank van de Ven to the show. Frank recently retired as Chief Commercial and Chief Marketing Officer of Life Fitness, closing out a nearly three-decade run with the company that took him from EMEA Marketing Director to General Manager of Life Fitness Benelux, Managing Director for Continental Europe, the Middle East and Africa, and ultimately Vice President International, with responsibility for Europe, the Middle East, Africa, and Asia-Pacific. Born in the Netherlands and a veteran of Philips and GE Plastics before entering the fitness industry, Frank spent the early 1990s as Commercial Director of High Five Health Promotion, where he built the franchise model that carried the brand into the commercial club market. He has served multiple terms on the board of EHFA (now EuropeActive), written columns for two trade publications, and presented at conventions across Europe. Today he advises a portfolio of companies —including HUR, One Beyond Success, Recharge Yourself, and Fold Reformer — and mentors emerging leaders across the sector. In this wide-ranging conversation, Bryan and Frank trade questions on trends, technology, and where the industry is heading. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ Learn more about HFA's European Congress: https://hub.healthandfitness.org/european-congress One Powerful Quote: 18:46: "If you do what you get, you get what you got." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan opens the show, and Frank walks through his path into the fitness industry and the work he's focused on now. 10:42: Frank identifies the key trends shaping the market, and the ones the industry is overlooking. 18:40: Bryan asks how the competitive landscape is shifting as new ideas and products enter the space. 21:03: Frank shares his perspective on technology and the impact it's having across the industry. 23:59: Frank closes with the lessons he's taken from his career. Bullet List of Resources: https://foldreformer.com/ Guest Contact Information: https://www.linkedin.com/in/frank-van-de-ven-48b5974/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Dave Wright to the show. Dave is the Founder and Owner of MYZONE, a wearable technology and social platform that rewards effort in physical activity. MYZONE is ideal for boosting member retention in health clubs, building communities across networks, and aggregating data for an employer, sports team, school, or gym. Dave's background spans being a multi-club health club owner and the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served the international fitness community since 1990, helping people become more active and stay that way. In this wide-ranging, impromptu conversation, Bryan and Dave trade questions on the pros and cons of technology and artificial intelligence. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ Learn more about HFA's European Congress: https://hub.healthandfitness.org/european-congress One Powerful Quote: 6:54: "If it's free, someone's making money out of your data." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:44: Bryan asks Dave to set the context for his latest thinking on AI and technology. 14:54: Bryan and Dave discuss a cautionary tale for companies that overlook the fundamentals. 23:26: Bryan and Dave share advice on the context and understanding needed to implement AI tools, from a real-world operator's perspective. 28:44: Dave shares the latest developments at MYZONE. Bullet List of Resources: https://www.myzone.org/ Guest Contact Information: https://www.linkedin.com/in/dave-wright-bbaa6110/ Dave@myzone.org https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes JJ Creegan to the show. JJ is the Principal at Creegan Co., a firm that helps founders, operators, and investors scale multi-unit consumer brands. Over the past two decades, JJ has partnered with founder-led and private equity-backed businesses to take concepts from launch through institutional scale — growing brands to 100+ locations and leading global networks of 1,500+ sites that generate more than $1 billion in annual revenue. His focus is on value creation through revenue growth, retention, and customer experience, supported by disciplined operating models, franchise development, and high-performing leadership teams. JJ works closely with ownership groups and boards as a fractional or interim executive, advisor, or board member across the wellness, hospitality, leisure, and consumer services sectors. In this conversation, Bryan and JJ explore how technology and human connection can work together to drive growth in consumer brands. They discuss the trends reshaping the industry, the role of digital apps and wearables in elevating the member experience, and how delivery models are evolving to become more comprehensive. JJ also shares practical advice for aligning technology with in-person service and offers key takeaways for industry leaders looking to scale with discipline and purpose. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ One Powerful Quote: 10:17: "Leveraging technology to simplify the work that needs to happen in person, and then amplifying the impact of it, is a really big opportunity for most brands today." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:20: JJ shares his career journey and his work as a fractional advisor. 7:30: JJ offers his observations on emerging trends across the industry. 9:48: JJ and Bryan discuss how business success depends on aligning technology with human integration. 13:42: JJ and Bryan examine the impact of technology through digital apps, wearables, and the member experience. 16:20: JJ and Bryan explore how delivery models are evolving to become more comprehensive. 20:16: JJ closes with his advice and key takeaways for industry leaders. Bullet List of Resources: https://www.jjcreegan.com/ Guest Contact Information: https://www.linkedin.com/in/jjcreegan/ https://x.com/jjcreegan https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Chris Smith, President & CEO of Fitness World Canada. Over the past several years, Fitness World has experienced significant growth across British Columbia and is now entering its next phase with a $50 million national expansion strategy. The plan includes new corporate-owned locations and the launch of the company's first franchise program—an important milestone that reflects both the brand's momentum and the continued evolution of the fitness industry. Chris has spent more than 25 years in the fitness industry, witnessing its transformation from a niche offering into an essential part of how people live, work, and prioritize their health. Throughout his career, he has focused on building accessible, high-quality fitness experiences, developing strong teams, and creating scalable business models designed for long-term success. In addition to leading Fitness World, Chris has founded and scaled several complementary businesses, including the Personal Training Institute of BC and TRAIN by FW, the company's boutique fitness concept. He also serves as CEO of All Things Fitness & Wellness (ATFW), where he is known as the "Mayor of Smittyville"—a video-first podcast and content platform exploring the real conversations fitness professionals have about leadership, careers, and life inside the gym. In this conversation, Bryan and Chris discuss Fitness World's growth strategy, technology adoption, the importance of human capital, and the leadership principles shaping the future of the fitness industry. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ One Powerful Quote: 8:49: "Don't under appreciate human capital." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:09: Chris shares his career journey and the growth story behind Fitness World Canada. 8:10: Bryan asks Chris which industry trends are currently being underestimated. 12:17: Chris discusses how technology has influenced both his leadership approach and business strategy. 15:03: Chris explains the most common mistakes organizations make when adopting new technology. 17:53: Chris concludes with his advice and key takeaways for fitness industry leaders. Bullet List of Resources: https://fitnessworld.ca/ https://www.atfw.ca/ Guest Contact Information: https://www.linkedin.com/in/chris-smith-1874138/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Jeremy Hirsch, Head of Franchise & Multi-Unit Services at Houlihan Lokey, a leading global investment bank. Houlihan Lokey is recognized for providing independent strategic and financial advice to corporations, financial sponsors, and governments, with expertise spanning mergers and acquisitions, capital solutions, financial restructuring, and valuation advisory services. In this conversation, Bryan and Jeremy explore the latest trends shaping private equity, mergers and acquisitions, and strategic business decision-making across the fitness, wellness, and franchise industries. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ One Powerful Quote: 21:08: "Data is the key to unlocking value." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Jeremy shares his background in investment banking and the fitness industry. 7:40: Jeremy discusses the key trends driving mergers and acquisitions. 9:20: The conversation explores the industry's shift toward premium-value business models. 11:36: Jeremy explains how strength training, pilates, and other wellness modalities are influencing investment activity and deal flow. 16:17: Jeremy discusses how evolving consumer fitness habits are shaping broader business decisions. 18:13: Jeremy explains how technology stacks are evolving and how operators are rethinking customer relationship management (CRM) systems. 21:03: Jeremy closes by sharing his advice and key takeaways for industry leaders. Bullet List of Resources: https://hl.com/ Guest Contact Information: https://www.linkedin.com/in/jeremy-hirsch-b739b113/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Chris Stevenson to the show. Chris is the Founder of The Empower Group , a consulting firm that helps health clubs, studios, parks and recreation departments, and fitness professionals reach their goals through speaking, workshops, and customized services. In this conversation, Bryan and Chris share observations from the field and explore technology, longevity, and the human side of the industry. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ One Powerful Quote: 11:30: "Sometimes I think people, even if it's well intended, seek affirmation as oppose to information." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:07: Chris shares his background and how he entered the industry space. 8:05: Chris discusses what he observes in operators and their business approaches. 12:31: Bryan and Chris examine parks and recreation departments and the challenges they face compared to commercial facilities. 16:53: Bryan and Chris discuss adopting technology for strategic implementation. 22:23: Chris imparts his closing words of wisdom for the listeners. Bullet List of Resources: https://tegfirm.com/ Guest Contact Information: https://www.linkedin.com/in/chrisstevensonfitness/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand fitness platform built to help clubs extend their offering online, and serves as the Italian Ambassador for the Fitness Industry Technology Council. A frequent voice on AI, longevity, and the future of connected fitness, he brings a distinctly European and operator-focused perspective to the conversation. Beyond Activ Europe is a premier business and investment conference bringing together leaders across the health, fitness, wellness, hospitality, leisure, and sports industries to explore the trends, technologies, and strategies shaping the sector's future. Built for owners, operators, investors, developers, suppliers, and innovators, the event features keynote presentations, panel discussions, interactive Q&A, curated one-on-one meetings, a solutions exhibition, and extensive networking. With hundreds of senior executives attending from dozens of countries, it serves as a platform for building partnerships, discovering new technologies, sharing best practices, and accelerating growth across the European market and beyond. In this conversation, Bryan and Vincenzo recap their experience on the ground and dig into all things fitness, technology, and startups. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 4:30: "If the tech you have today can solve an important business problem, then do that." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan and Vincenzo speak on how technology should be deployed to solve real business problems. 4:45: Bryan and Vincenzo discuss AI, the question of replacing versus augmenting humans, and how customers actually adopt new tools. 6:27: Bryan and Vincenzo define the longevity trend and unpacking its growing impact on the industry. Bullet List of Resources: https://beyondactiv.com/events/europe/ https://www.flitfit.it/ Guest Contact Information: https://www.linkedin.com/in/vincenzo-lardinelli-74b86435/?locale=en https://www.youtube.com/@vincenzolardinelli lardinelli.vincenzo@gmail.com https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Yves Preissler to the show. Yves is the Founder and CEO of YP Business Consulting, a globally active, privately owned advisory firm specializing in final-decision advisory and concept architecture for the fitness, wellness, recovery, sport, and hospitality industries. With over 20 years of international experience and more than 150 projects delivered across four continents, including the Middle East, Europe, Asia, Africa, and the Americas, YP works with boards, investors, developers, and operators at the earliest and most critical stages of decision-making, from concept validation through to full execution and performance. A member of the International Society of Hospitality Consultants (ISHC), a contributing author to Beyond Reps , and founder of AFROFIT, Yves brings a rare combination of strategic rigor, regional expertise, and operational clarity to every engagement. Today, he joins Bryan to share his perspective, and some genuinely candid views, on user experience, operational excellence, and what it takes to build fitness and wellness businesses that truly last. Check out FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 8:11: "All are attractive ideas, but not every idea is a strong business." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:33: Yves shares his journey from Europe to building fitness and wellness businesses across the Middle East and Africa, including founding AFROFIT. 6:55: Yves outlines the core principles he believes every fitness and wellness operator should be prioritizing in today's market. 9:30: Yves explains why human connection is the most critical driver of user experience and retention. 11:11: Bryan and Yves discuss what operational excellence truly requires in practice and why long-term viability demands the discipline to focus, not just build. 15:43: Yves shares where technology genuinely adds value in fitness and wellness operations and where operators risk mistaking complexity for progress. 22:37: Yves delivers his final advice on what will separate enduring businesses from those that don't last. Bullet List of Resources: https://yvespreissler.com/ https://afrofit.life/ Guest Contact Information: https://www.linkedin.com/in/yvespreissler/ https://x.com/ypreissler https://substack.com/@yvespreissler?utm_source=global-search yves@yvespreissler.com https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his panel discussion from FIBO's Future Forum, "A Respectful Disagreement on AI & Its Hype Cycle." Moderated by Hans Muench, Bryan is joined by Pablo Viñaspre of FitnessKPI and Marcin Obel of Qodeca for an honest conversation about what's working in AI, what's falling short, and what fitness operators should actually be paying attention to. Listeners will gain practical insights, candid perspectives, and a discussion that moves beyond the buzzwords surrounding artificial intelligence. If you're evaluating how AI fits into your business strategy, this is a conversation you won't want to miss. Check out FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 45:10: "Most businesses don't have a strategy. They have a plan, and if you don't think of it in that context, you're never going to be able to benefit from the enablement of technology." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:41: Bryan and Marcin discuss the hype cycle surrounding the AI boom. 7:57: Pablo explains how AI can deliver genuine, measurable value for operators. 9:04: Marcin examines whether the challenge lies in the technology itself or in the expectations created by vendors and the media. 12:22: The panel discusses the evolution of language learning models and artificial general intelligence, including their potential as long-term investments and the question of credibility. 16:44: Pablo addresses plateaued product life cycles and how companies can continue building meaningful AI-driven growth strategies. 18:05: The panel agrees that the greatest barriers to AI adoption are people and organizational change management and not the technology itself. 24:29: The discussion explores where AI is genuinely improving fitness operations and member experiences and where it is being oversold or misapplied. 31:05: The panel debates whether mass personalization leads to better outcomes or simply higher engagement. 33:35: The conversation turns to accountability, governance, and risk management for operators and vendors implementing embedded AI technologies. 38:08: The panel discusses what minimum government standards for AI in the fitness industry could look like. 39:55: The speakers outline practical steps operators should be taking today to prepare their businesses for AI adoption. 45:50: The panel shares closing thoughts on the realities and the risks of overhyped AI. Bullet List of Resources: https://www.fibo.com/ https://fitness-kpi.com/ https://www.qodeca.com/ Guest Contact Information: https://www.hans-muench.com/ https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.linkedin.com/in/pabloviñaspre/ https://x.com/PabloVinaspre https://www.linkedin.com/in/marcinobel/ https://x.com/marcinobel https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Tracey Spain Estes, Senior Account Manager at LG Electronics. Tracey brings more than 20 years of experience in the health, wellness, and fitness industry, with a proven track record in strategic account leadership and sales performance. Her background includes leadership roles with Life Fitness and the YMCA, where she developed deep expertise in strategic development, sales operations, marketing strategy, and fitness training. With a strong focus on technology in the fitness industry, Tracey joins Bryan to explore the evolving role of screens in creating immersive fitness experiences and what this shift means for operators, members, and the future of connected fitness. Checkout FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 18:14: "Digital technology if designed properly and placed appropriately supports, emphasizes, and encourages that experience with the human." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:23: Bryan invites Tracey to share her professional background. 5:13: Tracey discusses LG Electronics as a consumer brand with a growing B2B vertical focus. 6:29: Tracey highlights what has surprised her most about the fitness industry. 8:08: Tracey addresses common pain points related to in-club screen displays and physical environments. 10:38: Tracey expands on screen applications beyond personalization. 13:54: Tracey shares her perspective on the future of immersive, in-club experiences. 19:07: Tracey offers advice for club owners on enhancing the member experience. 21:59: Tracey reflects on key learnings from other industry sectors. Bullet List of Resources: https://www.lg.com/us/ Guest Contact Information: https://www.linkedin.com/in/tracey-spain-estes-b031b018/ https://x.com/TSpainEstes https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world's largest exhibition platform for health, fitness, and wellness. Florian oversees FIBO's global brand strategy, shaping its international identity and managing a growing portfolio of regional events, including FIBO Arabia. He also cultivates partnerships with industry organizations, federations, and thought leaders worldwide. As a central figure behind one of the industry's most influential gatherings, Florian plays a key role in bringing together leading commercial and educational programming each year in Cologne. Today, Florian joins Bryan to share insights into FIBO's evolution, its global expansion, and what to expect from their upcoming event. FIT-C Innovation Outlook Panel: Explore the session details here: https://www.fibo.com/germany/en-gb/show-programme/Programme-Details.4776.260915.en--what's-coming-what's-missing-what's-next-the-fit_c-innovation-outlook.html Subscribe to our newsletter: https://www.fittechcouncil.org/newsletter One Powerful Quote: 15:47: "I kindof have the feeling that there is a movement that's just starting." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens the conversation by exploring Florian's background and the growth of FIBO. 6:20: Florian discusses the significant evolution of FIBO's format and exhibition style. 8:07: Florian shares insights on FIBO's expansion into the Middle East and what that market represents for the industry. 12:02: Florian highlights FIBO's Future Forum and other upcoming events. 15:22: Florian leaves listeners with his key insights and advice. Bullet List of Resources: https://www.fibo.com/ https://www.europeactive.eu/ https://www.europeactive.eu/ehff Guest Contact Information: https://www.linkedin.com/in/florian-brauer-a43b96a3/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast , Bryan O'Rourke sits down with Chris Sullivan , recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect . Together, they explore the realities of scaling technology in complex, franchise-driven environments. Drawing on his background in retail and digital innovation, Chris shares insights on navigating growth, overcoming operational challenges, and cutting through the noise of AI hype to uncover real business value. Now advising organizations through Brillect, he delivers strategic insights grounded in experience, research, and proven practices—helping companies drive digital transformation, harness data effectively, enhance operational excellence across domains, embrace AI innovation, and accelerate sustainable growth. The conversation also examines the fitness industry's current level of digital maturity, barriers to adoption, and the evolving role of technology in shaping member experiences, mergers, and future-ready organizations. FIT-C Innovation Outlook Panel: Explore the session details here: https://www.fibo.com/germany/en-gb/show-programme/Programme-Details.4776.260915.en--what's-coming-what's-missing-what's-next-the-fit_c-innovation-outlook.html Subscribe to our newsletter: https://www.fittechcouncil.org/newsletter One Powerful Quote: 15:08: "This is a situation where you have to paint the train while it's moving." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan opens the discussion by introducing Chris's background and the key lessons from his experience. 7:22: Chris shares common themes and challenges he has encountered while scaling organizations within complex environments. 9:48: Bryan and Chris explore the noise and hype cycle surrounding AI, discussing the gap between theory and real-world business value. 15:02: Chris provides his perspective on the fitness industry's level of digital maturity and the key sources of friction in adoption. 17:13: Bryan asks Chris about the future of technology-enabled organizations and their impact on customers and members. 19:55: Chris discusses the technology requirements for mergers and consolidated organizations. 22:18: Chris outlines the key factors he believes will transform the fitness industry. 24:45: Chris shares his key takeaways and advice for listeners. 27:08: Chris discusses his current work and provides his contact information. Bullet List of Resources: https://www.sebrands.com/ http://www.brillect.com Guest Contact Information: https://www.linkedin.com/in/chrissullivan55422/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke presents "Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth," a panel discussion recorded live at the HFA Show in San Diego. Bryan is joined by Heather Malstaff, Director of Sales & Operations at Extraordinary Brands; Martin Johns, Owner and General Manager of Raintree Athletic Club; and Amie Boring, Technical Solutions Consultant at Chuze Fitness. Together, they examine how referral programs, loyalty strategies, and gamified campaigns are being leveraged to shape member behavior and accelerate sustainable growth. Drawing on real-world case studies and industry experience, the panelists share key insights and practical frameworks that can be implemented immediately—whether you are launching your first incentive program or optimizing an existing strategy. One Powerful Quote: 14:43: "Technology is not a surrogate for the personal touch that inspires referrals." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:30: Bryan opens the discussion by asking Heather to outline the key elements of developing effective referral and reward programs. 10:30: Bryan asks Martin to discuss the systems and solutions required to successfully implement and scale referral and incentive initiatives. 15:15: Bryan asks Amy to share her perspective on critical considerations for deploying and integrating technology stacks that support these programs. 18:49: The panel explores the challenges associated with technology adoption and how organizations can effectively navigate implementation barriers. 21:13: The panel addresses the financial dimensions of these strategies, including return on investment and customer acquisition cost considerations. 28:22: Bryan and the panel examine the role of gamification in driving motivation and engagement within referral and rewards programs. 34:50: The panel highlights the importance of digital interactions and personalization in shaping the customer journey and improving attribution. Bullet List of Resources: https://info.perkville.com/ https://raintreeathleticclub.com/ www.extraordinarybrands.com https://chuzefitness.com/ Guest Contact Information: https://www.linkedin.com/in/martin-johns-b9ab2a24/ https://www.linkedin.com/in/heatherdarran/ https://www.linkedin.com/in/amie-boring/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast , host Bryan O'Rourke welcomes Jim Paro, Founder of Operate Fit, to the show. Operate Fit is a platform designed to help community-focused organizations modernize how they manage their operations. By replacing paper forms, scattered spreadsheets, and manual processes with centralized digital workflows, the platform helps facilities save time, reduce operational risk, and maintain compliance. In this conversation, Jim joins Bryan to discuss the operational challenges many facilities face today, why digitizing workflows is becoming essential for safety and compliance, and how better systems can help organizations run more efficiently while focusing on delivering great member experiences. One Powerful Quote: 17:03: "If we hadn't adjusted our course based on feedback and things we learned from our customers, I don't think we would be as successful." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:04: Jim begins the conversation by sharing his professional background and his experience working with YMCA organizations. 5:44: Jim discusses the differences in innovation and technology adoption between commercial, for-profit organizations and nonprofit entities. 7:33: Jim introduces Operate Fit and explains how the platform was developed as a technology solution designed specifically for nonprofit organizations. 9:30: Jim expands on the functionality of Operate Fit, highlighting its practical applications and operational benefits for nonprofits. 13:41: Jim outlines some of the most significant challenges nonprofits face when adopting new technologies. 16:44: Jim concludes by sharing key insights and advice for listeners on leadership, innovation, and technology adoption in mission-driven organizations. Bullet List of Resources: https://operate.fit/ Guest Contact Information: https://www.linkedin.com/in/jimparo/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Sunil Saha back to the show. Sunil is the Co-Founder and CEO of Perkville, a customer rewards and referral platform that integrates with e-commerce, point-of-sale, membership, and scheduling systems to deliver a seamless experience that drives engagement, referrals, and long-term loyalty. In this conversation, Sunil joins Bryan to explore member engagement strategies, gamification, system integration, and the evolving role of technology in strengthening customer relationships across the fitness industry. RSVP for FITC Reception: https://fitcmeetupreception.rsvpify.com One Powerful Quote: 20:42: "If you get too removed, then you start to lose insight on what's really important for the business." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:18: Sunil discusses the opportunities and challenges surrounding the practical application of technology within fitness operations. 8:04: Sunil talks about common execution hurdles and the shared barriers enterprises face when implementing new systems. 14:56: Bryan and Sunil discuss the future of the industry, capital allocation, and the evolving ROI of operational transformation. 20:19: Sunil shares key takeaways and strategic advice for operators navigating technology adoption. Bullet List of Resources: https://info.perkville.com/ https://hub.healthandfitness.org/hfa-show-schedule Guest Contact Information: https://www.linkedin.com/in/sunilsaha/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Melissa Rodriguez, a market research leader in the fitness industry. Melissa has worked with organizations including HFA and Mindbody and has conducted numerous independent research initiatives. She recently founded her own firm, Datagonist, where she combines practitioner experience with research leadership to deliver strategic insights to the industry. Datagonist focuses on market dynamics and consumer behavior across the fitness and wellness landscape, providing data-driven insights that help operators, technology companies, equipment suppliers, and industry stakeholders better understand their markets and make informed decisions. Most recently, the Fitness Industry Technology Council (FITC) engaged Melissa and Datagonist to conduct a comprehensive research report on the U.S. marketplace, examining the evolving relationship between technology adoption and membership trends. In this conversation, Melissa joins Bryan to unpack the findings and discuss what they mean for the future of fitness. RSVP for FITC Reception: https://fitcmeetupreception.rsvpify.com One Powerful Quote: 12:51: "The fitness club is a well-being hub now. It's not just a place to exercise." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:13: Bryan opens the discussion with Melissa, outlining the scope and objectives of her research. 5:56: Bryan and Melissa dive deeper into key findings and the nuanced insights within the report. 8:47: Melissa shares her perspective on technology adoption in light of the data revealed in the study. 10:15: Melissa speaks on the barriers to entry for "never-members" and the industry's persistent enjoyment gap. 12:48: Melissa talks about rethinking and redefining what a fitness facility represents in today's marketplace. 14:05: Melissa highlights the most surprising finding from the research. 17:13: Melissa shares her contact information and how to learn more about Datagonist. Bullet List of Resources: https://datagonist.kit.com/datagonist Guest Contact Information: https://www.linkedin.com/in/melissarodriguezmba/ Melissa@exerciseboston.com https://x.com/exerciseboston https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke presents his webinar, " Adopting Proven AI Management Tools in Your Gym Operation ," alongside Pablo Viñaspre of FitnessKPI. This in-depth session explores how fitness operators can implement practical AI solutions to streamline staff workflows, personalize member experiences, optimize marketing and sales performance, and improve retention and profitability. Bryan and Pablo break down which AI tools are delivering measurable results today, how to integrate them into existing systems, and how to responsibly scale AI across both single-site and multi-site operations. Designed for gym owners, executives, and industry professionals, this session provides actionable insights to help transform AI from industry hype into meaningful operational impact. One Powerful Quote: 29:27: "Another mistake is thinking that the customer journey is only to improve retention." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens the discussion with Pablo on adopting AI tools today and addresses the confusion many operators face regarding real-world applicability. 12:19: Pablo outlines practical implementation strategies and highlights where operators are successfully deploying AI in sales, lead conversion, operations, and analytics automation. 17:45: Bryan and Pablo discuss high-impact use cases, particularly automating repetitive tasks to improve efficiency and consistency. 23:00: Bryan and Pablo speak on applying AI across the customer journey and mapping touch points to enhance personalization and engagement. 31:44: Pablo speaks on if humans are better than AI with emotional intelligence. 36:00: Pablo speaks on why many operators fail to properly map their customer journey and how AI exposes operational gaps. Bullet List of Resources: https://fitness-kpi.com/ Guest Contact Information: https://www.linkedin.com/in/pabloviñaspre/ https://x.com/PabloVinaspre https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
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Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 12, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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