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Published by Mike Andes
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom I travel the country fixing struggling businesses. My goal is to make home service business owners rich. I am the founder of Augusta Lawn Care. We have 200+ franchise locations around the world. $75+ annual revenue. I am the founder of Home.works; software built for home service entrepreneurs to grow, without breaking. I have built over 1000 websites for service businesses at Home Service Web Design.
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πΊπΈ TEXAS PROMO: Use the CRM I use π https://home.works When creating your account, use the code "TX26" for two months FREE. π₯ HOME SERVICE BOARDROOM: my private mastermind for $1M+ home service business owners π https://crtrlnk.co/XmL8FPJ π MY FREE COURSES: https://crtrlnk.co/xtW7Mzs π° MY SEO & WEB DESIGN: https://crtrlnk.co/DmW8Mqh βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/4da8xV5 CHAPTERS: Chapters 00:00:00 Lawn Care Owner Could Lose His Entire Crew Next Year 00:01:52 Build a Hiring System Before You Need It 00:04:44 Stagger Hiring Before Spring Rush to Get the Best Employees 00:06:48 How to Price Variable Landscaping Jobs With Budget Hours 00:10:00 How to Incentivize Technicians to Upsell Customers 00:14:00 Budget Hours: The First Step to Pay for Performance 00:15:06 Why Hourly Crews Forget Equipment and How P4P Fixes It 00:18:43 18-Year-Old Owner Has $30K: Where Should It Go? 00:21:10 Why Customers Build Enterprise Value and Trucks Don't 00:22:52 Recoup Customer Acquisition Cost Within 30 Days 00:25:50 How to Train New Technicians Without Being There 00:28:56 How to Use Service Guarantees to Upsell
πΊπΈ TEXAS PROMO: Use the CRM I use π https://home.works When creating your account, use the code "TX26" for two months FREE. π₯ HOME SERVICE BOARDROOM: my private mastermind for $1M+ home service business owners π https://crtrlnk.co/rjiWi0d π MY FREE COURSES: https://crtrlnk.co/MtmAFdA π° MY SEO & WEB DESIGN: https://crtrlnk.co/JWrmi5J βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/Rd4Kdj0 CHAPTERS: Chapters 00:00:00 Why Business Owners Should Lock In When Competitors Slow Down 00:02:31 How the Holidays Derail Your Business Goals 00:05:08 Hit Your 2027 Monthly Goals in One Week Each 00:06:29 Hire Technicians and Run Google Ads in the Off Season 00:10:01 Sacrifice or Regret: Compress 12 Months Into 12 Weeks
πΊπΈ TEXAS PROMO: Use the CRM I use π https://home.works When creating your account, use the code "TX26" for two months FREE. π₯ HOME SERVICE BOARDROOM: my private mastermind for $1M+ home service business owners π https://crtrlnk.co/kn5sGZu π MY FREE COURSES: https://crtrlnk.co/QYzWrcA π° MY SEO & WEB DESIGN: https://crtrlnk.co/8gYE0lw βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/GUwaPyw CHAPTERS: Chapters 00:00:00 6 Business Books That Shaped How We Grow Businesses 00:04:09 Made in America: Walmart's Lessons on GM Ownership 00:15:02 No BS Time Management: Stop Time Vampires 00:22:22 Staying Connected to Employees as Your Company Grows 00:27:51 Leadership Strategy and Tactics: The Level Up Talk 00:40:08 Ready Fire Aim: Test Offers Fast and Outmarket Rivals 00:49:10 Why Content Beat Paid Ads at Service Autopilot 00:58:29 Relentless: Channel Your Dark Side Into Drive 01:07:00 The Ultimate Sales Machine: Persistence as Strategy 01:16:11 The Dream 100: Spend More to Win Your Ideal Customers
πΊπΈ TEXAS PROMO: Use the CRM I use π https://home.works When creating your account, use the code "TX26" for two months FREE. π₯ HOME SERVICE BOARDROOM: my private mastermind for $1M+ home service business owners π https://crtrlnk.co/IWq9cCC π MY FREE COURSES: https://crtrlnk.co/dFH658V π° MY SEO & WEB DESIGN: https://crtrlnk.co/cIAa1jV βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/Qr5f7bz CHAPTERS: Chapters 00:00:00 Texas Lawn Care Startup: One New Customer a Day 00:03:29 Blue Collar Summit: Only Real Operators on Stage 00:06:36 Why the Conference Loses Money and Still Matters 00:11:15 Documenting Failure: A1 Garage Door's Portland Exit 00:17:26 How to Learn From Other Entrepreneurs' Failures 00:20:29 Zero-Sum Thinking and Comparison in Business 00:28:02 Do Less: Addition by Subtraction for Business Owners 00:33:41 Using AI to Remove Tasks, Not Add Busywork 00:39:06 Learn Sales From People Whose Style You Dislike
The CRM I built for home service owners: https://home.works Get 2 months FREE with TX26 at checkout. Complete the onboarding checklist within 30 days for your second free month. π₯ HOME SERVICE BOARDROOM: my private mastermind for $1M+ home service business owners π https://crtrlnk.co/2Mbruyw π MY FREE COURSES: https://crtrlnk.co/6hCaKpN π° MY SEO & WEB DESIGN: https://crtrlnk.co/LclpY3s βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/n5QNVN6 CHAPTERS: Chapters 00:00:00 Why Home Service Owners Should Lock In for 5 Years 00:02:48 Trade a Victim Mindset for an Ownership Mindset 00:06:09 Skill Acquisition and Staying Teachable to Grow 00:12:07 Losing Shallow Friends and Comfort to Build a Business 00:17:33 Stop Making Excuses for Failed Hires and Marketing
The CRM I built for home service owners: https://home.works Get 2 months FREE with TX26 at checkout. Complete the onboarding checklist within 30 days for your second free month. π₯ HOME SERVICE BOARDROOM: my private mastermind for $1M+ home service business owners π https://crtrlnk.co/cziNaSK π MY FREE COURSES: https://crtrlnk.co/ypNG64s π° MY SEO & WEB DESIGN: https://crtrlnk.co/uphFvf6 βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/IZPKZQB CHAPTERS: Chapters 00:00:00 Business Rules We Used to Believe and Changed Our Minds On 00:02:18 Do You Need to Have Done a Job Before You Hire for It? 00:08:14 How to Vet a Hire When You Don't Know What Good Looks Like 00:14:06 Try Before You Buy: Hire Contractors Before Executives 00:19:00 How to Manage Employees More Experienced Than You 00:25:01 Why "Speed Is Everything" Is the Wrong Business Rule 00:37:31 You Don't Need to Be First, But You Must Be in the Game 00:39:30 Why Building Systems Too Early Hurts a Small Business 00:44:56 Why Your Systems Break at $300K, $1M and $3M 00:50:13 Cash Is Not King: Optimizing for Enterprise Value 00:53:10 How Much Cash a Business Should Keep in the Bank 01:00:02 Why a Clear Mind and Free Calendar Beat More Deals 01:11:32 How to Live When Money Is No Longer an Issue 01:19:06 Strong Beliefs Loosely Held in Business and Life
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/F3A8eeO π° SEO & WEB DESIGN: https://crtrlnk.co/p7Rhqps π FREE COURSES: https://crtrlnk.co/LmuayPC βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/Sckh6Fm #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 Why I Cut Services to Build a $1M Lawn Care Business 00:00:49 How Saying No to Leads Raises Customer Acquisition Cost 00:03:55 Too Many Services Trap Owners in a $2M Business 00:07:11 The FOMO of Turning Down Your First Customers 00:10:02 Why Saying No Builds a Business That Runs Without You
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/lm1xjbh π° SEO & WEB DESIGN: https://crtrlnk.co/frmPlEx π FREE COURSES: https://crtrlnk.co/sMObDfP βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/jtaBZxf #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How Home Service Business Owners Deal With Stress 00:02:44 Why You Quit: Fear of Failure vs. the Pull of Your Goals 00:03:54 Why $1M Business Owners Lose Motivation 00:07:28 How Big a Home Service Business Do You Actually Need? 00:08:45 Build Goals Big Enough to Pull You Through Hard Times
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/FTmg00t π° SEO & WEB DESIGN: https://crtrlnk.co/sQBqgD9 π FREE COURSES: https://crtrlnk.co/Cxg546X βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/3yasm3w #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How Home Service Business Owners Get More Done Faster 00:04:16 Throughput, Prioritization and Longevity Framework 00:07:19 Health, Energy and Environment for Consistent Output 00:12:20 Why Podcasts, Books and Business Calls Aren't Real Work 00:14:59 How to Pick the Few Mentors Worth Following 00:20:51 Going Hardcore: Cut the Distractions That Kill Focus 00:27:55 Use To-Do Lists to Clear Your Head and Build Momentum 00:35:21 Theme Your Days and Ship Good Enough First 00:39:07 Time Blocking Sales, Operations and Admin by Bottleneck 00:45:06 Delete Social Media and Block Distractions With Freedom 00:52:28 Shrink the Time Between an Idea and Execution 00:58:18 Subtract Before You Double Down on Your Business
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/Kckaq5R π° SEO & WEB DESIGN: https://crtrlnk.co/zE35035 π FREE COURSES: https://crtrlnk.co/SMA7uCX βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/zkOM8Kv #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 Brand Building, Trade Shows and AI for Home Service Businesses 00:01:27 Texas Lawn Care Launch: Vans, Ads and First Hires 00:05:41 Is a $50K Equip Expo Booth Worth It for Homeworks? 00:10:58 Brand Marketing vs Google Ads: Thinking 20 Years Out 00:13:30 How to Handle Competitors: Just Play Your Own Game 00:20:38 Should Your Sales Team Match the Founder's Personality? 00:26:04 Why Your CRM Needs MCP and Open API Access 00:36:41 How to Use AI Without Losing the Personal Touch
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/7hcyQsI π° SEO & WEB DESIGN: https://crtrlnk.co/G2m0fNI π FREE COURSES: https://crtrlnk.co/4Gh0rav βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/awaQaPn #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How Home Service Businesses Win in a Recession 00:02:49 The K-Shaped Economy and Where Your Best Customers Live 00:14:41 Higher Interest Rates: Route Density and Truck Spending 00:16:34 Why Home Service Companies Are Missing Their Numbers 00:21:28 Change Billing Terms Instead of Raising Prices 00:23:29 How the Shift to Renters Hurts Home Service Demand 00:29:18 Win Rental Property Work by Serving Property Managers 00:39:48 Market to Customers Already Paying a Pro, Not DIYers 00:44:03 Get Profitable and Build Cash Before a Recession 00:48:38 Stress Test Your Business for a 10-30% Revenue Drop 00:50:39 Track Why Customers Decline Estimates and Churn 01:02:13 Go on Offense While Competitors Cut Back
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/rifPloR π° SEO & WEB DESIGN: https://crtrlnk.co/WB7h5xu π FREE COURSES: https://crtrlnk.co/Qhv1Mop βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/72sLHNW #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How to Prevent Burnout as a Home Service Business Owner 00:01:04 Why Stress Grows at $1M: Physical, Financial, Psychological 00:04:01 Protect Your Business From Decisions Made While Burnt Out 00:05:00 Burnout Fix: Track Your Diet and Work Out Daily 00:08:48 Gratitude for Little Things to Retrain a Stressed Brain
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/lE2ZJBa π° SEO & WEB DESIGN: https://crtrlnk.co/YwIOdSE π FREE COURSES: https://crtrlnk.co/fL7DWaS βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/nzMUpMg #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How Home Service Owners Break Past $1M to $10M 00:01:26 How to Collect $57K in Past Due Invoices 00:10:07 Layoff or Pay Admin Through the Winter? 00:18:45 Will Efficiency Pay Work for Landscape Install Crews? 00:24:44 How to Pay Tree Planting Crews When Warranties Apply 00:36:17 How Poor Sleep and Caffeine Hurt Your Leadership 00:39:38 Should You Add a Stump Grinding Business? 00:48:32 How to Get to a Top 100 Company: Franchise or Acquire?
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/9WuV050 π° SEO & WEB DESIGN: https://crtrlnk.co/xYRReJY π FREE COURSES: https://crtrlnk.co/oiOfO2f βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/O9A6uZB #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How to Fix an Unprofitable Home Service Business 00:03:07 Gross vs Operating vs Net Profit Targets 00:07:13 Why Your Bank Balance Is Lying About Your Profit 00:11:40 Is It Fast Growth or a Real Profit Problem? 00:19:42 Are You Paying Yourself? Hidden Profit Killers 00:21:29 Why Your P&L and Bank Account Never Match 00:27:58 Offense vs Defense: Where Business Profit Hides 00:32:06 Ignition to Ignition Time and Revenue Per Man Hour 00:40:53 Why Most Home Service Owners Are Undercharging 00:49:06 Reclaim Non-Billable Time and Cut Drive Time 01:05:54 Right People, Software, and AI Automation 01:14:14 Pay Yourself Real Payroll and Clean Up Your Books 01:18:32 Reinvent Yourself to Lead Past the Next Revenue Ceiling
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/ISxQNRC π° SEO & WEB DESIGN: https://crtrlnk.co/wHHMYAr π FREE COURSES: https://crtrlnk.co/DFmP31p βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/zSRBvGc #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 Risking Everything on the $1M Lawn Care Challenge 00:01:58 Celebrating 10 Years of Mike Andes on YouTube 00:05:08 How YouTube Subscribers Track Franchise Sales 00:10:16 Putting His Whole Reputation on the Line in Texas 00:14:51 Stop Selling Tacos: Double Down on What Works 00:16:42 Why Your Business Model Must Keep Changing 00:19:29 The Unfair Advantages of an Augusta Franchise 00:24:31 Takeaways From Acquisition.com's Offers Workshop 00:29:26 The 5-Draft Copywriting Exercise for Better Ads 00:31:15 Moving the Corporation Out of Washington Over Taxes 00:51:09 Take the Stories, Not the Scars 00:52:02 How QSBS Can Make $10M of a Business Sale Tax-Free
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/aHMWGxI π° SEO & WEB DESIGN: https://crtrlnk.co/GvMQ1MR π FREE COURSES: https://crtrlnk.co/muA2Gv3 βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/ItX6qCU #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 Starting a Lawn Care Business to $1M in One Year 00:00:47 Simplify Your Services, Offer and Pricing 00:06:06 No Office: Why Technicians Take Vans Home 00:08:37 Automating Operations With Homeworks MCP and API 00:11:38 Using Video to Upsell Lawn Care Customers
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/v7FquoK π° SEO & WEB DESIGN: https://crtrlnk.co/tmM4RjR π FREE COURSES: https://crtrlnk.co/V933jDO βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/X3E0I0t #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 Why Customer Reviews Are a Scam Contractors Can't Fight 00:01:14 What Home Service Owners Should Do This Off Season 00:01:56 Why There's No Way to Review Bad Customers 00:12:37 Build the Plan Before Spring Rush Hits 00:30:32 Build an AI Operating Rhythm for Your Business 00:50:18 Preempt the Bottlenecks That Kill Your Growth Plan 01:02:22 Build an AI Brand Library: Voice, Brand, Creative OS 01:14:28 Which One Will You Do First?
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom Schedule a Call With Lee: https://www.augustalawncareservices.com/franchise/intro-call My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/joR7WZQ π° SEO & WEB DESIGN: https://crtrlnk.co/UDqKT1b π FREE COURSES: https://crtrlnk.co/CQ1SP2E βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/mk4cBxZ CHAPTERS: Chapters 00:00:00 What It Really Costs to Build a $1M Lawn Care Business 00:02:08 Why We Bought Four High-Top ProMaster Vans 00:03:18 The Ramps That Decided Which Vans We Bought 00:04:45 Why a Full Van Wrap Is Worth the Extra Money 00:06:05 Paying a Flat Fee to Run Google and Facebook Ads 00:08:44 Finding the General Manager the Business Hinges On 00:10:21 Outfitting Four Identical Mowing and Treatment Vans 00:12:53 The Software and Automations That Run It Without Me #HomeServiceBusiness #MikeAndes #lawncarebusiness
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/svYnJrx π° SEO & WEB DESIGN: https://crtrlnk.co/tjynhR2 π FREE COURSES: https://crtrlnk.co/qFRyQtz βοΈJOIN AUGUSTA LAWN CARE: https://crtrlnk.co/t5iqNVW #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters π¬: Chapters 00:00:00 How to Build a $1M Lawn Care Business From Scratch 00:00:40 Tip #1: It's All About Your General Manager 00:04:08 The Green Flags to Look For When Hiring a Leader 00:11:44 Tip #2: Do the Math and Work Backwards From Your Goal 00:15:01 Tip #3: Keep It Simple With Only Two Services 00:20:38 Tip #4: Focus and Delegation on 10 Hours a Week 00:24:31 Finding the Highest Leverage Activities in Your Business 00:27:35 What's Next: Vans, Wraps, and Hitting the Ground in Dallas
π₯ Grow your home service business past $10M π https://www.skool.com/boardroom My Businesses: βοΈ SOFTWARE FOR HOME SERVICES: https://home.works π° SEO & WEB DESIGN: https://HomeServiceWebDesign.com π FREE COURSES: https://www.mikeandes.com/ βοΈJOIN AUGUSTA LAWN CARE: https://www.AugustaLawnCare.com/franchise CHAPTERS: #HomeServiceBusiness #MikeAndes #lawncarebusiness
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