Published by Kate Ahl
The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com
Listen on Apple Podcasts—------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Today we are diving into what makes great Pinterest descriptions and how to write one. This is by far one of the most powerful SEO tools you have for Pinterest. That little section of text tells the Pinterest algorithm and sometimes even Google exactly what your Pin is about. Knowing what makes a great pin description could be the difference between getting your content seen on Pinterest and not. This is a previously aired episode. To join the conversation and get more support go to simplepinmedia.com/spm-insiders —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Pinterest is a long game, and this episode is proof that it pays off. Kate shares a real client win from one of SPM's clients, walking through the exact strategy that took a bumpy start to year-over-year session growth. If you've been wondering whether Pinterest is actually worth it for your business, this one's for you. Links mentioned: simplepinmedia.com SPM Insiders —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Lately, there’s been a lot of chatter about Pinterest traffic trending downward, and with it comes a whole slew of theories, including algorithm changes, technical glitches, and even the dreaded “AI slop” taking over. I get it. It’s frustrating to watch your numbers dip and not know where to place the blame. But here’s my question: are we spending too much time chasing low-value, $1 tasks like deleting pins or mass-joining group boards, when we should be focusing on higher-return, $10 tasks? In one client case, by leveraging Pinterest trends intentionally, we saw a 119% increase in traffic. It was a reminder that our time is precious, and high-value tasks are what truly move the needle. This episode is a replay of a previously aired episode. To join the conversation and get more support go to simplepinmedia.com/spm-insiders —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
One of the most common questions I get from my community is, “How do I get my pins seen on Pinterest?” Visibility on Pinterest doesn’t just mean more clicks, it can lead to more sales, more email signups, and more traffic overall. Over the years, I’ve learned that quality content always wins . Without it, even the best strategies can fall flat. Recently, as part of the Pinterest Educator Program, I had the opportunity to meet directly with the Pinterest team to learn exactly what they look for when deciding which pins to show. What I discovered was so helpful, I knew I had to share it with you. If you’d like to join the discussion and get more support join our SPM insiders community – simplepinmedia.com/spm-insiders —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
During the summer we have run story series, taking breaks, run replays, etc. Honestly there isn’t a perfect rhythm and what we have learned is to be flexible. Due to some circumstances this summer I’m unable to record the story series, but I hope you’ve enjoyed all the interviews I’ve done so far. There will be more of those to come! Over the next 3 episodes we plan to air replays of some of our favorite interviews from the past or episodes that a lot of people have enjoyed or listened to. We hope this summer for you is a place where you can enjoy your vacations, rest, and find delight in things that might be business adjacent or maybe there are business saturated. I’ve found there is no one right way to do your summer vacation. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Substack has been around for a few years now but there’s more interest in how to connect is to Pinterest. More importantly how to drive traffic to Substack with Pinterest. We have a few beta clients going through our services for us to test it and so far the results are great. Chef Carla emailed me about Substack when I shared this experiment in one of my newsletters. As a result, we had a chat, she shared her history, and where she plans to go from here. And how it includes Pinterest. Here’s more of that conversation. Follow Carla on Substack Subscribe to Carla's newsletter Carla's Website Join the SPM insiders group to have more conversations about this podcast and Substack. Just $9/month and packed with business value. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Notes to come
There is a lot of talk about selling products on Pinterest, but what are the real-world examples, and what does the setup look like? Tara Jacobsen is on that journey, so we wanted to start with an interview with her as she is starting out, and then our plan is to revisit this project in the next 6 months to see if it’s actually working. Tara didn't figure this out overnight; she had support, a strategy, and a community around her. That's what SPM Insiders is built for. If you want that same kind of guidance for your Etsy shop on Pinterest, join us. Monthly trainings, a Q&A with me, and people who are in the messy middle right alongside you. https://www.skool.com/spm-insiders Follow Tara - https://www.pinterest.com/artsyfartsylife/ marketingartfully.com/spm - worksheet, links, class —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Think of Pinterest's home feed like a TV channel. Pinterest's job is to keep people watching. Not just for five minutes today — but coming back tomorrow, next week, next month. So they've spent years building a system that figures out the best mix of content to show each person. Here's what they learned and changed: Variety keeps people watching. Repetition drives them away. They actually tested this. When they showed people more of the same type of content (even stuff the person seemed to like), engagement went up for one day — then tanked. People got bored and left. So Pinterest now actively mixes things up in your feed on purpose, even if you've been saving a lot of one thing. What this means for you: If you're posting a lot of pins that look nearly identical — same image style, same topic, same colors — Pinterest is going to spread them way out or stop showing them altogether. Not because they're bad, but because showing ten of the same thing in a row is bad for the viewer. Pinterest got a lot smarter about what "similar" means . It used to mostly go by topic category (like "home decor" or "recipes"). Now it looks at the actual image, the words in your description, and the topic — all at the same time. So you can't just change the caption and call it a different pin. If it looks the same, Pinterest knows. New pins get evaluated almost instantly now. In the past, a brand new pin might take a while to get "understood" by Pinterest. Now it's nearly immediate. Good news if you're posting fresh, varied content. But it also means a low-quality or repetitive pin gets flagged just as fast. Borderline content doesn't just get removed anymore — it gets quietly pushed down. If a pin doesn't fully meet Pinterest's quality standards, instead of just deleting it, they now space it way out in feeds so it rarely shows up. It's still there, but it's basically invisible. The big takeaway: Pinterest is rewarding accounts that post a good variety of content consistently over time. Not flooding the platform with 50 nearly-identical pins. Think of it like setting a dinner table — you want a mix of things, not the same dish in every spot. —------- Here are some helpful links from the podcast: Medium Article 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
I’ve used the Hubbub plug in before it was owned by Hubbub. From social pug, to grow owned by mediavine to now being owned by Nerdpress and called Hubbub. This powerhouse Pinterest shares plug in for websites has been through a lot of iterations and now it’s going through another one. With the move away from visiting websites do plugins for social shares still matter? That’s what we will dive into today. Intro - Call to Action: If you want to learn more about Hubbub and how to install the plug in on your site, visit their website (get our affiliate link here) – 25% off your first year subscription. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
I shared this with a friend recently and thought, why don’t I share it here. Pinterest is now calling itself an AI-powered search platform with an emphasis on shopping. No doubt you’ve seen more and more products in your feed. But not all products get the same exposure or sales. So here’s what we’ve seen within our agency that might help you gauge how much emphasis to put on growth when it comes to Pinterest marketing. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
It’s been a long, confusing topic for content creators to figure out how to work with brands leveraging their Pinterest content. Most brands want the virality of the latest trending platform, and the long-tail traffic from Pinterest doesn’t seem appealing. But Kaya Mariott Intro - Call to Action: Quick question — when Pinterest makes a change, where do you go to figure out what it actually means for your account? If the answer is Google, ChatGPT, or a random Facebook group... I've got something better. SPM Insiders is my $9/month community on Skool where you get my unfiltered take on platform updates, monthly live Q&As, and intel I get directly from the Pinterest team — before it goes anywhere else. No courses, no hand-holding, just the inside scoop. Head to simplepinmedia.com/spm-insiders to join. Connect with Kaya - Kaya Marriott || Content Creator Tips —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
My two guiding principles right now in business – where is the money flowing and where do people need transformational wins – big or small. I started out in 2010 with Facebook and the boom of affiliates. Coupon clicks, prints, and it basically feeling like the wild wild west of the internet. The joke in the 2010’s is you could basically print money. A lot of people got rich off courses, affiliates, and the easy money. It’s harder now. Algorithms, discovery is more difficult and neither ads nor organic work 100% of the time. You have to stay curious, open to new pathways, and agile. That’s tough in this market when you’re burned out. I was on threads the other day, and the amount of posts from people feeling like they couldn’t do one more thing was abundant. It made me sad. I’ve been there before and in that season, and only one thing helped me. What’s the one thing I can do right now (big or small) that will put me in the path of the money flow and support people with wins? Sometimes that meant writing an email to those in a particular industry. Sometimes it meant connecting with someone. Sometimes it meant creating a new Pinterest image for a post. Other times it meant sitting back to do a little dreaming. Leaving my consistent workplace for a coffee shop, corner of a hotel lobby, or something different to jog ideas. Q2 is tough on Pinterest. It feels like there is no movement. If you’re in the US, you just paid a crap ton of taxes, and you’re feeling the itch of summer, but it’s not quite there yet. I would leave you with one question today – what’s one thing that you can do to position yourself in the flow of commerce within your industry and connect with someone or a group of people that just need help and support. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
It’s the Pinterest version of the Taylor Swift Eras tour – The eras of Pinterest. I had to go way back to gather some of this info, but for those interested in the history of this platform, this will be fun. Links in the description Soures that helped me build this - Pinterest - Wikipedia The Aquired podcast - The Pinterest IPO | Acquired Podcast —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
I’m embarking on a new adventure building a new site (in an ethical way) to help my husband share about his horrible habit of smoking cigars. And can I leverage Pinterest and a newsletter for growth. There are lots of challenges and assumptions I have for myself so I’m going into this with eyes wide open. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
There has never been a better time to dive into Pinterest. Between their AI Automated Performance+ and building your own ads, there is a lot of potential. One of our clients got 90x ROAS on one of their campaigns. Mind blown. Today I’m talking with our direct or ads and design to go deeper into what’s working right now. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Someone said to me recently that I might be putting on a happy face but Pinterest is going down. First, I would say, that might be a fair assessment as I always like to see the good. AND I have an entire community following me to understand how to view and navigate the platform. I take that very seriously so making sure i”m neither overly optimistic nor pessimistic. Let me address where I’m at. I think Pinterest has changed drastically in 2026 and I’ve not been shy about saying that. Maybe some people haven’t heard me mention it but I did a webinar last month where I talked about what was the same and what was different. I think slop has invaded the platform and while Pinterest has made some attempts, it’s not enough yet. That’s hard to watch. Users still like the platform but some are becoming more exhausted with it daily. It’s shifted more to products and for some of our product sellers they are crushing it – both organic and paid ads. We had a 90 ROAS on one of our ads clients campaigns. That’s incredible. Elliot Investments just put $1 billion into Pinterest which makes me a little nervous. If you’ve watched the massive changes on Southwest airlines and wondered who made those changes, look no further than Elliot. They won’t do anything sudden but it’s something to watch for sure over the next 2 years. Where does this leave content creators? In a tough spot. But do I think all hope is lost? No. But I do think each business owner has to benchmark their goals, progress, time, and investment just like they would any other platform. I think the entire internet has had a massive overhaul since 2022 when Chat GPT was introduced and we’re all still trying to figure it out. My team and I are talking daily about trying new things. We’re investigating, testing, going deep on Reddit threads, looking for articles and working to make the platform work for our clients in the best way we can. Do we nail it every time? Certainly not and I will be the first to say that it’s so frustrating to not be able to win for our clients. We care about their businesses just like we care about SPM. To those who want my deep thoughts on Pinterest, thoughtful discussions, and to be with other business owners who are troubleshooting Pinterest where it’s at, join me in SPM insiders. This group has incredible ideas and we’re all committed to finding ways to make it work. Just $9/month and you get a call with me monthly. I think it’s worth testing it out just for 1 month to see that I’m not all sunshine and roses about Pinterest all the time. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials
Rachel Farnsworth started 2026 with an announcement that she was “quiet quitting” blogging. Not because she didn’t want to invest in the community that she had built over the last 10 years, but because she wanted to invest more. Learn why she changed course and what 2026 holds for her. Intro - Call to Action: You know, one of the questions I get asked most often is: "Kate, how do I actually make Pinterest work for my business without spending hours every single day on it?" And here's the truth - Pinterest is one of the most powerful cold-traffic platforms out there for creators and shop owners. But it requires a consistent strategy, fresh content, and staying on top of all the platform changes. And let's be honest... most of us don't have time for that. That's exactly why we created our Pinterest management services at Simple Pin Media. For over twelve years, we've been managing Pinterest accounts for clients - from bloggers and content creators to course creators and ecommerce businesses. We handle everything: the strategy, the pin creation, the scheduling, the analytics, the optimization, and Ads. And here's what sets us apart: we're constantly learning, strategizing, and pivoting our approach based on what's actually working on Pinterest right now. When the platform changes, we adapt immediately - and all of our clients benefit from that expertise. If you're tired of Pinterest being on your never-ending to-do list, or you've tried DIY-ing it and just aren't seeing the results you want, we can help. Head to simplepinmedia.com to learn more about our management services and see if we're a good fit. That's simplepinmedia.com . Connect with Rachel at Stay at Home Chef —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
Where is Pinterest going and how does it serve creators as their founding business adopters? Our team has actively been investing in e-commerce sellers, as Pinterest has given us signals since 2022 that it is headed in that direction. From the hiring of Bill Ready from PayPal and Venmo and his stacking of the C-suite team with other e-commerce-forward C-suite leaders, the writing was on the wall. But that leaves the big question of where do creators fit into all of this. Do people on Pinterest still find them discoverable? Lately, I’ve been playing around on Pinterest more as a user. Just to see what is coming up for me. Of course, the AI slop which is all around the internet, but products are definitely something that comes up strong the moment I give the algorithm any signal that I like. I’m going to Spain in the fall for my 50th birthday. We’re spending 2 weeks exploring the country with friends and I cannot wait. I’ve already started looking at clothes and new swimsuits. The moment I clicked on a suit, my feed was flooded with resortware and more swim. It was hard to find content. But now I’'m searching for tips on Spain and it’s back. That being said, search is still alive and well. In fact, Pinterest in the Q4 2025 investor report, said they have more searches than Chat GPT. That’s impressive. Also, users grew to 614 million. But something lacked in their report and caused the stock to dip – advertisers impacted by strong headwinds due to tariffs. Those were their words, not mine. What does that mean then? E-commerce sellers on a large scale - think Target and Walmart- were hit hard and pulled back advertising dollars. Queue a new C-suite member who is specifically targeting small and mid-size businesses for advertising. Those who are selling products are PRIME for spending money on Pinterest Ads. Our clients prove this out with our e-commerce sellers having some of the highest ROI in Q4 of 2025. Last, I’ll say this. We’re leaning into experimenting with Substack and how to leverage Pinterest for growth of subscribers. We have two accounts running the experiment now and they are eager to prove out this model by going through our accelerator model first and then transitioning into ads. Our team is so curious and excited. Is Pinterest dead in 2026? A question I’ve been asked every year. I don’t think so but the old models aren’t work. It’s time to think differently and creatively. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer . Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links: Simple Pin Insiders Simple Pin Shop Our YouTube channel – tons of Pinterest tutorials DM us on Instagram
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