Published by EMARKETER
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Listen on Apple PodcastsOn today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like? Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-s-ai-bet-too-big-youtube-s-next-chapter-3-big-questions-google-behind-numbers © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more .
On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Report mentioned in episode: https://www.emarketer.com/content/us-ad-spending-vs-time-spent-2026?_gl=1 For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ad-dollar-attention-gap-social-media-subscription-ott-digital-audio-behind-numbers © 2026 EMARKETER
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/spectacle-of-sports-how-brands-create-big-moments-beyond-game © 2026 EMARKETER
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ podcast-nike-rips-script-play-doh-bloom-kits-adults-more-reimagining-retail © 2026 EMARKETER
On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to multiple short daily ones undermine Netflix’s ability to attract audiences for regularly scheduled programming? Should Netflix consider a free tier? Has Netflix been left out in the cold when it comes to bundled services? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-viewing-fading-what-netflix-bundle-looks-like-3-big-questions-netflix-behind-numbers © 2026 EMARKETER
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-eu-bans-infinite-scroll-facebook-becomes-cool-openai-makes-100-billion-ads-behind-numbe © 2026 EMARKETER
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-glp-1-weight-loss-revolution-retail-s-next-big-disruption-reimagining-retail © 2026 EMARKETER
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-if-sports-viewership-declined-meta-paid-ai-monetized-product-placement-behind-numbers © 2026 EMARKETER
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers © 2026 EMARKETER
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-frugal-rich-how-consumers-decide-whats-worth-it © 2026 EMARKETER
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-fox-roku-behind-numbers © 2026 EMARKETER
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-s-next-chapter-mangos-era-race-ipo-behind-numbers © 2026 EMARKETER
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-saatva-went-affordable-luxury-mattress-restorative-sleep-brand © 2026 EMARKETER
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-secret-behind-every-great-ai-agent-behind-numbers © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-albertsons-media-collective-unpacks-mysteries-of-iroas © 2026 EMARKETER Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers. Learn more at albertsonsmediacollective.com
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor. Reports: https://content-na1.emarketer.com/prime-day-2026?_gl=1 *1yes21q*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNzQzNTAwNDcwLjE3ODE1NDAyMDQuMTc4MTU0MDIxMQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODE2MzAyMTEkbzYyJGcwJHQxNzgxNjMwMjExJGo2MCRsMCRoNjAwODQzMDQ2 Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-2026-prime-day-shift-treasure-hunt-savings-strategy-reimagining-retail © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com .
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-winning-world-cup-capturing-fans-world-s-biggest-event-game © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify. DECK SUBSECTION: Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-advertisers-buying-moments-not-media-behind-numbers © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com .
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together. Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Cannes Lion 2026 Coverage Center: https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/ For a transcript of this episode click here: https://www.emarketer.com/content/podcast-kroger-precision-marketing-discusses-how-marketers-rethinking-brand-growth-strategies © 2026 EMARKETER Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. https://www.krogerprecisionmarketing.com
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ podcast-nike-says-knicks-always-dreamed-stella-artois-says-work-bar-more-reimagining-retail © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com .
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