Cookie Policy

What are cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.

How we use cookies

Mato uses cookies and similar technologies for several purposes:

Essential functionality: To enable core features of our platform, such as keeping you logged in and remembering your preferences.
Authentication: To verify your identity when you sign in to your account and maintain your session security.
Preferences: To remember your settings and preferences, such as language, region, and display options.
Analytics: To understand how visitors interact with our website, which pages are most popular, and how we can improve our services.
Marketing: To understand marketing-site visits and connect website activity with sales conversations after you accept marketing cookies.

Types of cookies we use

The following table provides details about the cookies we use on our website:

Cookie name	Purpose	Duration	Type
mato_session	Maintains your authenticated session and security	Session	essential
mato_preferences	Stores your user settings and display preferences	1 year	functional
ph_*	PostHog product analytics after analytics consent	1 year	analytics
_clck, _clsk	Microsoft Clarity heatmaps and session insights after analytics consent	Session to 1 year	analytics
hubspotutk	HubSpot visitor attribution after marketing consent	Up to 6 months	marketing
__hstc, __hssc, __hssrc	HubSpot session and visit tracking after marketing consent	Session to 6 months	marketing
_synter_id, _synter_*, _fbc	Synter paid-media attribution and conversion routing after marketing consent	Up to 1 year	marketing

Essential cookies

Essential cookies are required for the basic functionality of our website. These cookies enable core features such as:

User authentication and session management
Security features to protect your account
Load balancing to ensure website performance
Remembering items in your workflow or forms

Because these cookies are strictly necessary, they cannot be disabled without affecting the functionality of our services. By using our website, you agree to the use of essential cookies.

Analytics cookies

Analytics cookies help us understand how visitors interact with our website and product by collecting usage information after you accept analytics cookies. This data helps us improve our services and user experience.

We use PostHog, Microsoft Clarity, and Vercel Analytics to collect information about:

The number of visitors to our website
Which pages are visited and how long visitors spend on each page
How visitors navigate through the website
Where visitors come from (referral sources)
Technical information such as browser type and device

We sanitize URLs before sending analytics events so authentication tokens, email addresses, and similar identifiers in query strings are stripped at the source.

Marketing cookies

We use HubSpot and Synter marketing cookies on marketing pages after you accept marketing consent. These cookies help us understand how visitors found Mato and connect website activity with sales conversations when a visitor later identifies themselves.

Marketing cookies are used for:

Measuring visits to marketing pages
Preserving original-source and campaign attribution
Connecting known visitors with sales conversations
Measuring the effectiveness of marketing campaigns

You can opt out of marketing cookies through the Mato cookie banner or your browser settings.

Managing cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to alert you when cookies are being sent.

Please note that if you disable or delete cookies, some features of our website may not function properly, and your user experience may be affected.

Browser cookie settings

Click the links below to learn how to manage cookies in your browser:

Google Chrome Mozilla Firefox Apple Safari Microsoft Edge

Important: Disabling cookies may affect the functionality of our website. Essential cookies are required for authentication and core features to work properly.

Third-party cookies

Some cookies on our website are set by third-party services that we use. These services may set their own cookies to provide their functionality.

Third-party services we use include:

PostHog: For product analytics after analytics consent. PostHog Privacy Policy
Microsoft Clarity: For heatmaps and session insights after analytics consent, with ad storage denied. Microsoft Privacy Statement
Vercel Analytics and Speed Insights: For aggregate page-view and Web Vitals measurement after analytics consent. Vercel Privacy Policy
HubSpot: For marketing-site tracking after marketing consent. HubSpot Privacy Policy

We do not control these third-party cookies. Please refer to the respective privacy policies of these services for more information about how they use cookies.

Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Privacy inquiries

Email: privacy@heymato.com

For more information about how we handle your personal data, please see our Privacy Policy.